Geolocation

News and Articles About Geolocation

This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers
Technology

This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers

Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
Kim Lachance Shandrow
Swagbucks Wants to Be Your eBay, Google and YouTube
Funding

Swagbucks Wants to Be Your eBay, Google and YouTube

In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
Laura Entis
Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving
Marketing

Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving

No, we're not talking about traditional radio advertisements.
Geoloqi Makes it Easier to Make Apps Smarter
Next Big Thing

Geoloqi Makes it Easier to Make Apps Smarter

Startup offers a turnkey platform to add new geolocation functionality to apps and mobile devices.
Jennifer Wang
Presented by
How Location-Based Marketing Can Help You Connect with Customers
Marketing

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.
An Argument for Caution as Facebook Readies Mobile Ads
Marketing

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Mikal E. Belicove
How to Get Started with Location-Based Marketing
Marketing

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
Jason Fell
Location-Based Check-Ins on the Rise with Consumers
Starting a Business

Location-Based Check-Ins on the Rise with Consumers

Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
Mikal E. Belicove
Why We're Still Lost In Geolocation
Growth Strategies

Why We're Still Lost In Geolocation

If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.
Mikal E. Belicove