News and Articles About GoldieBlox
A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
As the result of another copyright suit waged by the Beastie Boys against Monster Energy, new details in the band's settlement with toymaker GoldieBlox have emerged.
The startup toymaker has reached a settlement with the band, which includes a public apology and donation to charity on the part of GoldieBlox.
GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
The legal battle continues over the toy maker's use of 'Girls' in a video that went viral.
In a message posted to its site, the girls game-maker says 'we dont want to fight.'
The girls game-maker takes some heat after a video it produced has received more than 7 million views on YouTube.
Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
How a First-Time Entrepreneur's Kickstarter Project Landed on Toys 'R' Us Shelves in Less Than a Year
Industry insiders laughed at the engineering toy for girls, but its inventor was determined to change the landscape of the 'pink aisle.' Entrepreneur Debbie Sterling shares how she transformed her idea into a million-dollar company.
Not happy about the dearth of women in engineering? Debbie Sterling thinks overly-girlie toys are to blame.