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News and Articles About GoldieBlox

GoldieBlox and Beastie Boys Settle Legal Dispute
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The startup toymaker has reached a settlement with the band, which includes a public apology and donation to charity on the part of GoldieBlox.
March 18, 2014 in Business News
The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

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GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
January 30, 2014 in Advertising
In New Lawsuit, Beastie Boys Say GoldieBlox Acted 'Despicably With Oppression, Fraud and Malice'

In New Lawsuit, Beastie Boys Say GoldieBlox Acted 'Despicably With Oppression, Fraud and Malice'

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The legal battle continues over the toy maker's use of 'Girls' in a video that went viral.
December 11, 2013 in Growth Strategies
GoldieBlox Removes Popular Video After Legal Fight With the Beastie Boys

GoldieBlox Removes Popular Video After Legal Fight With the Beastie Boys

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In a message posted to its site, the girls game-maker says 'we don’t want to fight.'
November 27, 2013 in Legal Center

GoldieBlox and Beastie Boys In Copyright Infringement Fight Over Viral Video

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The girls game-maker takes some heat after a video it produced has received more than 7 million views on YouTube.
November 23, 2013 in Legal Center
GoldieBlox Video About Girls Becoming Engineers Goes Viral

GoldieBlox Video About Girls Becoming Engineers Goes Viral

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Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
November 21, 2013 in Social Media
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

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Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
November 13, 2013 in Advertising
How a First-Time Entrepreneur's Kickstarter Project Landed on Toys 'R' Us Shelves in Less Than a Year

How a First-Time Entrepreneur's Kickstarter Project Landed on Toys 'R' Us Shelves in Less Than a Year

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Industry insiders laughed at the engineering toy for girls, but its inventor was determined to change the landscape of the 'pink aisle.' Entrepreneur Debbie Sterling shares how she transformed her idea into a million-dollar company.
July 26, 2013 in Business Ideas
How One Young Entrepreneur's Quest to Encourage Women Engineers Led Her to GoldieBlox

How One Young Entrepreneur's Quest to Encourage Women Engineers Led Her to GoldieBlox

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Not happy about the dearth of women in engineering? Debbie Sterling thinks overly-girlie toys are to blame.
May 17, 2013 in Young Entrepreneurs

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