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News and Articles About Google

What You Need to Know About Using Google's Webmaster Tools

An outline of the most important factors to analyze in order to optimize your website's performance.

How Google+ Can Improve Your SEO

Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.

The Logo Mishaps of Giant Brands

Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.

What Google's New Stance on Copyright Infringement Means to Your Business

Posting copyrighted material on your website could get you booted from search results.

3 Ways to Outfox the Apps Craze

With billions upon billions of apps coming of age today, would-be developers may be hard pressed to stand out. Here, we explore top strategies for one-upping the competition.

Google Testing New Search Feature for Gmail Users

The search giant aims to make finding information from your emails even easier.

How Social Media Startup Wildfire Was Bought By Google for $250 Million

The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.

Could Faculty Entrepreneurs Drive Innovation?

To spur innovation, some support giving academics more freedom to start entrepreneurial ventures.

Marissa Mayer's New Role: Wonder Woman?

As Google's 20th employee dons the CEO cap at Yahoo, she's also becoming the new poster child for working moms everywhere: She's expecting a baby boy in October.

How Google Measures 'High Quality' Content

The factors search engines consider when analyzing the content on your site.

How to Stand Out Among Bigger Brands on Google

These three tips can help small businesses develop a strong brand identity and improve their SEO.

Have an App? Google Has Analytics for That

With Mobile App Analytics, users track performance statistics of the apps they've created, as well as their websites.

Google's Nexus 7: The Latest Entry in the Tablet Wars

Device will include new 'Jelly Bean' operating system, with improved voice-enabled typing as well as a Siri-like search feature.

5 Common SEO Mistakes and How to Avoid Them

Advice for steering clear of deadly search engine optimization no-nos.

Google's 10-Minute Guide to SEO Basics

A new video packs in the top must-know search-engine optimization tips for startups.

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.

Former Google CEO, Eric Schmidt and His Top 5 Tips for Excellence

As the 2012 graduation season winds down, we check in on the commencement addresses given by some of nation's top entrepreneurs. Here are Eric Schmidt's top tips for young treps.

How Google's Marissa Mayer Prevents Burnout

Three steps to getting you -- and your employees -- back in balance.

How the New Google+ Local Tab Could Influence Local SEO

Here's how you can maximize the local search benefits of the new Google+ Local feature for your website.

Google+ Adds New Local Listings Tab for Businesses

A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.

3 Ways to Stop Losing Traffic from Google's Penguin Update

If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.

Why Google Drive Won't Be a Dropbox Killer

An early review of Google's new cloud storage and syncing service.

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.

Building a Profitable Wearable Device May Depend on Who You Partner With

Electronic devices that are worn on the body and relay information are starting to receive a lot of buzz, but partnering with a big company is the key to getting the product to see the light of day.

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