How To

News and Articles About How To

Marketing

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Vin Gupta
Launching a New Business Doesn't Make Your Old Connections Obsolete
Networking

Launching a New Business Doesn't Make Your Old Connections Obsolete

Don't underestimate the power of your existing network when starting a fresh venture.
Sumi Krishnan
9 Extremely Clever Startup Funding Stories
Raising Capital

9 Extremely Clever Startup Funding Stories

No launch capital? Don't let it stop you. See what these entrepreneurs did.
Te-Erika Patterson
App Developers

Don't Build Your App for 100 Million Users

Creating software that can accommodate large volumes of customers takes a lot of time and money. It's better to build something that you can ensure will launch.
Zach Ferres
Use Emotional Intelligence to Make More Money
Customer Service

Use Emotional Intelligence to Make More Money

You might save everyone a lot of angst in the process.
Marley Majcher
Overcoming Startup Obstacles, Hong Kong Style
Hong Kong

Overcoming Startup Obstacles, Hong Kong Style

Babson College's Peter Cohan offers lessons to learn from WeLab, offering below-market personal loans to consumers.
Peter S. Cohan
Break Through Uncomfortable Power Struggles in Sales Negotiations
Sales

Break Through Uncomfortable Power Struggles in Sales Negotiations

How do the pros close a deal? Read these steps to master the maneuvers.
Sherrie Campbell
6 Rules for Effective Peer-to-Peer Communication
Engaged Employees

6 Rules for Effective Peer-to-Peer Communication

Want more employee engagement, higher morale and job satisfaction? Aim to set up your workplace to foster better relationships between employees.
Raphael Crawford-Marks
How Successful People Stay Calm
Success Strategies

How Successful People Stay Calm

The ability to manage your emotions and remain calm under pressure has a direct link to your performance. Here's how.
Travis Bradberry
Selling a Business

The Key to Maximizing Return When Selling a Business

Given that many owners regret a company's sale, strive to maximize your personal and financial objectives.
Tensie Homan
15 Resolutions to Become a Better CEO in 2015
Leadership

15 Resolutions to Become a Better CEO in 2015

An entrepreneur sets forth her pledges to turn into a more people-involved chief, engaging and inspiring employees to new heights.
Jessica Brondo Davidoff
Build Brand Advocacy From the Inside Out
Marketing Strategies

Build Brand Advocacy From the Inside Out

Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
Gabrey Means and Cassie Hughes
10 Questions to Ask When Hiring an SEO Firm
10 Questions

10 Questions to Ask When Hiring an SEO Firm

Startup founders shopping for SEO services can save themselves time, headache and money by considering these critical variables.
Joshua Steimle
Adopt 4 Tactics to Turn 2015 Into a Launchpad for Productivity
Efficiency

Adopt 4 Tactics to Turn 2015 Into a Launchpad for Productivity

Elite performers -- whether fighter pilots, actors or athletes -- spend time visualizing processes, ticking off items on checklists and predicting obstacles, all in their mind.
Geoff Mcqueen