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Influencer Marketing on Instagram: Engagement and Measurement
How to cultivate meaningful, deliberate engagement with online influencers and ways to measure the reach and effectiveness of these influencers.
Small Business PR
How to Successfully Moderate a Panel
Often entrepreneurs, leaders and experts are asked to moderate panels for their industry. Here is how to keep it engaging, instead of a snooze fest.
50 Quick Productivity and Business Tips for Early-Stage Entrepreneurs
Startup founders in particular will find all of some of this advice useful.
6 Steps to Becoming a Successful Student Entrepreneur (Infographic)
You don't have to wait until after graduation to run your own business. From inception to launch, here's how to start up while you're still a student.
Kim Lachance Shandrow
10 Bootstrapping Tips to Help Turn Your Idea Into a Reality
The chances of receiving funding is very slim, so if you are serious you are going to have to dip into your own pockets.
How to Optimize Your Daily Decisions
Design for default. Our decisions are shaped by the world around us.
How to Declutter Your Mind and Unleash Your Willpower
You can do it by using what's called 'bright-line' rules.
How Successful People Overcome Toxic Bosses
Bad bosses contaminate the workplace. Don't be a bad boss.
The Do's and Don'ts for Taking the Perfect LinkedIn Profile Picture
How you choose to present yourself in that tiny square can reveal a lot to your professional contacts. Here's some advice from a LinkedIn career expert and a professional photographer.
How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)
First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.
Kim Lachance Shandrow
How to Measure the Effects of 'Influencer Relations'
Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.
How to Establish a Vision Statement Employees Will Get Behind
A vision statement is intended to inspire, motivate and align employees.
How to Write With Substance
Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
5 Essential Steps to Prepare for an IPO
A financial team that's laid the right foundation will be able to move forward when market conditions are ideal and the timing is right.
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