How To

How to Measure the Effects of 'Influencer Relations'
Influencers

How to Measure the Effects of 'Influencer Relations'

Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.
How to Establish a Vision Statement Employees Will Get Behind
Managing Employees

How to Establish a Vision Statement Employees Will Get Behind

A vision statement is intended to inspire, motivate and align employees.
Andre Lavoie
How to Write With Substance
Writing

How to Write With Substance

Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
Gregory Ciotti
5 Essential Steps to Prepare for an IPO
IPO

5 Essential Steps to Prepare for an IPO

A financial team that's laid the right foundation will be able to move forward when market conditions are ideal and the timing is right.
Jeff Epstein
The 4-Step Process for Building a Scalable Sales Machine
Sales Strategies

The 4-Step Process for Building a Scalable Sales Machine

Consider these steps when creating predictable and scalable revenue growth for your company.
Anthony Bourdain's 3 Best Tips For Eating Great When Traveling Abroad
Travel Tips

Anthony Bourdain's 3 Best Tips For Eating Great When Traveling Abroad

The celebrity chef explains how you can skip the tourist traps and eat the best local fare on your next business trip.
Jason Fell
This Mompreneur's Work-Life Motto: Don't Lean In. Sit Upright.
Work-Life Balance

This Mompreneur's Work-Life Motto: Don't Lean In. Sit Upright.

For this busy working mom, effectively splitting her time and energy between career and kids isn't about 'leaning in.' It's about spreadsheets, sitters and asserting your needs. Don't ask, just do.
Kim Lachance Shandrow
How to Recognize You are on The Right Path as an Entrepreneur
Startup Basics

How to Recognize You are on The Right Path as an Entrepreneur

Reflect. Analyze. And always challenge yourself.
How to Conduct a Patent Search to Make Sure Your Brilliant Invention Doesn't Already Exist (Infographic)
Infographics

How to Conduct a Patent Search to Make Sure Your Brilliant Invention Doesn't Already Exist (Infographic)

A step-by-step guide on how to find out if your invention has already been patented. We're crossing our fingers it hasn't.
Kim Lachance Shandrow
5 Ways You Can Look Like a Millionaire (Infographic)
Clothing

5 Ways You Can Look Like a Millionaire (Infographic)

You can gain an air of confidence and stature typically associated with the wealthy regardless of how much money you make.
Email Subject Lines Can Really Suck. Here's How to Make Yours Better.
Email Marketing

Email Subject Lines Can Really Suck. Here's How to Make Yours Better.

Here are some crappy email headline techniques -- or lack thereof -- that you will definitely want to avoid.
Carol Roth
How to Design the Perfect Logo (Infographic)
Infographics

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Kim Lachance Shandrow
The Anatomy of a Winning Business Pitch
Pitches

The Anatomy of a Winning Business Pitch

Here's a breakdown of what a pitch includes and why it works, using a real-life example. Read and learn.
7 Steps to a 'Good-to-Great' Content Marketing Strategy
Content Marketing

7 Steps to a 'Good-to-Great' Content Marketing Strategy

Follow these suggestions to take your marketing strategy to the next level.