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6 Reasons Your PR Is Failing
Everyone is confused about what publicists do these days. Understand some of the common pitfalls and strategize more effectively with a pro.
Your Minimum Viable Product Is Doomed Without This
Balance functionality and design or risk drowning in the crowded marketplace.
How to Find Your Next Marketing Rock Star (Infographic)
Check out these essential qualities for success and ways to keep a top performer.
5 Tools to Fuel Your Company's PR Machine
Mobile and web innovations can make managing public relations in the digital age faster and easier.
8 Revealing Interview Questions to Hire Standout Staff
Steer past the canned response to create a more authentic dialogue with job seekers.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Move Beyond Just Managing Into the Fertile Turf of Mentorship
Business leaders can empower employees to be entrepreneurial, test out new ideas and spread a culture of innovation.
How to Network When You're Socially Awkward
Never mind the old-school cocktail party. Be a digital player: Join online professional groups. Or better yet start your own.
5 Remarkable Facts About the Future of Health Care
'The robot doctor' sounds like the title of a sci-fi movie. But it's just one future trend that entrepreneurs should know about in this changing industry.
10 Surefire Ways a Positive Attitude Increases Success
To remain optimistic, discipline your mind to stay clear of catastrophic, bogged-down thoughts and the "what if" slippery slope of anxiety.
4 Marketing Lessons From Pop-Culture Writer Shea Serrano
Marketing your first book, a new product or a catchy feature? Build an online following first. Say, you could even spread the word via rappers.
Eric M. Ruiz
What Should Employers Do About Misrepresentation?
NBC's Brian Williams and Veterans Affairs Secretary Robert McDonald were caught in misstatements, awakening a discussion about workplace ethics.
Heather R. Huhman
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
When Weather Disrupts Your Business
Writing from the Boston area after several huge snowstorms, a Babson College lecturer shares what entrepreneurs should do when Mother Nature throws normal operations off-kilter.
Peter S. Cohan
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