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News and Articles About How To
Match the Rewards to the Results
Taking the time to align your company's incentives with numerical targets can pay dividends not only for its long-term business goals, but also for each career that you shape.
How to Leverage Google+ and Pinterest Search
Much of the potential benefit that social media can realistically give to brands comes from the long-term benefits of consistent and quality social media content that is promoted strategically over time.
7 Characteristics of Exceptional Business Professionals
These resilient individuals confidently pursue their goals, mindful and appreciative of others around them.
An Ode to an Entrepreneur's Supportive Spouse
Starting a business is a team sport. So here's a thanks to the generous backer at home who provides valuable help and love.
Don't Let Employees Park Their Brains at the Door
Managers should regularly solicit and welcome recommendations, suggestions and input about company processes.
Lust and Love in the Workplace
An attorney outlines six ways to minimize the risk that office romances will lead to litigation.
4 Keys to Crafting a Winning Startup Story
Investment decisions are supposed to be based on rational analysis. But don't discount the power of a compelling narrative to engage a funder emotionally.
Peter S. Cohan
The Essential Guide to Creating a Distinctive Personal Brand
How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
Feeling a Lack of a Close Shave, She Invented a Solution
An entrepreneur goes after a niche in the women's razor market.
The Critical Lesson of Letting Bad Employees Go
A CEO shares insights about why it's important to fire fast.
8 Pointers for Setting a Price in Negotiations
This numeric value is super critical as it affects the profit you'll get from a deal.
Doug and Polly White
Perform Powerful Personalized Marketing in 4 Easy Steps
First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Spread the Love in the Workplace
Employers can do a few simple things to make their employees feel appreciated all year-round.
Create a Corporate Mentoring Program and You May Reap the Benefits
The benefits of having experienced employees train those with less expertise are many.
Heather R. Huhman
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