iBeacon

News and Articles About iBeacon

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
push notifications

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Laura Entis
Why the Future of Retail Will Blow Your Mind
Big Data

Why the Future of Retail Will Blow Your Mind

Merchants will merge shoppers' physical and digital worlds, bringing an online data-driven strategy to storefronts
Puneet Mehta
This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers
Technology

This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers

Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
Kim Lachance Shandrow
Attention, Apple Shoppers: You're Being Followed
Technology

Attention, Apple Shoppers: You're Being Followed

Apple officially activated iBeacon on Friday, meaning customers in all 254 of its U.S. stores can be tracked and sent notifications as they shop.
Nina Zipkin