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News and Articles About iBeacon
3 Things to Consider When Building a Mobile Advertising Campaign
The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
'Smart Mannequins' Are Watching You, and Sending You Photos
In a bid to lure shoppers away from the Internet and back into brick-and-mortar stores, retailers are giving mannequins a high-tech upgrade.
McDonald's Boosts McNuggets Sales With iBeacon Test
If you're near a McDonald's in Columbus, Ga., get ready for coupons to start popping up on your iPhone.
From Privacy to Connectivity, Bluetooth Is About to Get Some Serious Upgrades
As billions of devices connect to the Internet of Things, 'Bluetooth 4.2' will offer new privacy features, faster data syncing and more.
How to List Your Business on Apple's New 'Maps Connect' Portal
Why you should add your company data to Apple Maps and how to get it done fast.
Kim Lachance Shandrow
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Why the Future of Retail Will Blow Your Mind
Merchants will merge shoppers' physical and digital worlds, bringing an online data-driven strategy to storefronts
This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers
Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
Kim Lachance Shandrow
Attention, Apple Shoppers: You're Being Followed
Apple officially activated iBeacon on Friday, meaning customers in all 254 of its U.S. stores can be tracked and sent notifications as they shop.
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