iBeacon

News and Articles About iBeacon

3 Things to Consider When Building a Mobile Advertising Campaign
Mobile Advertising

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
Laura Entis
'Smart Mannequins' Are Watching You, and Sending You Photos
Retailers

'Smart Mannequins' Are Watching You, and Sending You Photos

In a bid to lure shoppers away from the Internet and back into brick-and-mortar stores, retailers are giving mannequins a high-tech upgrade.
Laura Entis
McDonald's Boosts McNuggets Sales With iBeacon Test
McDonalds

McDonald's Boosts McNuggets Sales With iBeacon Test

If you're near a McDonald's in Columbus, Ga., get ready for coupons to start popping up on your iPhone.
Kate Taylor
From Privacy to Connectivity, Bluetooth Is About to Get Some Serious Upgrades
Bluetooth

From Privacy to Connectivity, Bluetooth Is About to Get Some Serious Upgrades

As billions of devices connect to the Internet of Things, 'Bluetooth 4.2' will offer new privacy features, faster data syncing and more.
Kate Taylor
How to List Your Business on Apple's New 'Maps Connect' Portal
Apple

How to List Your Business on Apple's New 'Maps Connect' Portal

Why you should add your company data to Apple Maps and how to get it done fast.
Kim Lachance Shandrow
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
push notifications

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Laura Entis
Big Data

Why the Future of Retail Will Blow Your Mind

Merchants will merge shoppers' physical and digital worlds, bringing an online data-driven strategy to storefronts
Puneet Mehta
This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers
Technology

This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers

Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
Kim Lachance Shandrow
Attention, Apple Shoppers: You're Being Followed
Technology

Attention, Apple Shoppers: You're Being Followed

Apple officially activated iBeacon on Friday, meaning customers in all 254 of its U.S. stores can be tracked and sent notifications as they shop.
Nina Zipkin