News and Articles About iBeacon
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Merchants will merge shoppers physical and digital worlds, bringing an online data-driven strategy to storefronts
Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
Apple officially activated iBeacon on Friday, meaning customers in all 254 of its U.S. stores can be tracked and sent notifications as they shop.
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