News and Articles About Innovator Profiles
BY David PortSilvercar is out to make car rental more personal and a lot less of a hassle.
BY Corie BrownHe has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.