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News and Articles About Internet Marketing

6 Tips for Creating an Effective Internet Direct Mail Campaign
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Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.
February 18, 2014 in Starting a Business

How to Tweet With Purpose

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Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
August 21, 2013 in Online Marketing

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

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PR maven Rebekah Epstein dishes on what not do when pitching to the media.
August 2, 2013 in Online Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

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S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
July 18, 2013 in Online Marketing
4 Steps to Creating Buzz on a Shoestring Budget

4 Steps to Creating Buzz on a Shoestring Budget

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When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
November 1, 2012 in Targeting Niche Markets

How to Humanize Your Brand and Build Social-Media Buzz

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When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
August 14, 2012 in Young Entrepreneurs

Get Creative with Social Media: How to Make it Work for You

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Social media marketing is a great way to network and share information.
October 28, 2011 in Starting a Business

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