Labels

News and Articles About Labels

Advertising's Next Frontier: Retroactive Product Placement
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Laura Entis
Please Don't Call Yourself a Small-Business Owner
Branding

Please Don't Call Yourself a Small-Business Owner

What does that really mean, anyway? And do people really identify themselves like that?
Gene Marks
Focus on Passion, Not Labels
Growth Strategies

Focus on Passion, Not Labels

I have started, managed and guided a range of businesses. But I never considered myself an entrepreneur. Why? Because I never got caught up in labels.
Steve Tobak