Licensing: Page 3
How Licensing-'in' a Brand Can Wildly Grow Your Product Business
This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.
Inventors: Do a Patent Search Sooner Rather Than Later
What you find may dash your feelings of originality, but it can also be a roadmap for how to see your idea come onto the market.
How Sir Dundlod Is Bringing A 100 Years Old Sport Into Mainstream
Read what Raghuvendra Singh Dundlod has to say to the entrepreneurs
5 Ways to Create an Almost-There Prototype Marketing Video
Building it makes your idea real; video captures it visually. Do less of the first and more of the second to test the market sooner.
These 10 States Make it Easier to Start a Business
Start your next venture in a business-friendly climate.
6 Steps to Qualifying a Prospective Licensee
Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
How Much in Royalties Could You Generate Through Licensing?
What are the riches within your brand waiting to be exploited? And what are you waiting for?
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Batman vs. Superman: Who Makes More Money?
The two DC Comics superheroes bring home the bacon for Warner Bros. -- but only one can be the victor in the battle for most profitable overall.
How One Toy Company Gets Open Innovation Right
If you want to license your ideas, focus on finding those companies that are going to truly embrace you -- companies like Fat Brain.
Fans React Angrily After Popular YouTubers File to Trademark 'React'
The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Market Research Is Key to Recognizing Licensing Opportunities
Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
The 4 Big Changes to Open Innovation During the Last 4 Years
It's easier than ever before to get your ideas licensed by bigger companies.
Copyright on 'Happy Birthday' Song Ruled Invalid
If the ruling stands, 'Happy Birthday' will enter the public domain.
The Real Reason Companies Are Looking for Your Product Ideas
Open innovation is flourishing because creative people want to work for themselves. It's as simple as that.