Live Your Brand

News and Articles About Live Your Brand

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy
Branding

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
Chris Wirthwein
4 Basics for Building (or Repairing) Your Personal Brand
Reputation Management

4 Basics for Building (or Repairing) Your Personal Brand

The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values.
Lida Citroën
How a Tax Return Helped This Entrepreneur Land a Successful Brand
Live Your Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Melanie Spring
Building a Brand of Love Amidst a Harsh Reality
Live Your Brand

Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
Melanie Spring
How 'Raising the Roof' Heightened This Restaurant's Brand
Live Your Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Melanie Spring
How a Rebrand Helped Spice Up This Cal-Mex Chain
Marketing

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Melanie Spring
How This Company Is Looking to Rebrand a Whole City
Marketing

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Melanie Spring
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out
Marketing

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Melanie Spring
How the Timbuk2 Brand Went From Basement to Famous
Marketing

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
Melanie Spring
How Building a Community Helped Launch an International Brand
Marketing

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
Melanie Spring
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry
Marketing

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
Melanie Spring
How Two Ski Bums Successfully Branded the Online-Outdoor Industry
Marketing

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Melanie Spring
Leave It to the Dogs to Build an International Brand
Leadership

Leave It to the Dogs to Build an International Brand

The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
Melanie Spring
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Want a Brand That Lives? Put Some Heart Into It
Leadership

Want a Brand That Lives? Put Some Heart Into It

For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
Melanie Spring
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