News and Articles About Logos
You probably didn't even notice.
From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.
Starting a Business
Find out what your logo needs to accomplish and the qualities required to make that happen.
By registering your business name and logo with the United States Patent and Trademark office, you can legally protect your brand.
Retailers are tricky. When they play to our senses, they smell money.
Let's play a game: Find the clever, cool and strange things companies build into their logos.
Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.