Logos

News and Articles About Logos

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
Infographics

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Catherine Clifford
People Are Freaking Out Over Spotify's New Logo
Spotify

People Are Freaking Out Over Spotify's New Logo

The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
Nina Zipkin
Should a Startup Ever Splurge on Logo Design?
Branding

Should a Startup Ever Splurge on Logo Design?

Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
Adam Callinan
How to Design the Perfect Logo (Infographic)
Infographics

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Kim Lachance Shandrow
American Eagle, Aeropostale Abandon Logos as They Look for Edge
Branding

American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
10 Questions to Ask When Designing Your Company's Logo
Logos

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Kim Lachance Shandrow
Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery
Legal

Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery

'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.
Geoff Weiss
5 Must-Haves for a Successful Logo
Starting a Business

5 Must-Haves for a Successful Logo

Find out what your logo needs to accomplish and the qualities required to make that happen.
The Staff of Entrepreneur Media, Inc.
Infographics

Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)

By registering your business name and logo with the United States Patent and Trademark office, you can legally protect your brand.
Catherine Clifford
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Infographics

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Kim Lachance Shandrow
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Branding

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Kim Lachance Shandrow
10 Brands That Made Bad Logo Decisions in 2014
Branding

10 Brands That Made Bad Logo Decisions in 2014

Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
Richard Feloni
Playboy CEO: Nudity Could Completely Vanish From the Brand
Playboy

Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Kim Lachance Shandrow
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Pratik Dholakiya