Retailers are tricky. When they play to our senses, they smell money.
Let's play a game: Find the clever, cool and strange things companies build into their logos.
Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Behind the Brand
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Allow neuroscience to guide your logo design.
With a few carefully chosen words, brands can avoid this common error.
Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.
The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
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