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News and Articles About Logos
Need a New Design? 5 Reasons to Crowdsource It.
Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
5 Ways to Build Your Brand in Short Chunks of Time
It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions.
Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.
Airbnb, Why the New Logo?
The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
How to Make Your Logo Memorable
These tips can help you design a logo that stands out from the competition's.
When Designing a Logo, First Comes Personality, Then Color
In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
National Small Business Week
5 Awesomely Entrepreneurial Artifacts That Will Soon Live at the Smithsonian
From one of Henry Ford's experimental tractors to Planters' iconic Mr. Peanut mascot, a look at some of the objects in the museum's upcoming American Enterprise exhibit.
See The Hidden Meanings Inside 17 Tech Company Logos
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
How to Design a Powerful Logo
Take these steps to craft a singular logo that reflects your company's vision.
National Small Business Week
Starting Up? Here's Where You Should Put Your Money First
First things first: if you're starting up with cash to spare, never underestimate the importance of a fabulous logo.
Leading Logos for Brand Inspiration: A Look at Emerging Images
We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Tanya Benedicto Klich
Expert Explains What Makes the Best Logos So Good
Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
When It Comes to Branding, It's All About Color (Infographic)
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
How to Build a Brand That Attracts Die-Hard Followers
Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
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