Logos

News and Articles About Logos

Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions.
Rebranding

Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions.

Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.
Nina Zipkin
Airbnb, Why the New Logo?
Airbnb

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
Catherine Clifford
Logos

How to Make Your Logo Memorable

These tips can help you design a logo that stands out from the competition's.
Nina Zipkin
When Designing a Logo, First Comes Personality, Then Color
Logos

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
Jason Fell
5 Awesomely Entrepreneurial Artifacts That Will Soon Live at the Smithsonian
National Small Business Week

5 Awesomely Entrepreneurial Artifacts That Will Soon Live at the Smithsonian

From one of Henry Ford's experimental tractors to Planters' iconic Mr. Peanut mascot, a look at some of the objects in the museum's upcoming American Enterprise exhibit.
Geoff Weiss
See The Hidden Meanings Inside 17 Tech Company Logos
Logos

See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
Design

How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.
Nina Zipkin
Starting Up? Here's Where You Should Put Your Money First
National Small Business Week

Starting Up? Here's Where You Should Put Your Money First

First things first: if you're starting up with cash to spare, never underestimate the importance of a fabulous logo.
Geoff Weiss
Leading Logos for Brand Inspiration: A Look at Emerging Images
Logos

Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Tanya Benedicto Klich
Expert Explains What Makes the Best Logos So Good
Logos

Expert Explains What Makes the Best Logos So Good

Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
Richard Feloni
When It Comes to Branding, It's All About Color (Infographic)
Color

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Ross McCammon
How to Build a Brand That Attracts Die-Hard Followers
Branding

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Luke Summerfield
17 Logos We Love
Branding 2014

17 Logos We Love

Brand identity in its purest form.
The Top Brands in Food Service, Hotels, Retail and More
Branding 2014

The Top Brands in Food Service, Hotels, Retail and More

These brands took the No. 1 spot in various categories. Here's why.