Behind the Brand
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Allow neuroscience to guide your logo design.
With a few carefully chosen words, brands can avoid this common error.
Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.
The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
These tips can help you design a logo that stands out from the competition's.
In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
National Small Business Week
From one of Henry Ford's experimental tractors to Planters' iconic Mr. Peanut mascot, a look at some of the objects in the museum's upcoming American Enterprise exhibit.
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.