Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.
Ready To Launch
Find out what your logo needs to accomplish and the qualities required to make that happen.
By registering your business name and logo with the United States Patent and Trademark office, you can legally protect your brand.
Retailers are tricky. When they play to our senses, they smell money.
Let's play a game: Find the clever, cool and strange things companies build into their logos.
Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Behind the Brand
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Allow neuroscience to guide your logo design.
With a few carefully chosen words, brands can avoid this common error.
Small Business - Big Impact
Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
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