Low-cost Marketing

News and Articles About Low-cost Marketing

In Search of Buzz: What It Is and How to Build It
Marketing

In Search of Buzz: What It Is and How to Build It

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Dave Clarke
Co-Marketing: Twice as Nice or Double the Trouble?
Marketing

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
7 Low-Cost Design Ideas for Small Retail Spaces
Growth Strategies

7 Low-Cost Design Ideas for Small Retail Spaces

Consider these unique ways to design a compact store to look bigger and accommodate more merchandise.
Jane Porter
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
Marketing

For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

This low-budget mainstay can help you learn your customers work and fill your database.
Dan S. Kennedy and Jeff Slutsky
Five Low-Cost Local Marketing Ideas
Marketing

Five Low-Cost Local Marketing Ideas

Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
Jeff Slutsky
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Mikal E. Belicove
How to Create Buzz on No Budget
Starting a Business

How to Create Buzz on No Budget

Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.
Colleen DeBaise
How Orabrush Cleaned Up On YouTube
Marketing

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
Shira Lazar
What Are Low-Cost Ways to Market My Business and Make Sales?
Marketing

What Are Low-Cost Ways to Market My Business and Make Sales?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares techniques to help generate leads and bring in more business. He shares his best tips to help you find more customers.
Six Tips for Building Buzz on a Budget
Marketing

Six Tips for Building Buzz on a Budget

Six tips for building buzz on the cheap.
Gwen Moran