Low-cost marketing

In Search of Buzz: What It Is and How to Build It

BY Dave Clarke

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.

February 9, 2013 in Marketing

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.

January 16, 2013 in Marketing Ideas

7 Low-Cost Design Ideas for Small Retail Spaces

BY Jane Porter

Consider these unique ways to design a compact store to look bigger and accommodate more merchandise.

September 4, 2012 in Location

For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

BY Dan S. Kennedy and Jeff Slutsky

This low-budget mainstay can help you learn your customers work and fill your database.

July 9, 2012 in Low-Cost Ideas

Five Low-Cost Local Marketing Ideas

BY Jeff Slutsky

Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.

July 5, 2012 in Low-Cost Ideas

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

BY Mikal E. Belicove

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.

June 28, 2012 in Online Marketing

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How to Create Buzz on No Budget (Video)

BY Colleen DeBaise

Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.

April 25, 2012 in Starting a Business

How Orabrush Cleaned Up On YouTube

BY Shira Lazar

Here's how one small business turned hygiene products into social media gold.

December 7, 2011 in Social Media

Video: What Are Low-Cost Ways to Market My Business and Make Sales?

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What Are Low-Cost Ways to Market My Business and Make Sales? (Video)

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares techniques to help generate leads and bring in more business. He shares his best tips to help you find more customers.

October 21, 2011 in Low-Cost Ideas