News and Articles About Market Research
You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
Be prepared to communicate these points, and you'll be speaking your investor's language.
Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Concentrate your efforts and you can become an expert on a product or market niche fairly quickly. Here's how.
No matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers.
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
Not all ideas make it to market -- no matter how great they seem. How to tell if your idea has legs? Here are five key qualities every good concept should have.
You don't need a revolutionary business idea to find success in entrepreneurship. Here are five steps for launching a startup that's ideal for you.
Student entrepreneur Ryan Kuhel on the importance of researching pain points to find business ideas.
Besides the famed "hockey stick" adoption rate, here are a few ideas for showing investors why they should pay attention to your startup.
Crowdsourcing is altering the way companies come up with innovative ideas and accomplish large and small tasks.
Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.
Doing your due diligence before buying a company will earn you bargaining power and help you avoid unforeseen problems. Here's what you need to know.
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
Bertrand Sosa and his brother co-founded NetSpend, a debit-card company, after realizing immigrants like themselves didn't rely on credit cards. Hear his tips for tapping new markets.
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Wondering what makes investors back an invention? The new History Channel show 'Invention USA' points out a key factor that can make the difference in landing funding.
Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
Here is a collection of next year's top trends for marketing, retailing, service businesses, mobile, social media and more.
Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.