Market Research

News and Articles About Market Research

The ABCs of Market Research

Here are three things to consider when collecting data on the basics of your industry to stay ahead of the game.

How to Deal With Your No. 1 Nemesis

Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.

Richard Branson on Challenging Goliath

Before you take on a giant corporation, make sure you know exactly what you're up against.

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.

7 Tips For Getting Good at Spotting Trends

In order to succeed in business you need to anticipate what your market will want or need before it's completely obvious to all. Here's how.

How Can I Tell If There Will Be Strong Demand for My Product?

Our expert explains how to find and take advantage of profitable markets

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.

How Do I Build a Business Plan? (Infographic)

Take a look at this infographic for tips on how to write a great business plan.

How My Family Helped Me Build a 'Power' Research Firm

Global company's founder says having his children help in the early days gave them invaluable experience.

5 Steps to Building a Business Around Your Passion

What if you could do what you love and make a living around that passion? You can. Here are some pointers on how to get started.

Gaining Startup Traction on a Budget

You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.

4 Things Investors Need to Know About Your Startup

Be prepared to communicate these points, and you'll be speaking your investor's language.

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?

How to Become an Expert in an Hour

Concentrate your efforts and you can become an expert on a product or market niche fairly quickly. Here's how.

How to Make Sure There's a Market for Your Business Idea

No matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers.

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.

5 Essential Ingredients of a Winning Business Idea

Not all ideas make it to market -- no matter how great they seem. How to tell if your idea has legs? Here are five key qualities every good concept should have.

Stop Searching for 'The Next Big Thing:' Tips for Building the Best Business for You

You don't need a revolutionary business idea to find success in entrepreneurship. Here are five steps for launching a startup that's ideal for you.

How to Find Value in Other People's Problems

Student entrepreneur Ryan Kuhel on the importance of researching pain points to find business ideas.

How Much Traction Is Enough for Investors?

Besides the famed "hockey stick" adoption rate, here are a few ideas for showing investors why they should pay attention to your startup.

Want to Harness the Power of the Crowd? Consider These Tips

Crowdsourcing is altering the way companies come up with innovative ideas and accomplish large and small tasks.

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.

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