Market Research

News and Articles About Market Research

6 Critical Steps to Succeeding in an Untapped Industry
Success Strategies

6 Critical Steps to Succeeding in an Untapped Industry

Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
Tim Maliyil
Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?
Customer Feedback

Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?

There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
Alice Default
Why a Taxi App With $100 Million in Funding Failed in the U.S.
Competition

Why a Taxi App With $100 Million in Funding Failed in the U.S.

The startup had all the makings of a good rival to Uber and Lyft, but in the U.S., it encountered more speed bumps than it could manage.
Erin Griffith
How to Test Your Google AdWords Campaigns
Google AdWords

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Perry Marshall, Mike Rhodes, and Bryan Todd
4 Questions You Must Think Critically About Before Starting a Business
Starting a Business

4 Questions You Must Think Critically About Before Starting a Business

Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
Stephen Key
9 Questions to Ask When Assessing a Market
Growth Strategies

9 Questions to Ask When Assessing a Market

If you're struggling with, looking to expand or considering entering into an industry, study your opportunity for growth with these queries.
Andrew Miller
Shyp Co-Founder: 5 Lessons on Expanding to a New City
Expansion Opportunities

Shyp Co-Founder: 5 Lessons on Expanding to a New City

Going bicoastal after just six months of business is a big decision. Here are a few important things to keep in mind if making a similar move with your own company.
Gabrielle Karol
Richard Branson on Finding the Right Path
Passion

Richard Branson on Finding the Right Path

Now is the time to act and discover the passion that will help you succeed.
Richard Branson
For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators
Market Research

For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators

It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.
Kevin Lindsay
7 Steps to a Finance-Centered Business Plan
Business Plans

7 Steps to a Finance-Centered Business Plan

If your startup calls for financing to get off the ground, follow this list to impress potential investors and lenders.
Adam Toren
Pointing Out Flaws in Competitors Won't Win You Points With Investors
Competition

Pointing Out Flaws in Competitors Won't Win You Points With Investors

When you're making your pitch, you should showcase your expert knowledge of the market and your rivals from a position of strength.
Martin Zwilling
Starting a Business

The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Here's how to use the scientific method to achieve success as an entrepreneur.
Jayson DeMers
Market Research

Investors Will Show Love to Entrepreneurs Who Do Their Homework

Before you ask anyone for money, do research into your market segment with these six free to inexpensive resources.
Martin Zwilling
Do More Homework Before Launching Your Business
Starting a Business

Do More Homework Before Launching Your Business

One of the most grueling tasks of starting a business happens to be one of the most important.
Tanya Benedicto Klich