Marketing Basics: Page 7
The 10 Ds of Creating a Social Media Use Policy
Every business needs a social media use policy, and here's how to create one.
How One Business Is Expanding Beyond Its Local Market
What is your company doing that takes you outside the comfort zone?
'Cake Boss' Asks: Are You Judging Your Customers?
'Cake Boss' Buddy Valastro of Carlo's Bakery shows why his business is a success. No matter how weird the request, his customers are always right.
Is Any Publicity Good Publicity?
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
10 Tips for Better Content Marketing
If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
Hacking the U.S. Census for Market Research
The every-decade survey can offer insights on demographics and competition for determining potential markets.
Five Ways to Gear Up Your Marketing for the Holiday Shopping Season
The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
Labor Ruling Is a Reminder to Revisit Social Media Policies
A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
Don't Wait for a Reunion to Network With Former Classmates
If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
The New, New Rules of Business Marketing
Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
Why Tracking Marketing Metrics Can Pay Off
Use these tips to help generate a better response from your marketing and improve your return on investment.
The Dark Side of Discounts
Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Five Lies About Social Media Marketing
Social-media makes even the best marketers forget everything they already know about marketing.
Three Tips for Reinventing a Product
How an artisan salt shop sprinkles ingenuity into its business -- and you can, too.
Five Signs You Need a Marketing Makeover
If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.