Marketing Edge: Page 2

Marketing

The 7 Principles of Launching a Super Successful Blog

Lessons boiled down from an analysis of 6 blogs with more than 1 million visitors each.

Marketing

10 Marketing Tricks From the Pros

These tips will give you an immediate boost in the ROI of your marketing efforts.

Social Media

5 Social Media Mistakes and How to Avoid Them

Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.

Social Media

A (Good) Picture Is Worth a Thousand (Text-Only) Posts

Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.

Branding

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.

Marketing

This Is How You Come Up With Marketing Goals

Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.

Marketing

Golf Company's $1.5 Million Giveaway Far From a Hole in One

Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.

Social Media

A Great Company-Wide Social-Media Policy Starts at the Top

Executives should lead by example when it comes to building an online persona that benefits the business' brand.

Data & Recovery

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.

Business News

Lessons in Leveraging Vine From 5 Successful Brands

With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.

Social Media

With Social Media, Fakes Are a Real Problem for Your Business

For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.

Social Media

The 5 Habits for Social-Media Success

While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.

Social Media

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.

Business News

5 Creative Ways Brands Can Leverage the Power of Pinterest

With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.

Marketing

Make Marketing Simpler With These 5 Tech-Savvy Tools

Identify which parts of the company's work flow can be automated with cost-effective tools.