Marketing ideas

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5 Traits to Look for When Seeking a Transformative Marketer

5 Traits to Look for When Seeking a Transformative Marketer

The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
How to Set Marketing Goals You Can Actually Achieve

How to Set Marketing Goals You Can Actually Achieve

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody’s business.
10 Brilliant Marketing Stunts That Put Startups on the Map

10 Brilliant Marketing Stunts That Put Startups on the Map

A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
Dear Entrepreneur, You're Telling the Wrong Story

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
Don't Miss the Digital Transformation in Luxury Brand Marketing

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Develop an Effective Marketing Plan by Answering 3 Questions

Develop an Effective Marketing Plan by Answering 3 Questions

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Maximize the Impact of Handwritten Notes With These 6 Tips

Maximize the Impact of Handwritten Notes With These 6 Tips

Want to make an impression and differentiate yourself and your company? Do it in writing.
The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
The 5 Brilliant Strategies You Can Learn From Top Content Marketers

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
Think You Can Skimp on a Logo? Think Again.

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
11 Advanced Pinterest Tips and Tricks

11 Advanced Pinterest Tips and Tricks

If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
10 Advanced Facebook Tips and Tricks

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
9 Advanced Twitter Tips and Tricks

9 Advanced Twitter Tips and Tricks

If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies.
Brand Visibility: Techniques and Tactics

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
Retweeting Content to Build Your Brand on Twitter

Retweeting Content to Build Your Brand on Twitter

Find out how to use existing content to build your following and grow your brand.
Want Your Ad to Go Viral? Get a TV Network to Ban It.

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
Why You Should Commit to Small Daily Improvements and Other Must-Read Business Tips

Why You Should Commit to Small Daily Improvements and Other Must-Read Business Tips

A look at why big goals start with small actions, how falling in love with boredom helps you stay driven and more advice for business owners.
5 Ways to Market Your Startup on a Dime

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
Promoting Your Business Through Personal Posts

Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.
7 Marketing Truths Every Business Leader Should Know

7 Marketing Truths Every Business Leader Should Know

"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
The Promotional Power of 'Prankvertising'

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
How an Ad Agency Fixed Its Call-Center Marketing

How an Ad Agency Fixed Its Call-Center Marketing

Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
The 4 Elements of an Irresistible Offer

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.
Why Smart Marketing Is Like a Great First Date

Why Smart Marketing Is Like a Great First Date

If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.
6 Content Marketing Principles Every Business Needs to Follow

6 Content Marketing Principles Every Business Needs to Follow

No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.

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