News and Articles About Marketing ideas
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Ways you can spread the word about your business online without breaking your marketing budget.
Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
How to exceed expectations, inspire loyalty and make your customers feel valued.
From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
Take note of the wisdom offered up by these innovators, raconteurs and candid observers, and apply it to your own work going forward.
When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.
As the market for your product evolves, the way it's packaged may need to change, too
Too many startups develop products and services for âassumedâ wants and perceived needs. What about designing solutions for deeper desires?
Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
An Asian-focused food festival marketing company waited for the right moment to open.
Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Three retail business owners show how to project personality and add a special flair to your store.
This low-budget mainstay can help you learn your customers work and fill your database.
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.