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Brand Visibility: Techniques and Tactics
Social Media

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
Scott Levy
Retweeting Content to Build Your Brand on Twitter
Social Media

Retweeting Content to Build Your Brand on Twitter

Find out how to use existing content to build your following and grow your brand.
Scott Levy
Want Your Ad to Go Viral? Get a TV Network to Ban It.
Marketing

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
Laura Entis
Why You Should Commit to Small Daily Improvements and Other Must-Read Business Tips
Entrepreneurs

Why You Should Commit to Small Daily Improvements and Other Must-Read Business Tips

A look at why big goals start with small actions, how falling in love with boredom helps you stay driven and more advice for business owners.
Brian Patrick Eha
5 Ways to Market Your Startup on a Dime
Marketing

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
Kirsten Green
This Holiday's Wow-Factor Shop Windows
Marketing

This Holiday's Wow-Factor Shop Windows

Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
Linda Lacina
This Retailer Raised Prices on Black Friday -- And Saw a Lift in Sales (Say What?!)
Marketing

This Retailer Raised Prices on Black Friday -- And Saw a Lift in Sales (Say What?!)

The maker of the irreverent Cards Against Humanity party game tacked $5 onto retail prices on a day when consumers expected to get ultra-deep discounts.
Catherine Clifford
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday
Marketing

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Catherine Clifford
Are Celebrity Investors Worth the Hype?
Marketing

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
Kristin Luna
Promoting Your Business Through Personal Posts
Marketing

Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.
Lambeth Hochwald
7 Marketing Truths Every Business Leader Should Know
Growth Strategies

7 Marketing Truths Every Business Leader Should Know

"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
Steve Tobak
The Promotional Power of 'Prankvertising'
Marketing

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
How an Ad Agency Fixed Its Call-Center Marketing
Driving Business - Driving Success

How an Ad Agency Fixed Its Call-Center Marketing

Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
Katherine Duncan
The 4 Elements of an Irresistible Offer
Marketing

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.
Lindsay LaVine