This ad will close in

Marketing ideas

Subscribe

News and Articles About Marketing ideas

The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain

The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain

BY
Too many startups develop products and services for ‘assumed’ wants and perceived needs. What about designing solutions for deeper desires?
November 16, 2012 in Business Ideas
Is Social Media Dead? The New Marketing Mix

Is Social Media Dead? The New Marketing Mix

BY
Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
November 15, 2012 in Marketing Ideas
5 Creative Packaging Ideas to Delight Your Customers

5 Creative Packaging Ideas to Delight Your Customers

BY
You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
November 13, 2012 in Shipping Center
7 Effective Ways to Promote Free Shipping

7 Effective Ways to Promote Free Shipping

BY
Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
November 6, 2012 in Shipping Center
Luckyrice Taps Into a Ready Market

Luckyrice Taps Into a Ready Market

BY
An Asian-focused food festival marketing company waited for the right moment to open.
October 20, 2012 in Marketing Ideas
How to Create an E-Mail Marketing Campaign That People Will Notice

How to Create an E-Mail Marketing Campaign That People Will Notice

BY
Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
October 2, 2012 in Online Marketing
How Photos Can Make or Break Your Marketing Campaign

How Photos Can Make or Break Your Marketing Campaign

BY
Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
September 19, 2012 in Marketing Ideas
How to Get Your Employees and Customers to Market for You

How to Get Your Employees and Customers to Market for You

BY
Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
September 18, 2012 in Marketing Ideas
How Chobani Yogurt Used Social Media to Boost Sales

How Chobani Yogurt Used Social Media to Boost Sales

BY
The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
September 16, 2012 in Marketing Ideas
Don't Forget 'Positioning' in Your Marketing

Don't Forget 'Positioning' in Your Marketing

BY
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
September 10, 2012 in Marketing
5 Ways Store Colors Can Influence Shoppers

5 Ways Store Colors Can Influence Shoppers

BY
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
July 25, 2012 in Marketing Ideas
Reveal Your Retail Personality

Reveal Your Retail Personality

BY
Three retail business owners show how to project personality and add a special flair to your store.
July 19, 2012 in Retail Center
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

BY
This low-budget mainstay can help you learn your customers work and fill your database.
July 9, 2012 in Low-Cost Ideas
8 Do's and Don'ts for Marketing on Online Forums and Message Boards

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

BY
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
June 28, 2012 in Online Marketing
How to Stand Out by Keeping it Simple

How to Stand Out by Keeping it Simple

BY
Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
June 27, 2012 in Marketing Ideas
To Grow Sales, Turn Your Workplace into a Theater for Customers

To Grow Sales, Turn Your Workplace into a Theater for Customers

BY
Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
June 8, 2012 in Marketing Ideas
How Partnerships Can Help Extend Your Small Marketing Budget

How Partnerships Can Help Extend Your Small Marketing Budget

BY
One great way to stretch a small marketing budget is to find a marketing partner that can help you boost exposure for your products.
April 16, 2012 in Growth Strategies
Five Tips for Better Text-Message Marketing

Five Tips for Better Text-Message Marketing

BY
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
March 28, 2012 in Marketing Ideas
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

BY
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
March 27, 2012 in Marketing Ideas
Branding 101: Five Tips for Solopreneurs

Branding 101: Five Tips for Solopreneurs

BY
Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
March 12, 2012 in Branding
Hey, Small-Business Owner: Do You Shop Local?

Hey, Small-Business Owner: Do You Shop Local?

BY
If you want consumers to shop local, encourage them by shopping locally for your own business.
March 9, 2012 in Marketing Ideas
Kiip: A Win-Win for App Developers and Advertisers

Kiip: A Win-Win for App Developers and Advertisers

BY
When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
March 9, 2012 in Apps & Software
It's Leap Year. What Are You Doing With Your Extra Day?

It's Leap Year. What Are You Doing With Your Extra Day?

BY
Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
February 27, 2012 in Marketing Ideas
Social Media Tips from the Oscars

Social Media Tips from the Oscars

BY
The Oscars may be a must watch event, but is it also a must Tweet event? Business owners, you be the judges.
February 23, 2012 in Social Media

Most Shared Stories

From the Entrepreneur Bookstore