Marketing ideas

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How to Turn Your Startup Into a Lean, Mean Marketing Machine
Marketing

How to Turn Your Startup Into a Lean, Mean Marketing Machine

Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
Ross Kimbarovsky
What You Wanted to Know About Marketing But Forgot to Ask
Marketing

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
Ann Handley
Marketing

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.
Nadia Goodman
What to Do If You Hate Your Brand
Marketing

What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.
Erika Napoletano
The Secrets of 7 Successful Brands
Marketing

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
3 Content Marketing Lessons From Big Brands
Marketing

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Ann Handley
4 Things You Need to be Doing on Social Media -- Now
Social Media

4 Things You Need to be Doing on Social Media -- Now

Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
Scott Levy
Why Startups Should Take a Big-Brand Approach to Marketing
Marketing

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Jim Joseph
5 Online Marketing Strategies for a Tight Budget
Marketing Strategies

5 Online Marketing Strategies for a Tight Budget

Ways you can spread the word about your business online without breaking your marketing budget.
Lewis Howes
The Secrets of What Makes a Product Go Viral
Starting a Business

The Secrets of What Makes a Product Go Viral

Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
Nadia Goodman
Lessons in Customer Engagement from the Detroit Auto Show
Marketing

Lessons in Customer Engagement from the Detroit Auto Show

How to exceed expectations, inspire loyalty and make your customers feel valued.
Stephanie Vozza
Co-Marketing: Twice as Nice or Double the Trouble?
Marketing

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
Best Inspirational Words From Business Leaders in 2012
Entrepreneurs

Best Inspirational Words From Business Leaders in 2012

Take note of the wisdom offered up by these innovators, raconteurs and candid observers, and apply it to your own work going forward.
Entrepreneur Staff