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Are Celebrity Investors Worth the Hype?
Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
Promoting Your Business Through Personal Posts
Branding guru Jason Seiden pushes for social media with a work-life blend.
7 Marketing Truths Every Business Leader Should Know
"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
The Promotional Power of 'Prankvertising'
More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Driving Business - Driving Success
How an Ad Agency Fixed Its Call-Center Marketing
Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
The 4 Elements of an Irresistible Offer
Expert advice and inspiration from successful marketing campaigns.
Why Smart Marketing Is Like a Great First Date
If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.
6 Content Marketing Principles Every Business Needs to Follow
No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
How to Get More Comments on Your Blog
Learn how to engage readers and you'll start to see them get more active on your blog. Here are three steps to take.
7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want
A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
How to Ace Back-to-School Season
One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
How to Pull a Badass Marketing Stunt
You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
5 Easy Ways to Connect With Online Influencers
Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.
Want Loyal Customers? Do This.
Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
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