Marketing Mistakes: Page 4
4 Examples of Bad Email Manners
Huge, unsolicited attachments and pretending you know someone you don't are among this writer's no-nos.
How Not Using Social Media Can Hurt Your Business
It's hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes.
9 Marketing Mistakes That Cost Your Business Money
When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
How to Experiment With Marketing Without Ruining Your Business
This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
5 Don'ts When Engaging Clients Online
Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.
4 Branding Lessons That You Don't Want to Learn the Hard Way
When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Brands Waste Resources on Facebook and Twitter
A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
The 10 Biggest Social Media Myths for Small Businesses
Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
A senior vice president said the company should hire investigators to expose details of critics' private lives.
How Being More Self-Aware Can Help Your Brand Succeed on Social Media
Remember: Brands are not people.
The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons
The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.
9 Mistakes Businesses Make on Social Media (Infographic)
Going into social media with a 'how hard can this be?' attitude is a recipe for failure.
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
The One Mistake That's Killing Your Business
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.