Marketing Plans

Marketing Plans

A marketing plan is a written overview of your advertising and marketing strategy for the year ahead. Key components to your marketing plan include an analysis of your existing situation, a description of your target audience, goals for the year, strategies and tactics you plan to use and a breakdown of your budget. 

Your analysis, target audience and goals should be kept brief -- under a page in length each -- and the bulk of your plan should focus on strategies and tactics used to reach your goals. The final section should offer a brief breakdown of the cost tied to each of your tactics.

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The Ingredients of a Marketing Plan

The Ingredients of a Marketing Plan

Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.

Marketing Plan Makeover

Is it time for an update?

Creating a Marketing Plan

Our Marketing Expert shows you how to make your business grow with solid marketing tactics.
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