Marketing Plans

News and Articles About Marketing Plans

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
Marketing Plans

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Jim Joseph
Use These 5 Steps to Create a Marketing Plan
Starting a Business

Use These 5 Steps to Create a Marketing Plan

This five-step plan in will help you draw in and keep customers.
The Staff of Entrepreneur Media, Inc.
Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan
Marketing

Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
Jim Joseph
Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
Marketing Plans

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Jim Joseph
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Marketing

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Jim Joseph
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Marketing Plans

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Jim Joseph
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Marketing

The Obvious, But Absolutely Necessary, First Step to a Marketing Plan

Without goals you can't possibly write a marketing plan or measure your success for the year.
Jim Joseph
4 Branding Lessons That You Don't Want to Learn the Hard Way
Marketing mistakes

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Neil Patel
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Jim Joseph
The One New Year's Resolution All Business Owners Should Keep
Marketing

The One New Year's Resolution All Business Owners Should Keep

There's something you can start doing today that could save you a lot of headaches in 2015.
Jim Joseph
First Steps: Writing the Marketing Section of Your Business Plan
Business Plans

First Steps: Writing the Marketing Section of Your Business Plan

This quick guide offers tips that will help you create the marketing section for your business plan.
The Staff of Entrepreneur Media, Inc.
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
Digital Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Brett Relander
Social Media Marketing

A Day in the Life of a Successful Social-Media Strategy

Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Eric Siu
Marketing Strategies

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Sean Ellis
Marketing Plans

A marketing plan is a strategy that articulates key information for a business to attract and retain customers, such as who the company’s target customers are, how to reach them, its unique selling proposition and pricing. 

While there are various types of marketing plans, at the minimum a plan should include:

  • Situation analysis: This is a snapshot of a company’s situation. It should describe the company; its products and services; the unique selling proposition and strengths; the market and competitors; and the company’s weaknesses, opportunities and possible threats.
  • Target audience: A descriptive profile of who the prospective customer is in terms of demographics and/or lifestyle.
  • Marketing goals: Measurable goals used to achieve using the marketing plan. For instance, a marketing goal could be: 50,000 visitors, 20 email sign ups and 10 e-book downloads within the next six months from our inbound marketing strategy to reach $100,000 in revenue that is generated from this tactic.
  • Marketing communications strategies: This section is the most fleshed out part of marketing plan and includes detailed plans of the marketing avenues and tactics over the course of (at minimum) a year’s sales cycle. A few examples include permission-based email, loyalty programs and customer appreciation events, among others.
  • Marketing budget: The costs for marketing may come from borrowed or self-financed funds or sales, however a set amount must be set aside to cover the costs of marketing strategy. This section should include a detailed breakdown of how and where these funds will be spent.

For new companies that have been in business for one to five years, the article “How to Determine the Perfect Marketing Budget for Your Company” suggests using 12 to 20 percent of the gross or projected revenue on marketing, and companies less than a year old should get some financial runway before spending marketing dollars.

 

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