Marketing Plans

News and Articles About Marketing Plans

The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Marketing

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Jim Joseph
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Marketing Plans

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Jim Joseph
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Marketing

The Obvious, But Absolutely Necessary, First Step to a Marketing Plan

Without goals you can't possibly write a marketing plan or measure your success for the year.
Jim Joseph
4 Branding Lessons That You Don't Want to Learn the Hard Way
Marketing mistakes

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Neil Patel
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Jim Joseph
The One New Year's Resolution All Business Owners Should Keep
Marketing

The One New Year's Resolution All Business Owners Should Keep

There's something you can start doing today that could save you a lot of headaches in 2015.
Jim Joseph
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This Is How You Come Up With Marketing Goals
Marketing

This Is How You Come Up With Marketing Goals

Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.
Marketing

How to Create a Marketing Plan

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
Why You Need a Marketing Plan
Marketing

Why You Need a Marketing Plan

With your growth strategy in mind, a marketing plan can help your mission.
Nina Zipkin
How to Fix These 3 Bad Marketing Habits
Marketing mistakes

How to Fix These 3 Bad Marketing Habits

With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
Danny Wong
4 Big Misconceptions About Content Marketing
Content Marketing

4 Big Misconceptions About Content Marketing

Creating quality content can pay off, as long as you adopt the right approach.
Eric Siu
How to Turn Your Startup Into a Lean, Mean Marketing Machine
Marketing

How to Turn Your Startup Into a Lean, Mean Marketing Machine

Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
Ross Kimbarovsky
3 Apps to Help You Write a Marketing Plan
Starting a Business

3 Apps to Help You Write a Marketing Plan

These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
Cynthia Boris
Writing a Business Plan? Don't Forget About Marketing
Starting a Business

Writing a Business Plan? Don't Forget About Marketing

Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.
Marsha Friedman
Marketing Plans

A marketing plan is a written overview of your advertising and marketing strategy for the year ahead. Key components to your marketing plan include an analysis of your existing situation, a description of your target audience, goals for the year, strategies and tactics you plan to use and a breakdown of your budget. 

Your analysis, target audience and goals should be kept brief -- under a page in length each -- and the bulk of your plan should focus on strategies and tactics used to reach your goals. The final section should offer a brief breakdown of the cost tied to each of your tactics.

This plan is meant to change over the course of the year. It's a tool to help your business grow.

Related: How to Create a Marketing Plan

 

 

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