Marketing Strategies The latest news, videos, and discussion topics on Marketing Strategies en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Thu, 18 Sep 2014 12:00:00 GMT The 5 Factors of Social-Media Marketing Most People Don't Consider A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story. Thu, 18 Sep 2014 12:00:00 GMT Shlomo Morgulis 2 Simple Rules to Follow When Developing a Market Segmentation To get ahead of the competition, find the customers that will be most interested in your product or service. Wed, 17 Sep 2014 20:30:00 GMT Doug and Polly White The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season. Wed, 17 Sep 2014 16:00:00 GMT Adam Foroughi Former Apple and Pepsi CEO John Sculley: Great Marketers Do This The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers. Wed, 17 Sep 2014 13:00:00 GMT Laura Entis Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers. Tue, 16 Sep 2014 21:00:00 GMT Craig Simpson 5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten. Tue, 16 Sep 2014 20:30:00 GMT Pratik Dholakiya The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop. Tue, 16 Sep 2014 19:00:00 GMT Brett Relander Overexposure to Food Ads Can Make You Lose Your Appetite Food porn no more? A new study shows that when people actually ate a snack after studying dozens of pictures of food they enjoyed it less. Tue, 16 Sep 2014 16:52:00 GMT Kate Taylor How to Make Your Content Marketing Experiential Outdoor billboard advertising is nothing new, today’s top marketers are innovating they way they use experiential marketing to tell their brand stories. Mon, 15 Sep 2014 21:30:00 GMT Kristin Kovner 5 Tips to Rehab Your Pitch Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that’s needed for the PR approach. Thu, 11 Sep 2014 20:15:00 GMT Renée Warren The Secret Weapons Every Marketer Needs A breakdown of the newest tools, apps and services marketers can use to make their jobs easier. Thu, 11 Sep 2014 15:30:00 GMT Kathleen Smith 4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner. Wed, 10 Sep 2014 22:00:00 GMT John Boitnott You Must Do Good For Your Brand to Do Well With Millennials The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies. Wed, 10 Sep 2014 21:30:00 GMT Christie Garton Create a New Market Category by Courting Analysts Your Customers Respect Persuading the people who have credibility with your potential customers is a key step to cornering your new market. Wed, 10 Sep 2014 19:30:00 GMT Anthony Kennada The 3 Myths Most Entrepreneurs Tell Themselves About Marketing Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising. Mon, 08 Sep 2014 19:15:00 GMT Dharmesh Shah 3 Ways to Remain Dedicated to Your Mission With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission. Fri, 05 Sep 2014 16:30:00 GMT Maxine Bédat and Soraya Darabi 5 Things CEOs Don't Ask About Marketing, But Should A solid partnership between management and the department can lead to better results and increased profits. Fri, 05 Sep 2014 15:15:00 GMT Renee Yeager 5 Ways to Provide Personalized Service to Small Companies -- Profitably Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact. Thu, 04 Sep 2014 19:00:00 GMT Dave Thompson 5 Traits to Look for When Seeking a Transformative Marketer The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category. Thu, 04 Sep 2014 14:00:00 GMT Anthony Kennada 5 Tips on Rebranding from a Billion-Dollar Expert Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way. Wed, 03 Sep 2014 17:30:00 GMT Kristi Knight