Marketing Strategies

News and Articles About Marketing Strategies

Grow Your Brand by Creating an Alter Ego
Branding

Grow Your Brand by Creating an Alter Ego

Who is more memorable: Bruce Wayne or Batman? Granger Smith or Earl Dibbles Jr.?
John Brubaker
8 Business Podcasts Recommended by Experts
Podcasts

8 Business Podcasts Recommended by Experts

Listenting to podcasts is one of the few times it works to multitask.
Andre Bourque
Effective Marketing Appeals to Emotions Instead of Reason
Consumer Psychology

Effective Marketing Appeals to Emotions Instead of Reason

Don't waste your advertising dollars telling people your product is better. Explain why they need it.
Jeremy Ellens
4 Secrets to Starting an 'Idea Epidemic'
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Patti Johnson
8 Marketing Strategies to Help Boost Your Small Business During the Summer Months
Marketing

8 Marketing Strategies to Help Boost Your Small Business During the Summer Months

Here are proven marketing strategies to help your business avoid the dreaded 'summer slump.'
Marketers: Your Sales Team Needs Leads, Not Inquiries
Sales Strategies

Marketers: Your Sales Team Needs Leads, Not Inquiries

Do you know exactly what the difference is, and why that matters?
Michael Brenner
A Beginner's Guide to Turning GIFs Into an Awesome Marketing Tool
Online Marketing

A Beginner's Guide to Turning GIFs Into an Awesome Marketing Tool

As more digital platforms adopt their use, these moving pictures are becoming one of the most effective ways to communicate and engage with your customers.
Peter Gasca
The No. 1 Marketing Strategy Businesses Need to Be Using
Ask the Expert

The No. 1 Marketing Strategy Businesses Need to Be Using

Really good marketing begins and ends with your customer.
Jim Joseph
How to Dissect What 'Programmatic' Means for Your Business
Digital Marketing

How to Dissect What 'Programmatic' Means for Your Business

Don't get sold a buzzword about this new marketing technology.
Kris Barton
4 Easy-to-Use Tips to Get People to Click on Your Headlines
Content Marketing

4 Easy-to-Use Tips to Get People to Click on Your Headlines

Including numbers and mystery is a good place to start.
Matei Gavril
Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy
Marketing Strategies

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Dan Newman
5 Smart Offline Marketing Strategies
Marketing Strategies

5 Smart Offline Marketing Strategies

Internet marketing is a vital part of today's marketing strategies, but it's not the only part.
5 Essentials for Creating a New Market Category
Marketing Strategies

5 Essentials for Creating a New Market Category

Cornering a market is big. Creating the market is much bigger.
Michelle Snyder
How I Grew My Company From $100 to $400 Million
You've Arrived

How I Grew My Company From $100 to $400 Million

I first had to seek "the truth" in my business, which meant seeking its value to customers.
Hayes Drumwright
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