Marketing Strategies

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A Successful Content-Marketing Strategy Goes Far Beyond Page Views

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Think Like a Company's Marketing Director

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
5 Strategies to Get Your Users to Market Your Mobile App for You

5 Strategies to Get Your Users to Market Your Mobile App for You

If you're looking for new customers, look no further than the people already using your product.
Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing

Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing

While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.
Creating Brand Joy. Disrupting With Purpose.

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't

One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't

For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.
Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads

Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads

The South Korean has affixed signs at airport power outlets that needle the Apple iPhone’s notoriously poor battery performance.
How to Set Marketing Goals You Can Actually Achieve

How to Set Marketing Goals You Can Actually Achieve

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody’s business.
Consider These 5 Things When Adding Visuals to Social-Media Content

Consider These 5 Things When Adding Visuals to Social-Media Content

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
Controlling the Uncontrollable

Controlling the Uncontrollable

When getting a startup off the ground, entrepreneurs have to rely on others. Here is how to overcome the challenges of depending on external partners.
Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Fight Off the Summer Slump With These 3 Marketing Tips

Fight Off the Summer Slump With These 3 Marketing Tips

Dry spells are never fun, but they don’t have to ruin your summer. Here are a few tips to fight the slump using clever marketing tactics.
Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Building your own brand can do wonders for your business. Here are three quick tips to get your started.
Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.
How to Build a Digital Reputation When You Have No Time

How to Build a Digital Reputation When You Have No Time

Here are four steps to quickly create a strong online reputation.
Develop an Effective Marketing Plan by Answering 3 Questions

Develop an Effective Marketing Plan by Answering 3 Questions

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
Why You Should Use Blogs and Podcasts to Market Your Business

Why You Should Use Blogs and Podcasts to Market Your Business

If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
The 5 Basics of Guerilla Marketing

The 5 Basics of Guerilla Marketing

The scoop on guerilla marketing: what it is and how it can help you grow your business.
5 Tips on Developing a Successful Inbound-Marketing Strategy

5 Tips on Developing a Successful Inbound-Marketing Strategy

No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

Humans are hardwired to want things -- now. Here’s how you can introduce strategy into your marketing that will create incredible appeal.
The 4 Types of Competitors That Brands Must Battle

The 4 Types of Competitors That Brands Must Battle

When executives say their brands don’t have any competitors to worry about, they’re likely only thinking of direct competitors. There are other kinds.
Why This Retailer Still Insists on Printing a 12-Pound Catalog

Why This Retailer Still Insists on Printing a 12-Pound Catalog

While most companies have shifted their catalogs online, some continue to go the printed route.
67 Tools That Will Help You Grow Your Email List

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
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