Marketing Strategies

News and Articles About Marketing Strategies

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.

Overexposure to Food Ads Can Make You Lose Your Appetite

Food porn no more? A new study shows that when people actually ate a snack after studying dozens of pictures of food they enjoyed it less.

How to Make Your Content Marketing Experiential

Outdoor billboard advertising is nothing new, today’s top marketers are innovating they way they use experiential marketing to tell their brand stories.

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that’s needed for the PR approach.

The Secret Weapons Every Marketer Needs

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.

Create a New Market Category by Courting Analysts Your Customers Respect

Persuading the people who have credibility with your potential customers is a key step to cornering your new market.

The 3 Myths Most Entrepreneurs Tell Themselves About Marketing

Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.

3 Ways to Remain Dedicated to Your Mission

With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.

5 Things CEOs Don't Ask About Marketing, But Should

A solid partnership between management and the department can lead to better results and increased profits.

5 Ways to Provide Personalized Service to Small Companies -- Profitably

Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.

5 Traits to Look for When Seeking a Transformative Marketer

The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.

5 Strategies to Get Your Users to Market Your Mobile App for You

If you're looking for new customers, look no further than the people already using your product.

Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing

While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
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