Marketing Strategies

News and Articles About Marketing Strategies

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.

The Case for Making Sales Reps Frontline Marketers

A rep's granular knowledge of the customers and territory is potentially the richest source of leads.

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.

How to Create a Standout Social-Media Profile

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.

Stop Trying to Kiss Your B2B Clients on the First Date

They're not like those other B2C customers.

2 Rules for Engineering Exceptional Upsides

A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.

Online Marketing Gets All the Buzz But Check Out the ROI for Live Events

Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.

How to Build a Strong Social-Media Presence

By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.

Go for Chess Not Checkers When Running a Business

Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.

The Top 10 Ways to Re-Engage Dead Email Subscribers

Consider these tips in your ongoing to pursuit to win customers' attention over email.

5 Reasons Not to Waste Your Money on Internet Marketing Courses

Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
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