Marketing Strategies

News and Articles About Marketing Strategies

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Big Data

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Renee Yeager
The 5 Key Elements That Will Help You Sell Franchises
Marketing

The 5 Key Elements That Will Help You Sell Franchises

Before you begin your marketing efforts, be sure you understand what it is you're selling, who you're selling it to, and why they should be interested in buying your franchise.
Mark Siebert
Why and When to Review Your Marketing Plan
Marketing

Why and When to Review Your Marketing Plan

You can't just create a marketing plan, put it to work and ignore it.
Robert W. Bly
Hiring a Professional Photographer? Consider These 3 Things First.
Photography

Hiring a Professional Photographer? Consider These 3 Things First.

Look to photography organizations online, and be sure to watch out for copyright issues and unexpected costs.
Jeff Rojas
How Storytelling Helps Business Connect With Customers and Drive Growth
Storytelling

How Storytelling Helps Business Connect With Customers and Drive Growth

Learn from the excellent recent campaigns from Always, Patagonia and Spanx.
Carol Barash
10 Ways to Edge Out a Threatening Competitor
Competitive Advantages

10 Ways to Edge Out a Threatening Competitor

New competition is always lurking around the corner.
Anna Johansson
Multicultural Marketing Is All About the Metrics
Marketing Strategies

Multicultural Marketing Is All About the Metrics

Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
César Melgoza
5 Marketing and Branding Tips to Scale Your Online Business
Online Marketing

5 Marketing and Branding Tips to Scale Your Online Business

The first one is to make it 'ridiculously easy' for customers to buy your product or service.
Jonathan Long
4 Ways to Dramatically Increase Email Subscriptions
Email Marketing

4 Ways to Dramatically Increase Email Subscriptions

A well-maintained email marketing program rises above the noise and provides a return on investment unmatched by other digital-marketing efforts.
Jesse Torres
How Your Business Can Copy the Marketing Strategies of the Fortune 500
Marketing

How Your Business Can Copy the Marketing Strategies of the Fortune 500

OK, you're not Apple, Coca-Cola or Starbucks. But you can still do what they do.
Neil Patel
8 Tools You Need for Tracking Website Performance
Marketing

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Robert W. Bly
3 Millennial Marketing Tips From Taylor Swift
Marketing

3 Millennial Marketing Tips From Taylor Swift

Fans don't just buy a concert ticket from Taylor Swift; they buy into her world.
Kelly Lovell
People Want to Know and Like You. Invest in Your Personal Branding Now.
Personal Branding

People Want to Know and Like You. Invest in Your Personal Branding Now.

When potential customers come along, be sure to greet them online in a way that leaves them no alternative but to get behind you and follow along.
Mel Carson
How to Leverage Industry Awards in Your Marketing Strategy
Marketing Strategies

How to Leverage Industry Awards in Your Marketing Strategy

Here are some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.