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Today's Most Read
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News and Articles About Marketing Strategies
How 'Micro Marketing' Can Create Macro Results for Your Brand
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
How to Experiment With Marketing Without Ruining Your Business
This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Has GoDaddy Already Won the Super Bowl?
If the point of a Super Bowl ad is to get people talking, then the answer is a resounding yes.
For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles
By using the correct data, companies can provide more personalized, more targeted content to create strong, lasting engagement.
How a Marketing Firm Hit the Gamification Bull's-Eye
When sales are a game and customers are players, this Boston-based company wins big.
How Growth Hacking Is Redefining Marketing
More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.
Finding the Hidden Market That Your Business Is Missing Out On
Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition
All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
How to Be Your Own PR Machine
Here are seven tips to increase brand awareness and press reach
Use Lifestyle Content to Revamp Your Company's Marketing Strategy
Treat customers like friends by developing relationships built on shared values and interests.
5 Reasons Your Small Business Should Start a Podcast Today
Besides uncovering interesting and relevant information chosen by the person, podcasts are an easily consumable content format, and it doesn't require a person's undivided attention like video or text-based content does.
8 Psychological Triggers to Optimize Your Pricing Page
Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
A Bit of Empathy Might Be the Best Marketing Strategy
Tuning into customers as people creates the most durable bonds.
The 5 Key Metrics You Need to Be Tracking in 2015
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Lisa Hoover McGreevy
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