News and Articles About Marketing Strategies
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
The scoop on guerilla marketing: what it is and how it can help you grow your business.
No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
Humans are hardwired to want things -- now. Heres how you can introduce strategy into your marketing that will create incredible appeal.
When executives say their brands dont have any competitors to worry about, theyre likely only thinking of direct competitors. There are other kinds.
While most companies have shifted their catalogs online, some continue to go the printed route.
Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
PPC ads are so effective that by the time you can afford more, you may not need more.
In today's oversold society, being yourself creates authentic marketing that resonates with people.
Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
Often entrepreneurs want to blog to help boost their online presence but are unsure what to write about. To get the wheels turning, here are four thought-provoking questions.
Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
One startup CEO on how he underestimated the power of this disruptive marketing resource.
Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Meta data and machine-learning software leads buyers straight to what they want.
If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
Whether youre a new company with limited resources or your development teams time is spread thin, calling on third-party apps or services can be a great way to cut costs and work more efficiently to reach your marketing goals.
To make it in the world of startups, entrepreneurs just can't focus on the day-to-day tasks of running a business. They need to always be thinking about the future.
Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.