Marketing Strategies

News and Articles About Marketing Strategies

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.

How to Build a Strong Social-Media Presence

By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.

Go for Chess Not Checkers When Running a Business

Whether it’s detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.

The Top 10 Ways to Re-Engage Dead Email Subscribers

Consider these tips in your ongoing to pursuit to win customers' attention over email.

5 Reasons Not to Waste Your Money on Internet Marketing Courses

Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.

Overexposure to Food Ads Can Make You Lose Your Appetite

Food porn no more? A new study shows that when people actually ate a snack after studying dozens of pictures of food they enjoyed it less.

How to Make Your Content Marketing Experiential

Outdoor billboard advertising is nothing new, today’s top marketers are innovating they way they use experiential marketing to tell their brand stories.

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that’s needed for the PR approach.

The Secret Weapons Every Marketer Needs

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.

Create a New Market Category by Courting Analysts Your Customers Respect

Persuading the people who have credibility with your potential customers is a key step to cornering your new market.

The 3 Myths Most Entrepreneurs Tell Themselves About Marketing

Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.

3 Ways to Remain Dedicated to Your Mission

With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.

5 Things CEOs Don't Ask About Marketing, But Should

A solid partnership between management and the department can lead to better results and increased profits.
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