News and Articles About Marketing Strategies
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
To expand your agency's sphere of influence, view things from the perspective of your client.
If you're looking for new customers, look no further than the people already using your product.
While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.
The South Korean has affixed signs at airport power outlets that needle the Apple iPhones notoriously poor battery performance.
Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobodys business.
Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
When getting a startup off the ground, entrepreneurs have to rely on others. Here is how to overcome the challenges of depending on external partners.
Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Dry spells are never fun, but they dont have to ruin your summer. Here are a few tips to fight the slump using clever marketing tactics.
Building your own brand can do wonders for your business. Here are three quick tips to get your started.
Neil Patel shares some of his top SEO and content-marketing secrets.
Here are four steps to quickly create a strong online reputation.
To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
The scoop on guerilla marketing: what it is and how it can help you grow your business.
No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
Humans are hardwired to want things -- now. Heres how you can introduce strategy into your marketing that will create incredible appeal.
When executives say their brands dont have any competitors to worry about, theyre likely only thinking of direct competitors. There are other kinds.
While most companies have shifted their catalogs online, some continue to go the printed route.
Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
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