Marketing Strategies

News and Articles About Marketing Strategies

The No. 1 Marketing Strategy Businesses Need to Be Using
Ask the Expert

The No. 1 Marketing Strategy Businesses Need to Be Using

Really good marketing begins and ends with your customer.
Jim Joseph
How to Dissect What 'Programmatic' Means for Your Business
Digital Marketing

How to Dissect What 'Programmatic' Means for Your Business

Don't get sold a buzzword about this new marketing technology.
Kris Barton
4 Easy-to-Use Tips to Get People to Click on Your Headlines
Content Marketing

4 Easy-to-Use Tips to Get People to Click on Your Headlines

Including numbers and mystery is a good place to start.
Matei Gavril
Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy
Marketing Strategies

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Dan Newman
5 Smart Offline Marketing Strategies
Marketing Strategies

5 Smart Offline Marketing Strategies

Internet marketing is a vital part of today's marketing strategies, but it's not the only part.
5 Essentials for Creating a New Market Category
Marketing Strategies

5 Essentials for Creating a New Market Category

Cornering a market is big. Creating the market is much bigger.
Michelle Snyder
How I Grew My Company From $100 to $400 Million
You've Arrived

How I Grew My Company From $100 to $400 Million

I first had to seek "the truth" in my business, which meant seeking its value to customers.
Hayes Drumwright
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What They Haven't Told You About Mobile-First Marketing
Mobile Marketing

What They Haven't Told You About Mobile-First Marketing

While many brands understand the importance of a strong mobile presence, they do not necessarily know how to get there.
Gilad Bechar
We Tried All the Best Pinterest Marketing Tips. Here's What Worked.
Pinterest

We Tried All the Best Pinterest Marketing Tips. Here's What Worked.

What you need to know about improving your marketing efforts on the photo-sharing site.
Kevan Lee
Mastering LinkedIn, the Personal Branding Epicenter of the Internet
Linkedin

Mastering LinkedIn, the Personal Branding Epicenter of the Internet

Some important best practices for developing your personal brand with the many opportunities the network offers.
Yes, Believe It: Taylor Swift Is a Customer Retention Expert
Customer Retention

Yes, Believe It: Taylor Swift Is a Customer Retention Expert

The pop star proves she knows her customers and fans.
Jerry Jao
4 Critical Things Every Business Must Know About Mobile Marketing
Online Marketing

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Mitch Meyerson
Branding Your Business for the Next Generation
Marketing Strategies

Branding Your Business for the Next Generation

There's a new generation of people out there. Your company needs to learn how to communicate with them.
Jana Barrett
When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook
Facebook

When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook

The big blue social network is the key marketing platform for the foreseeable future.
Brian Honigman