Marketing Strategies

News and Articles About Marketing Strategies

The 4 Essentials of Video Content Marketing Success
Video Marketing

The 4 Essentials of Video Content Marketing Success

Video has become the essential marketing tool with rich rewards for brands that get it right.
Brett Relander
Show Your Work: Letting a Great Product Sell Itself
Marketing Strategies

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Paul Jun
Why Networking Is an Overrated Career Tool
Networking

Why Networking Is an Overrated Career Tool

By itself, networking is ambiguous and inefficient, as the simple act of networking lacks a clear beginning and end goal.
Ken Sundheim
Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen
Press coverage

Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen

When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
Emily Price
What Volkswagen Can Teach You About Values-Based Marketing
Marketing Strategies

What Volkswagen Can Teach You About Values-Based Marketing

A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
Jack Holt
Perform Powerful Personalized Marketing in 4 Easy Steps
Marketing Strategies

Perform Powerful Personalized Marketing in 4 Easy Steps

First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Kevin Bobowski
The Mistakes Digital Marketers Make and How to Fix Them
Online Marketing

The Mistakes Digital Marketers Make and How to Fix Them

Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
Dan Newman
Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?
Marketing Strategies

Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?

As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Brittany Hunley and Morgan Boyer
How to Use Music as a Marketing Tool
Music

How to Use Music as a Marketing Tool

By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
Twitter Marketing

Twitter Courts Businesses With Option to Promote Their Most Popular Tweets

The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
Why Playing It Safe Will Kill Your Startup
Marketing Strategies

Why Playing It Safe Will Kill Your Startup

Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.
Renée Warren
Big Data

4 Marketing Analytics Tools That Are Shaping the Industry

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Jean Spencer
Should Your Business Use One Font Only?
Typefaces

Should Your Business Use One Font Only?

It's not just what you type, but how it looks when you type it.