Marketing Strategies

News and Articles About Marketing Strategies

10 Tips for Marketing on a Shoestring Budget
Marketing Strategies

10 Tips for Marketing on a Shoestring Budget

There are several things you can do to grow your business without ruining your budget.
Patrick Schock
Creating Insight-Driven Experiences to Build Brands
Experimental marketing strategies

Creating Insight-Driven Experiences to Build Brands

What does your audience really want? That's what you need to find out.
Gabrey Means and Cassie Hughes
5 of the Most Controversial Ads in Recent History
Marketing Strategies

5 of the Most Controversial Ads in Recent History

From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
Laura Entis
5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing
Emotional Intelligence

5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing

In addition to growing your business faster, using these emotionally intelligent strategies will ensure you are connecting with the right customers who will also help you grow faster.
Bill Carmody
5 Steps to Harnessing the Power of Twitter
Online Marketing

5 Steps to Harnessing the Power of Twitter

Adding Twitter to your marketing toolkit is vital -- and easy.
Mitch Meyerson
5 Ways Data Can Enhance Marketing Campaigns
Online Marketing

5 Ways Data Can Enhance Marketing Campaigns

Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
Marketing's Unhealthy Best-Practice Addiction
Marketing

Marketing's Unhealthy Best-Practice Addiction

In the wrong circumstances, a generally accepted best practice can inadvertently do more harm than good.
Brent Dykes
How to Build a Social-Media Strategy That Works
Social Media

How to Build a Social-Media Strategy That Works

To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.
Jeff Foster
Here Are 12 Must-Use Apps for Marketers
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Dan Newman
12 Tips and Tools for Managing Multiple Social-Media Accounts
Social Media Marketing

12 Tips and Tools for Managing Multiple Social-Media Accounts

These suggestions and strategies can help you save some serious time.
Kevan Lee
5 Cases of PR Done Right (Infographic)
Public Relations

5 Cases of PR Done Right (Infographic)

As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
Influencer Marketing on Instagram: The Next Frontier
Influencer Marketing

Influencer Marketing on Instagram: The Next Frontier

Tapping into the power of Instagram to boost sales, grow your consumer base, and increase engagement with your brand is within reach with an influencer marketing campaign.
3 Tips for Entering a New Market
Growth Strategies

3 Tips for Entering a New Market

Keeping the following in mind will lend an edge to filling market voids and successfully disrupt established players in almost any entrepreneurial arena.
Samit Varma
Does Your Business Need Buyer Personas?
Online Marketing

Does Your Business Need Buyer Personas?

Three questions to consider before you decide.
Adele Revella