News and Articles About Marketing Strategies
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
Understand what only you can offer to get attention from clients.
Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
Who doesn't want her business to scale? But getting enough customers to make your company sustainable can be challenging. Here are a few ways to make the process a bit easier.
Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Contrary to many marketers beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
To reach today's consumers, brands need to have a discussion not a one-way conversation.
When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Going forward, your marketing department should look more like your IT department.
One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
From more education apps to iBeacons exploding on the market, 2014 will be a year where mobile will see massive disruption. Here are 10 predictions.
Follow these tips and you'll be laughing all the way to the bank.
Even though memes have been around for quite some time, not everyone knows exactly what these viral sensations entail. As they continue to rage on, the king of the meme, Cheezburger founder Ben Huh, gives us the lowdown on this phenomenon.
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.