Marketing Strategies

News and Articles About Marketing Strategies

The Top 1 Reason Your Brand's Revenue Is Declining
Brands

The Top 1 Reason Your Brand's Revenue Is Declining

If you've tasted success and now have lost it, it usually comes down to one thing.
Greg Shugar
Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing
Marketing Strategies

Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing

Ironically, you can automate sending the personal note or thoughtful gift that seals a relationsip the way no email can.
Michael Sharkey
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
Marketing

Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
Jason Kulpa
How Bad Marketing Kills Even the Best-Made Apps
Business Circle

How Bad Marketing Kills Even the Best-Made Apps

Very few apps are a financial success. You need to put at least as much effort into selling an app as developing it.
Pratik Dholakiya
10 Ways to Convert More Customers Using Psychology (Infographic)
Increasing Conversions

10 Ways to Convert More Customers Using Psychology (Infographic)

The times change, the tools change -- but human nature is perpetual.
Gregory Ciotti
The Do's and Don'ts of Press Releases (Infographic)
Press coverage

The Do's and Don'ts of Press Releases (Infographic)

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Kevin Allen
Why This Is the Season for Generosity Marketing
Marketing Strategies

Why This Is the Season for Generosity Marketing

While everyone is in the spirit of giving, consider offering customers your best content, product or service for free.
Kelsey Humphreys
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Business Circle

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Kelsey Meyer
4 Tips for Making Millions Quickly Marketing Through Infomercials
Inventions

4 Tips for Making Millions Quickly Marketing Through Infomercials

Though often lampooned, these long-form commercials are the original viral-marketing success story.
Kedma Ough
The One Secret You Need to Know to Increase Sales
Sales Strategies

The One Secret You Need to Know to Increase Sales

When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
Mike Templeman
Marketing

3 Ways to Run Disruptive Marketing Campaigns on a Budget

When budgets are tight, knowing your customers and employing some clever tactics will go a long way in creating disruptive marketing campaigns that work.
Saul Colt
4 Ways to Tweak Your Marketing Message for Enterprise Clients
Marketing Strategies

4 Ways to Tweak Your Marketing Message for Enterprise Clients

Tailor your communications to larger companies to land these career-defining deals.
Allison Engel
For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales
Marketing

For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales

Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
Kelsey Humphreys