Marketing strategies
SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered
BY Kara Ohngren
Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that. Writing Detox: 5 Ways to Better Marketing Copy
BY Jessica Levco
Follow this simple regimen to get rid of 'toxins' and make your copy shine. No Marketing Budget? 3 Proven Strategies for Direct Selling
BY Michael Costigan
For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly. 10 Marketing Masterworks
BY Jennifer Wang
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention. Finding Your Marketing Competitive Advantage
BY Jay Conrad Levinson and Jeannie Levinson
To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution. In Search of Buzz: What It Is and How to Build It
BY Dave Clarke
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips. Want to Charm Customers or Clients? Channel Your Inner Politician
BY Adam Toren
No one can work a room like a politician. Here are a few tips for using their powers of persuasion to help you better communicate. A Business Idea for the Big Game -- And Beyond
BY Eric Shapiro
In the tradition of solving consumers' problems, two young treps set out to eradicate the hangover. 3 Rules You Must Break to Expand Your Email Marketing List
BY DJ Waldow
If building a bigger list is your priority, you'll want to break these traditional marketing practices. Big-Box Backlash: The Rebirth of Mom-and-Pop Shops
BY Diana Ransom
As consumers grow more comfortable with ecommerce, Amazon.com isn't the only web company making big-box stores sweat. These days, corner cafes and artisanal cheesemongers are taking a bigger piece of the retail pie. Eye on Marketing: 3 Steps to Revamp Your Analytics
BY Julie Cohn
If 'big data' has been out of reach, consider these solutions to track your marketing efforts.Play Video Jason Lucash on Why Humor Can Be an Entrepreneur's Best Resource (Video)
BY Diana Ransom
The co-founder of OrigAudio lets viewers in on the top business lessons he's learned along with key tips on how to stand out amid stiff competition. How to Launch a Successful Brand Ambassador Initiative
BY Alanna Francis
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.Play Video Getting Your Name Out There as a Startup (Video)
BY Colleen DeBaise
Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company 5 Deadly Sins of SEO and Online Marketing
BY Jayson DeMers
How to steer clear of the most fatal marketing mistakes. Entrepreneur's Top 10 Videos of 2012
BY Hiten Samtani
Barbara Corcoran on angel investing, Gary Vaynerchuck on the entrepreneur's lifestyle, Jane Wurwand on creativity, and more. Presenting our most popular videos of the year. How to Turn Your Startup into the Next Campus Craze
BY Matt Villano
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy. An 8-Step Guide to Managing Negative PR
BY Dorothy Crenshaw
Follow these tips for bouncing back from a bad public relations situation. 3 Ways to Land Media Attention Without a News Pitch
BY Dave Clarke
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment. 5 Tips for Targeting Your Ideal Start-Up Customer
BY Matthew Toren
Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation. Extrabux: From Campus Startup to Social-Shopping Goldmine
BY Dinah Wisenberg Brin
Many college students dream of starting up a business that rakes in millions of dollars. This guy did it by age 24. How to Build Trust to Pave the Road to Wealth
BY Dan S. Kennedy and Matt Zagula
Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success. Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
BY Shira Lazar
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers. 5 Ways to Set a New Company Up for Success
BY Adam Toren
Making a big splash early on can set your company up for successes down the road. Here are some suggestions for giving your company the upper hand. What the 2012 Presidential Election Can Teach Startups About Finding a Niche
BY Kevin Hiser
Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.Connect with Entrepreneur
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