News and Articles About Marketing Strategies
A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.
Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.
A solid partnership between management and the department can lead to better results and increased profits.
Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
To expand your agency's sphere of influence, view things from the perspective of your client.
If you're looking for new customers, look no further than the people already using your product.
While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.
The South Korean has affixed signs at airport power outlets that needle the Apple iPhones notoriously poor battery performance.
Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobodys business.
Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
When getting a startup off the ground, entrepreneurs have to rely on others. Here is how to overcome the challenges of depending on external partners.
Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Dry spells are never fun, but they dont have to ruin your summer. Here are a few tips to fight the slump using clever marketing tactics.
Building your own brand can do wonders for your business. Here are three quick tips to get your started.
Neil Patel shares some of his top SEO and content-marketing secrets.
Here are four steps to quickly create a strong online reputation.
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