Marketing Strategies

News and Articles About Marketing Strategies

The 3 Forces That Will Pre-Sell Your Products for You
Marketing Strategies

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Dan S. Kennedy
Should You Really Start a Podcast?
Podcasts

Should You Really Start a Podcast?

While 'Serial' and 'Startup' put podcasts on the map, the channel doesn't make sense for every business.
Maggie Patterson
Marketing Services Are Smart in Bucking the 'Unbundling' Trend
Marketing

Marketing Services Are Smart in Bucking the 'Unbundling' Trend

While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Derek Newton
How to Gain the 'X' Factor That Attracts Affluent Customers
Affluent Customers

How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.
Dan S. Kennedy
How to Build a Website That Keeps Visitors Hooked
Starting a Business

How to Build a Website That Keeps Visitors Hooked

Once you get prospects and customers to visit your website, use these tips to get them to stick around.
The Staff of Entrepreneur Media, Inc.
Primal Marketing: 4 Ways to Create an Instant Connection With Customers
Marketing

Primal Marketing: 4 Ways to Create an Instant Connection With Customers

Tap into brain science research to get your message out loud and clear.
Cynthia Price
The New Prime Time for Ads -- and How to Use It to Your Advantage
Television

The New Prime Time for Ads -- and How to Use It to Your Advantage

The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
Amit Avner
The Customer Always Remembers...
Customer Engagement

The Customer Always Remembers...

When it comes to buying a product or service, our decisions are based on memories, not experiences.
Paul Jun
How to 'StorySell' Your Way to a Sale
Storytelling

How to 'StorySell' Your Way to a Sale

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Dan S. Kennedy
The Emotional Factors That Drive the Buying Behavior of Affluent Customers
Marketing

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Dan S. Kennedy
The 4 Essentials of Video Content Marketing Success
Video Marketing

The 4 Essentials of Video Content Marketing Success

Video has become the essential marketing tool with rich rewards for brands that get it right.
Brett Relander
Show Your Work: Letting a Great Product Sell Itself
Marketing Strategies

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Paul Jun
Why Networking Is an Overrated Career Tool
Networking

Why Networking Is an Overrated Career Tool

By itself, networking is ambiguous and inefficient, as the simple act of networking lacks a clear beginning and end goal.
Ken Sundheim
Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen
Press coverage

Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen

When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
Emily Price