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How to Acquire Customers Without a Marketing Budget (Infographic)
The old adage 'you have to spend money to make money' doesn't always apply to marketing.
10 Tips for Marketing on a Shoestring Budget
There are several things you can do to grow your business without ruining your budget.
Experimental marketing strategies
Creating Insight-Driven Experiences to Build Brands
What does your audience really want? That's what you need to find out.
Gabrey Means and Cassie Hughes
5 of the Most Controversial Ads in Recent History
From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing
In addition to growing your business faster, using these emotionally intelligent strategies will ensure you are connecting with the right customers who will also help you grow faster.
5 Steps to Harnessing the Power of Twitter
Adding Twitter to your marketing toolkit is vital -- and easy.
5 Ways Data Can Enhance Marketing Campaigns
Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
Marketing's Unhealthy Best-Practice Addiction
In the wrong circumstances, a generally accepted best practice can inadvertently do more harm than good.
How to Build a Social-Media Strategy That Works
To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.
Here Are 12 Must-Use Apps for Marketers
From content distribution to social listening, here are the apps marketers need to be using right now.
Social Media Marketing
12 Tips and Tools for Managing Multiple Social-Media Accounts
These suggestions and strategies can help you save some serious time.
5 Cases of PR Done Right (Infographic)
As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
Influencer Marketing on Instagram: The Next Frontier
Tapping into the power of Instagram to boost sales, grow your consumer base, and increase engagement with your brand is within reach with an influencer marketing campaign.
Small Business PR
3 Tips for Entering a New Market
Keeping the following in mind will lend an edge to filling market voids and successfully disrupt established players in almost any entrepreneurial arena.
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