Marketing Strategies

How to Leverage Industry Awards in Your Marketing Strategy
Data-Driven Marketing

How to Leverage Industry Awards in Your Marketing Strategy

Here are some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.
5 Ideas to Create Profitable B2C Marketing Campaigns
Data-Driven Marketing

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Eric Samson
3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing
Data-Driven Marketing

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Justin Gray
Want to Learn More About Marketing? Check Out These 43 Websites.
Data-Driven Marketing

Want to Learn More About Marketing? Check Out These 43 Websites.

Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there's a wealth of marketing knowledge being shared online every day.
5 Tips to Get Your Product or Service Noticed
Data-Driven Marketing

5 Tips to Get Your Product or Service Noticed

Influences, testimonials and fact-based arguments are all potential friends for the task before you.
Doug and Polly White
3 Tips for Converting Sales Online
Data-Driven Marketing

3 Tips for Converting Sales Online

The Internet means it's time to redefine the traditional sales funnel.
Brody Dorland
The Quick SEO Guide You Need for Your Website
Business Accelerated

The Quick SEO Guide You Need for Your Website

Find out how to get your website noticed on search engines.
Robert W. Bly
You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies
Data-Driven Marketing

You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies

Starting a new business with limited resources? Effective marketing is still well within your reach.
Anna Johansson
Why This Aviation Startup Launched Exclusively on the East Coast
Business Optimization

Why This Aviation Startup Launched Exclusively on the East Coast

The founder of Beacon explains how he's capitalizing on the vibrant VC and tech ecosystems of NYC and Boston.
Tanya Benedicto Klich
How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)
Data-Driven Marketing

How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)

Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
Catherine Clifford
Top 10 Customer-Centric Marketing Trends for 2016
Data-Driven Marketing

Top 10 Customer-Centric Marketing Trends for 2016

Start your new year with these trends to stay customer-focused and ahead of the competition.
John Arnold
3 Tips to Follow Before Spending Personal Funds on Marketing
Data-Driven Marketing

3 Tips to Follow Before Spending Personal Funds on Marketing

In the short term, you may need to prime the pump. The point is to reach a critical mass.
Doug and Polly White
10 Tips for Creating Marketing Messages that Work
Data-Driven Marketing

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.
Robert W. Bly
The Online Marketing Myth That Hooks Every New Entrepreneur
Data-Driven Marketing

The Online Marketing Myth That Hooks Every New Entrepreneur

The cold, hard truth is that marketing is imprecise and less than predictable, and entrepreneurs have to accept that.
Jayson DeMers