Marketing Strategies

News and Articles About Marketing Strategies

The Secret Weapons Every Marketer Needs

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.

Create a New Market Category by Courting Analysts Your Customers Respect

Persuading the people who have credibility with your potential customers is a key step to cornering your new market.

The 3 Myths Most Entrepreneurs Tell Themselves About Marketing

Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.

3 Ways to Remain Dedicated to Your Mission

With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.

5 Things CEOs Don't Ask About Marketing, But Should

A solid partnership between management and the department can lead to better results and increased profits.

5 Ways to Provide Personalized Service to Small Companies -- Profitably

Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.

5 Traits to Look for When Seeking a Transformative Marketer

The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.

5 Strategies to Get Your Users to Market Your Mobile App for You

If you're looking for new customers, look no further than the people already using your product.

Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing

While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.

One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't

For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.

Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads

The South Korean has affixed signs at airport power outlets that needle the Apple iPhone’s notoriously poor battery performance.

How to Set Marketing Goals You Can Actually Achieve

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody’s business.

Consider These 5 Things When Adding Visuals to Social-Media Content

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.

Controlling the Uncontrollable

When getting a startup off the ground, entrepreneurs have to rely on others. Here is how to overcome the challenges of depending on external partners.

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).

Fight Off the Summer Slump With These 3 Marketing Tips

Dry spells are never fun, but they don’t have to ruin your summer. Here are a few tips to fight the slump using clever marketing tactics.

Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Building your own brand can do wonders for your business. Here are three quick tips to get your started.

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.

How to Build a Digital Reputation When You Have No Time

Here are four steps to quickly create a strong online reputation.
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