This ad will close in

Marketing strategies

Subscribe

News and Articles About Marketing strategies

5 Ways to Market Your Startup on a Dime

5 Ways to Market Your Startup on a Dime

BY
Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
January 22, 2014 in Marketing
5 SEO Trends Every Entrepreneur Needs to Know for 2014

5 SEO Trends Every Entrepreneur Needs to Know for 2014

BY
From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
January 21, 2014 in SEO | Search Engine Optimization
10 Online Marketing Predictions to Inform Your Strategy in 2014

10 Online Marketing Predictions to Inform Your Strategy in 2014

BY
A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
January 8, 2014 in Online Marketing
Before You Sponsor an Event, Answer These Questions

Before You Sponsor an Event, Answer These Questions

BY
Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
January 2, 2014 in Marketing
Entrepreneur's 10 Most Popular Stories of 2013

Entrepreneur's 10 Most Popular Stories of 2013

BY
From tips on staying focused to advice on improving your writing, here are the stories that struck a chord with our readers this year.
December 18, 2013 in News and Trends
Surprise: Beyoncé Drops New Album With No Warning Whatsoever

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

BY
The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
December 13, 2013 in Branding
Your Blog's Secret Weapon: Old Content

Your Blog's Secret Weapon: Old Content

BY
Some useful ideas for maximizing the value of the content that already exists on your website.
December 11, 2013 in Online Marketing
Rebooting an App to Boost Profits

Rebooting an App to Boost Profits

BY
This entrepreneur is rethinking social and gameplay in its Blackjack app to increase use and revenue.
December 10, 2013 in Apps & Software
Taking a Giant Leap on New Gaming App Flying Felix

Taking a Giant Leap on New Gaming App Flying Felix

BY
Video-game veteran seeks to catch an audience for his trapeze-themed app game.
November 19, 2013 in Apps & Software
Digital or Traditional Marketing? Depends on Your Business

Digital or Traditional Marketing? Depends on Your Business

BY
Base your marketing strategies on what you're selling.
November 18, 2013 in Marketing
Are Celebrity Investors Worth the Hype?

Are Celebrity Investors Worth the Hype?

BY
Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
November 18, 2013 in Marketing Ideas
Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

BY
For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
November 12, 2013 in Social Media
Has the Oprah Effect Diminished?

Has the Oprah Effect Diminished?

BY
A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
November 8, 2013 in Marketing
How Your Alma Mater Can Jumpstart Your PR

How Your Alma Mater Can Jumpstart Your PR

BY
In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
November 4, 2013 in Public Relations
The Promotional Power of 'Prankvertising'

The Promotional Power of 'Prankvertising'

BY
More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
October 27, 2013 in Online Marketing
The 4 Elements of an Irresistible Offer

The 4 Elements of an Irresistible Offer

BY
Expert advice and inspiration from successful marketing campaigns.
October 18, 2013 in Marketing Basics
Marketing Must: Customer Data Points to Stop Ignoring -- Now

Marketing Must: Customer Data Points to Stop Ignoring -- Now

BY
Collecting these important details can help you convert leads to customers as effectively as possible.
October 17, 2013 in Online Marketing
3 Business Lessons From Miley Cyrus and Her Infamous Twerk

3 Business Lessons From Miley Cyrus and Her Infamous Twerk

BY
While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
October 14, 2013 in Branding
Lead Your Employees Somewhere Positive and Other Must-Read Business Tips

Lead Your Employees Somewhere Positive and Other Must-Read Business Tips

BY
A look at how to get employees on board with your vision, why you should connect with customers and more advice for business owners.
October 4, 2013 in Leadership
REI Ditches Its Lifetime Warranty: Good or Bad Idea?

REI Ditches Its Lifetime Warranty: Good or Bad Idea?

BY
Rugged outfitter REI recently jettisoned its lifetime warranty -- putting an end to being able to return decades-old camping gear. Think it'll be a good strategy for the retailer?
September 25, 2013 in Customer Loyalty and Retention
How Can I Turn Price-Sensitive Shoppers Into Customers?

How Can I Turn Price-Sensitive Shoppers Into Customers?

BY
A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
September 10, 2013 in Grow Your Business
Google Teams Up With KitKat to Creatively Market the Latest Android Update

Google Teams Up With KitKat to Creatively Market the Latest Android Update

BY
The candy bar maker revamped its entire website in a humorous parody for the 'KitKat' version of Android.
September 4, 2013 in Online Marketing
A Social-Media Marketing Primer Even Your Mom Can Handle

A Social-Media Marketing Primer Even Your Mom Can Handle

BY
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
August 29, 2013 in Social Media
8 Steps to Planning for a Social-Media Crisis (Infographic)

8 Steps to Planning for a Social-Media Crisis (Infographic)

BY
Consider these practical points to help minimize the damage left to manage.
August 22, 2013 in Social Media
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

BY
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
August 16, 2013 in Branding

Most Shared Stories

From the Entrepreneur Bookstore