Marketing Strategies

News and Articles About Marketing Strategies

How to Experiment With Marketing Without Ruining Your Business
Marketing Strategies

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Neil Patel
Has GoDaddy Already Won the Super Bowl?
Marketing Strategies

Has GoDaddy Already Won the Super Bowl?

If the point of a Super Bowl ad is to get people talking, then the answer is a resounding yes.
Laura Entis
For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles
Marketing

For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles

By using the correct data, companies can provide more personalized, more targeted content to create strong, lasting engagement.
How a Marketing Firm Hit the Gamification Bull's-Eye
Gamification

How a Marketing Firm Hit the Gamification Bull's-Eye

When sales are a game and customers are players, this Boston-based company wins big.
How Growth Hacking Is Redefining Marketing
Growth Hacking

How Growth Hacking Is Redefining Marketing

More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.
Brett Relander
Finding the Hidden Market That Your Business Is Missing Out On
Marketing Strategies

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
Jack Holt
Marketing Strategies

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Josh Wood
How to Be Your Own PR Machine
The Grind

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
David Chait
Use Lifestyle Content to Revamp Your Company's Marketing Strategy
Marketing Strategies

Use Lifestyle Content to Revamp Your Company's Marketing Strategy

Treat customers like friends by developing relationships built on shared values and interests.
Jack Holt
5 Reasons Your Small Business Should Start a Podcast Today
Podcasts

5 Reasons Your Small Business Should Start a Podcast Today

Besides uncovering interesting and relevant information chosen by the person, podcasts are an easily consumable content format, and it doesn't require a person's undivided attention like video or text-based content does.
Dan Newman
8 Psychological Triggers to Optimize Your Pricing Page
Pricing

8 Psychological Triggers to Optimize Your Pricing Page

Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
Talia Wolf
A Bit of Empathy Might Be the Best Marketing Strategy
Marketing ideas

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.
Andy Hill
Marketing

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Lisa Hoover McGreevy
Build Brand Advocacy From the Inside Out
Marketing Strategies

Build Brand Advocacy From the Inside Out

Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
Gabrey Means and Cassie Hughes