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News and Articles About Marketing Strategies
The Customer Always Remembers...
When it comes to buying a product or service, our decisions are based on memories, not experiences.
How to 'StorySell' Your Way to a Sale
Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Dan S. Kennedy
The Emotional Factors That Drive the Buying Behavior of Affluent Customers
Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Dan S. Kennedy
The 4 Essentials of Video Content Marketing Success
Video has become the essential marketing tool with rich rewards for brands that get it right.
Show Your Work: Letting a Great Product Sell Itself
There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Why Networking Is an Overrated Career Tool
By itself, networking is ambiguous and inefficient, as the simple act of networking lacks a clear beginning and end goal.
Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen
When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast
Podcasts are seeing a resurgence
What Volkswagen Can Teach You About Values-Based Marketing
A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
Perform Powerful Personalized Marketing in 4 Easy Steps
First tackle the low-hanging fruit and then build up to more ambitious campaigns.
The Mistakes Digital Marketers Make and How to Fix Them
Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?
As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Brittany Hunley and Morgan Boyer
How to Use Music as a Marketing Tool
By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
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