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News and Articles About Marketing Strategies
5 Things CEOs Don't Ask About Marketing, But Should
A solid partnership between management and the department can lead to better results and increased profits.
5 Ways to Provide Personalized Service to Small Companies -- Profitably
Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
5 Traits to Look for When Seeking a Transformative Marketer
The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
5 Tips on Rebranding from a Billion-Dollar Expert
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
A Successful Content-Marketing Strategy Goes Far Beyond Page Views
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Think Like a Company's Marketing Director
To expand your agency's sphere of influence, view things from the perspective of your client.
Gabrey Means and Cassie Hughes
5 Strategies to Get Your Users to Market Your Mobile App for You
If you're looking for new customers, look no further than the people already using your product.
Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing
While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.
Creating Brand Joy. Disrupting With Purpose.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't
For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.
Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads
The South Korean has affixed signs at airport power outlets that needle the Apple iPhone's notoriously poor battery performance.
How to Set Marketing Goals You Can Actually Achieve
Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody's business.
Consider These 5 Things When Adding Visuals to Social-Media Content
Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
Controlling the Uncontrollable
When getting a startup off the ground, entrepreneurs have to rely on others. Here is how to overcome the challenges of depending on external partners.
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