News and Articles About Marketing Strategies
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Contrary to many marketers beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
To reach today's consumers, brands need to have a discussion not a one-way conversation.
When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Going forward, your marketing department should look more like your IT department.
One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
From more education apps to iBeacons exploding on the market, 2014 will be a year where mobile will see massive disruption. Here are 10 predictions.
Follow these tips and you'll be laughing all the way to the bank.
Even though memes have been around for quite some time, not everyone knows exactly what these viral sensations entail. As they continue to rage on, the king of the meme, Cheezburger founder Ben Huh, gives us the lowdown on this phenomenon.
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager.
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
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