Marketing Strategies

News and Articles About Marketing Strategies

The 10 Essential Tips for B2B Marketing Success in a Digital Economy
Marketing Strategies

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
Dan Newman
3 Things to Consider When Scaling Your Online Business
Scaling

3 Things to Consider When Scaling Your Online Business

Yes, you could go from zero to 60 in a matter of months, but faster isn't always smarter.
Laura Entis
How You Should Be Marketing to the Visually Impaired
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
Business Circle

How to Get an Enormous User Base Without Spending a Dime on Marketing

It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Pierre-Fran├žois Verley
What You Must Look for When Hiring Your First Head of Marketing
Business Circle

What You Must Look for When Hiring Your First Head of Marketing

When hiring someone to lead your marketing efforts, make sure they possess these characteristics.
Stacey Epstein
Think Big to Build Long-Term Credibility With Clients
Marketing Strategies

Think Big to Build Long-Term Credibility With Clients

Rise above your agency's narrow discipline, partner with other firms and view things from the perspective of the customer.
Tanya Benedicto Klich
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Kevan Lee
The Case for Making Sales Reps Frontline Marketers
Marketing Strategies

The Case for Making Sales Reps Frontline Marketers

A rep's granular knowledge of the customers and territory is potentially the richest source of leads.
Mark Woollen
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Marketing Strategies

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
Dixie Gillaspie
The One-Question Shortcut to Identifying Your Niche Market
Business Circle

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Dixie Gillaspie
How to Create a Standout Social-Media Profile
Social Media

How to Create a Standout Social-Media Profile

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Allison McCartney
Stop Trying to Kiss Your B2B Clients on the First Date
B2B

Stop Trying to Kiss Your B2B Clients on the First Date

They're not like those other B2C customers.
Mike Templeman
2 Rules for Engineering Exceptional Upsides
Sales

2 Rules for Engineering Exceptional Upsides

A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
Kelsey Ramsden
Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Events

Online Marketing Gets All the Buzz But Check Out the ROI for Live Events

Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
Kelly Springs-Kelley