News and Articles About Marketing Strategies
This entrepreneur is rethinking social and gameplay in its Blackjack app to increase use and revenue.
Video-game veteran seeks to catch an audience for his trapeze-themed app game.
Base your marketing strategies on what you're selling.
Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Expert advice and inspiration from successful marketing campaigns.
Collecting these important details can help you convert leads to customers as effectively as possible.
While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
A look at how to get employees on board with your vision, why you should connect with customers and more advice for business owners.
Rugged outfitter REI recently jettisoned its lifetime warranty -- putting an end to being able to return decades-old camping gear. Think it'll be a good strategy for the retailer?
A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
The candy bar maker revamped its entire website in a humorous parody for the 'KitKat' version of Android.
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Consider these practical points to help minimize the damage left to manage.
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.