News and Articles About Marketing strategies
BY Karen LelandFind out how to select content for your business's Pinterest boards that will help define your business and your brand.
BY Ken ObohIn starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
BY Jim JosephBefore creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
BY Jim JosephIf you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
BY Matt VillanoHaving a killer business idea is key, but it won't necessarily help get your foot in the door when you're looking for funding. Sometimes the best way to grab someone's attention is to get creative.
BY Karen LelandOne in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
BY Yanik SilverWeaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
BY Alina DizikA guide to understanding your customers and how your product meets their needs.