Marketing Strategies

News and Articles About Marketing Strategies

LOLCats, FAIL and Dog Advice: What Does It All 'Meme'?

LOLCats, FAIL and Dog Advice: What Does It All 'Meme'?

Even though memes have been around for quite some time, not everyone knows exactly what these viral sensations entail. As they continue to rage on, the king of the meme, Cheezburger founder Ben Huh, gives us the lowdown on this phenomenon.
A Jonas Brother's Baby, Brought to You by Procter & Gamble

A Jonas Brother's Baby, Brought to You by Procter & Gamble

News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Have a Burning Business Question? Ask the Expert: Jim Yu.

Have a Burning Business Question? Ask the Expert: Jim Yu.

Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
Your SEO Checklist: 4 Steps to Optimizing Your Website

Your SEO Checklist: 4 Steps to Optimizing Your Website

If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
All Content Isn't Created Equal: Tips For Making Yours Top-Notch

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager.
Is Your Marketing Message Getting Muddled?

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
How Understanding Your Customers Can Help You Create Copy That Sells

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
5 Ways to Market Your Startup on a Dime

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
5 SEO Trends Every Entrepreneur Needs to Know for 2014

5 SEO Trends Every Entrepreneur Needs to Know for 2014

From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
10 Online Marketing Predictions to Inform Your Strategy in 2014

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Before You Sponsor an Event, Answer These Questions

Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
Entrepreneur's 10 Most Popular Stories of 2013

Entrepreneur's 10 Most Popular Stories of 2013

From tips on staying focused to advice on improving your writing, here are the stories that struck a chord with our readers this year.
Surprise: Beyoncé Drops New Album With No Warning Whatsoever

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Your Blog's Secret Weapon: Old Content

Your Blog's Secret Weapon: Old Content

Some useful ideas for maximizing the value of the content that already exists on your website.
Rebooting an App to Boost Profits

Rebooting an App to Boost Profits

This entrepreneur is rethinking social and gameplay in its Blackjack app to increase use and revenue.
Taking a Giant Leap on New Gaming App Flying Felix

Taking a Giant Leap on New Gaming App Flying Felix

Video-game veteran seeks to catch an audience for his trapeze-themed app game.
Digital or Traditional Marketing? Depends on Your Business

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.
Are Celebrity Investors Worth the Hype?

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
Has the Oprah Effect Diminished?

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
How Your Alma Mater Can Jumpstart Your PR

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
The Promotional Power of 'Prankvertising'

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
The 4 Elements of an Irresistible Offer

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.
Marketing Must: Customer Data Points to Stop Ignoring -- Now

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
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