Marketing Strategies

News and Articles About Marketing Strategies

The Customer Always Remembers...
Customer Engagement

The Customer Always Remembers...

When it comes to buying a product or service, our decisions are based on memories, not experiences.
Paul Jun
How to 'StorySell' Your Way to a Sale
You've Arrived

How to 'StorySell' Your Way to a Sale

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Dan S. Kennedy
Presented by
The Emotional Factors That Drive the Buying Behavior of Affluent Customers
You've Arrived

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Dan S. Kennedy
Presented by
The 4 Essentials of Video Content Marketing Success
Video Marketing

The 4 Essentials of Video Content Marketing Success

Video has become the essential marketing tool with rich rewards for brands that get it right.
Brett Relander
Show Your Work: Letting a Great Product Sell Itself
Marketing Strategies

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Paul Jun
Why Networking Is an Overrated Career Tool
Networking

Why Networking Is an Overrated Career Tool

By itself, networking is ambiguous and inefficient, as the simple act of networking lacks a clear beginning and end goal.
Ken Sundheim
Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen
Press coverage

Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen

When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
Emily Price
What Volkswagen Can Teach You About Values-Based Marketing
Marketing Strategies

What Volkswagen Can Teach You About Values-Based Marketing

A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
Jack Holt
Perform Powerful Personalized Marketing in 4 Easy Steps
Marketing Strategies

Perform Powerful Personalized Marketing in 4 Easy Steps

First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Kevin Bobowski
The Mistakes Digital Marketers Make and How to Fix Them
Online Marketing

The Mistakes Digital Marketers Make and How to Fix Them

Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
Dan Newman
Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?
Marketing Strategies

Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?

As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Brittany Hunley and Morgan Boyer
How to Use Music as a Marketing Tool
Music

How to Use Music as a Marketing Tool

By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
Twitter Marketing

Twitter Courts Businesses With Option to Promote Their Most Popular Tweets

The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow