Marketing Strategies

3 Classic Journalism Techniques That Will Improve Your Content Marketing
Data-Driven Marketing

3 Classic Journalism Techniques That Will Improve Your Content Marketing

Journalists pride themselves on telling great stories. Why shouldn't you?
Brian Hughes
5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg
Ready To Launch

5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg

Learn from others' failures. Test your concept. And never, ever give up.
Eric Siu
How to Create a Positioning Statement That Stands Out
Marketing

How to Create a Positioning Statement That Stands Out

Find out how to position your business in order to gain an edge with your prospects.
Robert W. Bly
Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends
Data-Driven Marketing

Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends

What's clear is that marketers are wasting time and losing customers during the holidays.
Jerry Jao
5 Marketing Changes Small Businesses Need to Make in 2016
Data-Driven Marketing

5 Marketing Changes Small Businesses Need to Make in 2016

Relationship and content marketing, a focus on mobile everything and the acknowledgement that you have to go global are some shifts that are necessary.
Sujan Patel
6 Steps to Building an Actionable Sales Plan
The Grind

6 Steps to Building an Actionable Sales Plan

While a great product is the core of any business, a clear sales and marketing strategy is vital to growth and success.
David Chait
What You Need to Know About Your Competitors to Beat Them
Marketing

What You Need to Know About Your Competitors to Beat Them

If you don't know who your competitors are or anything about them, you can't convince your customers you're a better choice.
Robert W. Bly
16-Step Blueprint to Master Your Digital Marketing in 2016
Data-Driven Marketing

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Jason Parks
4 Disruptors That Made Superior Branding Their Competitive Edge
Data-Driven Marketing

4 Disruptors That Made Superior Branding Their Competitive Edge

When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
Larry Alton
Essential Information to Collect on Every Prospect and Customer
Data-Driven Marketing

Essential Information to Collect on Every Prospect and Customer

By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.
Robert W. Bly
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
Data-Driven Marketing

Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.

The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
Scott Willyerd
Being All Things to All People Is a Marketing Dead End
Data-Driven Marketing

Being All Things to All People Is a Marketing Dead End

There are universal problems but customers are skeptical when you promise a universal solution.
Dixie Gillaspie
8 Ways to Refresh Your Online Marketing Campaign
Data-Driven Marketing

8 Ways to Refresh Your Online Marketing Campaign

Analyzing traffic, rethinking delivery methods and re-targeting networks are just a few ways to rejuvenate.
Matei Gavril
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Data-Driven Marketing

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Keith Quesenberry