Marketing Strategies

News and Articles About Marketing Strategies

Google Teams Up With KitKat to Creatively Market the Latest Android Update

Google Teams Up With KitKat to Creatively Market the Latest Android Update

The candy bar maker revamped its entire website in a humorous parody for the 'KitKat' version of Android.
A Social-Media Marketing Primer Even Your Mom Can Handle

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
8 Steps to Planning for a Social-Media Crisis (Infographic)

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
How to Ace Back-to-School Season

How to Ace Back-to-School Season

One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
How to Pull a Badass Marketing Stunt

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
How to Start Mapping Your Marketing Plan Right Now

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.

What You Aren't Measuring Could be Killing Your Company

To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
What to Do When No One Responds to Your Pitch Emails

What to Do When No One Responds to Your Pitch Emails

When your pitch emails go unanswered by members of the media, consider more subtle steps.

From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.

How a Little-Known Condom Brand Broke into the U.S. Market

Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.

The Business of Turning Sports Fantasies into Cold Hard Cash

Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

For better or worse, controversy can draw attention to your brand.
10 Ways to Stop Being a Jerk. Signed, Your Publicist

10 Ways to Stop Being a Jerk. Signed, Your Publicist

It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
The Obvious Marketing Money-Maker You're Missing

The Obvious Marketing Money-Maker You're Missing

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
Why Pricing Should Be Your First Focus, Not Your Last

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Likeanomics and the Power of Marketing Influence

Likeanomics and the Power of Marketing Influence

Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.

6 Ways to Protect Your Digital Brand

Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Here’s how to ensure it doesn’t happen to you.
Marketing on a Dime: 3 Lessons From a First-Time CMO

Marketing on a Dime: 3 Lessons From a First-Time CMO

Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.

Before you Startup: Survival Tips for New Grads

Even if entrepreneurship is on the horizon, getting a job may be your most imminent need. Here, YE’s Antonio Neves offers up some top pointers to recent grads.
Marketing Lessons From This Summer's Blockbuster Movies

Marketing Lessons From This Summer's Blockbuster Movies

Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.

What Not to Hook a Media Pitch to, Ever

You may think your product or service is always newsworthy, but that’s not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
When Marketing Online, Be Natural and Earn Trust

When Marketing Online, Be Natural and Earn Trust

Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.

Marketing ROI: Budgeting Your Money Wisely

Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.

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