Marketing Strategies

News and Articles About Marketing Strategies

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money
Crowdfunding

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
John Boitnott
You Must Do Good For Your Brand to Do Well With Millennials
Cause marketing

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Christie Garton
Create a New Market Category by Courting Analysts Your Customers Respect
Marketing Strategies

Create a New Market Category by Courting Analysts Your Customers Respect

Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
Anthony Kennada
The 3 Myths Most Entrepreneurs Tell Themselves About Marketing
Marketing Strategies

The 3 Myths Most Entrepreneurs Tell Themselves About Marketing

Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
Dharmesh Shah
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3 Ways to Remain Dedicated to Your Mission
Mission Statement

3 Ways to Remain Dedicated to Your Mission

With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.
Maxine Bédat and Soraya Darabi
5 Things CEOs Don't Ask About Marketing, But Should
Marketing

5 Things CEOs Don't Ask About Marketing, But Should

A solid partnership between management and the department can lead to better results and increased profits.
Renee Yeager
5 Ways to Provide Personalized Service to Small Companies -- Profitably
Marketing Strategies

5 Ways to Provide Personalized Service to Small Companies -- Profitably

Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
Dave Thompson
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5 Traits to Look for When Seeking a Transformative Marketer
Marketing Strategies

5 Traits to Look for When Seeking a Transformative Marketer

The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
Anthony Kennada
5 Tips on Rebranding from a Billion-Dollar Expert
Rebranding

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
Kristi Knight
A Successful Content-Marketing Strategy Goes Far Beyond Page Views
Content marketing

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Jon Salm
Think Like a Company's Marketing Director
Marketing Strategies

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
Gabrey Means and Cassie Hughes
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5 Strategies to Get Your Users to Market Your Mobile App for You
Apps

5 Strategies to Get Your Users to Market Your Mobile App for You

If you're looking for new customers, look no further than the people already using your product.
Rahul Varshneya
Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing
Sales Calls

Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing

While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.
Kyle Christensen
Creating Brand Joy. Disrupting With Purpose.
Marketing Strategies

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
Judith Carr-Rodriguez
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