Marketing Strategies

News and Articles About Marketing Strategies

5 Rules for Using Push Technology to Your Advantage
push notifications

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
Brett Relander
Go for Chess Not Checkers When Running a Business
Leadership

Go for Chess Not Checkers When Running a Business

Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
John Brubaker
Presented by
5 Reliable Methods for Building Trust in Your Mobile App
Marketing Strategies

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
Rahul Varshneya
The Top 10 Ways to Re-Engage Dead Email Subscribers
Email Marketing

The Top 10 Ways to Re-Engage Dead Email Subscribers

Consider these tips in your ongoing to pursuit to win customers' attention over email.
5 Reasons Not to Waste Your Money on Internet Marketing Courses
Internet Marketing

5 Reasons Not to Waste Your Money on Internet Marketing Courses

Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.
Kimanzi Constable
The 5 Factors of Social-Media Marketing Most People Don't Consider
Social Media Marketing

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
2 Simple Rules to Follow When Developing a Market Segmentation
Marketing

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.
Doug and Polly White
Delivered by
The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile
Mobile Commerce

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Laura Entis
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
Direct Mail

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Craig Simpson
5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri
Marketing Strategies

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Pratik Dholakiya
The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Google AdWords

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Brett Relander
Overexposure to Food Ads Can Make You Lose Your Appetite
Marketing

Overexposure to Food Ads Can Make You Lose Your Appetite

Food porn no more? A new study shows that when people actually ate a snack after studying dozens of pictures of food they enjoyed it less.
Kate Taylor
How to Make Your Content Marketing Experiential
Outdoor advertising

How to Make Your Content Marketing Experiential

Outdoor billboard advertising is nothing new, today's top marketers are innovating they way they use experiential marketing to tell their brand stories.