Marketing Strategies

News and Articles About Marketing Strategies

Rebooting an App to Boost Profits

Rebooting an App to Boost Profits

This entrepreneur is rethinking social and gameplay in its Blackjack app to increase use and revenue.
Taking a Giant Leap on New Gaming App Flying Felix

Taking a Giant Leap on New Gaming App Flying Felix

Video-game veteran seeks to catch an audience for his trapeze-themed app game.
Digital or Traditional Marketing? Depends on Your Business

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.
Are Celebrity Investors Worth the Hype?

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
Has the Oprah Effect Diminished?

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
How Your Alma Mater Can Jumpstart Your PR

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
The Promotional Power of 'Prankvertising'

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
The 4 Elements of an Irresistible Offer

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.
Marketing Must: Customer Data Points to Stop Ignoring -- Now

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
3 Business Lessons From Miley Cyrus and Her Infamous Twerk

3 Business Lessons From Miley Cyrus and Her Infamous Twerk

While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
Lead Your Employees Somewhere Positive and Other Must-Read Business Tips

Lead Your Employees Somewhere Positive and Other Must-Read Business Tips

A look at how to get employees on board with your vision, why you should connect with customers and more advice for business owners.
REI Ditches Its Lifetime Warranty: Good or Bad Idea?

REI Ditches Its Lifetime Warranty: Good or Bad Idea?

Rugged outfitter REI recently jettisoned its lifetime warranty -- putting an end to being able to return decades-old camping gear. Think it'll be a good strategy for the retailer?
How Can I Turn Price-Sensitive Shoppers Into Customers?

How Can I Turn Price-Sensitive Shoppers Into Customers?

A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
Google Teams Up With KitKat to Creatively Market the Latest Android Update

Google Teams Up With KitKat to Creatively Market the Latest Android Update

The candy bar maker revamped its entire website in a humorous parody for the 'KitKat' version of Android.
A Social-Media Marketing Primer Even Your Mom Can Handle

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
8 Steps to Planning for a Social-Media Crisis (Infographic)

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
How to Ace Back-to-School Season

How to Ace Back-to-School Season

One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
How to Pull a Badass Marketing Stunt

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
How to Start Mapping Your Marketing Plan Right Now

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.

What You Aren't Measuring Could be Killing Your Company

To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
What to Do When No One Responds to Your Pitch Emails

What to Do When No One Responds to Your Pitch Emails

When your pitch emails go unanswered by members of the media, consider more subtle steps.

From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.

How a Little-Known Condom Brand Broke into the U.S. Market

Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.

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