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3 Classic Journalism Techniques That Will Improve Your Content Marketing
Journalists pride themselves on telling great stories. Why shouldn't you?
Ready To Launch
5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg
Learn from others' failures. Test your concept. And never, ever give up.
How to Create a Positioning Statement That Stands Out
Find out how to position your business in order to gain an edge with your prospects.
Robert W. Bly
Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends
What's clear is that marketers are wasting time and losing customers during the holidays.
5 Marketing Changes Small Businesses Need to Make in 2016
Relationship and content marketing, a focus on mobile everything and the acknowledgement that you have to go global are some shifts that are necessary.
6 Steps to Building an Actionable Sales Plan
While a great product is the core of any business, a clear sales and marketing strategy is vital to growth and success.
What You Need to Know About Your Competitors to Beat Them
If you don't know who your competitors are or anything about them, you can't convince your customers you're a better choice.
Robert W. Bly
16-Step Blueprint to Master Your Digital Marketing in 2016
Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
4 Disruptors That Made Superior Branding Their Competitive Edge
When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
Essential Information to Collect on Every Prospect and Customer
By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.
Robert W. Bly
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
Being All Things to All People Is a Marketing Dead End
There are universal problems but customers are skeptical when you promise a universal solution.
8 Ways to Refresh Your Online Marketing Campaign
Analyzing traffic, rethinking delivery methods and re-targeting networks are just a few ways to rejuvenate.
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
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