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Should You Name Drop Another Startup?

Should You Name Drop Another Startup?

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"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
June 3, 2013 in Branding
6 Essential Criteria Your Pinterest Pins Should Meet

6 Essential Criteria Your Pinterest Pins Should Meet

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Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
May 31, 2013 in Online Marketing

Why You Should Get an 'Idea Editor' and 4 More Business Tips From the Week

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From grounding yourself with down-to-earth colleagues to marketing to millennials, here's a look at this week's best business advice.
May 24, 2013 in Branding
3 Ways to Use LinkedIn to Grow Your Startup

3 Ways to Use LinkedIn to Grow Your Startup

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A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
May 14, 2013 in Social Media
10 Questions to Ask Before Naming Your Business

10 Questions to Ask Before Naming Your Business

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A strong business name helps define your company in the market. Here is a guide to making yours meaningful and memorable.
May 14, 2013 in Startup Basics
Why You Should Ditch Your 'Go Big or Go Home' Mentality

Why You Should Ditch Your 'Go Big or Go Home' Mentality

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In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
Defining Your Brand: The First Step In Your Marketing Strategy

Defining Your Brand: The First Step In Your Marketing Strategy

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Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
May 9, 2013 in Branding
8 Things Startup Founders Should Know Before Writing a Book

8 Things Startup Founders Should Know Before Writing a Book

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If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
May 8, 2013 in Marketing Basics
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

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If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
May 3, 2013 in Online Marketing
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

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A look at the different patterns in the purchasing behavior of men.
May 1, 2013 in Marketing Basics
How Stagnation -- and Pivoting -- Can Crush a Startup

How Stagnation -- and Pivoting -- Can Crush a Startup

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Stagnation may warrant radical change, but 'pivots' are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a regimen of constant flux.
April 30, 2013 in Business Ideas
Video: Daniel Pink on the New Rules of Selling in the Information AgePlay Video

Daniel Pink on the New Rules of Selling in the Information Age (Video)

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The popular author outlines businesses' most common sales mistakes and how the selling game has changed.
April 29, 2013 in Sales
Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

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People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
April 25, 2013 in Marketing Ideas
Embrace Your Zany Side: Offbeat Ways Startups Win Over Hard-to-Reach VCs

Embrace Your Zany Side: Offbeat Ways Startups Win Over Hard-to-Reach VCs

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Having a killer business idea is key, but it won't necessarily help get your foot in the door when you're looking for funding. Sometimes the best way to grab someone's attention is to get creative.
April 24, 2013 in Startup Financing
Survey Points to Challenges Entrepreneurs Face When Using Social Media

Survey Points to Challenges Entrepreneurs Face When Using Social Media

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One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
April 17, 2013 in Social Media
Change the Rules: 5 Ways to Bring Mission Into Your Business

Change the Rules: 5 Ways to Bring Mission Into Your Business

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Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
April 17, 2013 in Marketing Ideas
10 Questions to Ask Before Determining Your Target Market

10 Questions to Ask Before Determining Your Target Market

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A guide to understanding your customers and how your product meets their needs.
April 15, 2013 in Finding Customers
Video: Seth Godin on Why Business Leaders Should Think Like ArtistsPlay Video

Seth Godin on Why Business Leaders Should Think Like Artists (Video)

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The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability.
April 10, 2013 in Leadership
Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too

Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too

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With LinkedIn's search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
April 9, 2013 in Social Media
3 Apps to Help You Write a Marketing Plan

3 Apps to Help You Write a Marketing Plan

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These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
April 8, 2013 in Your Business Plan

3 Tips for Landing Press for Your Startup

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Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.
April 4, 2013 in Grow Your Business
3 Content Marketing Lessons From Big Brands

3 Content Marketing Lessons From Big Brands

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Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
April 3, 2013 in Marketing Basics

What's Trending With…Yael Cohen? The F%#@ Cancer Founder on Starting a Movement

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YoungEntrepreneur.com columnist 'What's Trending' host Shira Lazar sat down with Yael Cohen at this year's SXSW. Here, she describes her startup story and offers advice to other young entrepreneurs.
April 2, 2013 in Profiles
3 Ways to Spark Celebrity Buzz Around Your Product

3 Ways to Spark Celebrity Buzz Around Your Product

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Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
March 29, 2013 in Marketing Ideas

3 Ways to Determine If Your Startup Is Ready for Press

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While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
March 28, 2013 in Starting a Business

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