Marketing The latest news, videos, and discussion topics on Marketing en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Tue, 30 Sep 2014 23:00:00 GMT The New Wave of Sales-Acceleration Technology It’s time to ask yourself this question, Does my team have the right tools for selling? Tue, 30 Sep 2014 23:00:00 GMT Howard Brown Advertising's Next Frontier: Retroactive Product Placement Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location. Tue, 30 Sep 2014 16:22:00 GMT Laura Entis 27 Masters of Marketing and PR Every Entrepreneur Can Learn From Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn. Tue, 30 Sep 2014 11:30:00 GMT Murray Newlands Communication Pros Are Teaching Their Secrets to Small Business Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services. Mon, 29 Sep 2014 22:00:00 GMT Sarah Carrillo How to Pick the Right Website Management Platform for Your Small Business The prevalence of smart phones as a shopping tool means brick-and-mortar businesses need a website that meets consumer expectations. Mon, 29 Sep 2014 21:00:00 GMT Mark Cenicola Reviving Your Brand to Save Your Business To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand’s value to customers and communicate that story consistently. Mon, 29 Sep 2014 18:30:00 GMT Keao Caindec This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales 'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade. Mon, 29 Sep 2014 17:32:00 GMT Geoff Weiss 7 Advanced Ways to Improve Your Site's SEO Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these. Mon, 29 Sep 2014 16:30:00 GMT Jayson DeMers Skip the Reluctant Customers. Start Resonating With the Right Crowd. You don't want the clients that are hard sells. Fri, 26 Sep 2014 17:00:00 GMT Kate Swoboda Want Clickable Images? Check Out These 6 Tips. The images you choose image can make the difference between someone clicking on a post or passing it up completely. Fri, 26 Sep 2014 16:00:00 GMT Michelle Blackshire 10 Things Nobody Tells You About Google AdWords There is a lot to learn about this wildly popular online advertising medium. Fri, 26 Sep 2014 14:00:00 GMT Rocco Baldassarre The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit. Fri, 26 Sep 2014 13:30:00 GMT Duane Forrester Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways. Businesses can cultivate close relationships with their clientele. It just requires time and effort. Thu, 25 Sep 2014 22:30:00 GMT Peter Gasca How to Leverage a Celebrity Like Giuliana Rancic to Build a Business Finding a brand advocate who's well-known and with a tremendous following can give your startup a tremendous lift. Thu, 25 Sep 2014 19:30:00 GMT Adam Callinan 5 Tips for Designing Your Website to Serve Every Customer Individually The better you and your website know your customer, the more likely you are to offer what they are interested in buying. Thu, 25 Sep 2014 18:30:00 GMT Zach Cutler If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber? The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing. Thu, 25 Sep 2014 17:30:00 GMT Pratik Dholakiya 5 Rules for Using Push Technology to Your Advantage Think of it as a nudge your customers asked you to give them when they are in the neighborhood. Thu, 25 Sep 2014 15:00:00 GMT Brett Relander Find Your Brand's Proof Points Identify the very unique attributes of a product or service that make it special. Then solidify the positioning. Wed, 24 Sep 2014 20:00:00 GMT Jim Joseph 5 Reliable Methods for Building Trust in Your Mobile App Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer. Wed, 24 Sep 2014 18:30:00 GMT Rahul Varshneya The Top 10 Ways to Re-Engage Dead Email Subscribers Consider these tips in your ongoing to pursuit to win customers' attention over email. Wed, 24 Sep 2014 12:00:00 GMT Andy Nathan