Marketing The latest news, videos, and discussion topics on Marketing en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Fri, 19 Sep 2014 21:00:00 GMT 5 Content-Marketing Hacks Using Social-Media Data Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising. Fri, 19 Sep 2014 21:00:00 GMT Jon Salm In the Digital Age, Relationships Have Become Fragmented. Here's How to Enhance Them. Even as technology makes it easier to connect, communication is disjointed. Fake friendships abound. Nonetheless, genuine ties can be forged in business and leisure. Fri, 19 Sep 2014 19:15:00 GMT Pierre Brais This Is the Secret to Improved Social Selling As content has become the currency of the modern sales professional, there’s a content format that’s proving incredibly valuable for those who want to stand out. Fri, 19 Sep 2014 19:00:00 GMT Michael Litt Successful Content Marketers Do These 5 Things Differently It's not so much what the best marketers know but how they view the elements of the campaign. Fri, 19 Sep 2014 15:30:00 GMT Pratik Dholakiya Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same? The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart. Fri, 19 Sep 2014 13:00:00 GMT Grant Cardone 5 Common Strategic Mistakes to Avoid When Using AdWords AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error. Thu, 18 Sep 2014 23:00:00 GMT Rocco Baldassarre How I Finally Snagged My Dream Domain Name One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way. Thu, 18 Sep 2014 20:30:00 GMT Adina Grigore Leading, and Surviving, a Company Rebranding Effort Advance your company’s legacy by transforming it. Tread carefully with key constituency groups. Thu, 18 Sep 2014 20:00:00 GMT Jim Freeze Is Paid Search Ineffective for Online Marketing? Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here’s some insight and some tips. Thu, 18 Sep 2014 18:00:00 GMT Neil Patel 8 Ingredients of an Off-the-Charts Email Marketing Campaign For extraordinary results, test, measure, tweak. Don't stop. Thu, 18 Sep 2014 14:45:00 GMT Vikas Lalwani The 7 Habits of Seriously Effective Communication Pros These folks, while sometimes underappreciated, forge the links and tell the stories. Wed, 17 Sep 2014 22:00:00 GMT Barbara Bates How Long Before Your Customers Trust You? Two Years. Your ability to earn customer trust is what’s going to separate you from the competition -- so don’t slack. Wed, 17 Sep 2014 21:12:00 GMT Catherine Clifford 2 Simple Rules to Follow When Developing a Market Segmentation To get ahead of the competition, find the customers that will be most interested in your product or service. Wed, 17 Sep 2014 20:30:00 GMT Doug and Polly White Your Brand's Positioning Should Rest on the 1 Thing You Do Best Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding. Wed, 17 Sep 2014 19:30:00 GMT Jim Joseph Forget the Elevator Pitch. Use Hallway Resonators. What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds? Wed, 17 Sep 2014 19:15:00 GMT Jurgen Appelo Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S. Every business has a story. Companies just need to figure out how to tell it in a compelling way. Wed, 17 Sep 2014 18:45:00 GMT Craig Cincotta The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses Nearly 70 percent of millennials experience 'fear of missing out' – and it's influencing their purchasing decisions. Wed, 17 Sep 2014 18:37:00 GMT Kate Taylor The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season. Wed, 17 Sep 2014 16:00:00 GMT Adam Foroughi The Best Way to Market a Niche Company To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information. Wed, 17 Sep 2014 14:30:00 GMT Sabrina Horn Former Apple and Pepsi CEO John Sculley: Great Marketers Do This The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers. Wed, 17 Sep 2014 13:00:00 GMT Laura Entis