Marketing http://www.entrepreneur.com/topic/marketing The latest news, videos, and discussion topics on Marketing en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Fri, 19 Sep 2014 21:00:00 GMT 5 Content-Marketing Hacks Using Social-Media Data Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising. Fri, 19 Sep 2014 21:00:00 GMT http://www.entrepreneur.com/article/237611 http://www.entrepreneur.com/article/237611 Jon Salm In the Digital Age, Relationships Have Become Fragmented. Here's How to Enhance Them. Even as technology makes it easier to connect, communication is disjointed. Fake friendships abound. Nonetheless, genuine ties can be forged in business and leisure. Fri, 19 Sep 2014 19:15:00 GMT http://www.entrepreneur.com/article/237632 http://www.entrepreneur.com/article/237632 Pierre Brais This Is the Secret to Improved Social Selling As content has become the currency of the modern sales professional, there’s a content format that’s proving incredibly valuable for those who want to stand out. Fri, 19 Sep 2014 19:00:00 GMT http://www.entrepreneur.com/article/237596 http://www.entrepreneur.com/article/237596 Michael Litt Successful Content Marketers Do These 5 Things Differently It's not so much what the best marketers know but how they view the elements of the campaign. Fri, 19 Sep 2014 15:30:00 GMT http://www.entrepreneur.com/article/237527 http://www.entrepreneur.com/article/237527 Pratik Dholakiya Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same? The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart. Fri, 19 Sep 2014 13:00:00 GMT http://www.entrepreneur.com/article/237619 http://www.entrepreneur.com/article/237619 Grant Cardone 5 Common Strategic Mistakes to Avoid When Using AdWords AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error. Thu, 18 Sep 2014 23:00:00 GMT http://www.entrepreneur.com/article/237504 http://www.entrepreneur.com/article/237504 Rocco Baldassarre How I Finally Snagged My Dream Domain Name One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way. Thu, 18 Sep 2014 20:30:00 GMT http://www.entrepreneur.com/article/237577 http://www.entrepreneur.com/article/237577 Adina Grigore Leading, and Surviving, a Company Rebranding Effort Advance your company’s legacy by transforming it. Tread carefully with key constituency groups. Thu, 18 Sep 2014 20:00:00 GMT http://www.entrepreneur.com/article/237573 http://www.entrepreneur.com/article/237573 Jim Freeze Is Paid Search Ineffective for Online Marketing? Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here’s some insight and some tips. Thu, 18 Sep 2014 18:00:00 GMT http://www.entrepreneur.com/article/237384 http://www.entrepreneur.com/article/237384 Neil Patel 8 Ingredients of an Off-the-Charts Email Marketing Campaign For extraordinary results, test, measure, tweak. Don't stop. Thu, 18 Sep 2014 14:45:00 GMT http://www.entrepreneur.com/article/237574 http://www.entrepreneur.com/article/237574 Vikas Lalwani The 7 Habits of Seriously Effective Communication Pros These folks, while sometimes underappreciated, forge the links and tell the stories. Wed, 17 Sep 2014 22:00:00 GMT http://www.entrepreneur.com/article/237542 http://www.entrepreneur.com/article/237542 Barbara Bates How Long Before Your Customers Trust You? Two Years. Your ability to earn customer trust is what’s going to separate you from the competition -- so don’t slack. Wed, 17 Sep 2014 21:12:00 GMT http://www.entrepreneur.com/article/237579 http://www.entrepreneur.com/article/237579 Catherine Clifford 2 Simple Rules to Follow When Developing a Market Segmentation To get ahead of the competition, find the customers that will be most interested in your product or service. Wed, 17 Sep 2014 20:30:00 GMT http://www.entrepreneur.com/article/237083 http://www.entrepreneur.com/article/237083 Doug and Polly White Your Brand's Positioning Should Rest on the 1 Thing You Do Best Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding. Wed, 17 Sep 2014 19:30:00 GMT http://www.entrepreneur.com/article/237184 http://www.entrepreneur.com/article/237184 Jim Joseph Forget the Elevator Pitch. Use Hallway Resonators. What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds? Wed, 17 Sep 2014 19:15:00 GMT http://www.entrepreneur.com/article/237540 http://www.entrepreneur.com/article/237540 Jurgen Appelo Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S. Every business has a story. Companies just need to figure out how to tell it in a compelling way. Wed, 17 Sep 2014 18:45:00 GMT http://www.entrepreneur.com/article/237434 http://www.entrepreneur.com/article/237434 Craig Cincotta The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses Nearly 70 percent of millennials experience 'fear of missing out' – and it's influencing their purchasing decisions. Wed, 17 Sep 2014 18:37:00 GMT http://www.entrepreneur.com/article/237566 http://www.entrepreneur.com/article/237566 Kate Taylor The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season. Wed, 17 Sep 2014 16:00:00 GMT http://www.entrepreneur.com/article/237498 http://www.entrepreneur.com/article/237498 Adam Foroughi The Best Way to Market a Niche Company To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information. Wed, 17 Sep 2014 14:30:00 GMT http://www.entrepreneur.com/article/237529 http://www.entrepreneur.com/article/237529 Sabrina Horn Former Apple and Pepsi CEO John Sculley: Great Marketers Do This The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers. Wed, 17 Sep 2014 13:00:00 GMT http://www.entrepreneur.com/video/237531 http://www.entrepreneur.com/video/237531 Laura Entis