Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Egg Industry Taps Kevin Bacon as New Spokesperson
Eggs

Egg Industry Taps Kevin Bacon as New Spokesperson

Apparently, no one knows eggs better than Bacon.
Kate Taylor
SXSW: Why Your Brand Should Study Political Campaigns
SXSW

SXSW: Why Your Brand Should Study Political Campaigns

In this SXSW panel, it's all about that base. Learn how to find it, connect with it and motivate it.
Jacob Hall
2 Key Lessons in Brand Building
Branding

2 Key Lessons in Brand Building

Want to develop long-lasting customer relationships? It's this simple.
David Hagenbuch
The 'Social Media Guide' to Crafting Your Ideal Business Pitch
Pitching investors

The 'Social Media Guide' to Crafting Your Ideal Business Pitch

Whatever your preferred social media weapon of choice, there's an equally valuable "pitch style" associated with it.
Jeff Boss
10 Data Tools Every Marketer Needs to Be Using
Data Analysis

10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
Romy Misra
The Correct Way to Capitalize a Headline
Writing

The Correct Way to Capitalize a Headline

All right, several ways.
7 DIY Rules for When the Reporter Calls
Public Relations

7 DIY Rules for When the Reporter Calls

You did the outreach. Now what do you do when someone responds?
Derek Newton
3 Options for Dealing With Internet Trolls
Communication Strategies

3 Options for Dealing With Internet Trolls

The sarcastic founder of a product company details his strategy for dealing with these nasty commenters on Facebook.
Adam Callinan
9 Marketing Mistakes That Cost Your Business Money
Marketing mistakes

9 Marketing Mistakes That Cost Your Business Money

When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
Answer These 3 Questions, or Your Marketing Tactics Really Won't Matter
Marketing

Answer These 3 Questions, or Your Marketing Tactics Really Won't Matter

A simple set of tactics in support of a powerful strategy beats a brilliant set of tactics with no real strategy at all most every time.
John Jantsch
3 Best Practices of All-Star Sales Forces (Infographic)
Sales Strategies

3 Best Practices of All-Star Sales Forces (Infographic)

Research shows that effective pipeline strategies may boost revenue as much as 18 percent.
Jason Jordan
The New Prime Time for Ads -- and How to Use It to Your Advantage
Television

The New Prime Time for Ads -- and How to Use It to Your Advantage

The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
Amit Avner
Phone Low on Battery? At SXSW, You Can Have a Dog Bring You a Charger.
SXSW

Phone Low on Battery? At SXSW, You Can Have a Dog Bring You a Charger.

Mophie, the mobile battery-case company, wants to rescue your battery while raising awareness about animal adoption.
Nina Zipkin
How to Determine the Perfect Marketing Budget for Your Company
Marketing

How to Determine the Perfect Marketing Budget for Your Company

So let's pull back the velvet curtain on what pricing really looks like and what you can actually expect for your dollar spend.
Laurel Mintz