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Marketing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

The Psychology of Discounts and Deals (Motiongraphic)

The Psychology of Discounts and Deals (Motiongraphic)

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Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
November 15, 2013 in Sales
The Secret to Selling Your Brand With One Sentence

The Secret to Selling Your Brand With One Sentence

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Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
November 15, 2013 in Branding
5 Simple Ways to Get Your Customers to Listen to You

5 Simple Ways to Get Your Customers to Listen to You

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Cut though the noise with these techniques to create communications that educate and attract customers.
November 14, 2013 in Marketing Basics
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

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Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
November 13, 2013 in Advertising
Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

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For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
November 12, 2013 in Social Media
Why Every Business Needs a Cyber Monday Strategy

Why Every Business Needs a Cyber Monday Strategy

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The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
November 11, 2013 in Sales
4 Tips for Crafting the Perfect Pitch

4 Tips for Crafting the Perfect Pitch

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So you want media coverage? Join the club. Here's how to stand out from the crowd.
November 7, 2013 in Public Relations
7 Marketing Truths Every Business Leader Should Know

7 Marketing Truths Every Business Leader Should Know

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"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
November 7, 2013 in Marketing
McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.

McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.

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The San Francisco-based publishing house known for its snark and devilish sarcasm has challenged the idea of what it means to succeed with a crowdfunding campaign.
November 6, 2013 in Payments & Collections
How 3 Companies Use Storytelling as Advertising

How 3 Companies Use Storytelling as Advertising

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Three companies demonstrate how they use storytelling to get their message across.
November 6, 2013 in Advertising
Why Too Many Startups Run Out of Money Too Fast

Why Too Many Startups Run Out of Money Too Fast

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Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.
November 5, 2013 in Marketing Basics
The Secret to Making Customers Passionate About Your Brand

The Secret to Making Customers Passionate About Your Brand

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Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
November 5, 2013 in Branding
Turn Your Company Car Into a Marketing Campaign on Wheels

Turn Your Company Car Into a Marketing Campaign on Wheels

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A look at three companies who are using their cars to jump start conversation and generate revenue.
November 1, 2013 in Branding
Return of the Deal: Restaurants See More Discount-Driven Traffic

Return of the Deal: Restaurants See More Discount-Driven Traffic

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After declining in 2012, the number of restaurant visits prompted by a deal or discount increased in 2013, reports The NPD Group.
October 31, 2013 in Franchises
How to Build a Business Plan For Your Personal Brand

How to Build a Business Plan For Your Personal Brand

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Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
October 31, 2013 in Branding
Marketers: The 3 Differences Between Millennial Guys and Gals

Marketers: The 3 Differences Between Millennial Guys and Gals

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If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
October 30, 2013 in Finding Customers
6 Reasons Why Vine and Instagram Videos Are Great for Your Business

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

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Short-form social videos can turn your cinematic dreams into marketing gold.
October 29, 2013 in Online Marketing
Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory

Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory

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If your business has as many as 10 vehicles, you've entered fleet-vehicle territory, a place with its own rules--and benefits
October 25, 2013 in Shipping Center
The Secret to Closing More Sales: Talk Less

The Secret to Closing More Sales: Talk Less

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Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.
October 24, 2013 in Sales
'Supermarket Superstar' Mentor Serves Up 7 Tips for Product Development

'Supermarket Superstar' Mentor Serves Up 7 Tips for Product Development

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With clients like Starbucks, Yoplait and Betty Crocker, DINE marketing president Chris Cornyn offers up business advice for entrepreneurs -- foodies and all.
October 23, 2013 in Business Ideas
What Does the Demise of the Dollar Menu Mean for Franchisees?

What Does the Demise of the Dollar Menu Mean for Franchisees?

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McDonaldÂ’s franchisees have long protested the burger chain's pricing moves. Will the new 'Dollar Menu & More' provide a solution?
October 22, 2013 in Franchises
An Investigative Report on Franchise Profits

An Investigative Report on Franchise Profits

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How much money can franchisees actually earn running their businesses?
October 21, 2013 in Franchises
Attitude Is a Choice. Choose Wisely.

Attitude Is a Choice. Choose Wisely.

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In order to be a master networker, you have to maintain a positive attitude, no matter what the circumstance.
October 21, 2013 in Networking
How an Ad Agency Fixed Its Call-Center Marketing

How an Ad Agency Fixed Its Call-Center Marketing

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Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
October 20, 2013 in Grow Your Business
Content Marketing and SEO: Proceed With Caution

Content Marketing and SEO: Proceed With Caution

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Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.
October 16, 2013 in Marketing
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