News and Articles About Marketing
Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your businesss message across.
In the age of social media, the best publicity stunt reverberates with many echoes.
To get attention on the crowded Internet, you have to devote time to your craft and plan well.
The more information you can get on your competitor's website and online marketing efforts, the better.
To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Foster new relationships abroad by building trust and minding important social cues.
We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Are you the total package? Work to create the best version of you.
Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.
Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Effective sales teams are the product of the culture within the team, across the company and including customers.
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Costumers judge your site first by how it looks and performs, then content.
Shun haphazard management, break the inertia of old habits and set up the dynamics for success.
Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.
Its important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.
With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
Weary travelers should ward off the impulse to retreat to their hotel room. Instead descend on the lucrative business nexus.
Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Be your company's ambassador by sharing posts that will encourage your followers' engagement.
If you are looking to build engagement with customers, email addresses are gold.