Marketing

Content Is Customer Success
Content Marketing

Content Is Customer Success

The problem: a focus on virality, not utility. Creating content for the customer become a footnote.
Gregory Ciotti
Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy
Marketing Strategies

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Dan Newman
How to Develop a Plan of Attack for Your Content-Marketing Strategy
Content Marketing

How to Develop a Plan of Attack for Your Content-Marketing Strategy

Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
Kelsey Meyer
4 Valuable Sources of Help Selling Your Book
Marketing

4 Valuable Sources of Help Selling Your Book

Authors are on their own when writing a book but there is plenty of help available for marketing it.
Kimanzi Constable
Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
Infographics

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Catherine Clifford
There Are Challenges When Your Tech Conference Gets Popular
Conferences

There Are Challenges When Your Tech Conference Gets Popular

Conferences are a powerful method of generating leads but there is nothing easy about getting one going, or managing it as it grows.
Anthony Kennada
Don't Waste Money on These 4 Types of Marketing
Marketing

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
Adam Callinan
5 Smart Offline Marketing Strategies
Marketing Strategies

5 Smart Offline Marketing Strategies

Internet marketing is a vital part of today's marketing strategies, but it's not the only part.
10 Winning Tactics for Marketing Online to Other Businesses
B2b Sales

10 Winning Tactics for Marketing Online to Other Businesses

B2B is its own marketing genre but there are many avenues online for getting a dialogue started with the people you need to reach.
Rocco Baldassarre
4 Lessons That Nonprofits Can Teach Entrepreneurs
Nonprofit Marketing

4 Lessons That Nonprofits Can Teach Entrepreneurs

Paid attention lately to what United Way and the American Heart Association are up to? Maybe you should.
17 Safe Places to Build Links for SEO
SEO

17 Safe Places to Build Links for SEO

Building bad links can earn you a penalty and set you back weeks or months. Try these sources.
Jayson DeMers
Add These 12 Content Marketing Tools to Your Startup's Arsenal
Content Marketing

Add These 12 Content Marketing Tools to Your Startup's Arsenal

The challenge isn't understanding why you should invest in content marketing, but how. These programs will help.
Aaron Agius
The Strongest Connections Come From Telling Your Story
NFL Players Inc.

The Strongest Connections Come From Telling Your Story

Your brand has a story to tell and an audience of customers waiting to hear it.
Israel Idonije
4 Ideas for Repurposing Your Brand's Content
Content Marketing

4 Ideas for Repurposing Your Brand's Content

Make the time you spend creating stories, presentations and videos worth it by finding new ways to share with online audiences.
Catriona Pollard
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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