Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

7 Stats Show Mobile Marketing is Crucial for Your Business

7 Stats Show Mobile Marketing is Crucial for Your Business

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
Why the PR Industry is Ripe for Disruption

Why the PR Industry is Ripe for Disruption

From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
Cultivating the Right Attitude Turns Customers Into Followers

Cultivating the Right Attitude Turns Customers Into Followers

Putting the customer at the center of all you do is the cornerstone of succeeding at any business.
The 80/20 Rule and How to Supercharge Your Sales and Marketing

The 80/20 Rule and How to Supercharge Your Sales and Marketing

In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.
Become a Master Communicator With These 5 Tips

Become a Master Communicator With These 5 Tips

When we become more deliberate and intentional in the way we speak, we become more confident.
5 Keys to Making a Great First Impression

5 Keys to Making a Great First Impression

These are the qualities of appearance make people instantly look like leaders.
Facebook Explains Why Organic Reach Is Dying

Facebook Explains Why Organic Reach Is Dying

It's not about making more money, it's about creating a better user experience, the company said in a blog post.
Why Investor Relations and Public Relations Should Work in Harmony

Why Investor Relations and Public Relations Should Work in Harmony

It's high time these two teams involved in promoting a company should coordinate their efforts.
To Boost App Downloads, Boost Traditional Marketing Efforts

To Boost App Downloads, Boost Traditional Marketing Efforts

Think outside the app store to get users excited about your mobile tool.
How to Succeed at Product Placement Without Celebrities

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
How to Turn Haters Into Raving Customers

How to Turn Haters Into Raving Customers

In this podcast, Lewis Howes chats with millionaire Timothy Sykes about how we can cultivate loyal customers and make a ton of money.
3 Reasons Startup Marketing Stalls

3 Reasons Startup Marketing Stalls

Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
The 7 Principles of Launching a Super Successful Blog

The 7 Principles of Launching a Super Successful Blog

Lessons boiled down from an analysis of 6 blogs with more than 1 million visitors each.
10 Marketing Tricks From the Pros

10 Marketing Tricks From the Pros

These tips will give you an immediate boost in the ROI of your marketing efforts.
Your Personal Brand Extends to the Environment You Create

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.
Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
This Is How You Come Up With Marketing Goals

This Is How You Come Up With Marketing Goals

Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.
The Shocking Truth: Customers Don't Want to Engage With Your Company

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Golf Company's $1.5 Million Giveaway Far From a Hole in One

Golf Company's $1.5 Million Giveaway Far From a Hole in One

Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
The 5 Secrets to a More Readable Website

The 5 Secrets to a More Readable Website

If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
The 5 Types of Videos Startups Need to Stay in the Game

The 5 Types of Videos Startups Need to Stay in the Game

Video are extremely valuable to content-marketing strategies, yet, they continue to be one of the most underused assets in online marketing. Here are a few must-have videos for your company.
An Al Roker Segment Couldn't Match the Marketing Power of This

An Al Roker Segment Couldn't Match the Marketing Power of This

While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
How to Cut the 'Ums,' Uhs,' and 'Literallys' When Speaking

How to Cut the 'Ums,' Uhs,' and 'Literallys' When Speaking

Using these filler words when you speak will annoy your listeners and torpedo your credibility.
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