Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

The Times When Press Releases Get the Most Views (Infographic)
Press coverage

The Times When Press Releases Get the Most Views (Infographic)

Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
Kevin Allen
3 Ways to Optimize Your Startup's Content Marketing
Content marketing

3 Ways to Optimize Your Startup's Content Marketing

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Pratik Dholakiya
Treat Loyal Customers as Well as You Do New Ones
Customer Loyalty

Treat Loyal Customers as Well as You Do New Ones

Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
Karen Mishra
How Apple Pay Is Poised to Transform the Trillion-Dollar Service Industry
Apple Pay

How Apple Pay Is Poised to Transform the Trillion-Dollar Service Industry

Huge consumer businesses quickly accepted Apple's new payment system but less tech-savvy small businesses might have the most to gain.
Sam Madden
Overwhelmed Marketers Need These 3 Ingredients to Build an Adaptable Company
Marketing

Overwhelmed Marketers Need These 3 Ingredients to Build an Adaptable Company

Adaptability needs to start at the core of a company's identity and it can only thrive in the right environment.
James McDermott
Marketing Strategies

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Josh Wood
How to Be Your Own PR Machine
The Grind

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
David Chait
Marketing mistakes

5 Don'ts When Engaging Clients Online

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.
How to Win Millennial Brand Ambassadors in 3 Steps
Millennials

How to Win Millennial Brand Ambassadors in 3 Steps

Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
Christie Garton
4 Tips for Telling Your Story in the Video Content Your Audience Demands
Video

4 Tips for Telling Your Story in the Video Content Your Audience Demands

Video is a medium for storytelling first, marketing second.
Jennifer Connelly
5 Big Company Branding Strategies Any Business Can Utilize
Branding

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Aaron Agius
7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Customer Loyalty

7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates

Acquiring customers is nice. Keeping customers is how you stay in business.
Heike Young
Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?
Lyft

Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?

The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
Catherine Clifford
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Marketing

The Obvious, But Absolutely Necessary, First Step to a Marketing Plan

Without goals you can't possibly write a marketing plan or measure your success for the year.
Jim Joseph