Marketing

3 Strategies to Turn Your Business Into a Destination
Customer Experience

3 Strategies to Turn Your Business Into a Destination

Lessons from a small island in Canada you probably never heard that hosts a huge country music event starring big acts.
John Brubaker
6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford
Public Relations

6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford

No matter how great your idea, it's going nowhere until people have heard about.
Elliot Tomaeno
Technology That Lets Sales Pros Peer Into What Prospects Want
Boosting Sales

Technology That Lets Sales Pros Peer Into What Prospects Want

Sales acceleration tools are almost uncanny in what they reveal about a customer's thinking.
Larry Alton
8 Ways That Blogging Will Kickstart Your Startup
Blogging

8 Ways That Blogging Will Kickstart Your Startup

In this age of relationships, you are a very important element of your new brand, and it's never too early to start marketing the value of your expertise, insights and ideas.
Martin Zwilling
This One Tip Will Help People Pay Attention to Your Webinar
Ask the Expert

This One Tip Will Help People Pay Attention to Your Webinar

When it comes to putting together content for a webinar, here is a piece of advice that should guide your thinking.
Jim Joseph
Is Amazon's Prime Day Sale Shaping Up to Be a Dud?
Amazon

Is Amazon's Prime Day Sale Shaping Up to Be a Dud?

Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
13 Tips for Creating and Pitching Contributed Content
Blogging Tips

13 Tips for Creating and Pitching Contributed Content

Looking to contribute some content to a blog or website, perhaps to promote your brand? These tips will help get you into editors' good graces.
4 Alternative Metrics to Evaluate Your PR Campaign's Success
Public Relations

4 Alternative Metrics to Evaluate Your PR Campaign's Success

We've moved oh so far since the days of limited information about PR placements.
Mel Carson
Free Options to Popular Paid Marketing Services and Tools
Tools

Free Options to Popular Paid Marketing Services and Tools

Call it the $0 marketing stack.
Kevan Lee
6 Epiphanies I've Had Writing Explosive Content
Writing

6 Epiphanies I've Had Writing Explosive Content

A Entrepreneur columnist reflects on the takeaways he's learned so far after seeing some of his articles go viral.
Andrew Medal
Handling the Curveballs of Customer Support
Customer Support

Handling the Curveballs of Customer Support

Here are a handful of troublesome scenarios you may come across, and some guidance on how to handle them.
Gregory Ciotti
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Issamar Ginzberg
5 Innovative Ideas for Engaging Your Fickle Audience
Marketing Ideas

5 Innovative Ideas for Engaging Your Fickle Audience

People are deluged with marketing but you can still earn their attention.
Firas Kittaneh
What Prime Day Means for Amazon and Other Ecommerce Brands
Amazon

What Prime Day Means for Amazon and Other Ecommerce Brands

There's plenty of excitement in the hours leading up to Prime Day, but one thing is for sure: Amazon is making a savvy business decision that further establishes the company as one of the most progressive brands.
Samuel Edwards
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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