Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

What Content Marketers Can Learn from Santa Claus
Content marketing

What Content Marketers Can Learn from Santa Claus

Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.
Jim Yu
3 Often-Ignored Aspects of Content Marketing
Content marketing

3 Often-Ignored Aspects of Content Marketing

People get so caught up in the marketing they forget that creating content is a creative exercise.
Pratik Dholakiya
How the Right Message at the Wrong Time Loses the Sale
Sales Strategies

How the Right Message at the Wrong Time Loses the Sale

To communicate effectively with prospects you must recognize where they are in the process of deciding to buy.
Jason Forrest
How to Get Customers Raving About Your Brand
Branding

How to Get Customers Raving About Your Brand

The most successful brands have good products and great personality.
Sean Kim
Why Marketing to College Millennials Pays Off (Infographic)
College students

Why Marketing to College Millennials Pays Off (Infographic)

Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
Laura Entis
3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs
Marketing Strategies

3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs

Even a token charge for an initial consultation tells you who is serious about what you're offering.
Kimanzi Constable
A Quick Guide to Mastering Twitter for Business
Twitter Marketing

A Quick Guide to Mastering Twitter for Business

Critical tips to help you maximize your 140-character interactions.
Carol Roth
Avoid These 5 Customer-Care Traps
Customer Service

Avoid These 5 Customer-Care Traps

Recognize your company's approach to clients and the potential pitfalls your business can fall into. Develop a strategy in response.
Jim Freeze
What's the Big Deal About the 'Combined Campaign' Strategy?
Marketing Strategies

What's the Big Deal About the 'Combined Campaign' Strategy?

Given that 'combined campaigns' has recently been elevated as one of the most sought after buzzwords of 2015, it is in your interest to be updated.
Ivan Guzenko
To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System
Asset Management

To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System

Creating top-notch content requires a digital asset management system to organize images, videos, slide-decks, infographics, animation and music.
Lisa Hoover McGreevy
'Smart Mannequins' Are Watching You, and Sending You Photos
Retailers

'Smart Mannequins' Are Watching You, and Sending You Photos

In a bid to lure shoppers away from the Internet and back into brick-and-mortar stores, retailers are giving mannequins a high-tech upgrade.
Laura Entis
Did 2014's Marketing Predictions Come True? (Infographic)
Marketing

Did 2014's Marketing Predictions Come True? (Infographic)

A look back at some of the top predictions of the year, and whether they were accurate.
Kevin Allen
5 Ways Content Marketing Can Create Brand Loyalty
Content marketing

5 Ways Content Marketing Can Create Brand Loyalty

In a technology-driven world, content is everything and every business is a publisher-and customers are the sales force.
The Future of Ecommerce Will Focus on Creating Experiences
Ecommerce

The Future of Ecommerce Will Focus on Creating Experiences

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Jack Lowinger