Marketing

What's Next in Mobile Advertising? 6 Trends for the New Year.
Mobile Advertising

What's Next in Mobile Advertising? 6 Trends for the New Year.

Key industry executives weigh in on what trends will shape the mobile marketing landscape in 2016.
Carly Okyle
From Power Breakfast to Power Beauty: How Extremely Busy Clients Inspired a Style Mogul
You've Arrived

From Power Breakfast to Power Beauty: How Extremely Busy Clients Inspired a Style Mogul

Anticipating your market's needs is key for any business -- especially an upscale salon on New York City's Upper East Side.
Tanya Benedicto Klich
'Shark Tank' Update: The Mensch Is Off the Bench
Shark Tank

'Shark Tank' Update: The Mensch Is Off the Bench

A Hanukkah doll has grown with the help of two very different sharks.
Brian O'Connor
Pro Tips for Hitting the Pricing Nail on the Head
Growth Strategies

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Robert W. Bly
LeadPages CEO Clay Collins Shares 5 Smart Conversion Strategies for Startups
Increasing Conversions

LeadPages CEO Clay Collins Shares 5 Smart Conversion Strategies for Startups

One tip is to involve every member of your team in the content-creation process.
Eric Siu
5 Tips to a Better Small-Business Website
web site

5 Tips to a Better Small-Business Website

The whole point is to entice people to come to your retail establishment.
Doug and Polly White
5 Things Entrepreneurs Shouldn't Forget About Social Media
Social Media Marketing

5 Things Entrepreneurs Shouldn't Forget About Social Media

Social media isn't a podium for your advertising. Think of it instead as an open table in a coffee shop.
Jayson DeMers
How to Get Your Ideas to Market Quickly and Painlessly
Online Business

How to Get Your Ideas to Market Quickly and Painlessly

Building an Internet business is a long, slow process but getting started doesn't have to be.
Daniel DiPiazza
5 Tips for Getting on TV
Marketing

5 Tips for Getting on TV

Even small, personal brands and startups can unlock the PR power of television.
Derek Newton
3 Secrets to Creating Content That Speaks to the Reader
Content Strategy

3 Secrets to Creating Content That Speaks to the Reader

When it comes to content marketing, it's important to get out of the sales mindset to reach a wide audience and create a genuine interest in the niche you are promoting.
The 5 Most Innovative Marketing Campaigns of 2015
Marketing

The 5 Most Innovative Marketing Campaigns of 2015

Have you seen those eye-catching 'Shot with iPhone 6' billboards? Apple's campaign was one of the five best.
Alp Mimaroglu
10 Skills Online Marketing Teams Must Have to Succeed
Online Marketing

10 Skills Online Marketing Teams Must Have to Succeed

Running an effective online marketing campaign requires a collage of skills, including the ability to bring it all together.
Rocco Baldassarre
The 5 Most Innovative Trends in Ecommerce to Watch for in 2016
Ecommerce

The 5 Most Innovative Trends in Ecommerce to Watch for in 2016

Ever hear of contextual shopping? It's coming to a website near yours.
Thomas Smale
How to Repel the Wrong Customers -- and Attract the Right Ones
Marketing

How to Repel the Wrong Customers -- and Attract the Right Ones

You don't want everyone to like you, just the right ones.
Ann Handley
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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