Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

4 Tips for Passing Google's New Mobile-Friendly Test
Mobile

4 Tips for Passing Google's New Mobile-Friendly Test

If your web site isn't optimized for mobile, Google's search algorythms will make it hard to find.
Henry Kim
Solve Your Buyers' Problems by Changing Their Perspective
Sales

Solve Your Buyers' Problems by Changing Their Perspective

Move a potential customer into purchase mode by focusing on the long-term view, not troubling current trends.
Jeff Shore
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Marketing

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Jim Joseph
The Value of Giving Testimonials and Reviews
Online Marketing

The Value of Giving Testimonials and Reviews

Providing testimonials on a website of a company with whom you've done business has several benefits.
How to Get Better Press Than Your Competitors
Media Coverage

How to Get Better Press Than Your Competitors

Certain media tactics can help you garner more press coverage and increase your share of voice compared to your competitors.
Google Wants You to Share Your Knowledge With a .How Domain
Internet Marketing

Google Wants You to Share Your Knowledge With a .How Domain

The search giant says it created the new URL ending for entrepreneurs and companies that teach others how to do something.
Kim Lachance Shandrow
How Influencers Should Be Compensated by Brands
Influencers

How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Ann Tran
4 Slick Ways to Expand Your Digital Branding Strategy
Digital Marketing

4 Slick Ways to Expand Your Digital Branding Strategy

Augment your online marketing strategy by tapping these tools: YouTube, BuzzFeed, Playbuzz and Udemy.
Te-Erika Patterson
5 Lessons From Mostly Safe Super Bowl Ads
Advertising

5 Lessons From Mostly Safe Super Bowl Ads

Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
Gabrielle Boko
This Might Be the Weirdest Promotional Video You've Ever Seen
Viral Videos

This Might Be the Weirdest Promotional Video You've Ever Seen

HTC jabs Apple and Samsung in this hilariously awful rap video.
Geoff Weiss
Have Sales Leads? Here's How to Increase Your ROI With Salesforce.
Customer Relationship Management

Have Sales Leads? Here's How to Increase Your ROI With Salesforce.

Hello, customer relationship management doesn't have to be complicated.
How to Spin a Bad Online Review
Reputation Management

How to Spin a Bad Online Review

Don't let a negative customer experience define your company's brand. Here's how to fix things.
Gabriel Bristol
39 Quick Ways to Increase Your Website's Conversion Rate
Websites

39 Quick Ways to Increase Your Website's Conversion Rate

Use these tips to get more sales, build your email list or sell your services.
Jayson DeMers
Big Data

4 Marketing Analytics Tools That Are Shaping the Industry

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Jean Spencer