Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday
Nostalgia

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
Kate Taylor
10 Quick Tips for Better Business Writing
Writing

10 Quick Tips for Better Business Writing

Your writing should be meaningful. Here are some signs that it is heading in the right direction.
Gregory Ciotti
Email Marketing

Here's How to Use Science to Design Your Email for Optimal Conversion

Listen to research when designing your campaign and to your gut when tweaking it.
Katherine Halek
Why You Should Skip the Webinar and Start Quizzing Your Audience
Marketing

Why You Should Skip the Webinar and Start Quizzing Your Audience

The webinar seems to have lost all power to engage anyone but people are endlessly willing to take marketing quizzes.
Lev Kaye
Online Marketing

15 Must-Have Marketing Tools for 2015

If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools to take your marketing to the next level.
Sujan Patel
To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules
Video Marketing

To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules

Whether they're instructional, informational, or simply for fun, videos are an important part of today's marketing strategy.
Lisa Hoover McGreevy
Beware of These Commonly Misused and Misspelled Words (Infographic)
Communication Strategies

Beware of These Commonly Misused and Misspelled Words (Infographic)

Even the strictest editors aren't immune to some of these miscues.
Kristin Piombino
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Infographics

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Kim Lachance Shandrow
Connectors: The 3 Situations It's OK to Make Blind Email Introductions
Networking

Connectors: The 3 Situations It's OK to Make Blind Email Introductions

There is only a few instances when it is acceptable not to ask both parties if they would like to be introduced to the other person.
Mike Fishbein
Marketers Should Consider These 5 Tech Trends in the Coming Year
Online Marketing

Marketers Should Consider These 5 Tech Trends in the Coming Year

Are marketing-cloud technologies worthy of your hard-earned budget? Are they actually able to solve for all of your needs?
Doug Camplejohn
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Branding

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Kim Lachance Shandrow
Boston Real Estate Tycoon's 5 Easy Steps for Marketing to the Affluent
Marketing

Boston Real Estate Tycoon's 5 Easy Steps for Marketing to the Affluent

The most important skill in sales is connecting with people. Benefit from top tips from elite broker Michael Carucci's extreme focus on relationships.
Stacey Alcorn
Marketing

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Lisa Hoover McGreevy
5 of the Most-Read Headlines -- And How to Write Your Own
Online Writing

5 of the Most-Read Headlines -- And How to Write Your Own

Crafting the perfect headline can feel like a complete mystery, even for experienced media darlings. Here are some important tips.