Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

10 Ingredients for a Successful Email Marketing Campaign (Infographic)
Infographics

10 Ingredients for a Successful Email Marketing Campaign (Infographic)

A simple,10-step recipe for a winning email marketing push. Bon appetit.
Kim Lachance Shandrow
5 Reasons Your Small Business Should Start a Podcast Today
Podcasts

5 Reasons Your Small Business Should Start a Podcast Today

Besides uncovering interesting and relevant information chosen by the person, podcasts are an easily consumable content format, and it doesn't require a person's undivided attention like video or text-based content does.
Dan Newman
8 Psychological Triggers to Optimize Your Pricing Page
Pricing

8 Psychological Triggers to Optimize Your Pricing Page

Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
Talia Wolf
6 Secrets to Writing a Better Brand Positioning Statement
Personal Branding

6 Secrets to Writing a Better Brand Positioning Statement

These statements are easy to construct but can also be easily forgotten.
Kelsey Humphreys
Smart Kegs to Mobile: What to Watch in Retail
Retail

Smart Kegs to Mobile: What to Watch in Retail

Key takeaways from this week's National Retail Federation's show.
Krystina Gustafson
Content Strategy

4 Tips to Make Sure Your Content Isn't Fluff

You can't establish your expertise by telling people what they already know.
Shana Starr
Infographics

How to Make Your Infographic Stand Out on Mobile

Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.
The Founder of This Website Is Begging People to Stop Using His Service
Selling Online

The Founder of This Website Is Begging People to Stop Using His Service

'Please stop buying this horrible glitter product,' the founder says. 'I'm sick of dealing with it.'
Taylor Lorenz
A Bit of Empathy Might Be the Best Marketing Strategy
Marketing ideas

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.
Andy Hill
Pretty People Eat for Free at This Chinese Restaurant
Food Businesses

Pretty People Eat for Free at This Chinese Restaurant

A restaurant in central China is offering free meals to the 50 most beautiful customers who walk through the doors every day, as judged by a panel of local plastic surgeons.
Kate Taylor
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Jim Joseph
Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Advertising

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
Aaron Agius
3 Things to Consider When Building a Mobile Advertising Campaign
Mobile Advertising

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
Laura Entis
Content marketing

3 Essential Elements Needed to Turn Content Consumers Into Customers

Why is it that companies can spend hours upon hours investing in content creation, only to have their efforts fall flat with the audiences they're trying to reach?
Eric Siu