Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
Market Research

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
Greg Petro
7 Strategies to Succeed With That Demanding, Difficult Customer
difficult clients

7 Strategies to Succeed With That Demanding, Difficult Customer

Understand how to deflect and bypass a client's anger to meet your goals.
Sherrie Campbell
Why This Is the Season for Generosity Marketing
Marketing Strategies

Why This Is the Season for Generosity Marketing

While everyone is in the spirit of giving, consider offering customers your best content, product or service for free.
Kelsey Humphreys
Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling
Content marketing

Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling

In a survey, executives said they want content from brands that is transparent, useful and selfless.
Ted Birkhahn
How to Use Twitter Analytics to Help You Tweet Better
Twitter

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
Kevan Lee
4 Simple, Effective Head Shot Photography Tips
Photography

4 Simple, Effective Head Shot Photography Tips

Professionals need a proper portrait for a variety of marketing materials. Here's how to make yours stand out.
Serban Enache
YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup
Viral Videos

YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup

The fourth annual edition of YouTube Rewind features an onslaught of international Internet celebrities, remixed hit songs and viral video reenactments.
Geoff Weiss
Oh, Snap! Instagram Has More Users Than Twitter.
Instagram

Oh, Snap! Instagram Has More Users Than Twitter.

The photo-based social network announced a verified user feature, taking a page from Twitter, which it has just surpassed in user numbers.
Catherine Clifford
The 6 Worst Press-Release Topics That Startups Pitch
Public Relations

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
Brittany Walters-Bearden
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Business Circle

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Kelsey Meyer
5 High-Powered Animal Celebrities Who Earn More Than You Do
Celebrities

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
Laura Entis
4 Strategies to Keep Customers Coming Back
Business Circle

4 Strategies to Keep Customers Coming Back

A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
Andrew Reid
Will a Specific Color Change the Behavior of Your Website Visitors?
Color

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
Liraz Margalit
Beware the Promise to 'Fix' Email
Email

Beware the Promise to 'Fix' Email

The complaints have intensified. But check out these solutions for the omnipresent and still enduring form of electronic communication.
Karen Lachtanski