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Marketing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

The Top 10 Consumer Complaints

The Top 10 Consumer Complaints

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A new survey by the Consumer Federation of America lists auto sales, home repairs and debt disputes among the top consumer gripes.
August 5, 2013 in Sales

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

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PR maven Rebekah Epstein dishes on what not do when pitching to the media.
August 2, 2013 in Online Marketing
Intuit to Give One Small Business a Free Super Bowl Ad

Intuit to Give One Small Business a Free Super Bowl Ad

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Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
August 1, 2013 in Advertising
Lori Greiner's Advice on How to Get Your Invention on Store Shelves

Lori Greiner's Advice on How to Get Your Invention on Store Shelves

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The 'Shark Tank' investor and inventor of over 400 products offers her advice to move your product from idea to sales.
August 1, 2013 in Marketing Basics
Marketing's Best Kept Secret

Marketing's Best Kept Secret

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Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
August 1, 2013 in Marketing Ideas
Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

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Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
July 30, 2013 in Social Media
How to Give Your Customers Exactly What They Want (Infographic)

How to Give Your Customers Exactly What They Want (Infographic)

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If you take very good care of your customers, they can become evangelists for your business.
Catering to Boomers, a Cell Phone Company Takes Off

Catering to Boomers, a Cell Phone Company Takes Off

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Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
July 30, 2013 in Marketing
The Art of the Response on Social Media

The Art of the Response on Social Media

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A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
July 29, 2013 in Social Media

What You Aren't Measuring Could be Killing Your Company

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To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
July 29, 2013 in Grow Your Business
Video: How to Use Targeted Advertising on Facebook and AdWordsPlay Video

How to Use Targeted Advertising on Facebook and AdWords (Video)

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Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
July 25, 2013 in Online Marketing

From Flop to Success, How Brand Tweaking Saved This Company

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Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
July 25, 2013 in Starting a Business

How a Little-Known Condom Brand Broke into the U.S. Market

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Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.
July 25, 2013 in Marketing

Why Obama Asked Amy Poehler and Jon Bon Jovi to the White House. Hint: It's Not a SNL Sketch

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For millions of young Americans who don't now have health insurance, the president is leaning on celebs to spread the word about signing up.
July 25, 2013 in Marketing
LinkedIn Launches Sponsored Updates for Businesses

LinkedIn Launches Sponsored Updates for Businesses

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LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.
July 23, 2013 in News and Trends

How to Grow a Startup Community in Your Own Backyard

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We've likely all benefited from startup events where we network with other like-minded entrepreneurs. But in the sometimes slower summer months, you should make these venues destination number one.
July 23, 2013 in Marketing

Kickstarter's Crowdfunding Competitors That Also Help Deliver the Goods

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Once a successful crowdfunding campaign ends, the pressure is on for entrepreneurs to make good on their promises. These platforms can help.
July 23, 2013 in Marketing

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

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Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
July 19, 2013 in Branding
Video: Online Marketing and the Art of Getting What You WantPlay Video

Online Marketing and the Art of Getting What You Want (Video)

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Derek Halpern, founder of the marketing strategy business Social Triggers discusses marketing strategies for building your list of potential customers to monetize content.
July 19, 2013 in Online Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

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S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
July 18, 2013 in Online Marketing
Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media?

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A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
July 18, 2013 in Social Media
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

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For better or worse, controversy can draw attention to your brand.
July 17, 2013 in Branding

How to Make Lasting Connections in the Dizzying Startup World

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The founder of Little Duck Organics talks about how expanding his network and developing relationships helped his business thrive.
July 11, 2013 in Starting a Business
The Obvious Marketing Money-Maker You're Missing

The Obvious Marketing Money-Maker You're Missing

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No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
July 11, 2013 in Marketing Ideas

Why Your Business Should Be Under Constant Renovation

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Even the most successful businesses need to thinking about change and what they can do to keep their brand top-of-mind. Here's why renovation is critical for your marketing and business effort.
July 9, 2013 in Growth Strategies
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