Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Create a Powerful Brand by Answering Two Questions

Create a Powerful Brand by Answering Two Questions

Here is a common sense approach to branding for small businesses.
Do Your Marketing Messages Target the Right Personas?

Do Your Marketing Messages Target the Right Personas?

Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
Let Your Brand Lead Your Content Marketing Efforts

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
7 Tips for Creating Awesome Infographics

7 Tips for Creating Awesome Infographics

Not all infographics are created equal. Here’s how to make yours stand out from the pack.
9 Online Ad Campaign Stats You Must Track

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
How to Position a Brand for Breakthrough Success

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
3 Memorable Ways to Launch a Product to Wow Customers

3 Memorable Ways to Launch a Product to Wow Customers

Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Unintended Consequences: How Consumer Misuse Can Boost Sales

Unintended Consequences: How Consumer Misuse Can Boost Sales

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
How to Build a Killer Facebook Page for Your Retail Company

How to Build a Killer Facebook Page for Your Retail Company

In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
The Hidden Content Gem Marketers Aren't Utilizing

The Hidden Content Gem Marketers Aren't Utilizing

While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
Talk About an Open-Office Plan: Why These Two Companies Regularly Open Their Doors to the Public

Talk About an Open-Office Plan: Why These Two Companies Regularly Open Their Doors to the Public

Interior design studio dPop and brand consulting firm Sisarina say that inviting people to work and hang out in their workspaces is a win for everyone.
How to Build the Next Amazon Brand

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
How to Fix These 3 Bad Marketing Habits

How to Fix These 3 Bad Marketing Habits

With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
How to Build a Brand That Attracts Die-Hard Followers

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service

Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service

Grant Cardone on big sales no-nos, and the one critical must-have for any successful sales operation.
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
How You Can Sell Like a Pro and Close More Deals

How You Can Sell Like a Pro and Close More Deals

Sales expert Grant Cardone on how business owners can erase uncertainty and make the big sale.
4 Tips for Crafting the Perfect Elevator Pitch

4 Tips for Crafting the Perfect Elevator Pitch

The only way to really stand out when networking is to have an interesting and memorable conversation. Here are some suggestions.
10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
The Quickest Way to Deliver Your Message? Make It Visual.

The Quickest Way to Deliver Your Message? Make It Visual.

Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.
In Sales, This Is the Best Way to Stand Out Among the Competition

In Sales, This Is the Best Way to Stand Out Among the Competition

Sales expert Grant Cardone on the key to blowing past the competitors in your industry.
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