News and Articles About Marketing
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
If you think reporters are scary, don't. They're human beings, too.
The better you become at using these tools, the better you will become at having a site that is perfectly optimized in Google.
Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobodys business.
PR firms need to do a better job of educating clients about whats required of them in the age of the Internet.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.
How can we get more ideas more consistently? Theres inspiration everywhere. Weve just got to keep our eyes open.
Not only can these firms waste time and money -- they can actually hurt your website in the long run.
A snapshot of the startups that are trying to become "the Uber" of food delivery, medical marijuana and other industries.
Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
Customized music offerings could add to your company's brand profile, depending on your industry.
A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
As with most things in business and in life, quality is better than quantity. The best relationships can help your startup grow the most.
Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Google is starting to factor HTTPS into its search results.
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.
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