Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

The Customer Always Remembers...
Customer Engagement

The Customer Always Remembers...

When it comes to buying a product or service, our decisions are based on memories, not experiences.
Paul Jun
8 Digital-Marketing Tips for Bootstrapped Startups
Marketing

8 Digital-Marketing Tips for Bootstrapped Startups

Running a startup on a shoestring budget is hard enough, but if you can keep marketing costs down while capitalizing on successful digital opportunities, you will be able to improve your brands visibility without sacrificing a large budget.
Derek Miller
How to 'StorySell' Your Way to a Sale
Storytelling

How to 'StorySell' Your Way to a Sale

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Dan S. Kennedy
How to Create Compelling Online Content That Gets Traffic
Online Marketing

How to Create Compelling Online Content That Gets Traffic

Use any of these five content templates, and you'll have a site that's like a link magnet.
Mitch Meyerson
Everything You Need to Know About Setting Up Your Company Page on LinkedIn
Linkedin

Everything You Need to Know About Setting Up Your Company Page on LinkedIn

Find out what you can showcase -- and how -- on your company's LinkedIn page to attract new employees and new business.
Ted Prodromou
13 Ways to Get on a Journalist's Good Side
Media Coverage

13 Ways to Get on a Journalist's Good Side

There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard
YouTube

8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard

YouTube's Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers.
Dane Atkinson
Don't Overlook Print When Mapping Out Your Startup Marketing Plan
Startups

Don't Overlook Print When Mapping Out Your Startup Marketing Plan

An exclusively online marketing strategy can't give potential customers something to hold onto.
Katherine Halek
How to Create a Successful DIY Video on a Budget
Video Tips

How to Create a Successful DIY Video on a Budget

This guide for beginners will help startups and entrepreneurs create a high-quality video at a low cost.
Jennifer Jager
Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)
Infographics

Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)

The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.
Kim Lachance Shandrow
What Brands Need to Do to Beat the 'Cheap' Perception
Marketing

What Brands Need to Do to Beat the 'Cheap' Perception

Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
Heberto Calves
5 Ways To Optimize Your Digital Marketing Budget
Digital Marketing

5 Ways To Optimize Your Digital Marketing Budget

A modest budget can yield impressive results, if you stretch every dollar with careful analysis and patient remarketing.
Rocco Baldassarre
Here Are 6 Data-Backed Tricks for Getting Your Sales Emails Opened
Email

Here Are 6 Data-Backed Tricks for Getting Your Sales Emails Opened

With over 100 billion emails sent every day, it's getting harder and harder to stand out from the other scores of attention-seeking messages your customer deals with each day. But it's far from hopeless.
Matthew Bellows
When You Make Your List of Savviest Marketers, Put the Girl Scouts at the Top
Marketing

When You Make Your List of Savviest Marketers, Put the Girl Scouts at the Top

The success of the Girl Scouts' selling diet-busting boxes of cookies, year after year for generations, rates as one of the best marketing programs ever.
Tor Constantino