Marketing

The Challenges of Doing the Publicity Circuit for Your Business
Data-Driven Marketing

The Challenges of Doing the Publicity Circuit for Your Business

Between the talks, workshops, interviews and events, speaking constantly about your business can be a bit of a grind.
Adina Grigore
5 Free Influencer Outreach Templates for Your Content Campaigns
Data-Driven Marketing

5 Free Influencer Outreach Templates for Your Content Campaigns

These free templates will help you streamline the all-important influencer outreach process.
Aaron Agius
After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl
Data-Driven Marketing

After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl

'We don't need to grow brand awareness domestically any more,' according to the company's CMO.
Geoff Weiss
How to Nail a Media Interview
Data-Driven Marketing

How to Nail a Media Interview

From researching to practicing, here are six interview tips.
7 Red Flags Your SEO Firm Is Going to Rip You Off
Data-Driven Marketing

7 Red Flags Your SEO Firm Is Going to Rip You Off

Paying attention to the way companies pitch search engine optimization can prevent lots of marketing headaches.
Andrew Raso
5 Four-Letter Words That Persuade Customers
Data-Driven Marketing

5 Four-Letter Words That Persuade Customers

How can you write in a way that persuades those whose attention you grab to act?
Kaleigh Moore
Think Boldly but Validate Your Ideas Before Taking the Leap
Data-Driven Marketing

Think Boldly but Validate Your Ideas Before Taking the Leap

Successful marketers are brash when dreaming new initiatives but humble when testing to see if they are any good.
Brett Relander
7 Digital Marketing Trends to Watch Out for 2016
Data-Driven Marketing

7 Digital Marketing Trends to Watch Out for 2016

As we look ahead to a new year, it's time to start developing new online marketing strategies.
Matei Gavril
How Blowing a Whistle at 3 a.m. Meant Big Business for One Referee
Data-Driven Marketing

How Blowing a Whistle at 3 a.m. Meant Big Business for One Referee

Sometimes, all it takes is waking up 400 people in the middle of the night to launch your product to success. Here's how you can make customers stand up and pay attention.
John Brubaker
Building a Can't-Miss Video Advertising Campaign for 2016
Data-Driven Marketing

Building a Can't-Miss Video Advertising Campaign for 2016

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Jason Parks
4 Mobile-Marketing Trends to Watch in 2016
Data-Driven Marketing

4 Mobile-Marketing Trends to Watch in 2016

As devices and technologies change, so will our marketing methods.
New Star Wars Film Is a Marketing Force Brands Should Study
Data-Driven Marketing

New Star Wars Film Is a Marketing Force Brands Should Study

'The Force Awakens' is predicted to break box-office records, thanks in part to numerous brand partnerships.
Stephen J. Bronner
4 Ways to Integrate Instagram Ads Into Your Marketing
Data-Driven Marketing

4 Ways to Integrate Instagram Ads Into Your Marketing

Now that the much-anticipated Instagram ads are here, it's time to use them wisely.
Mike Templeman
How to Convince Customers to Buy From You and Not the Competition
Data-Driven Marketing

How to Convince Customers to Buy From You and Not the Competition

Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
Robert W. Bly
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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