Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

7 Steps to a New Image for Your Small Business Without Spending Much
Business Circle

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
John Boitnott
5 Landing Page Must-Haves to Boost App Downloads
Online Marketing

5 Landing Page Must-Haves to Boost App Downloads

When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
Rahul Varshneya
Impulse Shopping Will Soon Be Even Easier Thanks to Twitter's 'Buy' Button
Twitter

Impulse Shopping Will Soon Be Even Easier Thanks to Twitter's 'Buy' Button

All marketing, all the time, looks to be the future of social media.
Larry Alton
How to Promote Yourself and Become the Brand Others Talk About
Personal Branding

How to Promote Yourself and Become the Brand Others Talk About

Author Dan Schawbel on why personal branding is the best place to invest.
Lewis Howes
The Single Greatest Gift From Creating a Brand-Positioning Statement
Branding

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Jim Joseph
Networking Just to Network Does Not Make Sense
Networking Events

Networking Just to Network Does Not Make Sense

Why do you show up for social events? Peer pressure? Because your boss or friend told you to?
Jeff Shuey
King of Kitsch: Meet the Company Behind Big Mouth Billy Bass and a Dozen Other Novelty Items From Your Childhood
Toys; Games

King of Kitsch: Meet the Company Behind Big Mouth Billy Bass and a Dozen Other Novelty Items From Your Childhood

Gemmy Industries' chief executive explains how the company continues to crank out the cheesy magic year after year.
Laura Entis
Selling in the New Luxury Market -- It's All About the Mustard
Customer Service

Selling in the New Luxury Market -- It's All About the Mustard

Customers have less time these days and so when they order a product or service they want to relish it.
Marley Majcher
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Why Traditional Branding Is Useless for Service Providers
Branding

Why Traditional Branding Is Useless for Service Providers

If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Carol Roth
Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)
Business Circle

Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.
Laura Entis
Why Franchisees Don't Use Digital Advertising
Online Marketing

Why Franchisees Don't Use Digital Advertising

A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
Kate Taylor
How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out Online
Communication strategies

How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out Online

As entrepreneurs and marketers, it's our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.
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Google Lets a Search Pigeon Out of the Coop and It Lands Nearby
Online Marketing

Google Lets a Search Pigeon Out of the Coop and It Lands Nearby

The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
Brett Relander
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Business Circle

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.
Erik Huberman