Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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Today's Most Read

News and Articles About Marketing

Why It's Time to Rethink Your Content Marketing Strategy
Content marketing

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
Nick Rojas
Use Your Brand Positioning as a Compass for All Aspects of Your Business
brand positioning

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
Jim Joseph
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Marketing

Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Apple's former chief executive explains how the company mastered the art of selling customers an experience.
Laura Entis
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
Branding

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Tara-Nicholle Nelson
5 Proven Ways to Create Long-Lasting Customer Relationships
Customer Service

5 Proven Ways to Create Long-Lasting Customer Relationships

There are tools and processes you can incorporate to support your customers every step of the way.
Eric Siu
4 Tips for Getting Your Business in the News Without a Big PR Budget
Publicity

4 Tips for Getting Your Business in the News Without a Big PR Budget

You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
Ann Smarty
2 Rules for Engineering Exceptional Upsides
Sales

2 Rules for Engineering Exceptional Upsides

A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
Kelsey Ramsden
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A CEO's Insider Secrets for Making the Sale
Sales Strategies

A CEO's Insider Secrets for Making the Sale

Know your customer's corporate culture and respect it. Do your homework and don't bypass gatekeepers or skip the ranks.
Brian Fielkow
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How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message
Viral Marketing

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message

The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
Geoff Weiss
One of These Nifty Inventions Could Soon Land on Staples' Shelves
Crowdfunding

One of These Nifty Inventions Could Soon Land on Staples' Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
Catherine Clifford
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
push notifications

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Laura Entis
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Brett Relander
How I Increased My Conversion Rate 135 Percent -- and You Can, Too
Web Design

How I Increased My Conversion Rate 135 Percent -- and You Can, Too

Want to increase conversions? You can. Here are some important tips.
Balance Product Development and Branding in Your Budget
Branding

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Gideon Kimbrell
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