Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

4 Tips for Supercharging Your Business's LinkedIn Profile
Linkedin

4 Tips for Supercharging Your Business's LinkedIn Profile

To make yourself stand out among the thousands of other people on LinkedIn, create a compelling profile using this advice.
Ted Prodromou
From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism
Branding

From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism

Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.
Geoff Weiss
The 4 Essentials of Video Content Marketing Success
Video Marketing

The 4 Essentials of Video Content Marketing Success

Video has become the essential marketing tool with rich rewards for brands that get it right.
Brett Relander
Show Your Work: Letting a Great Product Sell Itself
Marketing Strategies

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Paul Jun
Why Networking Is an Overrated Career Tool
Networking

Why Networking Is an Overrated Career Tool

By itself, networking is ambiguous and inefficient, as the simple act of networking lacks a clear beginning and end goal.
Ken Sundheim
5 Big Ways to Make Your Micro-Video Stand Out
Video Marketing

5 Big Ways to Make Your Micro-Video Stand Out

Video micro-content might have seemed like content marketing's embarrassing little brother at some point -- cute yet inconsequential. But times have changed.
Nate Birt
10 Ways to Improve the Open Rates of Your Marketing Emails
Email Marketing

10 Ways to Improve the Open Rates of Your Marketing Emails

Far from being "dead," email marketing still has one of the highest engagement rates and returns on investment of any marketing strategy.
Sujan Patel
When It's OK to Use an Exclamation Mark and When It's Not (Infographic)
Writing

When It's OK to Use an Exclamation Mark and When It's Not (Infographic)

You probably shouldn't, but this flowchart will help you know for sure.
Kristin Piombino
10 Reasons Why Your Personal Brand Sucks
Personal Branding

10 Reasons Why Your Personal Brand Sucks

Not that anyone cares about your personal brand, but the least you could do is present yourself to the world correctly.
Steve Tobak
Why Influencer Marketing Pays Off for Small Businesses
Influencers

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.
Eric Dahan
6 Reasons Your PR Is Failing
Public Relations

6 Reasons Your PR Is Failing

Everyone is confused about what publicists do these days. Understand some of the common pitfalls and strategize more effectively with a pro.
Christine Perkett
The 5 Mistakes That Will Land Your Email in the Spam Folder
Email Marketing

The 5 Mistakes That Will Land Your Email in the Spam Folder

Email providers and readers are raising the standards for what content makes it into the inbox and what lands in the junk pile.
Aleksandr Peterson
How to Find Your Next Marketing Rock Star (Infographic)
Marketing

How to Find Your Next Marketing Rock Star (Infographic)

Check out these essential qualities for success and ways to keep a top performer.
Renee Yeager
Here Is How to Get Your Branded Video Watched
Video Tips

Here Is How to Get Your Branded Video Watched

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
Nate Birt