Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Bing

If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers

Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Rocco Baldassarre
5 Ways to Distinguish Yourself With a Personal Brand
Personal Branding

5 Ways to Distinguish Yourself With a Personal Brand

Prompt other professionals to think of you first when they hear about a new business opportunity.
Jacqueline Whitmore
Get More Followers and Increase Engagement With These 7 Twitter Tips
Twitter Marketing

Get More Followers and Increase Engagement With These 7 Twitter Tips

Some of these may seem counterintuitive to your idea of Twitter greatness, but they are for real.
Why Authoritative Content Is More Important Than SEO
Search Engine Optimization

Why Authoritative Content Is More Important Than SEO

There is no more gaming the system with a careful selection of search terms. Only quality content has a chance of being found.
Brett Relander
6 Growth Hack Techniques You Can Try Today
Growth Hacking

6 Growth Hack Techniques You Can Try Today

One of the best ways to understand growth hacking is to, well, get started doing it.
Neil Patel
It's Time We Ditched the Term 'Cart' in Online Shopping
Ecommerce

It's Time We Ditched the Term 'Cart' in Online Shopping

With all the innovations we've seen, why is the experience of actually making a purchase on the web still so poor?
Chris Bennett
Increase Your Conversion Rates With These 7 Landing Page Must-Haves
Websites

Increase Your Conversion Rates With These 7 Landing Page Must-Haves

Lots of traffic to your website won't equate to much if it leaves your potential customers angry and confused.
Jonathan Long
10 Insider Tips to Conference Survival in 2015
Conferences

10 Insider Tips to Conference Survival in 2015

With must-attend events like SXSW, LeWeb, CES and NAB Show approaching, here is how to make the most out of your time and money.
Jeff Sinclair
If Your Holiday Campaign Failed, Start Working on Next Year Right Now
Marketing Strategies

If Your Holiday Campaign Failed, Start Working on Next Year Right Now

Holiday shopping is an annual event but marketers need to plan for it throughout the year.
Andy Lombard
Generate Traffic With a Well-Rounded Content Marketing Strategy
Content marketing

Generate Traffic With a Well-Rounded Content Marketing Strategy

Ready to take your website to the next level? Adding these four content strategies to your marketing plan offers a wealth of benefits.
Integrate Social Media With Print Advertising to Boost Your Marketing
Print Advertising

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Katherine Halek
5 Tips for Boosting Your Mobile-Marketing Platform in 2015
Mobile Marketing

5 Tips for Boosting Your Mobile-Marketing Platform in 2015

Make a New Year's resolution to optimize your marketing for mobile.
Brett Relander
10 Brands That Made Bad Logo Decisions in 2014
Branding

10 Brands That Made Bad Logo Decisions in 2014

Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
Richard Feloni
The Entrepreneur's Guide to Creating Content That Gets Shared
Content marketing

The Entrepreneur's Guide to Creating Content That Gets Shared

Creating content is just one part of the equation. You then have to make sure people are reading it and spreading the word.
Adam Toren