Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

4 Video Tools for Startups With Little Cash

4 Video Tools for Startups With Little Cash

Companies big and small are embracing video, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. But it can be pricey. For startups looking to get in on the video rage, here is how to do it on a budget.
For the Best Content Marketing, Be the Master of Your Craft

For the Best Content Marketing, Be the Master of Your Craft

If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
Is PPC or SEO Better for Driving Traffic to Your Website?

Is PPC or SEO Better for Driving Traffic to Your Website?

Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
Should You Join LinkedIn's Expanded Influencer Platform?

Should You Join LinkedIn's Expanded Influencer Platform?

Under most circumstance, you would never work for free. So why is being an Influencer so important?
3 Tips for Digital Marketing on a Budget

3 Tips for Digital Marketing on a Budget

Want to expand your digital reach without breaking the bank? Here are three tips.
4 Mistakes That Can Harm a Company's Social Media Campaign

4 Mistakes That Can Harm a Company's Social Media Campaign

Even the most savvy social-media maven can at times become confused over the best activities to pursue. Check out this list of don'ts.
Staging the Anti-Conference That Will Pull in Young Entrepreneurs

Staging the Anti-Conference That Will Pull in Young Entrepreneurs

A confab that drew lots of youthful women in business provides lessons on how to tailor your event to attract millennials.
3 Ways to Join the Knowledge-Based Economy

3 Ways to Join the Knowledge-Based Economy

Do you silently concur with this statement "I don't know what to say on Twitter; I have nothing interesting to share"? Want to up your game?
9 Major Networking No-No's

9 Major Networking No-No's

Networking can open doors to new partnerships, clients and vendors. But if done incorrectly, it can turn people off. Avoid these nine mishaps.
101 Different Types of Web Content For Building Your Site

101 Different Types of Web Content For Building Your Site

Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

In this video, online marketing and SEO expert Rand Fishkin talks about creating online content that people will find useful and want to share with others.
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Are Mobile Ads Good for Your Business? (Infographic)

Are Mobile Ads Good for Your Business? (Infographic)

Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
5 Ways to Get People to Remember You (And Your Company)

5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
SEO for Business Explained: A Conversation With Rand Fishkin

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
Lessons in Leveraging Vine From 5 Successful Brands

Lessons in Leveraging Vine From 5 Successful Brands

With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
This Big Mistake Can Hurt Your Site's Search Rankings

This Big Mistake Can Hurt Your Site's Search Rankings

Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.
Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
 4 Hacks You Should Know Before You Craft Your Next Email Subject Line

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
The New Approach to Get Customers Banging on Your Door

The New Approach to Get Customers Banging on Your Door

HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
In Content Marketing, Your Brand Needs to Take the Back Seat

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
Have a Burning Business Question? Ask the Expert: Taryn Langer.

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
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