Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

Fashioning a Memorable Retail Experience That People Will Share
Retail

Fashioning a Memorable Retail Experience That People Will Share

Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
David Rekuc
Your Online Content Should Deliver 'Cognitive Ecstasy'
Inspiration

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show ‘Brain Games' and futurist with YouTube series ‘Shots of Awe,' explains what makes great content online.
Catherine Clifford
5 Mistakes You're Making When Producing Digital Content
Content marketing

5 Mistakes You're Making When Producing Digital Content

While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
Zubin Mowlavi
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Sales Prospecting Isn't an Event. It's a Campaign.
Sales

Sales Prospecting Isn't an Event. It's a Campaign.

Instead of following the common haphazard approach to landing customers, think of every outreach effort as part of a larger initiative.
Marc Wayshak
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A Slew of New Technologies Is Making a Science of the Art of Sales
Sales Strategies

A Slew of New Technologies Is Making a Science of the Art of Sales

The better you know your prospect before pitching, the likelier you are to connect.
Bobby Alvarez
How to Create eBooks That Will Help Boost Your Marketing Strategy
E-Books

How to Create eBooks That Will Help Boost Your Marketing Strategy

A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
Jon Salm
'Brand Equity' Is an Intangible That's Worth Real Money
Branding

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Jennifer Connelly
3 Steps to Happier Customers
Customer Relationship

3 Steps to Happier Customers

Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied.
Belinda Chan
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22 Quotes to Inspire Your Marketing Efforts
Marketing

22 Quotes to Inspire Your Marketing Efforts

Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.
Rahul Varshneya
Stop Trying to Kiss Your B2B Clients on the First Date
B2B

Stop Trying to Kiss Your B2B Clients on the First Date

They're not like those other B2C customers.
Mike Templeman
25 Must-Have Free Fonts for Entrepreneurs and Designers
Design

25 Must-Have Free Fonts for Entrepreneurs and Designers

For a distinctive website or publication, only the right typeface and lettering will do. Here's a roundup of the best at a startup-friendly price point.
Casey Ark
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Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)
Millennials

Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)

Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
Kate Taylor
10 Easy Solutions to Business Writing Problems
Writing

10 Easy Solutions to Business Writing Problems

These techniques can help you sharpen your text to better reach your intended audience.
Joan Stewart
The Venerable Press Release Remains the Cornerstone of Public Relations
Public Relations

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
John Pilmer