Marketing

News and Articles About Marketing

9 Ways to Advertise on LinkedIn
Linkedin

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Ted Prodromou
3 Tips to Maximize the Synergy of Social Media and Content Marketing
Social Media Marketing

3 Tips to Maximize the Synergy of Social Media and Content Marketing

Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.
Brett Relander
Your Next Speaking Engagement: 7 Secrets to Ensure Massive Success
Public Speaking

Your Next Speaking Engagement: 7 Secrets to Ensure Massive Success

Did you know that greeting people at the door could boost your impact?
Ian Cleary
Create a Better Digital Marketing Strategy With These 4 Tips
Online Marketing

Create a Better Digital Marketing Strategy With These 4 Tips

Entrepreneurs need to redefine engagement and start focusing on what customers really want.
Peter Gasca
6 Steps to a Dynamic Multichannel Marketing Strategy That Gets Results
Marketing

6 Steps to a Dynamic Multichannel Marketing Strategy That Gets Results

Deep metrics and a focus on customer engagement are the keys for building solid, sustainable growth and industry leadership.
Gideon Kimbrell
4 Ways to Generate Leads Using Marketing Automation (Infographic)
Marketing Automation

4 Ways to Generate Leads Using Marketing Automation (Infographic)

If done correctly, marketing automation can help your company produce leads and boost revenue.
Zach Watson
Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs
Branding

Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs

You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
Kim Lachance Shandrow
Pin It to Win It on Pinterest With These 4 Tips
Pinterest

Pin It to Win It on Pinterest With These 4 Tips

If you want to amp up your marketing game, use these strategies on the visual social network.
Deborah Mitchell
10 Hacks to Help Your Website Generate More Leads, Sales and Revenue
Websites

10 Hacks to Help Your Website Generate More Leads, Sales and Revenue

There is one thing that every business wants to accomplish with its website: leveraging it to create more growth.
Jonathan Long
10 Great Social Media Tools to Boost Online Success
Social Media

10 Great Social Media Tools to Boost Online Success

If you aren't able to get your message and your content in front of the right online audiences, your business is unlikely to succeed.
Sujan Patel
Brands as Publishers: Success Follows Successful Content Marketing
Branding

Brands as Publishers: Success Follows Successful Content Marketing

How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.
Rohan Ayyar
How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)
Infographics

How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)

First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.
Kim Lachance Shandrow
What Listening Says About Your Brand
Brands

What Listening Says About Your Brand

In this environment of incessant interaction, brands might benefit by talking less and listening more.
David Hagenbuch
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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