Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

How 'Micro Marketing' Can Create Macro Results for Your Brand
Marketing Strategies

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Eric Samson
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Marketing Plans

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Jim Joseph
Social Media Is the Super Bowl Ad Every Brand Can Afford
Super Bowl Ads

Social Media Is the Super Bowl Ad Every Brand Can Afford

A commercial during the big game this Sunday is far out of reach for most but a social media strategy will keep you in play, on your budget.
Amir Zonozi
7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)
Customer Service

7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)

Customer service that goes above the norm is a necessity. Here's how to get it right.
How to Experiment With Marketing Without Ruining Your Business
Marketing Strategies

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Neil Patel
The Potato Salad Kickstarter and the Art of Getting Discovered
Viral Marketing

The Potato Salad Kickstarter and the Art of Getting Discovered

The joke that went viral and raised $55,00 teaches fundamental lessons about how to garner attention in a very noisy online environment.
Alicia Lawrence
3 Critical Principles of Effective Calls to Action
Online Marketing

3 Critical Principles of Effective Calls to Action

Every business faces a painful reality while selling over the Internet -- readers are impatient and reluctant to make purchases. Use these strategies to your benefit.
Aaron Agius
Like Twitter, Facebook's Super Bowl Game Plan to Include Ads Sold in Real Time
Advertising

Like Twitter, Facebook's Super Bowl Game Plan to Include Ads Sold in Real Time

New technology developed by Facebook will enable marketers to deploy content regarding events as they unfold.
Geoff Weiss
5 Secrets to Succeed at Video Advertising
Video Advertising

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Alex Debelov
Has GoDaddy Already Won the Super Bowl?
Marketing Strategies

Has GoDaddy Already Won the Super Bowl?

If the point of a Super Bowl ad is to get people talking, then the answer is a resounding yes.
Laura Entis
Breeding Puppies to Blow Up Kittens
Advertising

Breeding Puppies to Blow Up Kittens

The more we try not to offend in marketing, the more people we encounter who find offense to everything.
Ray Hennessey
For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles
Marketing

For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles

By using the correct data, companies can provide more personalized, more targeted content to create strong, lasting engagement.
Close Deals Faster With These 5 Steps
Sales

Close Deals Faster With These 5 Steps

The sales process is finding out who the buyer is, what they want to buy, why they want to buy it and what you can do to fulfill that want.
Grant Cardone
Public Relations

Cut Through the Online Noise. 5 Publicity Tips From a PR Pro.

Technology makes it easier to communicate but getting press can be tough. Here are pointers on how to break through the clutter and stand out.
Jon Bier