Marketing

News and Articles About Marketing

Brands as Publishers: Success Follows Successful Content Marketing
Branding

Brands as Publishers: Success Follows Successful Content Marketing

How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.
Rohan Ayyar
How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)
Infographics

How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)

First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.
Kim Lachance Shandrow
What Listening Says About Your Brand
Brands

What Listening Says About Your Brand

In this environment of incessant interaction, brands might benefit by talking less and listening more.
David Hagenbuch
What to Wear When You're In Front of the Camera
Video Tips

What to Wear When You're In Front of the Camera

With videos becoming a bigger part of a company's marketing strategy, it is imperative you always look your best.
Jennifer Jager
Want James Bond to Use Your Product? Hand Over $5 Million and Be 'the Best.'
Product Placement

Want James Bond to Use Your Product? Hand Over $5 Million and Be 'the Best.'

Hacked emails show that product placement in a Bond film isn't easy.
Carly Okyle
The Little-Mentioned Consequence of Selling Marijuana
Trademark Registration

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Steve Cook
When It Comes to Sales, the Phone Is Your Most Powerful Tool
Sales Strategies

When It Comes to Sales, the Phone Is Your Most Powerful Tool

Here are three simple, yet important tips on how to handle phone calls properly and help you increase your business immediately.
Grant Cardone
Follow This 5-Step Process to Create Your Own Free Press
Publicity

Follow This 5-Step Process to Create Your Own Free Press

By systematically outlining your expertise and what you have to say, you can generate publicity that drives sales.
Jill Brown
The Many Factors to Consider When Deciding the Best Packaging for Your Food Product
Product Packaging

The Many Factors to Consider When Deciding the Best Packaging for Your Food Product

Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Anand Srinivasan
The 4 Essentials to Building Your Brand on Social Media
Social Media

The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products or gain subscribers, they've got to know who you are in the first place.
Aaron Agius
3 Things Entrepreneurs Need to Know About Mobile Video Streaming
Social Media Marketing

3 Things Entrepreneurs Need to Know About Mobile Video Streaming

Meerkat and Periscope both offer business owners a new way to market with their Twitter audiences.
Matthew Toren
Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape
Advertising

Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape

The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
David Steinberg
7 Steps to Up Your Corporate Social Responsibility Game
Corporate Social Responsibility

7 Steps to Up Your Corporate Social Responsibility Game

Ever hear of blood diamonds? They're one reason you should keep reading.
John Pilmer
How to Build Your Brand by Awarding the Influencers
Marketing

How to Build Your Brand by Awarding the Influencers

Marketers have a unique opportunity to get closer to their customers through emerging technology, turning the tables on traditional advertising techniques.
Ann Smarty
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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