Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

4 Ways to Market Your Business for Free
Marketing

4 Ways to Market Your Business for Free

There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
Aaron Goodin
Build Brand Advocacy From the Inside Out
Marketing Strategies

Build Brand Advocacy From the Inside Out

Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
Gabrey Means and Cassie Hughes
10 Questions to Ask When Hiring an SEO Firm
10 Questions

10 Questions to Ask When Hiring an SEO Firm

Startup founders shopping for SEO services can save themselves time, headache and money by considering these critical variables.
Joshua Steimle
How to Avoid Journalists' 5 Worst Pitching Peeves
Press coverage

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
How You Market Your Product Depends on Your Competition
Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
12 Ways to Improve Email Deliverability
Email Marketing

12 Ways to Improve Email Deliverability

Your emails are useless unless they actually make it to the user's inbox.
Neil Patel
The One New Year's Resolution All Business Owners Should Keep
Marketing

The One New Year's Resolution All Business Owners Should Keep

There's something you can start doing today that could save you a lot of headaches in 2015.
Jim Joseph
6 Predictions on the Future of Content Marketing for 2015
Content marketing

6 Predictions on the Future of Content Marketing for 2015

Everything from the importance of social-media subcultures to the growing popularity of YouTube celebrities.
Brian Honigman
How to Connect With High-Profile Influencers
Networking

How to Connect With High-Profile Influencers

Impressive networks are built one superstar at a time.
Lewis Howes
3 Strategies to Unlock YouTube's Potential in 2015
YouTube

3 Strategies to Unlock YouTube's Potential in 2015

With a billion people watching, the necessity of a plan for the network is clear.
Dave Rosner
If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Bing

If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers

Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Rocco Baldassarre
5 Ways to Distinguish Yourself With a Personal Brand
Personal Branding

5 Ways to Distinguish Yourself With a Personal Brand

Prompt other professionals to think of you first when they hear about a new business opportunity.
Jacqueline Whitmore
Get More Followers and Increase Engagement With These 7 Twitter Tips
Twitter Marketing

Get More Followers and Increase Engagement With These 7 Twitter Tips

Some of these may seem counterintuitive to your idea of Twitter greatness, but they are for real.
Why Authoritative Content Is More Important Than SEO
Search Engine Optimization

Why Authoritative Content Is More Important Than SEO

There is no more gaming the system with a careful selection of search terms. Only quality content has a chance of being found.
Brett Relander