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Marketing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

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More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
May 14, 2013 in Marketing Basics
Abercrombie & Fitch:  Bad Business or Smart Targeting?

Abercrombie & Fitch: Bad Business or Smart Targeting?

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Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
May 10, 2013 in Public Relations
How to Use Customer Recommendations to Grow Your Business

How to Use Customer Recommendations to Grow Your Business

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Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
May 9, 2013 in Finding Customers
Defining Your Brand: The First Step In Your Marketing Strategy

Defining Your Brand: The First Step In Your Marketing Strategy

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Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
May 9, 2013 in Branding
How to Think Like Your Customer

How to Think Like Your Customer

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Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
May 1, 2013 in Marketing Basics
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

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A look at the different patterns in the purchasing behavior of men.
May 1, 2013 in Marketing Basics
The Secrets of 7 Successful Brands

The Secrets of 7 Successful Brands

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Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
April 29, 2013 in Branding
Video: Daniel Pink on the New Rules of Selling in the Information AgePlay Video

Daniel Pink on the New Rules of Selling in the Information Age (Video)

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The popular author outlines businesses' most common sales mistakes and how the selling game has changed.
April 29, 2013 in Sales
How to Get the Most From Your PR Firm

How to Get the Most From Your PR Firm

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These eight tips can enrich a startup's experience with a public relations agency.
April 28, 2013 in Public Relations
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

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Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
April 23, 2013 in Business Management
YouTube Marketing: What to Consider Before Getting Started

YouTube Marketing: What to Consider Before Getting Started

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Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
April 22, 2013 in Social Media
How to Build a Brand Experience for Customers

How to Build a Brand Experience for Customers

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Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
April 22, 2013 in Branding
Video: How to Talk Money With a Sales ProspectPlay Video

How to Talk Money With a Sales Prospect (Video)

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It's always a challenge to bring up the subject of fees with a potential new customer. Marketing expert Ilise Benun has these tips.
April 22, 2013 in Sales
10 Questions to Ask Before Determining Your Target Market

10 Questions to Ask Before Determining Your Target Market

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A guide to understanding your customers and how your product meets their needs.
April 15, 2013 in Finding Customers
Video: Seth Godin on Why Business Leaders Should Think Like ArtistsPlay Video

Seth Godin on Why Business Leaders Should Think Like Artists (Video)

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The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability.
April 10, 2013 in Leadership
3 Ethical Ways to Boost Positive Online Reviews

3 Ethical Ways to Boost Positive Online Reviews

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A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
April 10, 2013 in Marketing Ideas
3 Apps to Help You Write a Marketing Plan

3 Apps to Help You Write a Marketing Plan

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These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
April 8, 2013 in Your Business Plan
Forget What Your Customers Need; Branding Is About What They Want

Forget What Your Customers Need; Branding Is About What They Want

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Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
April 4, 2013 in Branding
3 Content Marketing Lessons From Big Brands

3 Content Marketing Lessons From Big Brands

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Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
April 3, 2013 in Marketing Basics
The Secret to a Strong Branding Message? Focus.

The Secret to a Strong Branding Message? Focus.

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Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
March 29, 2013 in Branding
Last-Minute March Madness Marketing Tips

Last-Minute March Madness Marketing Tips

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Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
March 26, 2013 in Marketing Basics
College Entrepreneurs Create Software to Help Businesses Thrive

College Entrepreneurs Create Software to Help Businesses Thrive

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How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
March 23, 2013 in Marketing
Using Twitter for Sales and Marketing

Using Twitter for Sales and Marketing

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Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
March 21, 2013 in Online Marketing
Why Startups Should Take a Big-Brand Approach to Marketing

Why Startups Should Take a Big-Brand Approach to Marketing

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You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
March 20, 2013 in Marketing Basics
Startup Offers a Fresh Take on Online Auctions

Startup Offers a Fresh Take on Online Auctions

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Yumani lets vendors duke it out to give you the best price.
March 18, 2013 in Finding Customers
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