Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

The 4 Elements of a Legacy Brand

The 4 Elements of a Legacy Brand

Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.
The 5 Simple Website Add-Ons That Could Help Boost Revenue

The 5 Simple Website Add-Ons That Could Help Boost Revenue

With everyone having a website presence, it can be challenging to stand out from the crowd and generate a profit. Here are five add-ons that will help you do both.
Google Hangout: Secrets to Becoming a Sales Powerhouse

Google Hangout: Secrets to Becoming a Sales Powerhouse

Entrepreneur, sales expert and best-selling author Grant Cardone shares his insider tips for how you can stand out from the crowd and boost your revenues.
How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Don't Ignore the Importance of Your Site's URL Structure

Don't Ignore the Importance of Your Site's URL Structure

Better organization allows search engines to more easily crawl your pages, which affects their performance in rankings.
The Hashtag: The Search Bar for the Social Web (Infographic)

The Hashtag: The Search Bar for the Social Web (Infographic)

How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
Follow Chipotle's Lead and Create a Content Marketing Calendar

Follow Chipotle's Lead and Create a Content Marketing Calendar

The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
How to Humanize Your E-commerce Business With Personalized Messages

How to Humanize Your E-commerce Business With Personalized Messages

Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
3 Ways to Use Big Data to Drive Repeat Sales

3 Ways to Use Big Data to Drive Repeat Sales

Examine patterns in customers' behavior to score purchases from them once again.
Why Brands Need to Shut Their Mouths and Open Their Ears

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
Improve Your SEO by Improving Your Links

Improve Your SEO by Improving Your Links

Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
The 5 Brilliant Strategies You Can Learn From Top Content Marketers

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
How Steve Jobs Blew Up the Rules of Branding

How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
17 Logos We Love

17 Logos We Love

Brand identity in its purest form.
The Top Brands in Food Service, Hotels, Retail and More

The Top Brands in Food Service, Hotels, Retail and More

These brands took the No. 1 spot in various categories. Here's why.
The 120 Most Trusted Brands

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
Your Sneak Peak at the Future of Infographic Marketing

Your Sneak Peak at the Future of Infographic Marketing

Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

A company analyzed one billion online company references to answer some of your burning questions.
Pinterest Ads Are Coming and They're Going to Be Expensive

Pinterest Ads Are Coming and They're Going to Be Expensive

The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
The Underrated Marketing Machine Entrepreneurs Should Be Using

The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.
What Does the Color of Your Logo Say About Your Business? (Infographic)

What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
7 Power Tools of Persuasion

7 Power Tools of Persuasion

Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
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