News and Articles About Marketing
A snapshot of the startups that are trying to become "the Uber" of food delivery, medical marijuana and other industries.
Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
Customized music offerings could add to your company's brand profile, depending on your industry.
A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
As with most things in business and in life, quality is better than quantity. The best relationships can help your startup grow the most.
Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Google is starting to factor HTTPS into its search results.
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.
A spot on TV is a rare opportunity, but if you get the basics right, the audience will want to see and hear from you again.
Hollywood stars are labeled 'faker' than their online counterparts.
Using these large sets of information can help create stories that are targeted to your audience.
Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.
Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
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