Marketing

News and Articles About Marketing

4 Revolutionary Behavioral Email Marketing Ideas
Email Marketing

4 Revolutionary Behavioral Email Marketing Ideas

Stop guessing who to email and what to say.
Jimmy Daly
Build the Perfect Pitch in 5 Steps
Pitching

Build the Perfect Pitch in 5 Steps

Treat your sales presentation -- and your audience -- with the respect they deserve.
Dustin Sapp
Increase Your Visual Content Engagement in 5 Steps (Infographic)
Online Marketing

Increase Your Visual Content Engagement in 5 Steps (Infographic)

An effective piece of visual content tells your story and really pulls the reader in.
Jonathan Long
How to Prepare for a Trade Show Without Breaking the Bank
The Grind

How to Prepare for a Trade Show Without Breaking the Bank

While trade shows are essential to grow your business, they can also be costly. Here is how to attend one on a budget.
Jason Lucash
The Giant Marketing Opportunity You're Missing
Marketing

The Giant Marketing Opportunity You're Missing

Even if consumers happen to visit your site, they may not stay for long.-- which is why this one marketing trick can make all the difference.
Kelsey Humphreys
3 Tips to Align Your Startup's 'Core Value' With Customers'
Core Values

3 Tips to Align Your Startup's 'Core Value' With Customers'

Consistency in your message will win you audience loyalty.
Jack Holt
Successful Marketing Plans Leave Room for Flexibility
Marketing Plans

Successful Marketing Plans Leave Room for Flexibility

Your marketing plan isn't finished until the year is over when you have to start writing it all over again.
Jim Joseph
4 Tips to Successful Business Storytelling
Storytelling

4 Tips to Successful Business Storytelling

By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
Google Launches Program to Help Small Businesses Become More Visible
Google

Google Launches Program to Help Small Businesses Become More Visible

The web giant's latest initiative provides online and in-person assistance to help small business owners throughout the U.S. list their companies on Google Search, Google Maps and Google+.
Kim Lachance Shandrow
Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them
Marketing

Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them

Real-time marketing can boost your brand as long as your efforts are genuine, on-message and a natural extension of your existing communication strategies.
Heather Whaling
4 Examples of Bad Email Manners
Email Marketing

4 Examples of Bad Email Manners

Huge, unsolicited attachments and pretending you know someone you don't are among this writer's no-nos.
The 3 Forces That Will Pre-Sell Your Products for You
Marketing Strategies

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Dan S. Kennedy
4 Techniques for Earning Links to Your Site
Online Marketing

4 Techniques for Earning Links to Your Site

Links are still the key to your site's visibility. Find out how to attract links that attract viewers.
Mitch Meyerson
How Using LinkedIn Recommendations Can Help You Find Your Next Employee
Linkedin

How Using LinkedIn Recommendations Can Help You Find Your Next Employee

Make LinkedIn your next best source for job candidates by reading through the recommendation section.
Ted Prodromou
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read