Marketing

The Sales Secrets to Using Content Effectively at Each Stage of the Funnel
Content Strategy

The Sales Secrets to Using Content Effectively at Each Stage of the Funnel

Remember that your content can achieve multiple goals. It just can't achieve them all at once.
Kelsey Meyer
5 Marketing Changes Small Businesses Need to Make in 2016
Marketing Strategies

5 Marketing Changes Small Businesses Need to Make in 2016

Relationship and content marketing, a focus on mobile everything and the acknowledgement that you have to go global are some shifts that are necessary.
Sujan Patel
Features Tell But Benefits Sell
Sales

Features Tell But Benefits Sell

Inspirational language packaged with a great benefits-focused message helps create binding relationships with others.
Ivan Misner
The 5 Worst Marketing Fails of 2015
Marketing

The 5 Worst Marketing Fails of 2015

From sickeningly sexist ads to a QR code that accidentally directs to a porn site, here are the gnarliest marketing sins of the year.
Kim Lachance Shandrow
How LeagueSide Found Big-Time Opportunities in Small-Town Sports
Niche marketing

How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
Andrew Yang
Here's The Reason Why Full-Page Ads Are a Waste of Money
Advertising

Here's The Reason Why Full-Page Ads Are a Waste of Money

When it comes to advertising, bigger is almost never better.
Issamar Ginzberg
How I Scored 94 Leads in 16 Hours Without Money, Influencers or a Landing Page
SEO

How I Scored 94 Leads in 16 Hours Without Money, Influencers or a Landing Page

All I used were a few Facebook groups, Reddit and an ethical bribe.
Sam Oh
Cut the Naughty, Keep the Nice and Trim Your Email Marketing List
Email Marketing

Cut the Naughty, Keep the Nice and Trim Your Email Marketing List

Also, don't forget to 'check it twice.'
Matt Walker
5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns
Experimental marketing strategies

5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns

Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.
David Saef
5 Tips for Marketing to Conscious Consumers
Conscious capitalism

5 Tips for Marketing to Conscious Consumers

With do-good mentality on the rise, it's important for marketers to understand the evolving customer decision-making process.
Rebekah Iliff
11 Marketing Tools Worth Trying in 2016
Online Marketing

11 Marketing Tools Worth Trying in 2016

Want to grow your brand? These spiffy applications may do the trick.
Sujan Patel
9 Ways Small Businesses Can Be Big on Google
Search

9 Ways Small Businesses Can Be Big on Google

With diligent attention to the tricks of the online business trade, smaller businesses can climb to that coveted first spot on the search page.
John Rampton
4 Ways to Increase Your Content's Reach Without Breaking the Bank
Content Strategy

4 Ways to Increase Your Content's Reach Without Breaking the Bank

While creating content can be a challenge in itself, it's often what you do with the content after it's been published that determines its effectiveness.
Brian Honigman
3 Ways to Boost Your Cause Marketing Strategy
Social Responsibility

3 Ways to Boost Your Cause Marketing Strategy

Not only is supporting a cause good for the soul, but it's good for business, as long as companies channel their marketing efforts to reflect their emphasis on social responsibility.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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