News and Articles About Marketing
We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Are you the total package? Work to create the best version of you.
Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.
Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Effective sales teams are the product of the culture within the team, across the company and including customers.
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Costumers judge your site first by how it looks and performs, then content.
Shun haphazard management, break the inertia of old habits and set up the dynamics for success.
Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.
Its important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.
With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
Weary travelers should ward off the impulse to retreat to their hotel room. Instead descend on the lucrative business nexus.
Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Be your company's ambassador by sharing posts that will encourage your followers' engagement.
If you are looking to build engagement with customers, email addresses are gold.
The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.
A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?
When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.
The curly-haired songwriter's parody of 'Blurred Lines' provides some important grammar tips.
Consider these four elements as you plan your strategy to engage with potential customers.
These tips can help you design a logo that stands out from the competition's.
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