News and Articles About Marketing
Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.
When it comes to brand loyalty, values are worth more than engagement.
Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
Video are extremely valuable to content-marketing strategies, yet, they continue to be one of the most underused assets in online marketing. Here are a few must-have videos for your company.
While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
Using these filler words when you speak will annoy your listeners and torpedo your credibility.
A detailed guide to brainstorming enough content ideas to last for months.
Understanding customers, defining a clear business purpose and building the right team is crucial to a startup's success.
If you want to build your e-business, you've got to attract visitors to your site. Read on to find out which traffic builders really work.
Presentations can go one of two ways: be a complete snooze fest or an opportunity to get the audience hooked on your company. Here are a few tips on avoiding the drab in lieu of fab.
We scoured the web to find some of our favorite examples of thinking outside-the-plain-rectangle.
A great product is the necessary start but listening to customers and responding is how companies flourish.
With press coverage, social media outreach and blog content, you should attract new users to your product.
What messages are your body signals sending to others? Read this and find out.
Customers are more likely to connect with your brand when they connect with the people behind the logo.
Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.
If youre not using video content to promote your business, youre losing out. Read this to find out how to get a seat at the table.
Understand the value of conversation to conquer this social platform.
We shed some light on what these big companies are getting right with customer service, and why.