Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

If You Want to Land a TV Spot, Know It's All About Timing
Business Circle

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Deborah Mitchell
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Peter Gasca
Finally: Now You Can Edit Captions on Instagram
Instagram

Finally: Now You Can Edit Captions on Instagram

Gone are the days of deleting and reposting photos when an error is discovered.
Wendy Frink
Facebook Says 'Messenger' Has Reached Half a Billion Users
Facebook

Facebook Says 'Messenger' Has Reached Half a Billion Users

This just a few months after it was separated from the main Facebook app.
Why Brand Ambassadors Are Earned, Not Hired
Business Circle

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you.
Carly Okyle
How to Pick the Best Online Advertising Channel for Your Business
Business Circle

How to Pick the Best Online Advertising Channel for Your Business

A law office needs to target its market differently than a business selling stuffed animals.
Rocco Baldassarre
The Deadliest Presentation Mistakes Anyone Can Avoid
Public Speaking

The Deadliest Presentation Mistakes Anyone Can Avoid

It's fairly inevitable: At some point in your career, you're likely to be asked to make a presentation. Here's how not to mess it up.
7 Tips to Improve Your Site's Conversion Rate -- Fast
Selling Online

7 Tips to Improve Your Site's Conversion Rate -- Fast

If you want the nuclear power of CRO, but don't have the time that it takes, here's what you need to do.
Neil Patel
5 Tips for Making Sure Social Media Helps You Get a Job
Social Media

5 Tips for Making Sure Social Media Helps You Get a Job

Employers routinely scour social media before making a hire. You're smart to carefully construct the online version of you they will find.
Tom Mcgrath
The Case Against Sharing Your Epic Vacation Photos on Social Media
Social Media

The Case Against Sharing Your Epic Vacation Photos on Social Media

In a nutshell: You run the risk of alienating people.
Laura Entis
Determining the Right Kind of Video for Your Message
Video Marketing

Determining the Right Kind of Video for Your Message

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
Nick Vaka
Protect Your Career, Protect Your Personal Brand
Business Circle

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.
Carly Okyle
3 Ways to Carve Content From Writer's Block
Writing

3 Ways to Carve Content From Writer's Block

You're not really out of ideas, you're just obsessing about not having one right now. The solution, paradoxically, is to quit thinking so much.
Pratik Dholakiya