This ad will close in

Marketing

Subscribe
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Read More

News and Articles About Marketing

College Entrepreneurs Create Software to Help Businesses Thrive

College Entrepreneurs Create Software to Help Businesses Thrive

BY
How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
March 23, 2013 in Marketing
Using Twitter for Sales and Marketing

Using Twitter for Sales and Marketing

BY
Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
March 21, 2013 in Online Marketing
Why Startups Should Take a Big-Brand Approach to Marketing

Why Startups Should Take a Big-Brand Approach to Marketing

BY
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
March 20, 2013 in Marketing Basics
Startup Offers a Fresh Take on Online Auctions

Startup Offers a Fresh Take on Online Auctions

BY
Yumani lets vendors duke it out to give you the best price.
March 18, 2013 in Finding Customers
Marketing Strategies for the Future

Marketing Strategies for the Future

BY
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
March 14, 2013 in Marketing Basics
Video: Where to Spend Your Marketing DollarsPlay Video

Where to Spend Your Marketing Dollars (Video)

BY
Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
March 11, 2013 in Marketing Basics
5 Tips for Hiring an All-Star Marketing Team

5 Tips for Hiring an All-Star Marketing Team

BY
Consider these tips for hiring the team who can take your marketing to the next level.
March 11, 2013 in Hiring Center
How to Fix 3 Common Online Marketing Mistakes

How to Fix 3 Common Online Marketing Mistakes

BY
Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
February 28, 2013 in Marketing
Writing Detox: 5 Ways to Better Marketing Copy

Writing Detox: 5 Ways to Better Marketing Copy

BY
Follow this simple regimen to get rid of 'toxins' and make your copy shine.
February 25, 2013 in Marketing Materials

Lessons in Traditional PR...From a 14-Year-Old Philanthropist

BY
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
February 21, 2013 in Marketing
7 Steps to Get Publicity for Your Business

7 Steps to Get Publicity for Your Business

BY
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
February 20, 2013 in Marketing Basics
10 Marketing Masterworks

10 Marketing Masterworks

BY
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
February 18, 2013 in Marketing
How to Design a Marketing Strategy

How to Design a Marketing Strategy

BY
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
February 12, 2013 in Marketing Basics
How to Really Listen to Your Customers

How to Really Listen to Your Customers

BY
A flexible response to a customer's needs plants a vineyard's new direction.
February 8, 2013 in Marketing Basics

How to Stay Motivated When the Going Gets Rough

BY
When a project fails or the business hits a cold streak, the temptation to hideout is strong. But don’t. Business coach Antonio Neves offers three tips for how to stay motivated, even when things don’t go your way.
February 7, 2013 in Marketing
27 Expendable Phrases to Cut from Your Marketing Copy

27 Expendable Phrases to Cut from Your Marketing Copy

BY
Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
February 6, 2013 in Marketing Basics
5 Marketing Lessons From the Super Bowl's Most Popular Commercials

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

BY
What small-business owners can learn from the best of the big budget ads.
February 4, 2013 in Advertising
Super-Bowl Commercials Through a Marketer's Eyes

Super-Bowl Commercials Through a Marketer's Eyes

BY
If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
February 1, 2013 in Advertising
Marketing Wizard Seth Godin on Success and Inspiration

Marketing Wizard Seth Godin on Success and Inspiration

BY
He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.
February 1, 2013 in Forward Thinkers
The Key to Successful Marketing: Your Unique Selling Proposition

The Key to Successful Marketing: Your Unique Selling Proposition

BY
How to create a simple, compelling value statement that your customers can't resist.
January 30, 2013 in Branding
Eye on Marketing: 3 Steps to Revamp Your Analytics

Eye on Marketing: 3 Steps to Revamp Your Analytics

BY
If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
January 28, 2013 in Online Marketing
Simple Steps to Effective Marketing

Simple Steps to Effective Marketing

BY
These strategies can demystify your product and help your customers see the light.
January 25, 2013 in Marketing
3 Things You Need to Know Before Getting Started in Local Mobile Advertising

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

BY
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
January 17, 2013 in Marketing Basics
Everything You Ever Wanted to Know About Infographics

Everything You Ever Wanted to Know About Infographics

BY
We answer all your burning questions about infographics and give you seven resources for creating your own.
January 10, 2013 in Marketing
Prev 1 ... 13 14 15 16 17 18 19 ... 21 Next

Most Shared Stories

From the Entrepreneur Bookstore