Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
Iconic Images: Tell Us Your Favorite Company Logos

Iconic Images: Tell Us Your Favorite Company Logos

The search for the Leading Logos of 2014 is on. Send us your favorites.
Brand Like Your Company Really Matters

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Creating Brand Love Through Your Email Newsletter

Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

Going forward, your marketing department should look more like your IT department.
How to Create a Live Event That Spurs Social Buzz

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
4 Big Misconceptions About Content Marketing

4 Big Misconceptions About Content Marketing

Creating quality content can pay off, as long as you adopt the right approach.
7 Tips to Help You Remember Names Better

7 Tips to Help You Remember Names Better

Whether you’re trying to impress a prospective client, networking to find a job, or meeting new co-workers, you don’t want to be caught forgetting someone’s name.
Brian Solis and the End of Business as Usual

Brian Solis and the End of Business as Usual

Marketers must recognize and react to the changing landscape of business.
Get Ready for Video Ads in Your Facebook Newsfeed

Get Ready for Video Ads in Your Facebook Newsfeed

The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
Woo Loyal Customers for Life With 4 Winning Ways

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand
When the Self-Service Customer Smiles

When the Self-Service Customer Smiles

Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership

Too Much Swag! SXSW Freebies Delaying Air Travel

Screening bags packed with festival freebies is slowing down departing flights from the Austin festival.
6 Ways to Analyze Your Creative Ideas

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
How to Break Through the Online Noise and Get Customers

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
How a Tax Return Helped This Entrepreneur Land a Successful Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
How to Take Consumers From 'What's That?' to 'I'll Try It'

How to Take Consumers From 'What's That?' to 'I'll Try It'

New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
Why You Need to Become a Better Storyteller

Why You Need to Become a Better Storyteller

Compelling stories have the power to engage your customers, your employees and your investors. Here's how to improve your skills.
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
Chili's Ups Its Marketing Game By Pushing Its Do-Good Social Programs

Chili's Ups Its Marketing Game By Pushing Its Do-Good Social Programs

The restaurant franchise released a video titled 'More Life Happens Here' promoting its charitable activities.
Content Marketing Isn't Just for the Big Brands

Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
The 7 Secrets to Shareable Content

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
6 Tips for Wooing Customers With an Enchanting Business Blog

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
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