Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

How I Increased My Conversion Rate 135 Percent -- and You Can, Too
Web Design

How I Increased My Conversion Rate 135 Percent -- and You Can, Too

Want to increase conversions? You can. Here are some important tips.
Balance Product Development and Branding in Your Budget
Branding

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Gideon Kimbrell
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Jump-Start Technology Adoption Through These 3 Steps
Technology

Jump-Start Technology Adoption Through These 3 Steps

Entrepreneurs need to make it easier for potential clients to experiment with products and innovations when considering their purchase.
Steve Andriole
3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior
Millennials

3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior

The millennial generation is driving the biggest changes in how companies develop and market products and services.
Luke Ahn
Unleash the Full Power of the Email Auto-Reply
Productivity

Unleash the Full Power of the Email Auto-Reply

Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
Karen Lachtanski
A New Model for Results-Driven Networking
Networking

A New Model for Results-Driven Networking

Building powerful business connections doesn't have to feel like a necessary evil. Take steps to achieve your goals while helping others without wasting your time.
Brian Honigman
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Barbara Corcoran on the Secret to Getting Free Press
Ready to Launch

Barbara Corcoran on the Secret to Getting Free Press

The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
Carly Okyle
How We Drove 10K Unique Visitors to a New Product in a Month
Online Marketing

How We Drove 10K Unique Visitors to a New Product in a Month

With these five tactics, traffic started flowing to a service that had just launched.
Jimi Smoot
This Is the Biggest Email Provider You've Never Heard Of
Email Marketing

This Is the Biggest Email Provider You've Never Heard Of

A little-known company handles huge volumes of marketing missives, customer service notes and fraud alerts for the likes of American Express, Groupon, and PayPal.
5 Ways Google Is Changing SEO
SEO

5 Ways Google Is Changing SEO

What can online-marketing professionals learn about future best practices by studying the search giant's present pattern of changes?
Jayson DeMers
Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Events

Online Marketing Gets All the Buzz But Check Out the ROI for Live Events

Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
Kelly Springs-Kelley
Go Guerrilla! 5 Unorthodox Ways to Market Your Brand
Guerilla Marketing

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
The Step-By-Step Guide on Creating Infographics
Infographics

The Step-By-Step Guide on Creating Infographics

Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.
Drew Skau
6 Ways to Ensure a Journalist Will Love Your Pitch
Press coverage

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.