Marketing

Why Brand Activation at Events Is Terrible
Events

Why Brand Activation at Events Is Terrible

There's only one industry positioned properly to penetrate event audiences and move to the next frontier of sponsorship activation.
William Litvack
4 Keys to Marketing on Twitter
Twitter

4 Keys to Marketing on Twitter

With over 302 million active users, Twitter is a platform you need to get in on.
Nathan Resnick
The Web's Most Effective Ads
Online Advertising

The Web's Most Effective Ads

In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store.
David Rekuc
Why It's Time for Retailers to Embrace Online Returns
Online Returns

Why It's Time for Retailers to Embrace Online Returns

Make sure you see a good return policy as a critical step, not an afterthought.
Chris Dunn
An Often Overlooked Method for Increasing Conversions
Increasing Conversions

An Often Overlooked Method for Increasing Conversions

Not all website traffic is created equal.
Zach Bulygo
4 Tips on Nailing an Interview With a Reporter
Media Coverage

4 Tips on Nailing an Interview With a Reporter

Scoring an interview with a top-tier reporter is a big step in an entrepreneur's journey. But it can be a wasted opportunity without proper preparation.
Ksenia Chabanenko
5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing
Emotional Intelligence

5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing

In addition to growing your business faster, using these emotionally intelligent strategies will ensure you are connecting with the right customers who will also help you grow faster.
Bill Carmody
An App That Engages Customers Is Not Automatically an App That Makes Money
Mobile Apps

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Brett Relander
5 Simple Steps for Reaching New Global Markets
Global Entrepreneurship

5 Simple Steps for Reaching New Global Markets

More than ever, living "la vida loca" is essential to fostering market entry.
Ofer Shoshan
5 Steps to Harnessing the Power of Twitter
Online Marketing

5 Steps to Harnessing the Power of Twitter

Adding Twitter to your marketing toolkit is vital -- and easy.
Mitch Meyerson
The Future of Social Is Messaging Apps, But How Do Brands Fit In?
Messaging apps

The Future of Social Is Messaging Apps, But How Do Brands Fit In?

The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
Brian Honigman
The 7 Most Common SEO Myths Debunked
SEO

The 7 Most Common SEO Myths Debunked

For those that are still hesitant to give SEO a chance, here are a few reasons to give it a try.
Alexandra Tachalova
In Today's World, Only the Constant Marketer Survives
Marketing

In Today's World, Only the Constant Marketer Survives

Thanks to mobile technology, we're in the midst of the true marketing revolution. -- and it has nothing to do with mobile ads.
Brad Rencher
3 Essential Tips for Marketing to Millennials
Millennials

3 Essential Tips for Marketing to Millennials

Learn how to market to one of the fastest-growing and most influential consumer groups in the world.
Sujan Patel
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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