Marketing

Under Armour Pulls 'Band of Ballers' T-Shirt After Complaints
Marketing mistakes

Under Armour Pulls 'Band of Ballers' T-Shirt After Complaints

The shirt featured an image meant to evoke associations with a famous Iwo Jima photograph.
Carly Okyle
Where Do You Find Your Marketing Talent?
Marketing Ideas

Where Do You Find Your Marketing Talent?

Four sources to look to for those special people who'll get your message out.
Karen Mishra
5 Ways Data Can Enhance Marketing Campaigns
Online Marketing

5 Ways Data Can Enhance Marketing Campaigns

Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
3 Secret PR Weapons To Help Build Your Brand
Public Relations

3 Secret PR Weapons To Help Build Your Brand

Whether you are a business of five people or a Fortune 50 company, you need to know how tell your story the right way, at the right time, to the right people.
Craig Cincotta
Avoiding Punctuation 'Mass Hysteria'
Communications

Avoiding Punctuation 'Mass Hysteria'

Hyphens and dashes have different uses. They cannot be used interchangeably.
PR for Tech Startups: the Who, When, Why, How and How Much
PR businesses

PR for Tech Startups: the Who, When, Why, How and How Much

How to pick the right PR person, firm or agency.
Dave Hochman
4 Reasons Why You Should Ditch '.com' for Good
Domain names

4 Reasons Why You Should Ditch '.com' for Good

Ever considered ".design," ".NYC", ".moda" or ".menu" instead? Now you can.
Ray King
9 Simple Email Hacks to Increase Open Rates
Email Marketing

9 Simple Email Hacks to Increase Open Rates

Increase your open rate by getting personal, investing in good content, and, yes, sometimes going negative.
Branndon Stewart
Effective Marketers Sell to Customers on Both the Product and the Brand
Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Jim Joseph
Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt
Affiliate Marketing

Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt

Online market dynamics have changed over the past several years but marketers largely have not.
Eric Samson
Does Your Value Proposition Need a Checkup?
Value Proposition

Does Your Value Proposition Need a Checkup?

Your statement of what you offer and why it's better needs to be succinct and memorable. Here is a way to check that it is.
John McAdam
Marketing's Unhealthy Best-Practice Addiction
Marketing

Marketing's Unhealthy Best-Practice Addiction

In the wrong circumstances, a generally accepted best practice can inadvertently do more harm than good.
Brent Dykes
12 Dated Expressions That Deserve a Comeback
Communication Strategies

12 Dated Expressions That Deserve a Comeback

Do you use the same words or phrases over and over? Freshen up your vocabulary with these gems from the past.
Kristin Piombino
Tweak Your Mobile Marketing With These Can't-Miss Strategies
Mobile Marketing

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Brett Relander
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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