News and Articles About Marketing
Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Be your company's ambassador by sharing posts that will encourage your followers' engagement.
If you are looking to build engagement with customers, email addresses are gold.
The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.
A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?
When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.
The curly-haired songwriter's parody of 'Blurred Lines' provides some important grammar tips.
Consider these four elements as you plan your strategy to engage with potential customers.
These tips can help you design a logo that stands out from the competition's.
Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.
One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.
You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Theres etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.
The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Here are five tips to get started producing photo and video content for different platforms.
Conferences can be either extremely boring or extremely useful. Here are a few tips on making the most of your time at these events.
How you can implement these words into your marketing plan without sounding like a used-car salesman.
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Here's three tips for entrepreneurs seeking to wisely enter this game.
Here's how you can capture -- and hold -- anyone's attention without saying a word.
Thought leadership is hard to define but customers recognize it when they see it.
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