Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

7 Basic Social-Media Tips to Set Your Marketing Right
Social Media Marketing

7 Basic Social-Media Tips to Set Your Marketing Right

Here's how to take your social-media marketing to the next level.
Carly Okyle
4 Ways to Use Email to Increase App Installations
Email Marketing

4 Ways to Use Email to Increase App Installations

To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
Rahul Varshneya
4 Tips for Making Millions Quickly Marketing Through Infomercials
Inventions

4 Tips for Making Millions Quickly Marketing Through Infomercials

Though often lampooned, these long-form commercials are the original viral-marketing success story.
Kedma Ough
Erase the Line Between Cause and Marketing
Charity

Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
Derek Newton
11 Foolproof Ways to Grow Your Small-Business Facebook Following
Business Circle

11 Foolproof Ways to Grow Your Small-Business Facebook Following

You don't need to be a social-media expert to be an effective marketer on the platform.
Anna James
Why Your Business Idea Should Sell Itself
Business Ideas

Why Your Business Idea Should Sell Itself

Come up with a winning proposition that others will like. But remember that good concepts invite copycats.
Peter S. Cohan
'Gangnam Style' Has Been Viewed So Many Times It Actually Broke YouTube
YouTube

'Gangnam Style' Has Been Viewed So Many Times It Actually Broke YouTube

The viral video caused YouTube to upgrade its video-sharing platform. Here's how.
Joshua Barrie
5 Strategies for Turning Ecommerce Browsers Into Buyers
Increasing Conversions

5 Strategies for Turning Ecommerce Browsers Into Buyers

Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
Rocco Baldassarre
What Happened to the Real Black Friday?
Retail Businesses

What Happened to the Real Black Friday?

The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Jim Joseph
Twitter Unveils Improved Tools to Report Harassment
Twitter

Twitter Unveils Improved Tools to Report Harassment

The company said it will now require less information from users flagging inappropriate content, among other changes.
How You Can Generate Effective PR With a Limited Budget
Public Relations

How You Can Generate Effective PR With a Limited Budget

Here are tips on strategy and execution that any small business can follow to achieve PR success.
Top 25 Business Podcasts for Entrepreneurs
Podcasts

Top 25 Business Podcasts for Entrepreneurs

Podcasts are as easy to use as old-school radio but as specialized as blogs. Listening to them is one of the few examples of effective multi-tasking.
Murray Newlands
Rule Breakers: 5 Social Brands That Defy Best Practices
Social Media Marketing

Rule Breakers: 5 Social Brands That Defy Best Practices

A few noteworthy companies seem to have a true understanding of the established standards but ignore them in ways that make sense for their brand and actually enhance their online presence.
Brian Honigman
3 Tips for Building Your Brand by Giving Away Images
Marketing

3 Tips for Building Your Brand by Giving Away Images

Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
Ann Smarty