News and Articles About Marketing
One won't better than the others, so it's important to test them all to find a sweet spot.
In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.
A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Though you neednt worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.
Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.
PPC ads are so effective that by the time you can afford more, you may not need more.
A VP at the company wowed the crowd at its recent developer conference. Here's how you can do the same at your next talk.
Creativity is still necessary, but the skills to access data and track campaigns are now a must.
Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors.
Starting this week, Crazy Pyes food truck will be serving up fruit pies and ice cream across the U.S.
Want to stand out in the email flood? Follow this advice.
Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
Putting the customer at the center of all you do is the cornerstone of succeeding at any business.
In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.
When we become more deliberate and intentional in the way we speak, we become more confident.
These are the qualities of appearance make people instantly look like leaders.
It's high time these two teams involved in promoting a company should coordinate their efforts.
It's not about making more money, it's about creating a better user experience, the company said in a blog post.
Think outside the app store to get users excited about your mobile tool.
Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
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