Marketing

News and Articles About Marketing

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?

11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions

Be your company's ambassador by sharing posts that will encourage your followers' engagement.

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

If you are looking to build engagement with customers, email addresses are gold.

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.

An Easy Way to Get Publicity: Talk About the Weather

There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.

The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?

The 6 Biggest Mistakes People Make When Creating Infographics

When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.

Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator

The curly-haired songwriter's parody of 'Blurred Lines' provides some important grammar tips.

Don't Just Have Social-Media Conversations, Design Them

Consider these four elements as you plan your strategy to engage with potential customers.

How to Make Your Logo Memorable

These tips can help you design a logo that stands out from the competition's.

The 5 Things You Must Know to Leverage the Future of Digital Marketing

Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.

How Google 'Sitelinks' Can Improve Your SEO

A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.

The 12 Must-Follow Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.

The Right Way to 'Stalk' People Online

There’s etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.

5 Essential Tips on How to Get the Most Out of Conferences

Conferences can be either extremely boring or extremely useful. Here are a few tips on making the most of your time at these events.

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.

How Startups Can Capitalize on Global Sports Events Like the World Cup

Here's three tips for entrepreneurs seeking to wisely enter this game.

Body-Language Tricks to Make Anyone Instantly Like You

Here's how you can capture -- and hold -- anyone's attention without saying a word.

5 Strategies for Driving Sales With Thought Leadership

Thought leadership is hard to define but customers recognize it when they see it.
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