Marketing

News and Articles About Marketing

Become a Better Blogger Today With These 4 Actions

To get attention on the crowded Internet, you have to devote time to your craft and plan well.

9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online

The more information you can get on your competitor's website and online marketing efforts, the better.

Develop an Effective Marketing Plan by Answering 3 Questions

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.

Navigate International Networking With These 4 Anchors

Foster new relationships abroad by building trust and minding important social cues.

5 Distasteful Marketing Ploys to Avoid

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.

10 Secrets From Leading Sales Execs

Effective sales teams are the product of the culture within the team, across the company and including customers.

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.

Better Conversion Rates Depend on Better Website Design

Costumers judge your site first by how it looks and performs, then content.

7 Crucial Steps to Building a Champion Sales Team

Shun haphazard management, break the inertia of old habits and set up the dynamics for success.

5 Tips to Stand Out When Selling on an Online Marketplace

Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.

5 Ways to Build Your Brand in Short Chunks of Time

ItÂ’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.

3 Ways to Market Your Content to Millennials

Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.

5 Secrets to Make Your Website Copy 'Pop'

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.

Where the Real Deals Are Ignited at Conferences -- the Bar

Weary travelers should ward off the impulse to retreat to their hotel room. Instead descend on the lucrative business nexus.

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?

11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions

Be your company's ambassador by sharing posts that will encourage your followers' engagement.

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

If you are looking to build engagement with customers, email addresses are gold.

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.

An Easy Way to Get Publicity: Talk About the Weather

There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.

The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?
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