Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season
Ready to Launch

Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season

The process of bringing a product to market is grueling preparation for the demands of what follows.
Hunter Hillenmeyer
How a Ghostwriter Can Breathe Life Into Your Startup's Content Strategy
Content Strategy

How a Ghostwriter Can Breathe Life Into Your Startup's Content Strategy

The typical startup budget is small but the demand for content is big. Ghostwriters are often the affordable solution.
Larry Alton
5 Ways Mobile Web Games Can Amp Up Your Marketing
Mobile Marketing

5 Ways Mobile Web Games Can Amp Up Your Marketing

If you really want to engage potential customers, get them into the game.
Rob Grossberg
Teach an Old Dog New Digital Marketing Tricks
Digital Marketing

Teach an Old Dog New Digital Marketing Tricks

We're all learners in this digital, social-media sharing, video-forward age. Find out how you can stay ahead of the curve.
Winston Binch
How to Master the Two Key Parts of Your Online Presence
Online Marketing

How to Master the Two Key Parts of Your Online Presence

Discover the essential elements of email marketing and social media that will make your online marketing a success.
Mitch Meyerson
The Powerful Question You Should Ask Yourself During Every Sales Conversation
Sales

The Powerful Question You Should Ask Yourself During Every Sales Conversation

OK, I'll admit it: closing every single prospect is impossible. But don't let that stop you from pursuing the sale.
Jeff Shore
4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
Marketing

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Craig Simpson
3 Ways to Create Customer Experiences That Boost Sales
Customer Experience

3 Ways to Create Customer Experiences That Boost Sales

Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
Brett Relander
3 Ways to Meet the Endless Challenge of Coming Up With Great Content Ideas
Content

3 Ways to Meet the Endless Challenge of Coming Up With Great Content Ideas

To meet the incessant demand for content, read widely and don't be shy about asking your team for suggestions.
Pratik Dholakiya
The 10 Biggest Mistakes in Sales
Sales Strategies

The 10 Biggest Mistakes in Sales

In today's world, you need to think differently. If you're doing any of these things, it's time to stop.
Grant Cardone
4 Networking Essentials to Build Your Client Base
Networking

4 Networking Essentials to Build Your Client Base

The learning curve doesn't have to be steep. Use these tactics when approaching people whether online or in the real world.
Deborah Mitchell
Quiznos Is Pulling the Plug on TV Ads. Here's Why.
Marketing

Quiznos Is Pulling the Plug on TV Ads. Here's Why.

As Quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; none are going toward television.
Kate Taylor
The Quirky State Laws That Salespeople Must Know About
Sales Calls

The Quirky State Laws That Salespeople Must Know About

Little-known regulations, such as the fact that Tuesday is Mardi Gras Day in Louisiana, can get telemarketers in big trouble.
Jeffrey Fotta
What Volkswagen Can Teach You About Values-Based Marketing
Marketing Strategies

What Volkswagen Can Teach You About Values-Based Marketing

A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
Jack Holt