Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

6 Ways to Ensure a Journalist Will Love Your Pitch
Press coverage

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
The One Mistake That's Killing Your Business
Direct Marketing

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Market to Empowered Women: It's Ethical -- And It's Good for Business
Marketing

Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Catherine Clifford
7 Marketing Alternatives to SEO (Infographic)
SEO Tips

7 Marketing Alternatives to SEO (Infographic)

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.
Kevin Allen
4 Design Strategies That Make a Compelling Call to Action
Websites

4 Design Strategies That Make a Compelling Call to Action

Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
John Boitnott
8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel
Selling

8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel

Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
Bob Circosta
Should You Outsource Content Creation or Hire a Content Marketing Team?
Content marketing

Should You Outsource Content Creation or Hire a Content Marketing Team?

With more companies embracing content marketing, businesses need to decide how to approach this function.
Derek Miller
Beloved Brands Connect Emotionally to Lead the Pack
Branding

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Jim Joseph
Don't Make These Customer Review Monitoring Mistakes
Coaches Corner

Don't Make These Customer Review Monitoring Mistakes

Our experts give you a strategy to monitor your online reputation.
Jacob Hall
6 Things Innovative Search Engine Marketers are Doing Right Now
SEO

6 Things Innovative Search Engine Marketers are Doing Right Now

A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.
Neil Patel
The New Wave of Sales Acceleration Technology
Sales

The New Wave of Sales Acceleration Technology

It's time to ask yourself this question, Does my team have the right tools for selling?
Howard Brown
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Advertising's Next Frontier: Retroactive Product Placement
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Laura Entis
27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Public Relations

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Murray Newlands