Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Read More

News and Articles About Marketing

When the Self-Service Customer Smiles

When the Self-Service Customer Smiles

Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership

Too Much Swag! SXSW Freebies Delaying Air Travel

Screening bags packed with festival freebies is slowing down departing flights from the Austin festival.
6 Ways to Analyze Your Creative Ideas

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
How to Break Through the Online Noise and Get Customers

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
How a Tax Return Helped This Entrepreneur Land a Successful Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
How to Take Consumers From 'What's That?' to 'I'll Try It'

How to Take Consumers From 'What's That?' to 'I'll Try It'

New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
Why You Need to Become a Better Storyteller

Why You Need to Become a Better Storyteller

Compelling stories have the power to engage your customers, your employees and your investors. Here's how to improve your skills.
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
Chili's Ups Its Marketing Game By Pushing Its Do-Good Social Programs

Chili's Ups Its Marketing Game By Pushing Its Do-Good Social Programs

The restaurant franchise released a video titled 'More Life Happens Here' promoting its charitable activities.
Content Marketing Isn't Just for the Big Brands

Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
The 7 Secrets to Shareable Content

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
6 Tips for Wooing Customers With an Enchanting Business Blog

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
The Truth About the Cronut Creator's Cookie Shots at SXSW

The Truth About the Cronut Creator's Cookie Shots at SXSW

Thanks to a commitment to big ideas, a dessert became one of the breakout launches at SXSW.
Beyond Free Drinks: Clever Marketing Lessons From SXSW

Beyond Free Drinks: Clever Marketing Lessons From SXSW

Get remembered at huge events by solving people’s problems.
Think You Can Skimp on a Logo? Think Again.

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Why Your Ecommerce Site Is Losing Money (Infographic)

Why Your Ecommerce Site Is Losing Money (Infographic)

More than 67 percent of online shopping carts are abandoned before purchases are made. Here's how to fix the problem on your website.
Why You Should Listen First, Market Later

Why You Should Listen First, Market Later

In a new book, author Scott Stratten asks companies to listen to their customers to form real connections.
Social Media is Great, But Don't Forget Old School Marketing

Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Want to Make Email Subscribers Unhappy? Do These 6 Things.

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
Sending Out an SOS: How to Avoid SEO Disaster

Sending Out an SOS: How to Avoid SEO Disaster

In the online world there is a lot of emphasis on SEO. Here are the most common and damaging SEO mistakes and how to avoid them.
Building a Brand of Love Amidst a Harsh Reality

Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
SXSW Keynote Speaker Offers Up Advice For Becoming 'Findable'

SXSW Keynote Speaker Offers Up Advice For Becoming 'Findable'

From job hunters to entrepreneurs wanting to get discovered, people often turn to the same played out approaches that aren't exactly eye catchers. Here are a few new, fresh tactics for getting discovered in our digital world.
Prev 1 ... 14 15 16 17 18 19 20 ... 33 Next

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore