Marketing

News and Articles About Marketing

How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group
Lead Generation

How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group

If you want to get some quick qualified leads you do not need fancy ad campaigns and you most certainly do not need to spend a ton of money.
5 Signs That It's Time to Outsource Your Marketing
SEO

5 Signs That It's Time to Outsource Your Marketing

Your website's poor SEO performance is just one of these signs.
Tiffany Monhollon
3 Key Areas Where a Strong Corporate Brand Adds Value
Branding

3 Key Areas Where a Strong Corporate Brand Adds Value

The company brand is often overlooked in today's product-centric business environment.
Chris Wirthwein
The Basics of Getting the PR Your Business Needs
Public Relations

The Basics of Getting the PR Your Business Needs

If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
Deborah Mitchell
April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'
Mobile

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.
Jayson DeMers
Should You Really Start a Podcast?
Podcasts

Should You Really Start a Podcast?

While 'Serial' and 'Startup' put podcasts on the map, the channel doesn't make sense for every business.
Maggie Patterson
4 Warning Signs Your Brand Is a Terrible Teacher
Branding

4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
Lev Kaye
41 Alternatives to the Word 'Cool'
Communication Strategies

41 Alternatives to the Word 'Cool'

If the word 'cool' is wearing out its welcome in your personal lexicon, try these synonyms.
Put Authenticity Into Your Celebrity Endorsements
Advertising

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?
David Hagenbuch
How Does Your Marketing Content Measure Up?
Online Marketing

How Does Your Marketing Content Measure Up?

Which tools are best to move your audience from clicks to conversions?
Hana Abaza
How to Use 'Narrowcasting' to Boost Engagement and Conversions
Content Marketing

How to Use 'Narrowcasting' to Boost Engagement and Conversions

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today's digital marketing world.
Tyler Lessard
Want Better Email Conversion Rates? Try These 7 Tips. (Infographic)
Email Marketing

Want Better Email Conversion Rates? Try These 7 Tips. (Infographic)

While every business is going to have a different audience and there isn't a single email solution that will work for everyone, this data is great to use as a starting point for your own testing.
Jonathan Long
Marketing Services Are Smart in Bucking the 'Unbundling' Trend
Marketing

Marketing Services Are Smart in Bucking the 'Unbundling' Trend

While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Derek Newton
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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