Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

How to Write a Blog Post in Just 30 Minutes
Writing

How to Write a Blog Post in Just 30 Minutes

Don't let another author commitment sneak up on you. Here's how to chart out assignments to make them manageable and to tackle them in bite-size pieces.
Mel Carson
Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.
Coffee

Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.

A new study reveals that this factor can play a major role in how your morning brew tastes.
Kate Taylor
Make a Splash With Less Effort By Using These 7 Pro PR Tips
Public Relations

Make a Splash With Less Effort By Using These 7 Pro PR Tips

There are greater opportunities beyond press releases for gaining attention for your startup.
Matthew Toren
Your Attire Speaks Volumes Before You Open Your Mouth
Dress codes

Your Attire Speaks Volumes Before You Open Your Mouth

Dress to impress the audience at your next presentation. Your grooming and sprucing up become part of the message.
Jacqueline Whitmore
7 Tips for Storytelling That Dazzles Audiences
Storytelling

7 Tips for Storytelling That Dazzles Audiences

Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.
Thai Nguyen
The Science of Building Buyer Personas (Infographic)
Business Circle

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Eric Siu
Why Lead Generation Remains a Challenge in a Mobile World
Lead Generation

Why Lead Generation Remains a Challenge in a Mobile World

Patience is the key to connecting with distracted consumers reluctant to receive yet another sales pitch.
Brett Relander
Brands Waste Resources on Facebook and Twitter
Social Media Marketing

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
Kevin Allen
The One Secret You Need to Know to Increase Sales
Sales Strategies

The One Secret You Need to Know to Increase Sales

When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
Mike Templeman
4 Reasons Why Customers Vanish Without a Word
Business Circle

4 Reasons Why Customers Vanish Without a Word

Often, people are just too polite to tell you that you are screwing up. You need to find out for yourself.
John Boitnott
The Dangers of Overconfidence in Sales Projections
Sales Strategies

The Dangers of Overconfidence in Sales Projections

Companies must be proactive in accurately tracking potential buyer activity and not lag in use of social media.
To Make Your eBook a Success, Focus on These 4 Things
E-Books

To Make Your eBook a Success, Focus on These 4 Things

Ebooks are extremely valuable and effective tools for marketers as they position brands as thought leaders and allow audiences to engage with products and offerings through different lenses.
Larissa Russell
Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own.
Content marketing

Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own.

Entrepreneurs not only need to craft their own branded content. They can also effectively curate authoritave sources of others.
Jesse Torres
Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.
Retail Businesses

Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.

Visual merchandisers of New York powerhouse stores reveal their marketing strategies.
Tanya Benedicto Klich