Marketing

4 Reasons Why You Should Ditch '.com' for Good
Domain names

4 Reasons Why You Should Ditch '.com' for Good

Ever considered ".design," ".NYC", ".moda" or ".menu" instead? Now you can.
Ray King
9 Simple Email Hacks to Increase Open Rates
Email Marketing

9 Simple Email Hacks to Increase Open Rates

Increase your open rate by getting personal, investing in good content, and, yes, sometimes going negative.
Branndon Stewart
Effective Marketers Sell to Customers on Both the Product and the Brand
Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Jim Joseph
Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt
Affiliate Marketing

Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt

Online market dynamics have changed over the past several years but marketers largely have not.
Eric Samson
Does Your Value Proposition Need a Checkup?
Value Proposition

Does Your Value Proposition Need a Checkup?

Your statement of what you offer and why it's better needs to be succinct and memorable. Here is a way to check that it is.
John McAdam
Marketing's Unhealthy Best-Practice Addiction
Marketing

Marketing's Unhealthy Best-Practice Addiction

In the wrong circumstances, a generally accepted best practice can inadvertently do more harm than good.
Brent Dykes
12 Dated Expressions That Deserve a Comeback
Communication Strategies

12 Dated Expressions That Deserve a Comeback

Do you use the same words or phrases over and over? Freshen up your vocabulary with these gems from the past.
Kristin Piombino
Tweak Your Mobile Marketing With These Can't-Miss Strategies
Mobile Marketing

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Brett Relander
IKEA Is Opening a Pop-Up Café That Serves Breakfast in Bed
Marketing

IKEA Is Opening a Pop-Up Café That Serves Breakfast in Bed

The café, in London, will seat diners in Ikea beds.
Kate Taylor
Putting Your Business on Instagram? Here's What You Need to Know.
Online Marketing

Putting Your Business on Instagram? Here's What You Need to Know.

You can master the art of Instagram for your business marketing needs if you follow these five simple tricks.
Mitch Meyerson
Customers Will Be Loyal If Delight Is Built Into Your Product or Service
Customer Service

Customers Will Be Loyal If Delight Is Built Into Your Product or Service

Here are nine ways to build this unmeasurable metric into your business.
Sujan Patel
4 Critical Website Elements Most Businesses Are Missing
Websites

4 Critical Website Elements Most Businesses Are Missing

If you're lacking one of these features, you may find customers closing your page.
Peter Gasca
Here Are 12 Must-Use Apps for Marketers
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Dan Newman
9 Things True Thought Leaders Always Do
Thought Leadership

9 Things True Thought Leaders Always Do

Entrepreneurs possess the character and persona to become great thought leaders. Here's how.
Neil Patel
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read