Marketing

5 Online Payment Tips That Improve Conversion
Payments

5 Online Payment Tips That Improve Conversion

To keep customers from abandoning the sale do everything to make the process smooth.
Peter Daisyme
16-Step Blueprint to Master Your Digital Marketing in 2016
Online Marketing

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Jason Parks
How Major Brands Are Using Livestreaming to Market to Millennials
Marketing

How Major Brands Are Using Livestreaming to Market to Millennials

It's a lot of trial and error for big-name companies that want to reach younger consumers through video-streaming services like Periscope.
5 Last-Minute Tips for Small Retailers to Boost Black Friday Sales
Black Friday

5 Last-Minute Tips for Small Retailers to Boost Black Friday Sales

There's still time to make sure your ecommerce site is optimized, your social campaigns are a success and your inventory is under control.
Brandon Levey
How Your Small Business Success Is Linked to Facebook's Success
Facebook Advertising

How Your Small Business Success Is Linked to Facebook's Success

Carefully assess your need for a mobile app and consider advertising with Facebook.
Susan Solovic
You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video
Viral Marketing

You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video

James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
Deborah Mitchell
4 Disruptors That Made Superior Branding Their Competitive Edge
Marketing Strategies

4 Disruptors That Made Superior Branding Their Competitive Edge

When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
Larry Alton
4 Ways Anand Sanwal Captures More Than 1,000 Signups a Month
Content Strategy

4 Ways Anand Sanwal Captures More Than 1,000 Signups a Month

Venture-capital firm CB Insights saw the need for data in that sector's content marketing, and provided it.
Eric Siu
5 Reasons Your Small Business Needs Content Marketing
Content Marketing

5 Reasons Your Small Business Needs Content Marketing

Don't be the needle in the haystack. Make your needle sharp enough to cut through all the noise with custom content.
Dan Antonelli
5 Tips for Selecting the Ideal Music for Your Marketing Video
Video Marketing

5 Tips for Selecting the Ideal Music for Your Marketing Video

Matching the song that best fits your video amplifies your message and makes far more memorable.
Daniel McCarthy
5 Must-Use Google Analytics Strategies to Measure SEO Success
SEO

5 Must-Use Google Analytics Strategies to Measure SEO Success

Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
Dallas McLaughlin
Essential Information to Collect on Every Prospect and Customer
Marketing

Essential Information to Collect on Every Prospect and Customer

By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.
Robert W. Bly
6 Very Expensive Marketing Mistakes You Need to Avoid
Marketing

6 Very Expensive Marketing Mistakes You Need to Avoid

Advertising is essential for business but has a big potential for backfiring.
Firas Kittaneh
5 Strategies for Understanding Customer Needs While Competing in Digital Retailing
Customer Loyalty

5 Strategies for Understanding Customer Needs While Competing in Digital Retailing

Sure, you're ready for the holidays. But what are you doing about next year and the year after?
Bernard Luthi
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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