Marketing

News and Articles About Marketing

Phrases to Improve Every Support Interaction
Customer Support

Phrases to Improve Every Support Interaction

Great communication is an art. Honing it to a keen edge is a science.
Gregory Ciotti
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
Online Marketing

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.
Dan S. Kennedy
How to Make the Most of the Week Left Until Google's Next Search Algorithm Update
Google

How to Make the Most of the Week Left Until Google's Next Search Algorithm Update

It's not too late to begin adapting to the expected switch in focus to mobile, but it is getting close.
Brett Relander
3 Digital Marketing Channels That Work for Every Advertiser
Digital Marketing

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.
Pratik Dholakiya
8 Creative Ways to Rustle Up Online Reviews
Social Media Marketing

8 Creative Ways to Rustle Up Online Reviews

By encouraging customers to share opinions, you demonstrate that your business is the kind that values customer feedback.
Chris Campbell
5 Tips for a Killer Email Campaign
Email Marketing

5 Tips for a Killer Email Campaign

Don't leave your success up to chance. Smart techniques can get you the results you want -- every time.
Eric Krattenstein
Should ROI Be Attached to Every Marketing Activity?
Marketing

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Dan Newman
How to Get Big-Box Retail Buyers to Carry Your Product
Sales Strategies

How to Get Big-Box Retail Buyers to Carry Your Product

This simple strategy combines FOMO and psychological principles -- and will help you close deals left and right.
Jon Margalit
6 Creative Ways to Integrate Social Media and Email Marketing
Online Marketing

6 Creative Ways to Integrate Social Media and Email Marketing

Few people make buying decisions anymore based on information from a single medium.
Jimmy Daly
Ever Sprint to Catch a Flight? You'll Appreciate This Airport's Racetrack Lanes.
Travel

Ever Sprint to Catch a Flight? You'll Appreciate This Airport's Racetrack Lanes.

As part of the runup to the 2020 Olympic Games in Tokyo, Japan's largest airport gets a sporty upgrade. Just imagine all the goofy starting line selfies taking off.
Kim Lachance Shandrow
Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
Branding

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Jo-Ná A. Williams
The Rise of Inbound Marketing and the Death of the Cold Call
Inbound marketing

The Rise of Inbound Marketing and the Death of the Cold Call

Why an "outbound" focus could be costing you sales prospects.
Derek Miller
From Bedtime to the Boardroom: Why Storytelling Matters in Business
Storytelling

From Bedtime to the Boardroom: Why Storytelling Matters in Business

These innovators are connecting with consumers, colleagues and investors on an emotional level.
The Psychology of Influencer Marketing
Viral Marketing

The Psychology of Influencer Marketing

Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.
Andrea Lehr
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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