Marketing

6 Ways to Take Advantage of Small Business Saturday on Nov. 28
Marketing

6 Ways to Take Advantage of Small Business Saturday on Nov. 28

Hosting a special event, updating your website and shooting out those hashtags are just a few marketing tools to use during the small business event of the season.
Hari Ravichandran
How to Stop Writing Yawn-Worthy Content
Content Strategy

How to Stop Writing Yawn-Worthy Content

If you want to stick in your readers' minds, your content needs to stand out -- and one of the best ways to do this is to tell a story.
How to Decide on the Right Format of Content for Your Marketing Efforts
Content Strategy

How to Decide on the Right Format of Content for Your Marketing Efforts

Both longform and shortform content are equally valuable. The utility of either is maximized when you know where, when and how to use each.
Brian Honigman
10 Ways to Prepare for Small Business Saturday
Small Business Saturday

10 Ways to Prepare for Small Business Saturday

The time is now to beef up your presence online and otherwise for this popular annual retail event for the little guys.
Connie Certusi
15 Ways to Get a Top Google Ranking for Your Small Business
Google Rankings

15 Ways to Get a Top Google Ranking for Your Small Business

Getting you business noticed online boils done to being the among the first few listings on the first page of Google search. Getting there is mostly a matter of working at it.
John Rampton
Why Smart Companies Are Making Customer Experience a C-Suite Job
Customer Experience

Why Smart Companies Are Making Customer Experience a C-Suite Job

Putting a senior executive in charge of managing customer experience is a powerful way to align departments happy in their silos.
Len Devanna
4 Ways Chipotle's Burrito Card Proves the Power of Exclusivity in Brand Promotion
Marketing

4 Ways Chipotle's Burrito Card Proves the Power of Exclusivity in Brand Promotion

Ever heard of this elusive burrito card? Didn't think so. Now you really want one, don't you?
Jonathan Long
3 Lessons from Starbucks' Red Cup 'Controversy'
Marketing

3 Lessons from Starbucks' Red Cup 'Controversy'

The coffee giant new annual holiday design lit up the Internet -- for the wrong reasons.
Peter Gasca
Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake
Advertising

Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake

The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.
Sandi Krakowski
4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget
SEO

4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget

SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign.
Vivek Patel
8 Ways to Refresh Your Online Marketing Campaign
Marketing Strategies

8 Ways to Refresh Your Online Marketing Campaign

Analyzing traffic, rethinking delivery methods and re-targeting networks are just a few ways to rejuvenate.
Matei Gavril
Who, What, Where and Wine Are the 4 Keys to a Great Launch Party
launch party

Who, What, Where and Wine Are the 4 Keys to a Great Launch Party

Few people will think your product sucks when the party includes an open bar.
Elliot Tomaeno
Get Out of the Dark Ages of Cold Calling and Business Cards. Modernize Your Marketing Now.
Marketing

Get Out of the Dark Ages of Cold Calling and Business Cards. Modernize Your Marketing Now.

Here are four ways to update your approach to email marketing, website design and more.
Landon Ledford
3 Reasons Why Content Marketing Is the 'Only Marketing Left'
Content Marketing

3 Reasons Why Content Marketing Is the 'Only Marketing Left'

Maximize your use of blogs and curated content and be as good as gold.
David Koji
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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