Marketing

News and Articles About Marketing

The 4 Types of Competitors That Brands Must Battle

When executives say their brands don’t have any competitors to worry about, they’re likely only thinking of direct competitors. There are other kinds.

The 3 Critical Elements to Selling Online Like a Pro

There are three steps to selling anything. In this video, sales expert Perry Marshall explains.

See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.

Naming Your Business? Read this First.

Don't worry about being hip. Worry about being memorable.

3 Things You Might be Doing Wrong if Your Tech Conference Flopped

Your company tech conference will be an invaluable marketing opportunity blown if selling is all you plan to do.

One Way to Turn Customers Into Raving Fans: Be Controversial

It's more powerful to be polarizing than it is to be neutral.

5 Tips to Creating a Successful Content-Marketing Campaign

Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers’ needs

5 Ways Creativity Leads to Productivity

If the workplace environment is developed and nurtured in a certain way, the two can peacefully co-exist.

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.

Grow Your Business by Using Push Notifications Effectively

These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.

6 Tricks to Get More Eyeballs on Your Videos

Companies can create the greatest videos but if no one sees it, it doesn't matter. Here are six ways to increase traffic to your videos.

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.

8 Tips for Marketing Success on a Self-Funded Budget

Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.

The Quality of Your Life Depends on Who's In Your 'Room'

Ask yourself, if you had to spend eternity with everyone you accepted, whom would you choose?

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.

21 Ways to Make Your Boring Trade Blog Interesting

When it comes to content marketing, this is your definitive guide to creating content that will engage your readers and endear them to your brand.

How Fusion Marketing Could Help Your Business

Joining your marketing efforts with those of another company could be a great way of driving sales.

Why This Retailer Still Insists on Printing a 12-Pound Catalog

While most companies have shifted their catalogs online, some continue to go the printed route.

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.

5 Extremely Effective Content Marketing Formats

One won't better than the others, so it's important to test them all to find a sweet spot.

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.

How Landing a Brand Licensing Deal Can Boost Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.

Take a Cue From 'Game of Thrones' in Content Marketing

Though you needn’t worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.

Reviving an Old Brand = Nostalgia Driven Profit

Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.
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