Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

5 Strategies for Generating Consumer Demand

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.
Is Your Marketing Message Getting Muddled?

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
How Understanding Your Customers Can Help You Create Copy That Sells

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.

Is My Landing Page Clearly Written?

Sometimes your startup's biggest obstacle can be your own website. Make sure the language is clear and engaging.
3 Valuable Data Resources That Provide Exponential Growth

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.
5 Ways to Market Your Startup on a Dime

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
5 SEO Trends Every Entrepreneur Needs to Know for 2014

5 SEO Trends Every Entrepreneur Needs to Know for 2014

From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Smart Twitter Guidelines to Follow

Smart Twitter Guidelines to Follow

If you're new to Twitter, these guidelines can help you 'think before you tweet.'
Spotify Musicians Can Now Sell Merchandise on Their Artist Pages

Spotify Musicians Can Now Sell Merchandise on Their Artist Pages

Hoping to improve its artist relations, Spotify is letting musicians sell merchandise through their profile pages without taking a commission.
7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

From having obnoxious music to having an intern do voice-overs, some corporations are making pivotal mistakes when creating their corporate videos. Here are seven things not to do.
Contently's New $9 Million Crown Proves Content Is King

Contently's New $9 Million Crown Proves Content Is King

Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
How Transparency Can Help You Succeed on Twitter

How Transparency Can Help You Succeed on Twitter

Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
Soon You Won't Be Able to Buy Sponsored Stories on Facebook

Soon You Won't Be Able to Buy Sponsored Stories on Facebook

Beginning April 9, ads that showcase when a friend happens to 'like' or check into a sponsored page or location will no longer be available for purchase.
10 Online Marketing Predictions to Inform Your Strategy in 2014

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
How to Attract the Right Kind of Twitter Audience

How to Attract the Right Kind of Twitter Audience

First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad

Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad

CBS Films turned a film critic's tweet into a full-page newspaper ad, calling into question the legalities of content appropriation on Twitter.
7 Idioms Almost Everyone Gets Wrong

7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Why Faith Belongs in Your Workplace

Why Faith Belongs in Your Workplace

In our times of need, we often turn to faith and belief. Why is it so wrong to do that when we want to give our business a boost?
5 Online Faux Pas That Will Doom Your Networking Potential

5 Online Faux Pas That Will Doom Your Networking Potential

Make sure these things are in check to maximize the impression you make when networking online.
How to Overcome Your Fear of Public Speaking

How to Overcome Your Fear of Public Speaking

Five tips to find your voice, tell your story and engage an audience.
Get Started Building Your Brand on Twitter

Get Started Building Your Brand on Twitter

Answer these four questions about your company in order to determine just how you want to brand yourself.
The One Reason Vine Isn't as Great as it Could Be

The One Reason Vine Isn't as Great as it Could Be

The video-sharing application has the potential for greatness, but there's one thing holding it back.
Our Digital Experts Share Their New Year's Resolutions

Our Digital Experts Share Their New Year's Resolutions

Our Team Digital experts in marketing, social media and more reveal their plans and goals for the upcoming year.

7 Ways to Get Excited for 2014

Our Team Digital experts share ways to get inspired for your goals in the year ahead.
Dynamic Duos: The Power of Affiliate Marketing

Dynamic Duos: The Power of Affiliate Marketing

These sidekicks can help your business reach more people online. Here are tips to find the best one.
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