Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

How to Build a Brand That Attracts Die-Hard Followers

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service

Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service

Grant Cardone on big sales no-nos, and the one critical must-have for any successful sales operation.
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
How You Can Sell Like a Pro and Close More Deals

How You Can Sell Like a Pro and Close More Deals

Sales expert Grant Cardone on how business owners can erase uncertainty and make the big sale.
4 Tips for Crafting the Perfect Elevator Pitch

4 Tips for Crafting the Perfect Elevator Pitch

The only way to really stand out when networking is to have an interesting and memorable conversation. Here are some suggestions.
10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
The Quickest Way to Deliver Your Message? Make It Visual.

The Quickest Way to Deliver Your Message? Make It Visual.

Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.
In Sales, This Is the Best Way to Stand Out Among the Competition

In Sales, This Is the Best Way to Stand Out Among the Competition

Sales expert Grant Cardone on the key to blowing past the competitors in your industry.
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
What Gives Entrepreneurs a Content Marketing Edge?

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
The New Rules of Lead Generation Resemble the Old Rules, Somewhat

The New Rules of Lead Generation Resemble the Old Rules, Somewhat

Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
Do You Really Need to Be an Extrovert to Be a Super Salesperson?

Do You Really Need to Be an Extrovert to Be a Super Salesperson?

Some say you need an outgoing personality to get great sales results. Here, sales expert Grant Cardone says introverts can be just as good.
This Is How a Brand Loses Its Luster

This Is How a Brand Loses Its Luster

A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

If you want to get attention, consider investing in a long-form project that will set you apart.
Don't Wait for Perfection: Why You Need to Start Selling Immediately

Don't Wait for Perfection: Why You Need to Start Selling Immediately

Sales expert Grant Cardone on the key to building a sales operation from the ground up -- fast.
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
Ditch the Spam: Creating an 'Ethical' SEO Strategy

Ditch the Spam: Creating an 'Ethical' SEO Strategy

While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
The Esquire Guy on Handling a PR Crisis With Style

The Esquire Guy on Handling a PR Crisis With Style

Effective damage control all comes down to the tone.
The 4 Elements of a Legacy Brand

The 4 Elements of a Legacy Brand

Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.
The 5 Simple Website Add-Ons That Could Help Boost Revenue

The 5 Simple Website Add-Ons That Could Help Boost Revenue

With everyone having a website presence, it can be challenging to stand out from the crowd and generate a profit. Here are five add-ons that will help you do both.
Google Hangout: Secrets to Becoming a Sales Powerhouse

Google Hangout: Secrets to Becoming a Sales Powerhouse

Entrepreneur, sales expert and best-selling author Grant Cardone shares his insider tips for how you can stand out from the crowd and boost your revenues.
How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
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