Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Public Relations

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Murray Newlands
Communication Pros Are Teaching Their Secrets to Small Business
Public Relations

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
Sarah Carrillo
How to Pick the Right Website Management Platform for Your Small Business
Websites

How to Pick the Right Website Management Platform for Your Small Business

The prevalence of smart phones as a shopping tool means brick-and-mortar businesses need a website that meets consumer expectations.
Mark Cenicola
Reviving Your Brand to Save Your Business
Rebranding

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Keao Caindec
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
Personalization

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Geoff Weiss
7 Advanced Ways to Improve Your Site's SEO
SEO

7 Advanced Ways to Improve Your Site's SEO

Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.
Jayson DeMers
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Want Clickable Images? Check Out These 6 Tips.
Image

Want Clickable Images? Check Out These 6 Tips.

The images you choose image can make the difference between someone clicking on a post or passing it up completely.
Michelle Blackshire
10 Things Nobody Tells You About Google AdWords
Google AdWords

10 Things Nobody Tells You About Google AdWords

There is a lot to learn about this wildly popular online advertising medium.
Rocco Baldassarre
The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint
Marketing

The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint

Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.
Duane Forrester
Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.
Entrepreneurs

Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.

Businesses can cultivate close relationships with their clientele. It just requires time and effort.
Peter Gasca
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How to Leverage a Celebrity Like Giuliana Rancic to Build a Business
Celebrities

How to Leverage a Celebrity Like Giuliana Rancic to Build a Business

Finding a brand advocate who's well-known and with a tremendous following can give your startup a tremendous lift.
Adam Callinan
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5 Tips for Designing Your Website to Serve Every Customer Individually
Online Marketing

5 Tips for Designing Your Website to Serve Every Customer Individually

The better you and your website know your customer, the more likely you are to offer what they are interested in buying.
Zach Cutler
If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?
Viral Marketing

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
Pratik Dholakiya