Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Why Marketing to College Millennials Pays Off (Infographic)
College students

Why Marketing to College Millennials Pays Off (Infographic)

Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
Laura Entis
3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs
Marketing Strategies

3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs

Even a token charge for an initial consultation tells you who is serious about what you're offering.
Kimanzi Constable
A Quick Guide to Mastering Twitter for Business
Twitter Marketing

A Quick Guide to Mastering Twitter for Business

Critical tips to help you maximize your 140-character interactions.
Carol Roth
Avoid These 5 Customer-Care Traps
Customer Service

Avoid These 5 Customer-Care Traps

Recognize your company's approach to clients and the potential pitfalls your business can fall into. Develop a strategy in response.
Jim Freeze
What's the Big Deal About the 'Combined Campaign' Strategy?
Marketing Strategies

What's the Big Deal About the 'Combined Campaign' Strategy?

Given that 'combined campaigns' has recently been elevated as one of the most sought after buzzwords of 2015, it is in your interest to be updated.
Ivan Guzenko
To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System
Asset Management

To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System

Creating top-notch content requires a digital asset management system to organize images, videos, slide-decks, infographics, animation and music.
Lisa Hoover McGreevy
'Smart Mannequins' Are Watching You, and Sending You Photos
Retailers

'Smart Mannequins' Are Watching You, and Sending You Photos

In a bid to lure shoppers away from the Internet and back into brick-and-mortar stores, retailers are giving mannequins a high-tech upgrade.
Laura Entis
Did 2014's Marketing Predictions Come True? (Infographic)
Marketing

Did 2014's Marketing Predictions Come True? (Infographic)

A look back at some of the top predictions of the year, and whether they were accurate.
Kevin Allen
5 Ways Content Marketing Can Create Brand Loyalty
Content marketing

5 Ways Content Marketing Can Create Brand Loyalty

In a technology-driven world, content is everything and every business is a publisher-and customers are the sales force.
The Future of Ecommerce Will Focus on Creating Experiences
Ecommerce

The Future of Ecommerce Will Focus on Creating Experiences

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Jack Lowinger
Redesigning Your Website in 2015? Start By Asking These 5 Questions.
Websites

Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.
Rebecca Rubin
Texas Theater Takes on North Korea With Team America
Marketing

Texas Theater Takes on North Korea With Team America

After Sony's 'The Interview' is cancelled, a theater finds a creative marketing hook to fight back.
Ray Hennessey
Gary Vaynerchuk On Creating the Best Content Possible
Content marketing

Gary Vaynerchuk On Creating the Best Content Possible

The entrepreneur shares his thoughts on what makes online content great -- and how to produce it.
Gary Vaynerchuk
Balancing the Art and Science of Content Marketing (Infographic)
Marketing Strategies

Balancing the Art and Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.