Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Advertising

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
Aaron Agius
3 Things to Consider When Building a Mobile Advertising Campaign
Mobile Advertising

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
Laura Entis
Content marketing

3 Essential Elements Needed to Turn Content Consumers Into Customers

Why is it that companies can spend hours upon hours investing in content creation, only to have their efforts fall flat with the audiences they're trying to reach?
Eric Siu
It's Easy to Spy on Your Competitors Conveniently and for Free.
Google AdWords

It's Easy to Spy on Your Competitors Conveniently and for Free.

Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
Mike Rhodes
Customer Relationship Management

Reverse a Pattern of Poor Sales With Speech Analytics

Track certain certain keywords in sales calls and measure outcomes. This can set the stage for focused coaching.
Jeffrey Fotta
A Blueprint for a Killer Product Launch (Infographic)
Products

A Blueprint for a Killer Product Launch (Infographic)

To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.
Lindsey Groepper
5 Lessons Learned From Running 2,652 Facebook Ad Campaigns
Facebook

5 Lessons Learned From Running 2,652 Facebook Ad Campaigns

The beauty of marketing on Facebook is their enormous number of users and the powerful tools available for carving out your ideal market.
Keith Krance
Pitching

Pitch Perfect: 4 Steps to Capture the Media's Attention

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
Angela Jia Kim and Rachel Hofstetter
Why Customer Engagement Is the Future of Ecommerce
Customer Engagement

Why Customer Engagement Is the Future of Ecommerce

Internet businesses succeed by focusing on their relationship with the people who have shown interest in their product.
Brett Relander
3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday
Nostalgia

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
Kate Taylor
10 Quick Tips for Better Business Writing
Writing

10 Quick Tips for Better Business Writing

Your writing should be meaningful. Here are some signs that it is heading in the right direction.
Gregory Ciotti
Email Marketing

Here's How to Use Science to Design Your Email for Optimal Conversion

Listen to research when designing your campaign and to your gut when tweaking it.
Katherine Halek
Why You Should Skip the Webinar and Start Quizzing Your Audience
Marketing

Why You Should Skip the Webinar and Start Quizzing Your Audience

The webinar seems to have lost all power to engage anyone but people are endlessly willing to take marketing quizzes.
Lev Kaye
Online Marketing

15 Must-Have Marketing Tools for 2015

If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools to take your marketing to the next level.
Sujan Patel