Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
Improve Your SEO by Improving Your Links

Improve Your SEO by Improving Your Links

Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
The 5 Brilliant Strategies You Can Learn From Top Content Marketers

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
The 120 Most Trusted Brands

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
The Top Brands in Food Service, Hotels, Retail and More

The Top Brands in Food Service, Hotels, Retail and More

These brands took the No. 1 spot in various categories. Here's why.
17 Logos We Love

17 Logos We Love

Brand identity in its purest form.
How Steve Jobs Blew Up the Rules of Branding

How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
Your Sneak Peak at the Future of Infographic Marketing

Your Sneak Peak at the Future of Infographic Marketing

Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

A company analyzed one billion online company references to answer some of your burning questions.
Pinterest Ads Are Coming and They're Going to Be Expensive

Pinterest Ads Are Coming and They're Going to Be Expensive

The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
The Underrated Marketing Machine Entrepreneurs Should Be Using

The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.
What Does the Color of Your Logo Say About Your Business? (Infographic)

What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
7 Power Tools of Persuasion

7 Power Tools of Persuasion

Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
5 Ways Social-Media Marketers Get Their Message Heard

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
E*Trade Ditches Its Famous Talking Baby

E*Trade Ditches Its Famous Talking Baby

After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
7 Tips for Writing a Killer Press Release

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Put the Right Foot Forward When You Step Online

Put the Right Foot Forward When You Step Online

Do a little research before you hire someone to design a website for your new business. Be selective with social media.
Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
How This Startup's Focus on Personal Touch Helped it Thrive

How This Startup's Focus on Personal Touch Helped it Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Good Content Marketing Starts With Knowing Your Customers

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
How to Say 'I'm the Best' Without Actually Saying It

How to Say 'I'm the Best' Without Actually Saying It

If you're not promoting yourself, you may be losing out on opportunities.
Using the Right Lingo to Talk to Designers About Your Brand

Using the Right Lingo to Talk to Designers About Your Brand

When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Why You Don't Need the Biggest Budget to Win

Why You Don't Need the Biggest Budget to Win

Be more compelling and soon you'll break through all the noise.
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