Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

3 Ways to Bust Through Your Customer's Stress and Fear
Customers

3 Ways to Bust Through Your Customer's Stress and Fear

The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.
Jeff Shore
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Grow Your Business a Thousandfold in One Year With Content Marketing
Content marketing

Grow Your Business a Thousandfold in One Year With Content Marketing

Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
Joshua Steimle
3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook
Social Media Marketing

3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook

Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
David Goldin
3 Millennial Marketing Lessons From the Selfie
Millennials

3 Millennial Marketing Lessons From the Selfie

Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be
Marketing

This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be

An airport parking reservations site recently used the death of a man at Chicago's O'Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
Catherine Clifford
'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers
Customer Service

'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers

A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.
Kate Taylor
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Direct Mail

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Craig Simpson
5 Tips for Getting Your Event Audience Buzzing on Social Media
Social Media

5 Tips for Getting Your Event Audience Buzzing on Social Media

The people most likely to send your event go viral are right there in front of you to be encouraged.
Amir Zonozi
You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)
Search Engine Optimization

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.
Kris Barton
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5 Reasons Not to Waste Your Money on Internet Marketing Courses
Internet Marketing

5 Reasons Not to Waste Your Money on Internet Marketing Courses

Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.
Kimanzi Constable
How to Avoid 7 of the Most Humiliating Proofreading Mishaps
Writing

How to Avoid 7 of the Most Humiliating Proofreading Mishaps

While minor grammar mishaps won't get you into too much trouble, other proofreading errors can be both humiliating and costly.
Joan Stewart
5 Content-Marketing Hacks Using Social-Media Data
Content marketing

5 Content-Marketing Hacks Using Social-Media Data

Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.
Jon Salm
In the Digital Age, Relationships Have Become Fragmented. Here's How to Enhance Them.
Networking

In the Digital Age, Relationships Have Become Fragmented. Here's How to Enhance Them.

Even as technology makes it easier to connect, communication is disjointed. Fake friendships abound. Nonetheless, genuine ties can be forged in business and leisure.
Pierre Brais
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This Is the Secret to Improved Social Selling
Social Selling

This Is the Secret to Improved Social Selling

As content has become the currency of the modern sales professional, there's a content format that's proving incredibly valuable for those who want to stand out.
Michael Litt