Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

The One Reason Vine Isn't as Great as it Could Be

The One Reason Vine Isn't as Great as it Could Be

The video-sharing application has the potential for greatness, but there's one thing holding it back.
Our Digital Experts Share Their New Year's Resolutions

Our Digital Experts Share Their New Year's Resolutions

Our Team Digital experts in marketing, social media and more reveal their plans and goals for the upcoming year.

7 Ways to Get Excited for 2014

Our Team Digital experts share ways to get inspired for your goals in the year ahead.
Dynamic Duos: The Power of Affiliate Marketing

Dynamic Duos: The Power of Affiliate Marketing

These sidekicks can help your business reach more people online. Here are tips to find the best one.
It's Time to Embrace Your Brand

It's Time to Embrace Your Brand

As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.

Is This the Worst Twitter Pitch for Obamacare Ever?

The White House has enlisted hot chocolate and footie pajamas in its battle to enroll folks in Obamacare. Umm...
The Fabulously Entrepreneurial Life of Ronnie Biggs

The Fabulously Entrepreneurial Life of Ronnie Biggs

Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
This Holiday's Wow-Factor Shop Windows

This Holiday's Wow-Factor Shop Windows

Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
Content Strategy: 4 Questions You Need to Ask

Content Strategy: 4 Questions You Need to Ask

You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
Twitter Testing 'Nearby' Service to Show Users Local Tweets

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
Boost App Sales by Making the Most of the Holidays

Boost App Sales by Making the Most of the Holidays

Steps developers can take to take advantage of high rates of new device activations.
How 2014 Will Be The Year To Monetize Big Data

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.
How WestJet Won Christmas With the Best Publicity Stunt Ever

How WestJet Won Christmas With the Best Publicity Stunt Ever

Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Finding Growth By Changing Your Mindset

Finding Growth By Changing Your Mindset

No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
Why Building a Personal Brand Isn't for Everyone

Why Building a Personal Brand Isn't for Everyone

Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that youÂ’re just playing an age-old game of pricing.
Olive Garden Debuts First Ever Burger: The Italiano

Olive Garden Debuts First Ever Burger: The Italiano

Long known for its pasta and bread sticks, Olive Garden is serving up a new Italian twist on an American classic.
Are You 'Layering' SEO? You Should Be.

Are You 'Layering' SEO? You Should Be.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
How to Choose the Best Social Media Platform for Your Business

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Is the Year of the Bun Over? Wendy's Ends Pretzel Burger.

Is the Year of the Bun Over? Wendy's Ends Pretzel Burger.

Wendy's is ending the run of its wildly successful pretzel bun, bringing out a brioche burger to end a year full of innovative buns.
4 Tips on Building Stronger Business Relationships

4 Tips on Building Stronger Business Relationships

Building up your business network is time consuming but necessary to make your ventures thrive. Here are four ways to create long-lasting business relationships.
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
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