Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

How These 10 Marketing Campaigns Became Viral Hits

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
Boost Reader Engagement With 9 Easy Subheading Tricks

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
5 Content Pieces You Can Create in 5 Minutes Or Less

5 Content Pieces You Can Create in 5 Minutes Or Less

Pull out these ideas when you find yourself in a time crunch but need new content.
Should You Focus on SEO or Pay-Per-Click Marketing?

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
8 Writing Strategies for People Who Say They Can't Write

8 Writing Strategies for People Who Say They Can't Write

Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
A Simple Trick for Finding Top-Notch Writers to Create Your Content

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
How Often Should I Update My Website?

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.
3 Social Media Marketing Plans for Every Startup Budget

3 Social Media Marketing Plans for Every Startup Budget

You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
Overcome Short Attention Spans with 'Micro-Content'

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
TV Interview Tips From a Former Presidential Campaign Spokeswoman

TV Interview Tips From a Former Presidential Campaign Spokeswoman

Television interviews are a high-stakes game that can pay major dividends. With these strategies, youÂ’ll be able to enhance your ability to get your message across.
3 Tricks to Create Premium Video Content on a Budget

3 Tricks to Create Premium Video Content on a Budget

While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
Citing a Celeb in an Ad? The First Amendment May Not Protect You.

Citing a Celeb in an Ad? The First Amendment May Not Protect You.

A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
7 Ways to Rejuvenate Your Dead Blog

7 Ways to Rejuvenate Your Dead Blog

Posting articles on your own website is still an excellent way to extend your professional reach.
5 Steps to Set Up a Stellar SEO Strategy

5 Steps to Set Up a Stellar SEO Strategy

Harness the proper tools, do analysis and understand how effectively your organizationÂ’s marketing initiatives work together.
The Best of TED 2014: Lessons for Your Next Presentation

The Best of TED 2014: Lessons for Your Next Presentation

From an astronaut talking fear, Bill and Melinda Gates on giving up their wealth to a surprise appearance by an outlaw, here are some key takeaways from this year's event.
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
New Business? Here Are 5 Tips on How to Craft a Great Brand.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Getting Publicity When You Aren't the Next Billion-Dollar Company

Getting Publicity When You Aren't the Next Billion-Dollar Company

When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
 How Rewards Are Running Loyalty Programs Into the Ground

How Rewards Are Running Loyalty Programs Into the Ground

Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
What I Learned About PR From Working With Steve Jobs

What I Learned About PR From Working With Steve Jobs

I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
Turn Your Website Into a Lead-Generating Machine

Turn Your Website Into a Lead-Generating Machine

Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
When It Comes to Branding, It's All About Color (Infographic)

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
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