Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Online Marketing

15 Must-Have Marketing Tools for 2015

If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools to take your marketing to the next level.
Sujan Patel
To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules
Video Marketing

To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules

Whether they're instructional, informational, or simply for fun, videos are an important part of today's marketing strategy.
Lisa Hoover McGreevy
Beware of These Commonly Misused and Misspelled Words (Infographic)
Communication Strategies

Beware of These Commonly Misused and Misspelled Words (Infographic)

Even the strictest editors aren't immune to some of these miscues.
Kristin Piombino
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Infographics

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Kim Lachance Shandrow
Connectors: The 3 Situations It's OK to Make Blind Email Introductions
Networking

Connectors: The 3 Situations It's OK to Make Blind Email Introductions

There is only a few instances when it is acceptable not to ask both parties if they would like to be introduced to the other person.
Mike Fishbein
Marketers Should Consider These 5 Tech Trends in the Coming Year
Online Marketing

Marketers Should Consider These 5 Tech Trends in the Coming Year

Are marketing-cloud technologies worthy of your hard-earned budget? Are they actually able to solve for all of your needs?
Doug Camplejohn
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Branding

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Kim Lachance Shandrow
Boston Real Estate Tycoon's 5 Easy Steps for Marketing to the Affluent
Marketing

Boston Real Estate Tycoon's 5 Easy Steps for Marketing to the Affluent

The most important skill in sales is connecting with people. Benefit from top tips from elite broker Michael Carucci's extreme focus on relationships.
Stacey Alcorn
Marketing

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Lisa Hoover McGreevy
5 of the Most-Read Headlines -- And How to Write Your Own
Online Writing

5 of the Most-Read Headlines -- And How to Write Your Own

Crafting the perfect headline can feel like a complete mystery, even for experienced media darlings. Here are some important tips.
More Than Tween Stars: How YouTube Is Steering Brands Into the Future
YouTube

More Than Tween Stars: How YouTube Is Steering Brands Into the Future

As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
Laura Entis
3 Fatal Content-Marketing Mistakes You Need to Avoid
Content Strategy

3 Fatal Content-Marketing Mistakes You Need to Avoid

There is marketing gold to be had delivering content that intrigues and informs.
Pratik Dholakiya
Marketing

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Vin Gupta
Launching a New Business Doesn't Make Your Old Connections Obsolete
Networking

Launching a New Business Doesn't Make Your Old Connections Obsolete

Don't underestimate the power of your existing network when starting a fresh venture.
Sumi Krishnan