Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

The 7 Secrets to Shareable Content

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
6 Tips for Wooing Customers With an Enchanting Business Blog

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
The Truth About the Cronut Creator's Cookie Shots at SXSW

The Truth About the Cronut Creator's Cookie Shots at SXSW

Thanks to a commitment to big ideas, a dessert became one of the breakout launches at SXSW.
Beyond Free Drinks: Clever Marketing Lessons From SXSW

Beyond Free Drinks: Clever Marketing Lessons From SXSW

Get remembered at huge events by solving people’s problems.
Think You Can Skimp on a Logo? Think Again.

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Why Your Ecommerce Site Is Losing Money (Infographic)

Why Your Ecommerce Site Is Losing Money (Infographic)

More than 67 percent of online shopping carts are abandoned before purchases are made. Here's how to fix the problem on your website.
Why You Should Listen First, Market Later

Why You Should Listen First, Market Later

In a new book, author Scott Stratten asks companies to listen to their customers to form real connections.
Social Media is Great, But Don't Forget Old School Marketing

Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Want to Make Email Subscribers Unhappy? Do These 6 Things.

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
Sending Out an SOS: How to Avoid SEO Disaster

Sending Out an SOS: How to Avoid SEO Disaster

In the online world there is a lot of emphasis on SEO. Here are the most common and damaging SEO mistakes and how to avoid them.
Building a Brand of Love Amidst a Harsh Reality

Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
SXSW Keynote Speaker Offers Up Advice For Becoming 'Findable'

SXSW Keynote Speaker Offers Up Advice For Becoming 'Findable'

From job hunters to entrepreneurs wanting to get discovered, people often turn to the same played out approaches that aren't exactly eye catchers. Here are a few new, fresh tactics for getting discovered in our digital world.
7 Stupid Branding Mistakes Your Small Business is Making

7 Stupid Branding Mistakes Your Small Business is Making

Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
4 Ways to Increase Your Direct Mail Sales

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
The Fastest Way to Sabotage Your Marketing Campaign

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
What Disney and Playboy Can Teach You About Branding

What Disney and Playboy Can Teach You About Branding

Here's what you can learn from brands that are still going strong more than 50 years after their founding.
In Love and in Business, Trust Is the Beginning, Middle and End of the Story

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
8 Ways to Write Terrible Online Ads

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
To Get the Most Out of LinkedIn Groups, Follow These Guidelines

To Get the Most Out of LinkedIn Groups, Follow These Guidelines

If utilized correctly, LinkedIn Groups can be an amazing resource for entrepreneurs and small businesses. Otherwise, they can just be a waste not.
Are Business Cards Still Relevant?

Are Business Cards Still Relevant?

In the world of digital presence and contact apps, are these pieces of paper relics of the past?
How 'Raising the Roof' Heightened This Restaurant's Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Moving Beyond the Banner Ad

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
How to Find the Right Mailing List

How to Find the Right Mailing List

A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones.
The 'Got Milk' Slogan Is No More

The 'Got Milk' Slogan Is No More

The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
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