Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Marketers: The 3 Differences Between Millennial Guys and Gals

Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
6 Reasons Why Vine and Instagram Videos Are Great for Your Business

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.
Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory

Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory

If your business has as many as 10 vehicles, you've entered fleet-vehicle territory, a place with its own rules--and benefits
The Secret to Closing More Sales: Talk Less

The Secret to Closing More Sales: Talk Less

Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.
'Supermarket Superstar' Mentor Serves Up 7 Tips for Product Development

'Supermarket Superstar' Mentor Serves Up 7 Tips for Product Development

With clients like Starbucks, Yoplait and Betty Crocker, DINE marketing president Chris Cornyn offers up business advice for entrepreneurs -- foodies and all.
What Does the Demise of the Dollar Menu Mean for Franchisees?

What Does the Demise of the Dollar Menu Mean for Franchisees?

McDonald’s franchisees have long protested the burger chain's pricing moves. Will the new 'Dollar Menu & More' provide a solution?
An Investigative Report on Franchise Profits

An Investigative Report on Franchise Profits

How much money can franchisees actually earn running their businesses?
Attitude Is a Choice. Choose Wisely.

Attitude Is a Choice. Choose Wisely.

In order to be a master networker, you have to maintain a positive attitude, no matter what the circumstance.
How an Ad Agency Fixed Its Call-Center Marketing

How an Ad Agency Fixed Its Call-Center Marketing

Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
Content Marketing and SEO: Proceed With Caution

Content Marketing and SEO: Proceed With Caution

Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.
Tips for Investing in Emerging Markets (Infographic)

Tips for Investing in Emerging Markets (Infographic)

Investors are increasingly turning to emerging markets for new sources of revenue. Check out this infographic for key tips and trends that can help you invest wisely.
Why Smart Marketing Is Like a Great First Date

Why Smart Marketing Is Like a Great First Date

If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.
My New Restaurant Has Rave Reviews, But Business Is Slowing Down Dramatically. Why?

My New Restaurant Has Rave Reviews, But Business Is Slowing Down Dramatically. Why?

A new train-themed restaurant started off well, but the number of diners on board is dropping. Ask Entrepreneur's expert offers advice to help this business get back on track.
5 Tips for Getting the Most Out of Your PR Agency

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
6 Content Marketing Principles Every Business Needs to Follow

6 Content Marketing Principles Every Business Needs to Follow

No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
8 Ways to Screw Up Your Marketing

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
25 Creative Ways to Promote Your App For Free

25 Creative Ways to Promote Your App For Free

You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
The 80/20 Rule of Sales: How to Find Your Best Customers

The 80/20 Rule of Sales: How to Find Your Best Customers

How you can focus on the customers who will buy the most from you.
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
How to Position Your Personal Brand In Two Minutes Or Less

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
How To Brand Yourself To Live a Happier Life

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
If You Want Millennials to Love You, Skip Them and Market to Their Mothers

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.
Marketing Automation Explained (Infographic)

Marketing Automation Explained (Infographic)

Cutting-edge technologies are making businesses more productive, we explain this hot new trend.
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