Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

6 Tried-and-True Email Marketing Tactics
Email Marketing

6 Tried-and-True Email Marketing Tactics

The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
Kimanzi Constable
7 Big Changes in the PR Landscape Every Business Should Know About
Public Relations

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
Rebekah Iliff
Do You Care About the iPhone 6's Environmental Impact?
Green Business

Do You Care About the iPhone 6's Environmental Impact?

If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
Chuck Tanowitz
5 Easy Ways to Become a Better Public Speaker -- Fast
Public Speaking

5 Easy Ways to Become a Better Public Speaker -- Fast

With some tips and some practice, you can leave a lasting impression that you will want people to remember.
Carol Roth
7 Tips for Making a Success of That Crucial First Meeting With a Prospect
Sales Strategies

7 Tips for Making a Success of That Crucial First Meeting With a Prospect

You put in a lot of work just to be invited to give a presentation. Don't blow your opportunity with little mistakes.
Jason Wesbecher
6 Ways to Whip Your Business Into Shape Before the Holidays (Infographic)
Business Circle

6 Ways to Whip Your Business Into Shape Before the Holidays (Infographic)

Before the deluge of activity, strategize about carriers and packaging. Then help your customers prepare for the rush season, too.
Harry Whitehouse
The 3 Characteristics of Brands That Command Customer Loyalty
Brands

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Rohan Ayyar
Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)
Content marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
Kevin Allen
5 Tips to Rehab Your Pitch
Public Relations

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
Renée Warren
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A World of Customers Is Waiting to Read Your Website in Their Language
translation

A World of Customers Is Waiting to Read Your Website in Their Language

Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.
Ian Henderson
How to Fire Back at an Angry Customer on Social Media
Social Media

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Peter Gasca
Delivered by
The Secret Weapons Every Marketer Needs
Marketing

The Secret Weapons Every Marketer Needs

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.
Kathleen Smith
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Business Unusual

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Neil Parmar
Where to Find Free Photos and Never Again Pay for a Website Image
Free Resources

Where to Find Free Photos and Never Again Pay for a Website Image

Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.
James Parsons