News and Articles About Marketing
Online marketing expert Lewis Howes says that without this one thing, your webinars won't be the best they can be.
Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
We asked for your favorite company logo any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
If you're constantly tinkering with it, you may have an advantage over your competitors.
We all know that when it comes to consuming content, text alone no longer makes the cut. Here are seven tools to jazz up your message.
Here are the worst times to post to the different channels.
One of the easiest ways to turn customers into loyal followers is to show them that you care.
With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
How your startup uses language to shape the customer experience says a lot about what it believes in.
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Our expert explains you must be compelling to be remembered.
Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
Pull out these ideas when you find yourself in a time crunch but need new content.
What does each do, and what are pros and cons of each approach?
Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
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