Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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Today's Most Read

News and Articles About Marketing

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Laura Entis
Content-Marketing Lessons From 4 Successful Kickstarter Campaigns
Crowdfunding

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.
Aaron Agius
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
Direct Mail

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Craig Simpson
Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence
Personal Branding

Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence

Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
Mel Carson
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5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri
Marketing Strategies

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Pratik Dholakiya
Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious
GoDaddy

Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious

Who hasn't wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.
Catherine Clifford
3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is
Content marketing

3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is

You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
Ann Smarty
The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Google AdWords

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Brett Relander
Overexposure to Food Ads Can Make You Lose Your Appetite
Marketing

Overexposure to Food Ads Can Make You Lose Your Appetite

Food porn no more? A new study shows that when people actually ate a snack after studying dozens of pictures of food they enjoyed it less.
Kate Taylor
9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed
Online Marketing

9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
Eric Siu
3 Things Entrepreneurs Can Learn From Actress Jessica Biel
Celebrities

3 Things Entrepreneurs Can Learn From Actress Jessica Biel

The star has partnered with her younger brother for sustainable fashion brand BARE.
Bryan Elliott
This Type of Content Gets the Best Marketing Results (Infographic)
Content marketing

This Type of Content Gets the Best Marketing Results (Infographic)

Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
Kristin Piombino
How to Make Your Content Marketing Experiential
Outdoor advertising

How to Make Your Content Marketing Experiential

Outdoor billboard advertising is nothing new, today's top marketers are innovating they way they use experiential marketing to tell their brand stories.
6 Tried-and-True Email Marketing Tactics
Email Marketing

6 Tried-and-True Email Marketing Tactics

The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
Kimanzi Constable