News and Articles About Marketing
Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
The disappearing-message platform gives you a chance to connect with customers more casually.
Here is a common sense approach to branding for small businesses.
Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
Not all infographics are created equal. Heres how to make yours stand out from the pack.
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
Interior design studio dPop and brand consulting firm Sisarina say that inviting people to work and hang out in their workspaces is a win for everyone.
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Contrary to many marketers beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Grant Cardone on big sales no-nos, and the one critical must-have for any successful sales operation.
A compelling brand story gives your audience a way to connect with you.
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Sales expert Grant Cardone on how business owners can erase uncertainty and make the big sale.
The only way to really stand out when networking is to have an interesting and memorable conversation. Here are some suggestions.
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
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