Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

How Customer Feedback Can Stymie Innovation
Innovation

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
3 Benefits in Personalizing a Website for Visitors
Websites

3 Benefits in Personalizing a Website for Visitors

Customization strategies are now more affordable for small companies to adopt for their online business presence.
Itai Sadan
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5 Questions to Ask When Your Marketing Isn't Working
Online Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Eric Siu
Don't Let These 3 Myths Stop You From Launching a Cause-Marketing Campaign
Cause marketing

Don't Let These 3 Myths Stop You From Launching a Cause-Marketing Campaign

Aligning your brand with a worthy cause you care about is brilliant marketing that feels very good.
Coppy Holzman
5 Simple Hacks to Make Your Content Way More Shareable
Viral Marketing

5 Simple Hacks to Make Your Content Way More Shareable

What makes one headline more likely to be shared than another? Here's what you need to know.
10 Things You Should Test to Boost Your Website Conversion Rate
Increasing Conversions

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
Rocco Baldassarre
What AdWords Research Reveals About Ad Words That Resonate With Buyers
Copywriting

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.
Alexandra Tachalova
Royal Baby No. 2: Why the Economy Hopes It's a Girl
Gender

Royal Baby No. 2: Why the Economy Hopes It's a Girl

The hype surrounding Prince George's birth spurred an economic bump. Will Prince William and Kate Middleton's next little bundle of joy do the same?
Laura Entis
Is the Death of Brick-and-Mortar Retail a Myth?
Retail Businesses

Is the Death of Brick-and-Mortar Retail a Myth?

Old-fashioned stores still can offer consumers a wide variety of options. Vendors can analyze trends and customize their offerings to cater to shoppers' desires.
Gary Lee
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The 3 Myths Most Entrepreneurs Tell Themselves About Marketing
Marketing Strategies

The 3 Myths Most Entrepreneurs Tell Themselves About Marketing

Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
Dharmesh Shah
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Olive Garden to Unveil a Really Crazy 'Never-Ending' Deal
Publicity Stunts

Olive Garden to Unveil a Really Crazy 'Never-Ending' Deal

Looking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.
Geoff Weiss
How to Brand Your Side Gig While Working a Full-Time Job
Starting a Business

How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
Dorie Clark
How Are Your Visitors Engaging With Your Website?
Customer Engagement

How Are Your Visitors Engaging With Your Website?

Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
Marie Dean
5 Ways You Can Be Swindled by Click Fraud
Pay-per-click

5 Ways You Can Be Swindled by Click Fraud

Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.
Anca Bradley