Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

How to Ace Back-to-School Season

How to Ace Back-to-School Season

One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
How to Pull a Badass Marketing Stunt

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
How to Take Advantage of the Summer Slump

How to Take Advantage of the Summer Slump

Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
Want Loyal Customers? Do This.

Want Loyal Customers? Do This.

Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
How to Start Mapping Your Marketing Plan Right Now

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.

Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers

As host of Lifetime's The Conversation, Amanda De Cadenet has amassed a huge following. Here's how the model/actress is making that viewership count.
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
The Top 10 Consumer Complaints

The Top 10 Consumer Complaints

A new survey by the Consumer Federation of America lists auto sales, home repairs and debt disputes among the top consumer gripes.

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.
Intuit to Give One Small Business a Free Super Bowl Ad

Intuit to Give One Small Business a Free Super Bowl Ad

Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
Lori Greiner's Advice on How to Get Your Invention on Store Shelves

Lori Greiner's Advice on How to Get Your Invention on Store Shelves

The 'Shark Tank' investor and inventor of over 400 products offers her advice to move your product from idea to sales.
Marketing's Best Kept Secret

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
How to Give Your Customers Exactly What They Want (Infographic)

How to Give Your Customers Exactly What They Want (Infographic)

If you take very good care of your customers, they can become evangelists for your business.
Catering to Boomers, a Cell Phone Company Takes Off

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
The Art of the Response on Social Media

The Art of the Response on Social Media

A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.

What You Aren't Measuring Could be Killing Your Company

To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
How to Use Targeted Advertising on Facebook and AdWords

How to Use Targeted Advertising on Facebook and AdWords

Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.

From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.

How a Little-Known Condom Brand Broke into the U.S. Market

Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.

Why Obama Asked Amy Poehler and Jon Bon Jovi to the White House. Hint: It's Not a SNL Sketch

For millions of young Americans who don't now have health insurance, the president is leaning on celebs to spread the word about signing up.
LinkedIn Launches Sponsored Updates for Businesses

LinkedIn Launches Sponsored Updates for Businesses

LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.

How to Grow a Startup Community in Your Own Backyard

We've likely all benefited from startup events where we network with other like-minded entrepreneurs. But in the sometimes slower summer months, you should make these venues destination number one.

Kickstarter's Crowdfunding Competitors That Also Help Deliver the Goods

Once a successful crowdfunding campaign ends, the pressure is on for entrepreneurs to make good on their promises. These platforms can help.
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