Marketing

News and Articles About Marketing

Overcome Sales Objections By Discovering the Need the Buyer Hasn't Realized
Sales Strategies

Overcome Sales Objections By Discovering the Need the Buyer Hasn't Realized

When buyers balk, it's time to stop selling and start listening for the problem they don't know they have.
Frank Visgatis
4 Steps to Building Lifetime Value From Expensive First-Time Customers
Finding Customers

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.
Craig Simpson
4 Tips for Hiring a Great Video Production Company
Video Tips

4 Tips for Hiring a Great Video Production Company

With video becoming so popular, there's been a recent surge in the number of production companies -- and not all of them will deliver the quality you expect.
Jennifer Jager
The Elements of a Good Headline (Infographic)
Online Writing

The Elements of a Good Headline (Infographic)

From email to social media to SEO and beyond, great headlines are essential for business.
Kevin Allen
5 Ways to Maximize Your Mobile Marketing Strategy
Mobile Marketing

5 Ways to Maximize Your Mobile Marketing Strategy

Consumers rely on tablets and mobile phones for shopping, creating opportunities to engage them when they are likeliest to buy.
Brett Relander
Why Audio Content Works for Engaging Audiences
Content Marketing

Why Audio Content Works for Engaging Audiences

Everyone uses all their senses in decision making and each one can be taken advantage of to increase your sales., including hearing.
Ohad Rozen
4 Requirements for Self-Serve Media Relations
Media Coverage

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Derek Newton
Why You Need a Newsletter and How You Can Grow Your List (Infographic)
Email Newsletters

Why You Need a Newsletter and How You Can Grow Your List (Infographic)

Despite the proliferation of social-media sites, nothing can give you more exposure than a newsletter.
10 Ways for Startups to Score Media Coverage
Startup Basics

10 Ways for Startups to Score Media Coverage

How do you stand out and obtain attention for your startup from the strongest outlets?
Jonathan Long
Everything I Know About Business I Learned By Selling on a Street Corner
Success Strategies

Everything I Know About Business I Learned By Selling on a Street Corner

A lifelong inventor found the secrets of success after failing to hock goods at a street fair.
Stephen Key
11 Ways to Keep Your Press Releases From Being Ignored
Press coverage

11 Ways to Keep Your Press Releases From Being Ignored

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
Attention Is the New Currency for Brand Advertising
Marketing

Attention Is the New Currency for Brand Advertising

It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Jonah Goodhart
The Key Elements of Killer Content Marketing
Online Marketing

The Key Elements of Killer Content Marketing

Find out what critical factors you need to take into account before you start.
Mitch Meyerson
7.1 Steps to Writing Your Book
Entrepreneurs

7.1 Steps to Writing Your Book

If you're an entrepreneur who has been through the ringer in life or business and willing to share, self-publishing can be powerful.
Stacey Alcorn
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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