Marketing

10 Tips Marketers Can Learn From the Travel Industry
Data-Driven Marketing

10 Tips Marketers Can Learn From the Travel Industry

Personalized marketing is all the rage in travel; maybe it should be for your business, too?
Danny Wong
The Secret to the Perfect Holiday Email Campaign
Data-Driven Marketing

The Secret to the Perfect Holiday Email Campaign

Christmas is coming, and now is the time to start preparing your email marketing efforts.
Kaleigh Moore
The Best Way to Spend $1,000 Marketing Your Business
Data-Driven Marketing

The Best Way to Spend $1,000 Marketing Your Business

The key to cost-effective marketing that still makes a big impact is to focus on high-return activities.
Sujan Patel
Volkswagen Faces the Most Onerous Rebranding Challenge In History, Again
Data-Driven Marketing

Volkswagen Faces the Most Onerous Rebranding Challenge In History, Again

A nice apology letter from VW gives some clues just how badly they screwed up.
Peter Page
3 Steps to Your 'Unfair Speaking Advantage'
Data-Driven Marketing

3 Steps to Your 'Unfair Speaking Advantage'

What positions you, and you alone, as the go-to, must-book speaker in your field?
Michelle Mazur
The Secret to Creating Content for Millennials? Skip the Short Form, and Go Deep.
Data-Driven Marketing

The Secret to Creating Content for Millennials? Skip the Short Form, and Go Deep.

Surprise! Turns out that millennials are voracious readers of news, even if they rarely pick up a newspaper.
Joe Hyrkin
7 Statistics That Prove Email Marketing Isn't Dead
Data-Driven Marketing

7 Statistics That Prove Email Marketing Isn't Dead

When it comes down to it, consumers still derive tangible benefits from email, and marketers still get a real payback.
Aaron Agius
Millennials Don't Want Ads. They Want Stories.
Data-Driven Marketing

Millennials Don't Want Ads. They Want Stories.

Avoid the sales-y pitch. Quality content marketing is at the heart of winning over the younger generation.
Michael Brenner
9 Tools to Improve Your Instagram Marketing
Data-Driven Marketing

9 Tools to Improve Your Instagram Marketing

These apps can produce stunning graphics, help streamline content strategy and much more.
Kim Garst
4 Ways to Show Customers You Are Listening to Them
Data-Driven Marketing

4 Ways to Show Customers You Are Listening to Them

Asking for ideas and rewarding suggestions are techniques to keep the good karma flowing between you and your loyal clientele.
Karen Mishra
3 Holiday Retail Trends Entrepreneurs Need to Consider
Data-Driven Marketing

3 Holiday Retail Trends Entrepreneurs Need to Consider

To compete and stay relevant, retailers need to get creative, innovative and aggressive this season.
Peter Gasca
The 10 Traits of Successful Online Marketers
Data-Driven Marketing

The 10 Traits of Successful Online Marketers

Do you love a good puzzle and know how to tell a great story? Then online marketing may be for you.
Jayson DeMers
10 Buzzworthy Marketing Strategies Worth Explaining
Data-Driven Marketing

10 Buzzworthy Marketing Strategies Worth Explaining

From T.O.F.U. to amplification and applause, here are a few marketing techniques you need to know about.
Kevan Lee
You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan
Ready To Launch

You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan

A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.
Alex Iskold
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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