Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

6 Elements Every Business Website Needs
Websites

6 Elements Every Business Website Needs

If you want to be taken seriously by customers online, be sure to include these common features.
Zach Cutler
Ultimate Headline Formulas for Tweets, Posts, Articles and Emails
Writing

Ultimate Headline Formulas for Tweets, Posts, Articles and Emails

The blueprints exist to get the things you write clicked. Here are some surefire tips.
Kevan Lee
Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan
Content marketing

Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
Brett Relander
The Customer Is Mostly Wrong
Customer Feedback

The Customer Is Mostly Wrong

When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Gregory Ciotti
Grow Your Online Business Without Depending Exclusively on Google
Online Marketing

Grow Your Online Business Without Depending Exclusively on Google

Google is huge but it is not the entire online marketplace, unless you let it be.
Ann Smarty
5 Tips on Rebranding from a Billion-Dollar Expert
Rebranding

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
Kristi Knight
What LinkedIn's Big Bet on Content Means for B2B Marketers
Linkedin

What LinkedIn's Big Bet on Content Means for B2B Marketers

Content marketers can learn a thing or two about from LinkedIn's recently leaked strategy document.
Have a Burning Business Question? Ask the Expert: Sabrina Horn.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Andrea Huspeni
5 Big Mistakes Entrepreneurs Make With Their PR Efforts
Public Relations

5 Big Mistakes Entrepreneurs Make With Their PR Efforts

Don't expect to look good in the media, or even be placed, if you are committing these errors.
Brittany Walters-Bearden
Define Your Brand With Focus and Flexibility
brand positioning

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Jim Joseph
Conservative Sketch Comedy Show Reaches New Heights on YouTube
YouTube

Conservative Sketch Comedy Show Reaches New Heights on YouTube

The online portal provides an avenue that even broadcast TV shows should pursue.
Bryan Elliott
5 Reasons That Reporter Isn't Calling You Back
Media Coverage

5 Reasons That Reporter Isn't Calling You Back

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Gil Rudawsky
Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion
Mistakes

Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion

Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Geoff Weiss
5 Easy Tweaks You Can Make to Consistently Land New Customers
Finding Customers

5 Easy Tweaks You Can Make to Consistently Land New Customers

People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
Kimanzi Constable