Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

Olive Garden to Unveil a Really Crazy 'Never-Ending' Deal
Publicity Stunts

Olive Garden to Unveil a Really Crazy 'Never-Ending' Deal

Looking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.
Geoff Weiss
How to Brand Your Side Gig While Working a Full-Time Job
Starting a Business

How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
Dorie Clark
How Are Your Visitors Engaging With Your Website?
Customer Engagement

How Are Your Visitors Engaging With Your Website?

Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
Marie Dean
5 Ways You Can Be Swindled by Click Fraud
Pay-per-click

5 Ways You Can Be Swindled by Click Fraud

Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.
Anca Bradley
3 Ways to Remain Dedicated to Your Mission
Mission Statement

3 Ways to Remain Dedicated to Your Mission

With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.
Maxine Bédat and Soraya Darabi
IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch
Viral Videos

IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch

'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
Geoff Weiss
5 Things CEOs Don't Ask About Marketing, But Should
Marketing

5 Things CEOs Don't Ask About Marketing, But Should

A solid partnership between management and the department can lead to better results and increased profits.
Renee Yeager
The 8 Fundamentals for a Successful Inbound-Marketing Strategy
Inbound marketing

The 8 Fundamentals for a Successful Inbound-Marketing Strategy

Nobody can know everything, but as an entrepreneur, you need to know the basics.
Murray Newlands
The 8 Secret Places to Find the Best Stock Images
Image

The 8 Secret Places to Find the Best Stock Images

Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. Here are eight platforms that are flying under the radar.
Michelle Blackshire
3 Innovations From Ecommerce Market Leaders Ready for You to Adopt
Next Big Thing

3 Innovations From Ecommerce Market Leaders Ready for You to Adopt

Successful online marketers recognize Internet shopping is different from going to a store, even when customers are shopping for the same things.
Pratik Dholakiya
5 Ways to Provide Personalized Service to Small Companies -- Profitably
Marketing Strategies

5 Ways to Provide Personalized Service to Small Companies -- Profitably

Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
Dave Thompson
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6 Elements Every Business Website Needs
Websites

6 Elements Every Business Website Needs

If you want to be taken seriously by customers online, be sure to include these common features.
Zach Cutler
Ultimate Headline Formulas for Tweets, Posts, Articles and Emails
Writing

Ultimate Headline Formulas for Tweets, Posts, Articles and Emails

The blueprints exist to get the things you write clicked. Here are some surefire tips.
Kevan Lee