News and Articles About Marketing
While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Do a little research before you hire someone to design a website for your new business. Be selective with social media.
In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Small businesses should get to know their clientele when crafting their strategy.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
If you're not promoting yourself, you may be losing out on opportunities.
When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Be more compelling and soon you'll break through all the noise.
Give social media a second life that's tied in to your company's marketing message or campaign.
Small businesses can gain from tapping the social media platform of the search engine giant.
Find out what types of buyers are shopping online so you can learn to attract new business.
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
The search for the Leading Logos of 2014 is on. Send us your favorites.
In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Provide value to your business contacts and develop a loyal following with these eight steps.
Going forward, your marketing department should look more like your IT department.
Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Creating quality content can pay off, as long as you adopt the right approach.
Whether youre trying to impress a prospective client, networking to find a job, or meeting new co-workers, you dont want to be caught forgetting someones name.
Marketers must recognize and react to the changing landscape of business.
The online networking service says it will screen ads for 'watchability' before they are allowed on its site.