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Lessons in Leveraging Vine From 5 Successful Brands

With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.

This Big Mistake Can Hurt Your Site's Search Rankings

Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.

The New Approach to Get Customers Banging on Your Door

HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.

15 Tips to Make Writing Less Hellish

Writing doesn't need to be a tedious and frustrating task. Consider these tips to get your creative juices flowing.

The Magic Formula for Viral Content

Want your articles and blog posts to be read by all? Pictures are a must, and so are lots of words.

The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.

5 Tools That Put Content Marketing Analysis on Autopilot

These subscription-based marketing-automation programs can track potential customers and see if they follow through.

Understanding the Sales Clock and the Prospect

Always remember that the buyer is looking for the best solution, delivered in an effective and pleasurable manner.

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.

7 Ways to Stop Your Business Blog From Crashing and Burning

Often businesses are approaching their blogging strategy haphazardly, causing more bad than good.

Make Marketing Simpler With These 5 Tech-Savvy Tools

Identify which parts of the company's work flow can be automated with cost-effective tools.

Save Native Ads From the Slippery Slope of Deception

Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.

From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.

An Expert's Guide to Steering a Conversation

If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)

Could Hiring Snobby Salespeople Boost Your Sales?

new luxury shopping study suggests customers are more likely to make a purchase when dealing with a rude sales associate.

2 Simple Tips for Networking With Influencers

In this video, online marketing expert explains how you can network like a pro.

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.
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