Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

The Art of the Response on Social Media

The Art of the Response on Social Media

A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.

What You Aren't Measuring Could be Killing Your Company

To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
How to Use Targeted Advertising on Facebook and AdWords

How to Use Targeted Advertising on Facebook and AdWords

Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.

From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.

How a Little-Known Condom Brand Broke into the U.S. Market

Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.

Why Obama Asked Amy Poehler and Jon Bon Jovi to the White House. Hint: It's Not a SNL Sketch

For millions of young Americans who don't now have health insurance, the president is leaning on celebs to spread the word about signing up.
LinkedIn Launches Sponsored Updates for Businesses

LinkedIn Launches Sponsored Updates for Businesses

LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.

How to Grow a Startup Community in Your Own Backyard

We've likely all benefited from startup events where we network with other like-minded entrepreneurs. But in the sometimes slower summer months, you should make these venues destination number one.

Kickstarter's Crowdfunding Competitors That Also Help Deliver the Goods

Once a successful crowdfunding campaign ends, the pressure is on for entrepreneurs to make good on their promises. These platforms can help.

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Online Marketing and the Art of Getting What You Want

Online Marketing and the Art of Getting What You Want

Derek Halpern, founder of the marketing strategy business Social Triggers discusses marketing strategies for building your list of potential customers to monetize content.

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

For better or worse, controversy can draw attention to your brand.

How to Make Lasting Connections in the Dizzying Startup World

The founder of Little Duck Organics talks about how expanding his network and developing relationships helped his business thrive.
The Obvious Marketing Money-Maker You're Missing

The Obvious Marketing Money-Maker You're Missing

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.

Why Your Business Should Be Under Constant Renovation

Even the most successful businesses need to thinking about change and what they can do to keep their brand top-of-mind. Here's why renovation is critical for your marketing and business effort.
Power Networking: Use Your Power Base to Grow Sales

Power Networking: Use Your Power Base to Grow Sales

Telling everyone you know about your product or service is an important way to grow your business. Here's how to make the most of all your connections to increase sales.
Likeanomics and the Power of Marketing Influence

Likeanomics and the Power of Marketing Influence

Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.
Connecting With Customers: How to Market to Their Emotions

Connecting With Customers: How to Market to Their Emotions

Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.

6 Ways to Protect Your Digital Brand

Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Here’s how to ensure it doesn’t happen to you.
Marketing on a Dime: 3 Lessons From a First-Time CMO

Marketing on a Dime: 3 Lessons From a First-Time CMO

Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.

Before you Startup: Survival Tips for New Grads

Even if entrepreneurship is on the horizon, getting a job may be your most imminent need. Here, YE’s Antonio Neves offers up some top pointers to recent grads.
Lessons from Paula Deen: How What You Say Can Damage Your Brand

Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
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