Marketing

News and Articles About Marketing

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.

Practical Tips for Hiring an SEO Consultant

If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.

A Scientific Take on Viral Marketing

We take a detailed look at seven classic examples of things that have gone viral and why.

Make Your Brand Pop By Telling Your Story

Make the ultimate connection between fans and your brand with these 3 storytelling tips.

Why Cheap, Outsourced SEO Will Cost You in the Long Run

Here are five reasons you shouldn't fall in the trap of saving some money to bolster your website.

5 Content-Management Tools Marketers Can Use (No Technical Skills Required)

Whether you're a new company with limited resources or your development team's time is spread thin, calling on third-party apps or services can be a great way to cut costs and work more efficiently to reach your marketing goals.

Would You Sip on Drinkable Sunscreen?

Gross as it may sounds, a cosmetics company claims to have created a drinkable sunscreen that can block the sun.

Why You Need to Think Beyond Google When It Comes to SEO

Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.

8 Must-Have Ingredients of a Successful Blog Post

Writing effective blog posts require more than just words on a screen. Here's what you need to create compelling content that gets readers clicking, sharing, and buying.

The Idiot's Guide to Making a Video for Your Business

Never shot a video before? Don't fret -- we're here to walk you through it.

Share What You Know and People Will Buy What You Sell

A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.

Find Your Event-Planning Niche

Specializing on just one target market -- corporate or social events -- then narrowing your focus within that market will help you become the event planner everyone seeks out.

Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.

Set the stage for recruiting those at the forefront of their field by using up-to-date techniques in recruiting. The medium is the message.

Identity Crisis -- Your Website Name Isn't Available

An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.

This Strategy Is Critical for Great SEO

If you're disregarding this particular element of SEO then your site's ranking might be suffering in the search results.

4 Ways to Maximize the Reach of Your Published Content

Content creation and dissemination is essential for any successful content strategy, but it's a major undertaking for small businesses. Here are a few tips to make it easier.

How to Get on 'Shark Tank' and Win

Rugged Events snagged a cool $1.75 million investment from Mark Cuban. Here are co-founder Rob Dickens' top tips for other hopeful entrepreneurs.

Twitter Basics From a Marketer With More Than 200K Followers

Here's how to get started on the microblogging platform and what you should and should not do.

8 Savvy Ways to Promote Your Event Planning Business

Get the word out about your services with these eight marketing tactics that are sure to bring in the business.

Get More Attention For your Business

Understand what only you can offer to get attention from clients.

Why You Should Create Long-Form Content (And How to Do It)

You might think writing long form its a ton of work and not worth the effort. Actually, writing long can bring some much-needed benefits.

This Is the Biggest SEO Trend for 2014

Rand Fishkin, founder of online marketing firm Moz, knows a thing or two about SEO. Here, he explains the most important trend to be aware of this year.

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.

Strategic Networking and How to Make the Most of Your Evenings

Here's how to turn the experience into worthwhile (and enjoyable) time spent.
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