Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Finding Growth By Changing Your Mindset

Finding Growth By Changing Your Mindset

No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that you’re just playing an age-old game of pricing.
Olive Garden Debuts First Ever Burger: The Italiano

Olive Garden Debuts First Ever Burger: The Italiano

Long known for its pasta and bread sticks, Olive Garden is serving up a new Italian twist on an American classic.
Are You 'Layering' SEO? You Should Be.

Are You 'Layering' SEO? You Should Be.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
Is the Year of the Bun Over? Wendy's Ends Pretzel Burger.

Is the Year of the Bun Over? Wendy's Ends Pretzel Burger.

Wendy's is ending the run of its wildly successful pretzel bun, bringing out a brioche burger to end a year full of innovative buns.
4 Tips on Building Stronger Business Relationships

4 Tips on Building Stronger Business Relationships

Building up your business network is time consuming but necessary to make your ventures thrive. Here are four ways to create long-lasting business relationships.
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
The One Thing Great Brands Do: Insights From a Branding Expert

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who’s doing it right.
The Behind-the-Scenes Values Successful Social Brands Share

The Behind-the-Scenes Values Successful Social Brands Share

The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
6 Tools Your Business Should Invest in for 2014

6 Tools Your Business Should Invest in for 2014

Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
For McRib Fans, Search for the Sandwich Is Worth the Effort

For McRib Fans, Search for the Sandwich Is Worth the Effort

With McDonald's no longer offering the McRib nationally, loyal fans flock to franchises offering the polarizing sandwich.
Why Spending on Big Data Isn't a Waste (Infographic)

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
Startups Eschew the Made in America Label

Startups Eschew the Made in America Label

For a variety of reasons, some U.S.-based startups are choosing to source their companies' products overseas. Doing so, however, comes at a price. Here's how three young founders are making it work.
Facebook Is Making Life Easier for Social Media Managers

Facebook Is Making Life Easier for Social Media Managers

The social network announced new features today that provide greater functionality to page administrators.
How to Make Your Mobile App Stand Out in the Ever-Expanding App Market

How to Make Your Mobile App Stand Out in the Ever-Expanding App Market

You came up with a great idea and created a killer app. Now, here's how you can make market it so it gets seen and downloaded by more people.
The Psychology of Discounts and Deals (Motiongraphic)

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
The Secret to Selling Your Brand With One Sentence

The Secret to Selling Your Brand With One Sentence

Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
5 Simple Ways to Get Your Customers to Listen to You

5 Simple Ways to Get Your Customers to Listen to You

Cut though the noise with these techniques to create communications that educate and attract customers.
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
Why Every Business Needs a Cyber Monday Strategy

Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
4 Tips for Crafting the Perfect Pitch

4 Tips for Crafting the Perfect Pitch

So you want media coverage? Join the club. Here's how to stand out from the crowd.
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