Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

New Rule of Social Media: 3 Tweets Gets the Message Out

New Rule of Social Media: 3 Tweets Gets the Message Out

When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
12 Must-Know Trends in Digital Marketing

12 Must-Know Trends in Digital Marketing

Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
Chipotle's Brilliant Branding Move

Chipotle's Brilliant Branding Move

The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
A Beginner's Guide to Starting and Marketing an App

A Beginner's Guide to Starting and Marketing an App

First-timers in app development ask the same questions over and over. Here are the answers.
For Agility, A Shift to Freelancers

For Agility, A Shift to Freelancers

Shedding overhead helped this North Carolina marketing agency refocus and become profitable after a merger.
Putting a Face to Your Startup's Website

Putting a Face to Your Startup's Website

When it comes to reeling in customers, leave no stone unturned. Take better advantage of all of your site's prime real estate, including the oft-overlooked "about us" page.
How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.
How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
How Can I Set My Business Apart From the Competition?

How Can I Set My Business Apart From the Competition?

A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
Yahoo's New Logo: Great New Look or Another Boring Design?

Yahoo's New Logo: Great New Look or Another Boring Design?

Let us know what you think of the tech company's new logo design.
Stop Chasing Sales and Get Your Web Content Right

Stop Chasing Sales and Get Your Web Content Right

Help your customers -- and your sales -- by producing meaningful, honest content.
5 Ways Mobile Messaging Can Boost Retail Sales

5 Ways Mobile Messaging Can Boost Retail Sales

From start to finish, the shopping process offers multiple opportunities to use mobile-messaging strategies. Here are five approaches that can help boost your sales.
A Social-Media Marketing Primer Even Your Mom Can Handle

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Should I Create One or Two Websites for My Business?

Should I Create One or Two Websites for My Business?

One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
12 Personal Habits of Successful Marketers

12 Personal Habits of Successful Marketers

We ask our Team Digital to open up and tell us about the simple practices that makes them so good at marketing.
How to Make Company Announcements in Buzzworthy Ways

How to Make Company Announcements in Buzzworthy Ways

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
How Your Press Releases Can Grab the Most Attention

How Your Press Releases Can Grab the Most Attention

If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
5 Simple Tips for Marketing to Nerds

5 Simple Tips for Marketing to Nerds

Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
Burnt Out? How to Get Your Marketing Mojo Back

Burnt Out? How to Get Your Marketing Mojo Back

It can be easy to convey your passion for a product or service in the early days of a new business. As time goes by, not so much. Our Team Digital has advice.
How to Use App Store Optimization to Get Attention

How to Use App Store Optimization to Get Attention

Making an app available is part of the equation. Helping people find it is a whole other ballgame.
Do This Before You Build Your Next App and Other Must-Read Business Tips

Do This Before You Build Your Next App and Other Must-Read Business Tips

A look at why you shouldn't build an app on gut instinct alone, why you should release product features one at a time and more advice for business owners.
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
How to Ace Back-to-School Season

How to Ace Back-to-School Season

One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
How to Pull a Badass Marketing Stunt

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
How to Take Advantage of the Summer Slump

How to Take Advantage of the Summer Slump

Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
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