News and Articles About Marketing
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
The restaurant franchise released a video titled 'More Life Happens Here' promoting its charitable activities.
Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
Thanks to a commitment to big ideas, a dessert became one of the breakout launches at SXSW.
Get remembered at huge events by solving peoples problems.
Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
More than 67 percent of online shopping carts are abandoned before purchases are made. Here's how to fix the problem on your website.
In a new book, author Scott Stratten asks companies to listen to their customers to form real connections.
Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
In the online world there is a lot of emphasis on SEO. Here are the most common and damaging SEO mistakes and how to avoid them.
A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
From job hunters to entrepreneurs wanting to get discovered, people often turn to the same played out approaches that aren't exactly eye catchers. Here are a few new, fresh tactics for getting discovered in our digital world.
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
Here's what you can learn from brands that are still going strong more than 50 years after their founding.
Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
If utilized correctly, LinkedIn Groups can be an amazing resource for entrepreneurs and small businesses. Otherwise, they can just be a waste not.
In the world of digital presence and contact apps, are these pieces of paper relics of the past?
The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
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