Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

6 Content Marketing Principles Every Business Needs to Follow

6 Content Marketing Principles Every Business Needs to Follow

No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
8 Ways to Screw Up Your Marketing

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
25 Creative Ways to Promote Your App For Free

25 Creative Ways to Promote Your App For Free

You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
The 80/20 Rule of Sales: How to Find Your Best Customers

The 80/20 Rule of Sales: How to Find Your Best Customers

How you can focus on the customers who will buy the most from you.
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
How to Position Your Personal Brand In Two Minutes Or Less

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
How To Brand Yourself To Live a Happier Life

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
If You Want Millennials to Love You, Skip Them and Market to Their Mothers

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.
Marketing Automation Explained (Infographic)

Marketing Automation Explained (Infographic)

Cutting-edge technologies are making businesses more productive, we explain this hot new trend.
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
How the Robertsons of Duck Dynasty Conquered America

How the Robertsons of Duck Dynasty Conquered America

With a focus more on values and less on drama, A&E's Duck Dynasty stands out from the reality series crowd.
Krispy Kreme's Quirky 'Pirate' Promotion Lures Hungry Buccaneers

Krispy Kreme's Quirky 'Pirate' Promotion Lures Hungry Buccaneers

Krispy Kreme's celebration of Talk Like a Pirate Day is attracting traffic both online and in the franchise's stores.
What It Really Means to Have a Personal Brand

What It Really Means to Have a Personal Brand

Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
New Rule of Social Media: 3 Tweets Gets the Message Out

New Rule of Social Media: 3 Tweets Gets the Message Out

When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
12 Must-Know Trends in Digital Marketing

12 Must-Know Trends in Digital Marketing

Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
Chipotle's Brilliant Branding Move

Chipotle's Brilliant Branding Move

The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
A Beginner's Guide to Starting and Marketing an App

A Beginner's Guide to Starting and Marketing an App

First-timers in app development ask the same questions over and over. Here are the answers.
For Agility, A Shift to Freelancers

For Agility, A Shift to Freelancers

Shedding overhead helped this North Carolina marketing agency refocus and become profitable after a merger.
Putting a Face to Your Startup's Website

Putting a Face to Your Startup's Website

When it comes to reeling in customers, leave no stone unturned. Take better advantage of all of your site's prime real estate, including the oft-overlooked "about us" page.
How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.
How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
How Can I Set My Business Apart From the Competition?

How Can I Set My Business Apart From the Competition?

A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
Yahoo's New Logo: Great New Look or Another Boring Design?

Yahoo's New Logo: Great New Look or Another Boring Design?

Let us know what you think of the tech company's new logo design.
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