Marketing

10 Tips for Combining SEO and Content Marketing
Data-Driven Marketing

10 Tips for Combining SEO and Content Marketing

Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing.
The 6 Musts of a Successful Holiday Marketing Campaign
Data-Driven Marketing

The 6 Musts of a Successful Holiday Marketing Campaign

Want to get ahead on the holiday season? Start putting a lot of thought into your upcoming campaigns.
Sujan Patel
Where Your Marketing Team Must Focus to Build an Enduring Brand
Data-Driven Marketing

Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Carolina Rogoll
Do Keywords Still Matter?
Data-Driven Marketing

Do Keywords Still Matter?

Marketers who have been keyword-dependent should start learning as much as they can about other methods of improving SEO.
Alp Mimaroglu
Casey Neistat: Great Storytellers Do This -- Weekly Tips
Data-Driven Marketing

Casey Neistat: Great Storytellers Do This -- Weekly Tips

Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
Tanya Benedicto Klich
11 Marketing Wizards Share Their Best Tricks
Data-Driven Marketing

11 Marketing Wizards Share Their Best Tricks

With marketing there are no guarantees what worked for somebody else will work for you, but it's a good place to start.
Eric Samson
To Get a Premium Price Exceed What Your Customer Expects
Data-Driven Marketing

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Pratik Dholakiya
Don't Underestimate Sex When It Comes to Designing Your Website
Data-Driven Marketing

Don't Underestimate Sex When It Comes to Designing Your Website

Research shows there are inherited differences between the way men and women think, perceive and remember information.
Liraz Margalit
4 Tips for Conversational Videos That Go Beyond the Talking Head
Data-Driven Marketing

4 Tips for Conversational Videos That Go Beyond the Talking Head

Video is easy to create but hard to do well. Follow these lessons for a better presentation.
Jill Schiefelbein
The Popularity of Visual Content Will Only Increase, So You Must Be Prepared
Data-Driven Marketing

The Popularity of Visual Content Will Only Increase, So You Must Be Prepared

Entrepreneurs that are refusing to get on board with this new frontier will almost certainly miss out.
Aaron Agius
5 Reasons Businesses Should Focus on Creating Video Content
Data-Driven Marketing

5 Reasons Businesses Should Focus on Creating Video Content

While text content will always have a place, stats show that more and more traffic volume is driven by video.
Rebekah Iliff
3 Marketing Mistakes Business Makes That Hurt the Brand
Data-Driven Marketing

3 Marketing Mistakes Business Makes That Hurt the Brand

When marketing campaigns aren't aligned with the brands objectives, it can cause confusion among customers.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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