Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

How You Can Embrace the Holy Grail of Online Marketing
Online Marketing

How You Can Embrace the Holy Grail of Online Marketing

Video is now a vital market tool. Here's how entrepreneurs can take advantage.
Mikal E. Belicove
Learn the Formula to Make Customers Take Action
Innovation

Learn the Formula to Make Customers Take Action

Author Nir Eyal reveals the factors that change behavior and influence customers taking action.
Carly Okyle
Nothing Stalls a Sale About to Close Like Too Many Choices
Sales

Nothing Stalls a Sale About to Close Like Too Many Choices

Psychologists and sales pros both know that when people have face a barrage of options, they often choose not to choose.
Jason Forrest
Aim Directly at Your Target Market to Land New Clients
Customer Retention

Aim Directly at Your Target Market to Land New Clients

Try these six ways to keep tabs on current customers and score additional ones.
Karen Mishra
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
Content marketing

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
Nick Rojas
Hey, Social-Media Marketers, Shut Up Already
Social Media Marketing

Hey, Social-Media Marketers, Shut Up Already

When you're hanging out, the last thing you want to hear about is business.
Greg Shugar
Sephora Mistakenly Rolls Out Vulgar Hashtag
proofreading

Sephora Mistakenly Rolls Out Vulgar Hashtag

How a simple misspelling threw an entire promotional campaign into complete disarray.
Geoff Weiss
Pop-Up Shops Prep for Winter Sales Lift
Holiday Shopping

Pop-Up Shops Prep for Winter Sales Lift

It's that time of year (again).
Kate Rogers
Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover
Facebook

Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover

Facebook isn't ready to vanish from the evaporating messaging game, but will users take the bait?
Kim Lachance Shandrow
10 Ways to Get More Eyeballs on Your Posts (Infographic)
Blogging

10 Ways to Get More Eyeballs on Your Posts (Infographic)

Want to get the most readers possible for your content? This infographic will tell you what works.
Kevin Allen
7 Cool Social Apps That Are Changing the Way We See Ourselves
Social Media

7 Cool Social Apps That Are Changing the Way We See Ourselves

There is much more to social media than Facebook and Twitter.
John Rampton
5 Tricks to Creating Compelling Mobile Ads
Mobile Advertising

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Lisa Hoover McGreevy
Maximize the Impact of Your Business Greeting Cards With These 4 Tips
Marketing

Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
Peter Gasca
5 Tech Tools that Help Businesses Compete With the Big Guys
Tools

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
Adam Toren