Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

Craft an Effective 'About' Page in 3 Simple Steps
Websites

Craft an Effective 'About' Page in 3 Simple Steps

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
Matthew Toren
Are You Ready for a PR Firm?
Public Relations

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.
Scott Willyerd
8 Simple But Critical Tips for Improving Your 'Online Newsroom'
Content marketing

8 Simple But Critical Tips for Improving Your 'Online Newsroom'

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
 Frederik Vincx
5 Strategies to Get Your Users to Market Your Mobile App for You
Apps

5 Strategies to Get Your Users to Market Your Mobile App for You

If you're looking for new customers, look no further than the people already using your product.
Rahul Varshneya
Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing
Sales Calls

Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing

While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.
Kyle Christensen
The Better You Know Your Customer, the Better You Can Position Your Brand
Branding

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Jim Joseph
4 Secrets for Building a Social Business From the Inside Out
Social Media

4 Secrets for Building a Social Business From the Inside Out

If your company culture hasn't yet embraced the power of social media, it is at risk of getting steamrolled by competitors. Here are four tips on staying in the game and building a more social business.
Dan Newman
How to Create a Site Structure That Will Enhance SEO
Building a Website

How to Create a Site Structure That Will Enhance SEO

The better your site structure, the better your chance of higher ranking in the search engines.
Neil Patel
Creating Brand Joy. Disrupting With Purpose.
Marketing Strategies

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
Judith Carr-Rodriguez
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Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques
Customer Loyalty

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
Jeffrey Hayzlett
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5 Tips for Writing Faster and Better
Writing

5 Tips for Writing Faster and Better

How you can cast aside your writer's block and write more prolifically.
Carol Roth
How to Choose the Best Keywords for Your Online Marketing Campaign
Online Marketing

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.
Richard Stokes
 Steve Ballmer Goes Bonkers During LA Clippers Introduction
Public Speaking

Steve Ballmer Goes Bonkers During LA Clippers Introduction

True to his ways, the former Microsoft CEO knows how to get the crowd riled up.
Jason Fell
Personalized Marketing Is No Longer a Luxury
Online Marketing

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
Eric Siu