News and Articles About Marketing
When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
There's no need to meet people in person for the hard sell. Let this tool do the work for you.
Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
The disappearing-message platform gives you a chance to connect with customers more casually.
Here is a common sense approach to branding for small businesses.
Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
Not all infographics are created equal. Heres how to make yours stand out from the pack.
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
Interior design studio dPop and brand consulting firm Sisarina say that inviting people to work and hang out in their workspaces is a win for everyone.
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
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