News and Articles About Marketing
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
Interior design studio dPop and brand consulting firm Sisarina say that inviting people to work and hang out in their workspaces is a win for everyone.
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Contrary to many marketers beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Grant Cardone on big sales no-nos, and the one critical must-have for any successful sales operation.
A compelling brand story gives your audience a way to connect with you.
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Sales expert Grant Cardone on how business owners can erase uncertainty and make the big sale.
The only way to really stand out when networking is to have an interesting and memorable conversation. Here are some suggestions.
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.
Sales expert Grant Cardone on the key to blowing past the competitors in your industry.
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Business owners should follow big brands' leads and fashion content that speaks to customers.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
Some say you need an outgoing personality to get great sales results. Here, sales expert Grant Cardone says introverts can be just as good.
A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
If you want to get attention, consider investing in a long-form project that will set you apart.
Sales expert Grant Cardone on the key to building a sales operation from the ground up -- fast.
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