Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

A Lesson in Growing Your Brand from the 'Pawn Stars'

A Lesson in Growing Your Brand from the 'Pawn Stars'

Here's a look at the many ways the stars of 'Pawn Stars' have leveraged their fame.
Retail Rebuild: A New App Offers Real-Time Marketing Analysis and Advice

Retail Rebuild: A New App Offers Real-Time Marketing Analysis and Advice

A new retailer gets a makeover while helping develop a web app for small-business owners.
Five Ways Small Businesses Can Beat Rising Mail Costs

Five Ways Small Businesses Can Beat Rising Mail Costs

With USPS nearing insolvency, prices may rise as service levels decline. Here are some suggestions for keeping mailing costs down.
Seven Tips for Selling to Big Businesses

Seven Tips for Selling to Big Businesses

Many small businesses make blunders in trying to sell to Fortune 500. Here's how to land a big account from the other side of the negotiating table:
How Entrepreneurs Can Conquer Fear of Selling

How Entrepreneurs Can Conquer Fear of Selling

These tips can help get you back on the street and landing sales.
Four Mistakes That Can Kill Your Small Business

Four Mistakes That Can Kill Your Small Business

Here's a look at management flaws that could spell disaster if left uncorrected.
Three Ways to Celebrate National Small Business Week

Three Ways to Celebrate National Small Business Week

Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
How to Really Build Loyalty

How to Really Build Loyalty

Here is a snippet of what's to come out of the leadership and loyalty focused Successful Online Business Conference.
How to Target Your Message to Find Customers

How to Target Your Message to Find Customers

Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
Facebook and AmEx Offering Business Makeovers

Facebook and AmEx Offering Business Makeovers

Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.
Don't Ignore the Easiest Place to Find Customers

Don't Ignore the Easiest Place to Find Customers

Here's how to turn your current customers into your best customers.
Has Your Business Benefited From the Downturn?

Has Your Business Benefited From the Downturn?

Business owners who've survived the downturn have gained some useful skills that could pay off as the economy improves.
'Water Gun Marketing' at SXSW

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
Eight Tips for Surviving A Sales Slump

Eight Tips for Surviving A Sales Slump

The post-holiday slog doesn't have to be unproductive too. Here are a few ways to use your down time wisely.
Two Weeks to Startup: Day 9. Execute Your Marketing Plan

Two Weeks to Startup: Day 9. Execute Your Marketing Plan

You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.
How to Start a Cause-Marketing Campaign

How to Start a Cause-Marketing Campaign

Four ways to give back to the community, while boosting business.
New Lead-Generation Tactics Harnesses Multiple Channels

New Lead-Generation Tactics Harnesses Multiple Channels

Lead gen isn't just about message volume, it's about reaching the right audience at the right time.
How to Make Content Go Viral

How to Make Content Go Viral

Four tips to publicize your own industry articles.
Six Ways to Get More Exposure for Your Blog

Six Ways to Get More Exposure for Your Blog

Try these time-saving tools and tips to publicize your blog through social media.
How Social Media is Changing Business

How Social Media is Changing Business

How social media is changing everything about the way we do business.

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