Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
Advertising

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages

The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Geoff Weiss
Facebook Updates Its Privacy Policy, But Does That Mean Anything?
Privacy Policies

Facebook Updates Its Privacy Policy, But Does That Mean Anything?

Americans overwhelmingly say that they don't feel in-control of how their personal data is collected online, and Facebook's new privacy policy will likely do little to change the sentiment.
Laura Entis
How to Make 'Free Shipping' Profitable
Sales Strategies

How to Make 'Free Shipping' Profitable

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you're not careful.
How (and Why) to Take Advantage of Being First on New Social-Media Platforms
Social Media

How (and Why) to Take Advantage of Being First on New Social-Media Platforms

Building your presence on new networks is an investment of time and energy that can pay off, if the network succeeds.
Ann Smarty
Twitter Considers Crafting New Apps, Improving Messaging
Twitter

Twitter Considers Crafting New Apps, Improving Messaging

The social network says it is looking into applications beyond its core messaging service.
5 Tips to Make Your In-Store Mobile Marketing More Engaging
Mobile Marketing

5 Tips to Make Your In-Store Mobile Marketing More Engaging

When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
Dave Wentker
It's Time to Diversify Your Online Sales Strategy
Ecommerce

It's Time to Diversify Your Online Sales Strategy

Do some creative marketing. The number of places your product can be showcased is expanding.
Derek Newton
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
Holiday marketing

5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
Tara Sporrer
11 Clever Ways to Promote Your Podcast to the World
Podcasts

11 Clever Ways to Promote Your Podcast to the World

Have you exhausted all the different channels for marketing your show?
Joan Stewart
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Email Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Cynthia Price
Data is Not an Insight
Marketing

Data is Not an Insight

Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
Jim Joseph
6 Reasons Why You Should Quit Facebook
Facebook

6 Reasons Why You Should Quit Facebook

Studies show the social network drives us to spend more and work less and makes us unhappy.
Anna James
Capturing Repeat Customers Is the Magic of Growth Hacking
Repeat customers

Capturing Repeat Customers Is the Magic of Growth Hacking

Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
Ryan Holiday
The 4 Pillars New Brands Must Communicate to Their Audience
Ask the Expert

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Mel Carson