Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

3 Things Your Media Pitch Doesn't Need

When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
Where Social Media Fits in the Marketing Mix

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
The 7 Deadly Sins of SEO

The 7 Deadly Sins of SEO

Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.
Marketing Math: What's a New Customer Really Worth?

Marketing Math: What's a New Customer Really Worth?

You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
Green Power: A Low-Cost Boost to Your Brand and Bottom Line

Green Power: A Low-Cost Boost to Your Brand and Bottom Line

An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
How to Create Buzz on No Budget

How to Create Buzz on No Budget

Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.
3 Ways Gamification Can Make Marketing More Fun

3 Ways Gamification Can Make Marketing More Fun

Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
Go Guerrilla: A DIY Guide to Product Launches

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
'Hunger Games' Good for Business

'Hunger Games' Good for Business

Since its big-screen debut, 'The Hunger Games' has helped merchants hawk everything from nail polish to forest tours.
Why Your Business Needs to Pay Attention to Consumer Feedback

Why Your Business Needs to Pay Attention to Consumer Feedback

A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
Opening-Day Lessons from a Wendy's Restaurant

Opening-Day Lessons from a Wendy's Restaurant

Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.
How to Find More Time in Your Day

How to Find More Time in Your Day

Find yourself getting bogged down in the day to day of your business? Put these goals to work to move your marketing and business prospecting ahead again.
Social Media Con Artists a Rising Problem

Social Media Con Artists a Rising Problem

Entrepreneurs that host online networking communities must be especially vigilant to protect their customers from scammers and spammers.
How One Business Is Expanding Beyond Its Local Market

How One Business Is Expanding Beyond Its Local Market

What is your company doing that takes you outside the comfort zone?

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
Seven Tips for Hosting Webinars that Rock

Seven Tips for Hosting Webinars that Rock

If you're looking to grow your business, deepen customer relationships and raise your profile, consider putting on Webinars. Here are tips for getting started.
Seven Ways to Avoid Competing On Price

Seven Ways to Avoid Competing On Price

Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.
A Lesson in Growing Your Brand from the 'Pawn Stars'

A Lesson in Growing Your Brand from the 'Pawn Stars'

Here's a look at the many ways the stars of 'Pawn Stars' have leveraged their fame.
Retail Rebuild: A New App Offers Real-Time Marketing Analysis and Advice

Retail Rebuild: A New App Offers Real-Time Marketing Analysis and Advice

A new retailer gets a makeover while helping develop a web app for small-business owners.
Five Ways Small Businesses Can Beat Rising Mail Costs

Five Ways Small Businesses Can Beat Rising Mail Costs

With USPS nearing insolvency, prices may rise as service levels decline. Here are some suggestions for keeping mailing costs down.
Seven Tips for Selling to Big Businesses

Seven Tips for Selling to Big Businesses

Many small businesses make blunders in trying to sell to Fortune 500. Here's how to land a big account from the other side of the negotiating table:
How Entrepreneurs Can Conquer Fear of Selling

How Entrepreneurs Can Conquer Fear of Selling

These tips can help get you back on the street and landing sales.
Four Mistakes That Can Kill Your Small Business

Four Mistakes That Can Kill Your Small Business

Here's a look at management flaws that could spell disaster if left uncorrected.
Three Ways to Celebrate National Small Business Week

Three Ways to Celebrate National Small Business Week

Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
How to Really Build Loyalty

How to Really Build Loyalty

Here is a snippet of what's to come out of the leadership and loyalty focused Successful Online Business Conference.

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