Marketing

News and Articles About Marketing

4 Big Misconceptions About Content Marketing

Creating quality content can pay off, as long as you adopt the right approach.

7 Tips to Help You Remember Names Better

Whether you’re trying to impress a prospective client, networking to find a job, or meeting new co-workers, you don’t want to be caught forgetting someone’s name.

Brian Solis and the End of Business as Usual

Marketers must recognize and react to the changing landscape of business.

Get Ready for Video Ads in Your Facebook Newsfeed

The online networking service says it will screen ads for 'watchability' before they are allowed on its site.

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand

When the Self-Service Customer Smiles

Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership

Too Much Swag! SXSW Freebies Delaying Air Travel

Screening bags packed with festival freebies is slowing down departing flights from the Austin festival.

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.

While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.

How to Take Consumers From 'What's That?' to 'I'll Try It'

New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.

Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?

Why You Need to Become a Better Storyteller

Compelling stories have the power to engage your customers, your employees and your investors. Here's how to improve your skills.

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.

Chili's Ups Its Marketing Game By Pushing Its Do-Good Social Programs

The restaurant franchise released a video titled 'More Life Happens Here' promoting its charitable activities.

Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.

The Truth About the Cronut Creator's Cookie Shots at SXSW

Thanks to a commitment to big ideas, a dessert became one of the breakout launches at SXSW.

Beyond Free Drinks: Clever Marketing Lessons From SXSW

Get remembered at huge events by solving people’s problems.

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.

Why Your Ecommerce Site Is Losing Money (Infographic)

More than 67 percent of online shopping carts are abandoned before purchases are made. Here's how to fix the problem on your website.

Why You Should Listen First, Market Later

In a new book, author Scott Stratten asks companies to listen to their customers to form real connections.
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