Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Business Circle

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
Matt Straz
The 3 Types of Marketing Emails That Nobody Has Opened in Years
Business Circle

The 3 Types of Marketing Emails That Nobody Has Opened in Years

Email remains the workhorse of online marketing but these steeds have been flogged much too long.
Kimanzi Constable
How Grassroots Marketing Put This Craft Brewery On Tap for Success
Beer

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Grant Davis
Ello Is Starting to Look More Like a Business
ello

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
Daniel Roberts
The 4 Things Your Customers Really Want
Customer Experience

The 4 Things Your Customers Really Want

The essential dynamic of a quality service relationship comes down to a company's addressing these core questions.
Tom Borg
Marketers Must Ask These 7 Questions About Native Content
Native Advertising

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
Why Being Human on Social Media Is the Best Strategy You'll Ever Have
Social Media Marketing

Why Being Human on Social Media Is the Best Strategy You'll Ever Have

Tactics can be great. And tools can save you time. But ultimately sharing on networks is about building real relationships with real people not a company or its brand.
Jackie Johnstone
Connect These 6 People on Your Team With Your PR Firm
Public Relations

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
Brittany Walters-Bearden
Queen Elizabeth Had Something to Do With a Tweet
Twitter

Queen Elizabeth Had Something to Do With a Tweet

She may not have penned it herself, but was probably somehow involved in the process.
Laura Entis
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Marketing Strategies

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
Dixie Gillaspie
5 Things to Look for in Social-Media Analytics
Social Media Metrics

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
3 Tips for Boosting Your Content With Expert Interviews
Content marketing

3 Tips for Boosting Your Content With Expert Interviews

Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
Ann Smarty
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Peter Gasca
Facebook Launches Rooms, an Anonymous App Linking People With Common Interests
Facebook

Facebook Launches Rooms, an Anonymous App Linking People With Common Interests

The new app is inspired by the internet's role as a 'third place' for strangers without traditional social bonds to meet and exchange ideas.
Benjamin Kabin