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Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. Read More
News and Articles About Marketing
Here's a look at the many ways the stars of 'Pawn Stars' have leveraged their fame.
September 16, 2011
A new retailer gets a makeover while helping develop a web app for small-business owners.
September 15, 2011
With USPS nearing insolvency, prices may rise as service levels decline. Here are some suggestions for keeping mailing costs down.
September 7, 2011
Many small businesses make blunders in trying to sell to Fortune 500. Here's how to land a big account from the other side of the negotiating table:
June 29, 2011
These tips can help get you back on the street and landing sales.
June 6, 2011
Here's a look at management flaws that could spell disaster if left uncorrected.
June 3, 2011
Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
May 16, 2011
Here is a snippet of what's to come out of the leadership and loyalty focused Successful Online Business Conference.
April 29, 2011
Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
April 28, 2011
Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.
April 22, 2011
Here's how to turn your current customers into your best customers.
April 22, 2011
Business owners who've survived the downturn have gained some useful skills that could pay off as the economy improves.
April 20, 2011
Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
March 16, 2011
The post-holiday slog doesn't have to be unproductive too. Here are a few ways to use your down time wisely.
March 4, 2011
You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.
February 17, 2011
Four ways to give back to the community, while boosting business.
January 19, 2011
Lead gen isn't just about message volume, it's about reaching the right audience at the right time.
December 21, 2010
Four tips to publicize your own industry articles.
December 6, 2010
Try these time-saving tools and tips to publicize your blog through social media.
December 3, 2010
How social media is changing everything about the way we do business.
November 23, 2010
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