Marketing

Did Video Kill Text Content Marketing?
Content Marketing

Did Video Kill Text Content Marketing?

The psychology of consumers who either prefer reading or watching.
Liraz Margalit
8 Ways Businesses Can Benefit From Facebook
Facebook

8 Ways Businesses Can Benefit From Facebook

Check out how Mark Zuckerberg's marvelous creation can help you convert customers.
Rocco Baldassarre
Is Your Site Mobile Ready for Google's Big Algorithm Change? (Infographic)
Google

Is Your Site Mobile Ready for Google's Big Algorithm Change? (Infographic)

Mobile-friendly websites will be more important than ever for business searchability.
Dane Atkinson
You Don't Create Your Company's Brand -- You Discover It.
Branding

You Don't Create Your Company's Brand -- You Discover It.

The six ingredients that make up your brand and how to use them to capture your company's essence.
Matt Hanses
How to Sell Your Company on the Importance of Marketing in 3 Simple Steps
Marketing

How to Sell Your Company on the Importance of Marketing in 3 Simple Steps

When sales are robust, marketing seems a luxury but no company achieves all that it can without selling itself.
Eric Samson
3 More Examples of Bad Email Manners
Email Marketing

3 More Examples of Bad Email Manners

Plus an example of one organization that is going back to print over complaints of email overload.
8 Offline Social Skills You Should Carry Into Your Social-Media Efforts
Marketing tips

8 Offline Social Skills You Should Carry Into Your Social-Media Efforts

Even though the online you and the offline you are different, there are basic social skills and habits that you should carry into social media.
Neil Patel
The 4 Pillars of Stellar Video Marketing
Online Marketing

The 4 Pillars of Stellar Video Marketing

Online video is now a must-have part of your marketing strategy. Find out how to win in a world gone video.
Mitch Meyerson
How You Can Take Advantage of the Online Video Trend
Video Marketing

How You Can Take Advantage of the Online Video Trend

Online video never stopped being a legitimate marketing tool. Here are two things your startup should do.
Derek Newton
6 Core Principles of Star Brands
Branding

6 Core Principles of Star Brands

Behind every standout brand are smart, assertive choices and a successful business model.
Carolina Rogoll
Phrases to Improve Every Support Interaction
Customer Support

Phrases to Improve Every Support Interaction

Great communication is an art. Honing it to a keen edge is a science.
Gregory Ciotti
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
Online Marketing

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.
Dan S. Kennedy
How to Make the Most of the Week Left Until Google's Next Search Algorithm Update
Google

How to Make the Most of the Week Left Until Google's Next Search Algorithm Update

It's not too late to begin adapting to the expected switch in focus to mobile, but it is getting close.
Brett Relander
3 Digital Marketing Channels That Work for Every Advertiser
Digital Marketing

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.
Pratik Dholakiya
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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