News and Articles About Marketing
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Business owners should follow big brands' leads and fashion content that speaks to customers.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
Some say you need an outgoing personality to get great sales results. Here, sales expert Grant Cardone says introverts can be just as good.
A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
If you want to get attention, consider investing in a long-form project that will set you apart.
Sales expert Grant Cardone on the key to building a sales operation from the ground up -- fast.
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
Effective damage control all comes down to the tone.
Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.
With everyone having a website presence, it can be challenging to stand out from the crowd and generate a profit. Here are five add-ons that will help you do both.
Entrepreneur, sales expert and best-selling author Grant Cardone shares his insider tips for how you can stand out from the crowd and boost your revenues.
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Better organization allows search engines to more easily crawl your pages, which affects their performance in rankings.
How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
Examine patterns in customers' behavior to score purchases from them once again.
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
To reach today's consumers, brands need to have a discussion not a one-way conversation.
Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
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