Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

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The 7 Content Marketing Trends You Should Be Doing Now

In the next 18 months, expect these content marketing trends to make waves. Get a head start by implementing these strategies now.
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If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

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6 Not-So-Obvious Places to Find Your Target Market
Marketing

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Don't Overlook These Small, Quick Steps to Powerful Brand-Building
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Don't Overlook These Small, Quick Steps to Powerful Brand-Building

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Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic
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Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic

The viral video, which features a talking ATM that dispenses incredible gifts for customers, is as emotionally poignant as it is commercially impactful.
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Don't Miss the Digital Transformation in Luxury Brand Marketing
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The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
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Don't Just Develop Your Company Brand, Think About Your Personal One, Too

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