Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

'All About That Bass' Meets Star Wars in the Nerdiest Mashup Yet
Viral Videos

'All About That Bass' Meets Star Wars in the Nerdiest Mashup Yet

The Meghan Trainor pro-booty anthem has gone to the dark side, with a new music video that's 'all about that base - no rebels.'
Kate Taylor
8 Ways to Stop Boring Your Email Subscribers
Email Marketing

8 Ways to Stop Boring Your Email Subscribers

Would you read your own emails? Here are some simple ways you can energize your subscribers now.
'Opportunity Cost' Sounds Abstract But It Costs Your Business Real Money
Client relationship management

'Opportunity Cost' Sounds Abstract But It Costs Your Business Real Money

Clients who don't value your time keep you from those who do. There are polite ways to set them straight.
Sam Madden
What Startups Need to Know About Ad Tech
Advertising

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.
Jean-baptiste Rudelle
Marketers Now Need to Think Data First
Marketing

Marketers Now Need to Think Data First

It's time for agencies everywhere to rethink the equation -- starting with hiring.
Kimberley Kasper
How You Should Be Marketing to the Visually Impaired
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
The 3 Best Measures of True Branding Success Are Tough to Quantify
Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Jeremiah Gardner
4 Cool-Headed Strategies for Responding to Negative Comments Online
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Terry Powell
Regret Swiping Left on Tinder? Soon You Can Pay to Undo It.
Apps

Regret Swiping Left on Tinder? Soon You Can Pay to Undo It.

The online dating service is planning to roll out a premium version of its app.
Nina Zipkin
#AlexFromTarget Likely Not a Marketing Scheme So Much as a Good Old-Fashioned Meme
Viral Marketing

#AlexFromTarget Likely Not a Marketing Scheme So Much as a Good Old-Fashioned Meme

A beta startup called Breakr is now back peddling from its initial claims that it was responsible for the viral spectacle.
Geoff Weiss
Have a Burning Business Question? Ask the Expert: Mel Carson.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Andrea Huspeni
5 Tips for Creatives to Profitably License Their Work
Licensing

5 Tips for Creatives to Profitably License Their Work

Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
Kedma Ough
Ask Yourself: Who's Protecting Your Company's Brand?
Business Circle

Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.
Carly Okyle
Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads
Advertising

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads

The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
Geoff Weiss