Marketing

3 Steps to Boost Your Social-Media Marketing With Image Tagging
Data-Driven Marketing

3 Steps to Boost Your Social-Media Marketing With Image Tagging

Use the new online tools that give your brand images enhanced context and make them easier to find.
Brett Relander
How to Survive in the War on Mobile Ad Blocking
Data-Driven Marketing

How to Survive in the War on Mobile Ad Blocking

This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.
Brian Wong
6 Things the NFL's Focus on 'Fan Engagement' Can Teach Small Business
Data-Driven Marketing

6 Things the NFL's Focus on 'Fan Engagement' Can Teach Small Business

Every fall, football is seemingly everywhere, right? See any similarity to the ubiquity of Starbucks cafes?
John Rampton
3 Inexpensive Ways to Build Up Your Website Content
Data-Driven Marketing

3 Inexpensive Ways to Build Up Your Website Content

Fulfilling the demand for information and entertainment can be a challenge for smaller companies with limited manpower and financial resources but working within these limits is not impossible.
5 Tips for Creating an Appealing and Memorable Brand
Data-Driven Marketing

5 Tips for Creating an Appealing and Memorable Brand

Cut through the commercial chatter by creating a strong, personalized voice for your company.
Scott Langdon
The 13 Tools You Need to Build a Content-Marketing Machine
Data-Driven Marketing

The 13 Tools You Need to Build a Content-Marketing Machine

The field will continue growing at a great pace in 2016. Here are the apps you need to stay ahead of the curve.
Sujan Patel
Think Email Is Dying? Get Real. You Just Need a Better Strategy.
Data-Driven Marketing

Think Email Is Dying? Get Real. You Just Need a Better Strategy.

New data shows we just might be addicted to email. Marketing professionals should take notice.
Peter Gasca
Managing Your Brand Is an Intangible Investment That Pays Off Big
Data-Driven Marketing

Managing Your Brand Is an Intangible Investment That Pays Off Big

The only way to achieve a high level of brand strength is by making brand management a recurring part of your job.
Andrew Cohen
Make a Monthly Content-Marketing Check-In a Must-Do
Data-Driven Marketing

Make a Monthly Content-Marketing Check-In a Must-Do

Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
Aaron Agius
2 Cases That Show How Social Media Can Change Your Business Trajectory
Data-Driven Marketing

2 Cases That Show How Social Media Can Change Your Business Trajectory

Think social media is just an "accessory" to your branding efforts? Think again. Social media can make or break your brand.
Pratik Dholakiya
Are Marketers Overhyping Millennials' Role in the Future Economy?
Data-Driven Marketing

Are Marketers Overhyping Millennials' Role in the Future Economy?

Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
Daniel Newman
Ruth's Chris Sends Cease and Desist to Parody Indian Steakhouse Pop-Up
Data-Driven Marketing

Ruth's Chris Sends Cease and Desist to Parody Indian Steakhouse Pop-Up

Ruth Krishna's Tandoori Steakhouse has been renamed Randy Krishna's for David Chang's satiric one-night pop-up restaurant event.
Kate Taylor
How to Implement a Killer Online-Marketing Strategy for $15 a Week
Data-Driven Marketing

How to Implement a Killer Online-Marketing Strategy for $15 a Week

A great approach to online marketing is more of a bargain than you think.
Jason Parks
5 Copywriting Hacks Designed to Give Your Business a Boost
Data-Driven Marketing

5 Copywriting Hacks Designed to Give Your Business a Boost

These tips make a case for sounding more casual in your copy.
Brandon Turner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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