Marketing

News and Articles About Marketing

6 Reasons Customers Aren't Opening Your Emails (Infographic)
Infographics

6 Reasons Customers Aren't Opening Your Emails (Infographic)

Avoid these common email marketing sins or end up in the trash folder of eternal doom.
Kim Lachance Shandrow
10 Ways to Discover Customer Sentiment About Your Business
Customer Relationship Management

10 Ways to Discover Customer Sentiment About Your Business

Random complaints or compliments are no substitute for systematically keeping tabs what your customers have to say.
John Rampton
How to Get Online Customers to Find You and Trust You
Online Marketing

How to Get Online Customers to Find You and Trust You

Content marketing is a must these days for almost every business. Find out how to do it right.
Mitch Meyerson
The Marketing, Merchandising and Mainstreaming of 'Fifty Shades of Grey'
Fifty Shades of Grey

The Marketing, Merchandising and Mainstreaming of 'Fifty Shades of Grey'

How businesses and big box stores are planning to cash in.
Daniel Bukszpan
Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.
Lyft

Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.

Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
Catherine Clifford
Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)
Content Marketing

Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)

NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
Michael Brenner
5 Strategies for Using SlideShare in Your Marketing
Online Marketing

5 Strategies for Using SlideShare in Your Marketing

SlideShare, now owned by LinkedIn, has emerged as powerful marketing medium with particular attraction for entrepreneurs.
Leyl Black
3 High-Risk Marketing Campaigns That Amazed Everybody by Working
Marketing

3 High-Risk Marketing Campaigns That Amazed Everybody by Working

Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Eric Samson
The Essential Guide to Creating a Distinctive Personal Brand
Personal Branding

The Essential Guide to Creating a Distinctive Personal Brand

How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
Mel Carson
25 Lessons Growing Our Company Blog to 2 Million Visitors
Content Marketing

25 Lessons Growing Our Company Blog to 2 Million Visitors

Creating great online 'content' is another avenue to help customers get the results they need.
Gregory Ciotti
Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
Marketing Plans

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Jim Joseph
6 Essentials for Making Your Elevator Pitch Unforgettable
Elevator pitch

6 Essentials for Making Your Elevator Pitch Unforgettable

Introducing your company succinctly and persuasively requires a ton of work and preparation but has to seem effortless to make the right impression.
Larry Alton
Your Product Is Your Brand
Brands

Your Product Is Your Brand

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
Steve Tobak
Perform Powerful Personalized Marketing in 4 Easy Steps
Marketing Strategies

Perform Powerful Personalized Marketing in 4 Easy Steps

First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Kevin Bobowski
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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