Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

Google Hangout: Kick Up Your Online Marketing With This Expert Advice
National Small Business Week

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.
Jason Fell
5 Factors Breaking Your B2B Content Marketing Budget
Content marketing

5 Factors Breaking Your B2B Content Marketing Budget

Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.
Brett Relander
Foster Organic Traffic in a Crowded Internet With These 6 Steps
SEO

Foster Organic Traffic in a Crowded Internet With These 6 Steps

For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.
Eric Siu
Marketing 101: The Art of Storytelling
Communication strategies

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
Al Lautenslager
What Angry Birds Can Teach Old Sales Pros About New Sales Tricks
Older Workers

What Angry Birds Can Teach Old Sales Pros About New Sales Tricks

Sales veterans, don't endure a Willy Loman twilight. Get the knack for social media and you'll dream of what you might have done with it back-in-the-day.
Doug Camplejohn
5 Ways to Make Sure Your Emails Get Opened (Infographic)
Email Marketing

5 Ways to Make Sure Your Emails Get Opened (Infographic)

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
Kevin Allen
How to Build a Digital Reputation When You Have No Time
Building Your Online Presence

How to Build a Digital Reputation When You Have No Time

Here are four steps to quickly create a strong online reputation.
Dorie Clark
My Business Partner, My Spouse -- The View From the Husband's Side
Married Entrepreneurs

My Business Partner, My Spouse -- The View From the Husband's Side

The other half of a leadership and marketing consulting firm describes the keys to running a business with the person you married.
Aneil Mishra
Delivered by
5 Steps to Make Your Marketing Pop in the Age of the Consumer
Marketing

5 Steps to Make Your Marketing Pop in the Age of the Consumer

Customers are doing their own research. So traditional methods of promotion don't suffice.
Jesse Torres
Delivered by
Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought
Trademark Registration

Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought

Nobody knows everything, even in their own field. This lawyer got herself into trademark difficulty that a few simple steps would have avoided.
Genavieve Shingle
Convincing Naysayers to Adopt New Technology
Technology

Convincing Naysayers to Adopt New Technology

In delivering a business pitch about a novel invention, be sure to bolster your presentation with facts and know your audience.
Ron Patch
The Secrets to Making an Explainer Video Stand Out
Video Marketing

The Secrets to Making an Explainer Video Stand Out

Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Nick Vaka
Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)
Content marketing

Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)

Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your business's message across.
Laura Entis
Delivered by
7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz
Public Relations

7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

In the age of social media, the best publicity stunt reverberates with many echoes.
Sheena Tahilramani