News and Articles About Marketing
By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
The beer company has been on a roll. Here's how you can apply its success to your marketing.
A purpose should be a natural extension of your brand, whatever you decide it to be.
Alf, Devo and side ponytails: A new in-flight safety video is so rad, we want to be gagged with a spoon.
Elevate your company's bottom line by realizing your brand's full potential.
Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
As this weekend approaches, it's time to remember to think bold and play tough to build your business.
How do you like odds of 1 in 9.2 quintillion? That's how likely it is to predict a flawless NCAA bracket.
Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
A look at why big goals start with small actions, how falling in love with boredom helps you stay driven and more advice for business owners.
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
Tips on how to create excitement and buzz around your new product.
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Sometimes your startup's biggest obstacle can be your own website. Make sure the language is clear and engaging.
For every successful campaign, you have to pay attention to just three data sets to ensure success.
Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Hoping to improve its artist relations, Spotify is letting musicians sell merchandise through their profile pages without taking a commission.
From having obnoxious music to having an intern do voice-overs, some corporations are making pivotal mistakes when creating their corporate videos. Here are seven things not to do.
Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
Beginning April 9, ads that showcase when a friend happens to 'like' or check into a sponsored page or location will no longer be available for purchase.
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