Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Uber's Nonprofit Ride-Sharing Pilot Program in China Shifts Into High Gear
Uber

Uber's Nonprofit Ride-Sharing Pilot Program in China Shifts Into High Gear

'People's Uber,' the company's pilot program that connects car owners with passengers, is expanding its presence in China.
Catherine Clifford
Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.
Freedom of Speech

Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.

British Justice Secretary: 'Internet trolls are cowards who are poisoning our national life.'
Laura Entis
Why You Should Ditch Data Visualization for Audio
Content Strategy

Why You Should Ditch Data Visualization for Audio

While data visualization is a great way to show off your data, incorporating audio can also do the trick.
Drew Skau
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Business Circle

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
Peter Gasca
The Consumer Revolution Has Happened and the Influencers Are Now in Charge
Social Media Marketing

The Consumer Revolution Has Happened and the Influencers Are Now in Charge

A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.
Stacy DeBroff
The Complete Guide to Creating the Perfect Facebook Page for Your Business
Facebook Marketing

The Complete Guide to Creating the Perfect Facebook Page for Your Business

From A to Z, what you need to know to get build and manage a killer Facebook page.
Kevan Lee
What's the Big Idea? 10 Qualities That Set Big Ideas Apart.
Ideas

What's the Big Idea? 10 Qualities That Set Big Ideas Apart.

Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Chris Wirthwein
Predicting Chart Toppers Before They Make the Climb
Music

Predicting Chart Toppers Before They Make the Climb

Next Big Sound's data predicts music's breakout stars.
Public Speaking Tips to Maximize Your Reach and Revenue
Public Speaking

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
Mel Carson
Blurred Lines: Is Native Advertising Bad Or Good?
Native Advertising

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Anni Murray
Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules
Liability Claims

Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules

A Georgia appellate court ruled that the parents of a seventh-grader who created a fake and defamatory Facebook account for a classmate may be liable for emotional damages by a jury.
Laura Entis
Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest
Starbucks

Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest

The coffee giant continues to prove itself a master of buzz.
Kate Taylor
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Pratik Dholakiya
Twitpic Is Dead -- This Time, For Real
Twitter

Twitpic Is Dead -- This Time, For Real

The photo-sharing and hosting service that couldn't afford a legal trademark battle with Twitter said it was closing down in September. Then, it was back! Update: Just kidding.
Catherine Clifford