Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
How to Actually Get Returns in Your Marketing Efforts
The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.
10 Big Ways to Shine for National Small Business Week (and 5 Things to Avoid)
Every year, the U.S. Small Business Administration takes time to honor America's top small businesses. As one of the country's 33 million small businesses, you are the engine of the nation's economy. Share your story and grow new business by leveraging your connection with your community.
How to Remove Negative Reviews Online and Protect Your Online Reputation
In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article delves into effective strategies for managing both legitimate and fake online reviews, offering insights into crisis management and proactive approaches to uphold and enhance your brand's reputation in the virtual world.
The SEC's New Climate Transparency Rules Mean Sustainability Isn't Just a Buzzword Anymore — Here's How to Embrace It.
Discover how to openly discuss your organization's activities related to sustainability. When expertly done, accurate and transparent public relations efforts will enhance brand reputation and increase engagement.
More Posts on Marketing
Control the Way People Think About You Using These Secrets From a Publicity Strategist
Ulyses Osuna discusses PR strategies for shaping personal brands and controlling the narrative.
Keep Inspiration in Reach with Nix Color Sensor, Now $60 for One Week Only
Scan any surface and get a detailed report of the color you're looking for.
Why This One Unique Marketing Approach is the Key to Business Growth
Adopting this approach now will help you succeed and see consistent, measurable growth over the long term.
I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing
Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.
He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'
When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.
94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.
Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.
5 Must-Try Real Estate Marketing Ideas That Will Attract Buyers
By pursuing content marketing, real estate professionals grow their reputation and lay the foundation for future sales.
They Designed One Simple Product With a 'Focus on Human Health' — and Made $40 Million Last Year
Marilee Nelson, Allison Evans and Kelly Love founded cult-favorite cleaning brand Branch Basics in 2012.
Increase Output with AI Text and Speech for $35
Lock in a relentless tool for life at a rate that's marked down by 80%.
How New Businesses Can Create a Content Marketing Strategy
Follow these steps to develop and execute an effective content marketing plan for your business.
A Step-by-Step Guide on How to Make Money With Facebook Ads, According to Experts
Creating the right message is a crucial first step to making money with Facebook ads, but it doesn't end there. This guide will help you create ads that actually convert.
