Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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Today's Most Read

News and Articles About Marketing

To Grab Today's Customers, It's Time to Go Native (Advertising)
Online Marketing

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
Zach Cutler
How to Shift the Culture of Your Sales Process
Sales Strategies

How to Shift the Culture of Your Sales Process

In this podcast, Lewis Howes picks the brain of sales and marketing consultant John Jantsch.
Lewis Howes
Behind the Curtain of Yelp's Powerful Reviews
Yelp

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Leigh Held
7 Tips for Feeding Your Website's Need for Speed
Web Content

7 Tips for Feeding Your Website's Need for Speed

Your customers have better things to do than wait for a slow website. You can make sure they don't have to.
Brett Relander
Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.
Customer Service

Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.

If you run any type of online business, your customers – and the media – need to be able to contact you quickly and easily.
Joan Stewart
5 Strategies for Improving Calls and Increasing Sales
Sales Calls

5 Strategies for Improving Calls and Increasing Sales

The successful sales professional will begin all conversations from the prospective client's point of view. Here's how.
Create Content That Gets Your Customers' Attention
Content marketing

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
Al Lautenslager
Use Humor to Get Your Marketing Message Noticed
Marketing

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
Al Lautenslager
How to Increase Your Customer Referrals
Marketing

How to Increase Your Customer Referrals

Referrals from satisfied customers are the lifeblood of many business. Try these smart strategies to increase your word-of-mouth marketing.
How to Split Your Time Between Technical SEO and Content Marketing
National Small Business Week

How to Split Your Time Between Technical SEO and Content Marketing

Which one should you invest most of your time in? With a limited amount of time, where do you spend it?
Neil Patel
Artfully Managing the Work of Your Creative Team -- But From a Distance
Creativity

Artfully Managing the Work of Your Creative Team -- But From a Distance

Whether those working on design or content projects are freelancers or on staff, here's some practices to shoot for to realize their best work.
James De Julio
What Kind of Trees Are the Customers You're Serving?
Customer Service

What Kind of Trees Are the Customers You're Serving?

Client service is something that should be cultivated from the inception of a company -- not considered a form of damage control.
Renée Warren
How to Recover From Any Google Penalty
SEO Tips

How to Recover From Any Google Penalty

A thorough look at penalties related to backlinks and Panda and what you can do if you get hit.
Felix Tarcomnicu
How the Library of Congress Images Can Add Pop to Your Fourth of July Posts
Content marketing

How the Library of Congress Images Can Add Pop to Your Fourth of July Posts

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
Nate Birt