News and Articles About Marketing
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Whether you like it or not, you are your very own brand. Here's how to make the most of it.
The bottom line: When it comes to reaching millennial consumers, don't forget the parents especially mom.
Cutting-edge technologies are making businesses more productive, we explain this hot new trend.
The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
With a focus more on values and less on drama, A&E's Duck Dynasty stands out from the reality series crowd.
Krispy Kreme's celebration of Talk Like a Pirate Day is attracting traffic both online and in the franchise's stores.
Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
First-timers in app development ask the same questions over and over. Here are the answers.
Shedding overhead helped this North Carolina marketing agency refocus and become profitable after a merger.
When it comes to reeling in customers, leave no stone unturned. Take better advantage of all of your site's prime real estate, including the oft-overlooked "about us" page.
Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.
Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
Let us know what you think of the tech company's new logo design.
Help your customers -- and your sales -- by producing meaningful, honest content.
From start to finish, the shopping process offers multiple opportunities to use mobile-messaging strategies. Here are five approaches that can help boost your sales.
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
We ask our Team Digital to open up and tell us about the simple practices that makes them so good at marketing.
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