Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

3 Techniques That Will Double Your Social Media Content With Half the Effort
Social Media Marketing

3 Techniques That Will Double Your Social Media Content With Half the Effort

Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.
Neil Patel
10 Easy Solutions to Business Writing Problems
Writing

10 Easy Solutions to Business Writing Problems

These techniques can help you sharpen your text to better reach your intended audience.
Joan Stewart
The Venerable Press Release Remains the Cornerstone of Public Relations
Public Relations

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
John Pilmer
When Marketing Personalization Fails
Mobile Marketing

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
Sonpreet Bhatia
Why It's Time to Rethink Your Content Marketing Strategy
Content marketing

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
Nick Rojas
Social Media Karma and the Golden Rule
Etiquette

Social Media Karma and the Golden Rule

The golden rule, 'treat others as one would like others to treat oneself' should always apply in the world of social media.
Ann Tran
Facebook Reportedly Developing App for Anonymous Social Interaction
Privacy concerns

Facebook Reportedly Developing App for Anonymous Social Interaction

The move marks an about-face from the company's founding mission, which sought to establish a digital network of actual identities.
Geoff Weiss
Use Your Brand Positioning as a Compass for All Aspects of Your Business
brand positioning

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
Jim Joseph
Brands to Spend Big on Social Media This Holiday Season (Infographic)
Social Media Marketing

Brands to Spend Big on Social Media This Holiday Season (Infographic)

A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.
Abbi Whitaker
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Marketing

Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Apple's former chief executive explains how the company mastered the art of selling customers an experience.
Laura Entis
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
Branding

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Tara-Nicholle Nelson
5 Proven Ways to Create Long-Lasting Customer Relationships
Customer Service

5 Proven Ways to Create Long-Lasting Customer Relationships

There are tools and processes you can incorporate to support your customers every step of the way.
Eric Siu
Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers
Facebook

Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers

Oh, the places Facebook knows your customers go! And live.
Kim Lachance Shandrow
4 Tips for Getting Your Business in the News Without a Big PR Budget
Publicity

4 Tips for Getting Your Business in the News Without a Big PR Budget

You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
Ann Smarty