News and Articles About Marketing
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
We ask our Team Digital to open up and tell us about the simple practices that makes them so good at marketing.
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
It can be easy to convey your passion for a product or service in the early days of a new business. As time goes by, not so much. Our Team Digital has advice.
Making an app available is part of the equation. Helping people find it is a whole other ballgame.
A look at why you shouldn't build an app on gut instinct alone, why you should release product features one at a time and more advice for business owners.
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
As host of Lifetime's The Conversation, Amanda De Cadenet has amassed a huge following. Here's how the model/actress is making that viewership count.
The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
A new survey by the Consumer Federation of America lists auto sales, home repairs and debt disputes among the top consumer gripes.
PR maven Rebekah Epstein dishes on what not do when pitching to the media.
Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
The 'Shark Tank' investor and inventor of over 400 products offers her advice to move your product from idea to sales.
Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
If you take very good care of your customers, they can become evangelists for your business.
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