Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One
Influencers

The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.
Marco Hansell
Move Over, Facebook. Here Comes a Social Network for Rich People.
Wealth

Move Over, Facebook. Here Comes a Social Network for Rich People.

This new social network makes sure you're rubbing virtual elbows with people as well-to-do as you are. The cost to join: $9,000.
Emily Price
Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
Personal Branding

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Grant Cardone
5 Common Strategic Mistakes to Avoid When Using AdWords
Google AdWords

5 Common Strategic Mistakes to Avoid When Using AdWords

AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
Rocco Baldassarre
How I Finally Snagged My Dream Domain Name
The Grind

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Adina Grigore
Leading, and Surviving, a Company Rebranding Effort
Rebranding

Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Jim Freeze
Delivered by
Is Paid Search Ineffective for Online Marketing?
Pay-per-click

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Neil Patel
8 Ingredients of an Off-the-Charts Email Marketing Campaign
Email Marketing

8 Ingredients of an Off-the-Charts Email Marketing Campaign

For extraordinary results, test, measure, tweak. Don't stop.
Vikas Lalwani
Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online
Social Media

Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
Eddy Ricci
The 5 Factors of Social-Media Marketing Most People Don't Consider
Social Media Marketing

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
The 7 Habits of Seriously Effective Communication Pros
Communications

The 7 Habits of Seriously Effective Communication Pros

These folks, while sometimes underappreciated, forge the links and tell the stories.
Barbara Bates
Delivered by
How Long Before Your Customers Trust You? Two Years.
Trust

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what's going to separate you from the competition -- so don't slack.
Catherine Clifford
2 Simple Rules to Follow When Developing a Market Segmentation
Marketing

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.
Doug and Polly White
Delivered by
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
brand positioning

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Jim Joseph