Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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Today's Most Read

News and Articles About Marketing

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Email Marketing

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Online Marketing

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The 3 Words Your Customers Love Most
Sales

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Advertising Strategies

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Sports-related Businesses

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Networking

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 5 Strategies for Driving Sales With Thought Leadership
Thought Leadership

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Thought leadership is hard to define but customers recognize it when they see it.
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5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now
Winning Strategies

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We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
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Pricing

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Sell quality and service. People don't complain about paying for value.
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4 Ways Technology Can Help  'Clone' Your Best Salespeople
Sales Employees

4 Ways Technology Can Help 'Clone' Your Best Salespeople

Because few reps automatically have the characteristics of unstoppable sellers, software can do the heavy lifting.
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To Grab Today's Customers, It's Time to Go Native (Advertising)
Online Marketing

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Sales Strategies

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In this podcast, Lewis Howes picks the brain of sales and marketing consultant John Jantsch.
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