Marketing

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Marketing Plans

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.
Jim Joseph
Content Marketing on a Budget
Content Marketing

Content Marketing on a Budget

If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget.
Brian Honigman
Tap the Millennial Market by Using Music as Your Medium
Millennials

Tap the Millennial Market by Using Music as Your Medium

Never been to Coachella? Buy a ticket now.
Lanna Apisukh
6 Tips for Scoring Celebrity Content for Your Website
Celebrities

6 Tips for Scoring Celebrity Content for Your Website

Peek.com co-founder Ruzwana Bashir has persuaded chef Wolfgang Puck, actor Adrian Grenier and dozens of other famous tastemakers to lend their voices to her startup for free. Here are her secrets to clinching celebrity content.
Kim Lachance Shandrow
How to Get Your Ideas to Stick
Ideas

How to Get Your Ideas to Stick

The more of these critical elements you have, the better the chance your message will stand out.
What You Could Learn From Katy Perry's Social Media Strategy
Social Media

What You Could Learn From Katy Perry's Social Media Strategy

Entrepreneur Press author Kim Garst breaks down how the Superbowl songstress dominates Twitter and how you could grow your personal brand one tweet at a time.
Tanya Benedicto Klich
How to Gain the 'X' Factor That Attracts Affluent Customers
You've Arrived

How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.
Dan S. Kennedy
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5 Do's and Don'ts For Creating Effective Email Lists
Online Marketing

5 Do's and Don'ts For Creating Effective Email Lists

Keep your subscribers engaged month after month by creating content they're really want to read.
Mitch Meyerson
4 Ways to Get Publicity on a Budget
Media Coverage

4 Ways to Get Publicity on a Budget

Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
Chris Myers
How to Get to the Top of LinkedIn's Search Results
Linkedin

How to Get to the Top of LinkedIn's Search Results

Let this LinkedIn expert show you the one thing you can do to dramatically improve your ranking on LinkedIn search.
Ted Prodromou
Primal Marketing: 4 Ways to Create an Instant Connection With Customers
Marketing

Primal Marketing: 4 Ways to Create an Instant Connection With Customers

Tap into brain science research to get your message out loud and clear.
Cynthia Price
Egg Industry Taps Kevin Bacon as New Spokesperson
Eggs

Egg Industry Taps Kevin Bacon as New Spokesperson

Apparently, no one knows eggs better than Bacon.
Kate Taylor
SXSW: Why Your Brand Should Study Political Campaigns
SXSW

SXSW: Why Your Brand Should Study Political Campaigns

In this SXSW panel, it's all about that base. Learn how to find it, connect with it and motivate it.
Jacob Hall
2 Key Lessons in Brand Building
Branding

2 Key Lessons in Brand Building

Want to develop long-lasting customer relationships? It's this simple.
David Hagenbuch
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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