Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

8 Ingredients of an Off-the-Charts Email Marketing Campaign
Email Marketing

8 Ingredients of an Off-the-Charts Email Marketing Campaign

For extraordinary results, test, measure, tweak. Don't stop.
Vikas Lalwani
Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online
Social Media

Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
Eddy Ricci
The 5 Factors of Social-Media Marketing Most People Don't Consider
Social Media Marketing

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
The 7 Habits of Seriously Effective Communication Pros
Communications

The 7 Habits of Seriously Effective Communication Pros

These folks, while sometimes underappreciated, forge the links and tell the stories.
Barbara Bates
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How Long Before Your Customers Trust You? Two Years.
Trust

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what's going to separate you from the competition -- so don't slack.
Catherine Clifford
2 Simple Rules to Follow When Developing a Market Segmentation
Marketing

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.
Doug and Polly White
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Your Brand's Positioning Should Rest on the 1 Thing You Do Best
brand positioning

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Jim Joseph
Forget the Elevator Pitch. Try Catchy Hallway Conversation Starters Instead.
Communications

Forget the Elevator Pitch. Try Catchy Hallway Conversation Starters Instead.

What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds?
Jurgen Appelo
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Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.
Storytelling

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Craig Cincotta
The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses
Millennials

The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses

Nearly 70 percent of millennials experience 'fear of missing out' – and it's influencing their purchasing decisions.
Kate Taylor
The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile
Mobile Commerce

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
How to Appropriately Promote Yourself on YouTube
Personal Branding

How to Appropriately Promote Yourself on YouTube

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.
Neil Patel
The Best Way to Market a Niche Company
Ask the Expert

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Sabrina Horn
Delivered by
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Laura Entis