Marketing

Stop Making These 5 Idiotic Media-Outreach Mistakes
Data-Driven Marketing

Stop Making These 5 Idiotic Media-Outreach Mistakes

Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
Jonathan Long
KFC Doubles Down on a Dumb Ad Campaign
Data-Driven Marketing

KFC Doubles Down on a Dumb Ad Campaign

KFC believes that a negative response equates to a good response. No wonder the chain is struggling.
Ray Hennessey
Eliminate These 5 Words From Your PR Messaging
Data-Driven Marketing

Eliminate These 5 Words From Your PR Messaging

When crafting that message, understanding what not to say is every bit as important as what you do say.
Gap Is Doing Everything It Can to Become Cool Again
Data-Driven Marketing

Gap Is Doing Everything It Can to Become Cool Again

With consumers embracing cheaper fast-fashion alternatives like H&M and Zara, the retailer has found itself in need of a makeover.
From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?
Data-Driven Marketing

From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?

In an era when scandals spread like wildfire, company spokespeople can go from the face of your company to a major liability.
Kate Taylor
The 7 Tenets of Branding
Data-Driven Marketing

The 7 Tenets of Branding

These fundamental principles of design and strategy will help your business stand the test of time.
5 Marketing Lessons Learned Watching Donald Trump Run for President
Data-Driven Marketing

5 Marketing Lessons Learned Watching Donald Trump Run for President

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Gregg Schwartz
5 Ways to Stop Embarrassing Yourself on LinkedIn
Data-Driven Marketing

5 Ways to Stop Embarrassing Yourself on LinkedIn

Sure, you love your good ole' boy photos. Just don't post them when you're trying to look professional.
Bob Glazer
Smart Startups Learn How to Create and Manage Hype
Ready To Launch

Smart Startups Learn How to Create and Manage Hype

What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity.
Martin Zwilling
10 Smart Ways to Earn or Build Backlinks to Your Website
Data-Driven Marketing

10 Smart Ways to Earn or Build Backlinks to Your Website

Ever heard of the "broken-link building method"? We hadn't, either. But it sure sounds useful.
Felix Tarcomnicu
You Won't Sell a Lot of Books, But That's Totally OK
Data-Driven Marketing

You Won't Sell a Lot of Books, But That's Totally OK

Are you envious of Harper Lee's success? Too bad. You'll never reach that level of success. But does that really matter?
Gene Marks
The 12 Wackiest Things You Can Buy From the Presidential Candidates' Campaign Stores
Data-Driven Marketing

The 12 Wackiest Things You Can Buy From the Presidential Candidates' Campaign Stores

From Jeb Bush's guacamole bowl to Hillary Clinton's pantsuit t-shirt, the candidates are selling some surprising things to raise money.
Kate Taylor
A 10-Step Plan for Dramatically Attracting New Customers
Data-Driven Marketing

A 10-Step Plan for Dramatically Attracting New Customers

Seeing a huge increase in inbound-lead growth is possible, regardless of your industry. It's just a matter of making the investment of time, hard work and dedication.
Aaron Agius
3 Ways to Use Mobile Marketing to Keep Customers Coming Back
Data-Driven Marketing

3 Ways to Use Mobile Marketing to Keep Customers Coming Back

Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
Gilad Bechar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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