Marketing

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'
Mobile

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.
Jayson DeMers
Should You Really Start a Podcast?
Podcasts

Should You Really Start a Podcast?

While 'Serial' and 'Startup' put podcasts on the map, the channel doesn't make sense for every business.
Maggie Patterson
4 Warning Signs Your Brand Is a Terrible Teacher
Branding

4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
Lev Kaye
41 Alternatives to the Word 'Cool'
Communication Strategies

41 Alternatives to the Word 'Cool'

If the word 'cool' is wearing out its welcome in your personal lexicon, try these synonyms.
Put Authenticity Into Your Celebrity Endorsements
Advertising

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?
David Hagenbuch
How Does Your Marketing Content Measure Up?
Online Marketing

How Does Your Marketing Content Measure Up?

Which tools are best to move your audience from clicks to conversions?
Hana Abaza
How to Use 'Narrowcasting' to Boost Engagement and Conversions
Content Marketing

How to Use 'Narrowcasting' to Boost Engagement and Conversions

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today's digital marketing world.
Tyler Lessard
Want Better Email Conversion Rates? Try These 7 Tips. (Infographic)
Email Marketing

Want Better Email Conversion Rates? Try These 7 Tips. (Infographic)

While every business is going to have a different audience and there isn't a single email solution that will work for everyone, this data is great to use as a starting point for your own testing.
Jonathan Long
Marketing Services Are Smart in Bucking the 'Unbundling' Trend
Marketing

Marketing Services Are Smart in Bucking the 'Unbundling' Trend

While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Derek Newton
To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Marketing Plans

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.
Jim Joseph
Content Marketing on a Budget
Content Marketing

Content Marketing on a Budget

If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget.
Brian Honigman
Tap the Millennial Market by Using Music as Your Medium
Millennials

Tap the Millennial Market by Using Music as Your Medium

Never been to Coachella? Buy a ticket now.
Lanna Apisukh
6 Tips for Scoring Celebrity Content for Your Website
Celebrities

6 Tips for Scoring Celebrity Content for Your Website

Peek.com co-founder Ruzwana Bashir has persuaded chef Wolfgang Puck, actor Adrian Grenier and dozens of other famous tastemakers to lend their voices to her startup for free. Here are her secrets to clinching celebrity content.
Kim Lachance Shandrow
How to Get Your Ideas to Stick
Ideas

How to Get Your Ideas to Stick

The more of these critical elements you have, the better the chance your message will stand out.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read