News and Articles About Marketing
How to create a simple, compelling value statement that your customers can't resist.
If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
These strategies can demystify your product and help your customers see the light.
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
We answer all your burning questions about infographics and give you seven resources for creating your own.
Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.
Targeted marketing and persistence make for a powerful combo on the endorsement front.
The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
Sales of small businesses rose in 2012 and are expected to increase in the new year. Here's what you should do to prepare to sell.
Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
Creating a business with the intent to sell demands forward-looking thinking from the very beginning.
What the popular show about bidding on storage units can teach you about getting the best price.
Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride.
Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
Sales skyrocketed after an irreverent video became a Youtube hit.
The Esquire guy on what to say when you have no idea what you are talking about.
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
Businesses often pay a lot of money to productivity analysts. We asked one business efficiency expert for his best tips.