News and Articles About Marketing
Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
It's always a challenge to bring up the subject of fees with a potential new customer. Marketing expert Ilise Benun has these tips.
A guide to understanding your customers and how your product meets their needs.
The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability.
A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Yumani lets vendors duke it out to give you the best price.
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
Consider these tips for hiring the team who can take your marketing to the next level.
Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
Follow this simple regimen to get rid of 'toxins' and make your copy shine.
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
A flexible response to a customer's needs plants a vineyard's new direction.
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