Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

Smaller Online Retailers Seem Immune to the Holiday Frenzy
Holiday marketing

Smaller Online Retailers Seem Immune to the Holiday Frenzy

Christmas sales are significant online but smaller sites unable to compete with either big box stores or Amazon are focused on the basics.
Matt Winn
Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season
Ecommerce

Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season

What are you planning on doing to put your business in a position to capture a share of 2014's holiday season revenue?
Jonathan Long
5 Google Results That Can Destroy Your Career
Personal Branding

5 Google Results That Can Destroy Your Career

What people find when they Google your name can quickly derail your professional efforts.
Dave Kerpen
5 Reasons Why Online Entrepreneurs Need to Look Beyond the Numbers
Business Circle

5 Reasons Why Online Entrepreneurs Need to Look Beyond the Numbers

Any business can buy an enormous pseudo-following. Focus on establishing a personal connection with customers and all the numbers that matter will grow.
Kimanzi Constable
4 Ways to Revamp Your Marketing to Mesmerize the Crowd
Communications

4 Ways to Revamp Your Marketing to Mesmerize the Crowd

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Renee Yeager
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Here are 5 Ways GIFs Can Amplify Your Content
Gifs

Here are 5 Ways GIFs Can Amplify Your Content

While at times GIFS get a bad rap, if used correctly they can punch up your content and differentiate your blog from others.
Kathleen Smith
Customers Demand These 2 Fundamental Aspects of Authentic Brands
Customer Loyalty

Customers Demand These 2 Fundamental Aspects of Authentic Brands

A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
Jim Joseph
Richard Branson Says Costumes Can Be a Boon for Business
Publicity Stunts

Richard Branson Says Costumes Can Be a Boon for Business

The billionaire's penchant for playing dress-up has served as an effective marketing tool.
Geoff Weiss
The Supreme Sales Advantage of a Family Business Is the Family Story
Family Businesses

The Supreme Sales Advantage of a Family Business Is the Family Story

Customers are not simply making cold calculations when they decide from whom they will buy. When they know the family, they trust the business.
Daphne Mallory
What You Need to Know About Google's Penguin 3.0
Online Business

What You Need to Know About Google's Penguin 3.0

The latest iteration of Penguin is no earthquake, unless you've been taking shortcuts to build traffic to your site.
Pratik Dholakiya
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Public Relations

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
Tor Constantino
A Checklist of 8 Best Practices for Successful Video Campaigns
Video Advertising

A Checklist of 8 Best Practices for Successful Video Campaigns

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Rocco Baldassarre
11 Reasons Why Your Website Doesn't Sell
Website Traffic

11 Reasons Why Your Website Doesn't Sell

Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Firas Kittaneh
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It's All About Nuance. How to Convey and Discern Email Tone.
Email

It's All About Nuance. How to Convey and Discern Email Tone.

Emotional cues are hard to express via digital communication. What's a modern-day communicator to do?
Karen Lachtanski
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