News and Articles About Marketing
Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Food porn no more? A new study shows that when people actually ate a snack after studying dozens of pictures of food they enjoyed it less.
If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
The star has partnered with her younger brother for sustainable fashion brand BARE.
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
Outdoor billboard advertising is nothing new, todays top marketers are innovating they way they use experiential marketing to tell their brand stories.
The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
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These simple approaches can help you better understand which online tactics are working and which ones you should change.
With some tips and some practice, you can leave a lasting impression that you will want people to remember.
You put in a lot of work just to be invited to give a presentation. Don't blow your opportunity with little mistakes.
The few companies that have won the customer's implicit trust offer valuable lessons.
Before the deluge of activity, strategize about carriers and packaging. Then help your customers prepare for the rush season, too.
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These simple tips can help you customize your content marketing strategy for your teams size and resources.
Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all thats needed for the PR approach.
Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.
The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.
Cinemagraphs still photos with a moving element can be captivating. But are they just a passing gimmick?
Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.
Sales are the lifeblood of any business. When you get a lead, act fast to convert him or her into a paying customer.
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
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