News and Articles About Marketing
If you want to find the best keywords for your business, avoid these all-too-common missteps.
True to his ways, the former Microsoft CEO knows how to get the crowd riled up.
No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
Online marketing and SEO expert Neil Patel explains how this listing format can help you rank better in search results.
The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
Don't break the hearts of your clients by pretending to offer something better than what you really have.
The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
If you want to move beyond others preconceived notions about you, ask yourself these questions.
Corporate social-responsibility programs have become more commonplace in today's corporate world. Here's why some executives are pursuing them.
Marketers will now have access to more nuanced references, not just explicit mentions.
The fan favorite will be available at the end of August for some dedicated customers.
Bottom line: Using these words can help you convert readers into paying customers.
Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
You don't want to look like a deer in headlights on television, so do some due diligence before appearing on air.
Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.
By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
Here's a hint: It's all about social media.
Coming up with your own holiday can be a magnet for publicity, social attention and more sales. Here's how to do it.
The South Korean has affixed signs at airport power outlets that needle the Apple iPhones notoriously poor battery performance.
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
If you think reporters are scary, don't. They're human beings, too.
The better you become at using these tools, the better you will become at having a site that is perfectly optimized in Google.
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