Marketing

News and Articles About Marketing

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.

Steve Ballmer Goes Bonkers During LA Clippers Introduction

True to his ways, the former Microsoft CEO knows how to get the crowd riled up.

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.

This Google Feature Can Improve Your SEO

Online marketing and SEO expert Neil Patel explains how this listing format can help you rank better in search results.

12 Simple Strategies for Building Your Mobile-Marketing List

The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.

Are You Catfishing Your Customers?

Don't break the hearts of your clients by pretending to offer something better than what you really have.

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others’ preconceived notions about you, ask yourself these questions.

Do Good Business by Doing Good

Corporate social-responsibility programs have become more commonplace in today's corporate world. Here's why some executives are pursuing them.

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.

'Tis the Season? Starbucks' Pumpkin Spice Latte Arrives Early This Year.

The fan favorite will be available at the end of August for some dedicated customers.

189 Words That Get Your Customer's Attention Every Time

Bottom line: Using these words can help you convert readers into paying customers.

5 Key Principles for a Company's Website Redesign

Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.

4 Musts to Prepare for a Comfortable On-Camera Interview

You don't want to look like a deer in headlights on television, so do some due diligence before appearing on air.

Write Headlines That Make Your Customers Take Notice

Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.

One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't

For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.

Sales on Mobile Are Booming, So It's Time to Think Small Screen First

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.

The Trick to Getting Millennials to View Your Content

With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.

2 Tips for Getting More People to Read Your Blog Posts

Here's a hint: It's all about social media.

Want to Generate Buzz? Create Your Own Holiday.

Coming up with your own holiday can be a magnet for publicity, social attention and more sales. Here's how to do it.

Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads

The South Korean has affixed signs at airport power outlets that needle the Apple iPhone’s notoriously poor battery performance.

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.

8 Advanced Webmaster Tools You Should Be Using for Better SEO

The better you become at using these tools, the better you will become at having a site that is perfectly optimized in Google.
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