Marketing

How to Handle Online vs. In-Person Leads
Data-Driven Marketing

How to Handle Online vs. In-Person Leads

The follow-up separates the ordinary salespeople from the pro status.
Grant Cardone
How to Leverage Industry Awards in Your Marketing Strategy
Data-Driven Marketing

How to Leverage Industry Awards in Your Marketing Strategy

Here are some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.
5 Ideas to Create Profitable B2C Marketing Campaigns
Data-Driven Marketing

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Eric Samson
7 Marketing Mistakes That Could Sink Your Business
Data-Driven Marketing

7 Marketing Mistakes That Could Sink Your Business

Businesses live and die by their marketing strategies. Be sure to have the right plan in place.
John Lincoln
Learning From Volkswagen: 6 Tips for Surviving a Scandal
Data-Driven Marketing

Learning From Volkswagen: 6 Tips for Surviving a Scandal

Handled correctly, a scandal represents an opportunity to win trust, show goodwill and reassure consumers.
Luis Gallardo
6 Reasons Your Email Marketing Efforts Are Not Effective
Data-Driven Marketing

6 Reasons Your Email Marketing Efforts Are Not Effective

Despite the effort you put into creating emails and updating your mailing lists, if you aren't getting clicks, you're wasting your time.
Dan Steiner
3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing
Data-Driven Marketing

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Justin Gray
7 Copywriting Tricks Based on Psychology
Data-Driven Marketing

7 Copywriting Tricks Based on Psychology

Here are a few hacks to help increase conversions.
Kaleigh Moore
6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions
Data-Driven Marketing

6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions

While you can brand your calls to action and place them in a central location, you must figure out how to make it irresistible.
Alex Bashinsky
Legal Tips for Using Customer Testimonials
Data-Driven Marketing

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
Want to Learn More About Marketing? Check Out These 43 Websites.
Data-Driven Marketing

Want to Learn More About Marketing? Check Out These 43 Websites.

Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there's a wealth of marketing knowledge being shared online every day.
How the Recession Affected Entrepreneur Financing In the Best Way Possible
Data-Driven Marketing

How the Recession Affected Entrepreneur Financing In the Best Way Possible

The recession is why flash sale sites are old news, online-only stores are opening brick-and-mortars and why luxury brands now forgo exclusivity.
Tracey Wallace
4 Ways to Freshen Your Outdated Website
Data-Driven Marketing

4 Ways to Freshen Your Outdated Website

You're halfway there If your pages load swiftly and can be read on a smartphone but you're nowhere if they don't and can't.
John Boitnott
Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It
Data-Driven Marketing

Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It

Does social media for business still make sense in 2016? These campaigns illustrate that the answer is yes.
Sujan Patel
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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