News and Articles About Marketing
Sales are the lifeblood of any business. When you get a lead, act fast to convert him or her into a paying customer.
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.
A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
A simple step-by-step guide to staying on top of whats said about you and your company online.
Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
Customization strategies are now more affordable for small companies to adopt for their online business presence.
If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Aligning your brand with a worthy cause you care about is brilliant marketing that feels very good.
What makes one headline more likely to be shared than another? Here's what you need to know.
Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
There is an art to writing effective ad copy but science will help you create more effectively.
The hype surrounding Prince George's birth spurred an economic bump. Will Prince William and Kate Middleton's next little bundle of joy do the same?
Old-fashioned stores still can offer consumers a wide variety of options. Vendors can analyze trends and customize their offerings to cater to shoppers' desires.
Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
Looking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.
Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.
With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.
'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
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