McDonalds

The 8 Craziest Ways McDonald's Has Tried to Boost Sales
McDonalds

The 8 Craziest Ways McDonald's Has Tried to Boost Sales

In celebration of McDonald's 75th birthday, here are some of the chain's wackiest recent menu items and marketing tactics in the last year.
Kate Taylor
Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants
Health

Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants

Matthew Corrin believes opening Freshii locations in McDonald's would be win-win for everyone involved -- and he says that franchisees agree with him.
Kate Taylor
McDonald's Secret Plans to Boost Sales Include Faster Drive-Thru, Frozen Lemonade and All-Day Breakfast
McDonalds

McDonald's Secret Plans to Boost Sales Include Faster Drive-Thru, Frozen Lemonade and All-Day Breakfast

The fast-food chain dished to franchisees on the details of its turnaround plan.
Kate Taylor
9 CEOs Who Were Fired or Decided to Step Down
Leadership

9 CEOs Who Were Fired or Decided to Step Down

These chief executives learned that the hard way that running a company isn't all fun and games.
Jason Fell
We Tested Chipotle and McDonald's New Delivery Services. Here's What Happened.
Delivery

We Tested Chipotle and McDonald's New Delivery Services. Here's What Happened.

With both chains recently teaming up with Postmates to offer delivery for the first time, we decided to see who came out on top in the battle of the brands.
Kate Taylor
McDonald's to Refranchise 3,500 Restaurants Worldwide
McDonalds

McDonald's to Refranchise 3,500 Restaurants Worldwide

The chain will go from 81 percent franchised to 90 percent franchised in the next three years.
Kate Taylor
The 4 Things You Need to Know About McDonald's Turnaround Plan
McDonalds

The 4 Things You Need to Know About McDonald's Turnaround Plan

Delivery, refranchising and a new organizational structure – here are the hard facts on how McDonald's wants to fix a broken system.
Kate Taylor
Why Wendy's and McDonald's Still Don't Have Veggie Burgers
Health

Why Wendy's and McDonald's Still Don't Have Veggie Burgers

Two of America's Big 3 burger chains are under pressure to add a meatless burger to their menus.
Kate Taylor
Taco Bell to Give Away Free Biscuit Tacos as Breakfast Battle Rages On
Breakfast

Taco Bell to Give Away Free Biscuit Tacos as Breakfast Battle Rages On

The fast-food chain has been engaged in a not-so-secret battle with McDonald's to win more breakfast customers.
Kate Taylor
McDonald's Tests Another Premium Customization Option
McDonalds

McDonald's Tests Another Premium Customization Option

The burger chain is testing 'Taste Crafted Burgers and Chicken' in select locations in Atlanta, Portland and Southern California.
Kate Taylor
6 Things to Expect From McDonald's Secret Turnaround Plan
McDonalds

6 Things to Expect From McDonald's Secret Turnaround Plan

The company is cooking up a recipe for a financial turnaround and will reveal it on May 4.
Kate Taylor
In Tennessee, Only Franchisees Can Be Held Accountable for Employees
Joint Employer

In Tennessee, Only Franchisees Can Be Held Accountable for Employees

As the joint employer battles causes waves throughout the franchise industry, a new Tennessee law affirms franchisor and franchisee employees as separate entities.
Kate Taylor
McDonald's Brings Back Bigger, More Expensive Burger
McDonalds

McDonald's Brings Back Bigger, More Expensive Burger

As the fast-food chain dabbles in premium ingredients, it is adding sirloin burgers to the menu for a limited time.
Kate Taylor
CEOs From Apple, Yelp and Salesforce Slam New Law: Weekly News Roundup
Weekly News Roundup

CEOs From Apple, Yelp and Salesforce Slam New Law: Weekly News Roundup

In this week's news, Tim Cook and other tech leaders blast a controversial religious freedom bill and McDonald's boosts its breakfast game and more.
Tanya Benedicto Klich
McDonalds

Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955. McDonald's and the Golden Arches have since become an internationally-recognized symbol of quick-service hamburgers, fries, chicken, breakfast items, salads and milkshakes.

McDonald's is ranked #9 on Entrepreneur's 2013 Franchise 500® listing.

Here are some of our most popular McDonald's articles:

http://www.entrepreneur.com/article/231148

http://www.entrepreneur.com/article/230530

http://www.entrepreneur.com/article/230704

http://www.entrepreneur.com/article/229959

http://www.entrepreneur.com/article/230554

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