Media Coverage: Page 2
This is the Biggest Factor Holding Companies Back From Media Coverage — and 3 Ways to Fix It
Once you get past this, you'll find getting coverage is easier.
Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.
A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.
AI or Not? Debate Erupts Over Authenticity of Gannett's 'Reviewed' Articles, Employees Demand Answers
Writers at Reviewed became suspicious of articles that lacked specific author information on platforms like LinkedIn.
Why Is Your Competitor Getting News Coverage When You're Better Than Them? Here are 6 Ways to Outcompete Your Competitor for News Coverage
Here is what you can do to get your own name out there in the media, get a leg up on the competition and regain or maintain sure footing in your industry.
Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps
With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?
You Can Be the Next Sensation – How to Use Social Media to Drive Growth
You can revolutionize your marketing strategy by creating brand-aligned partnerships with influencers, crafting narratives that interweave digital and physical experiences and harnessing AI's trend-predicting powers. By channeling these strategies, you can become the next big sensation.
The Great Post-Covid Recession Was Never Real — It's All Media Hype. Here's Why.
For months, we heard the buzz about an impending recession. But a few weeks ago, the references to a looming economic disaster suddenly stopped. Why is everyone so quiet?
Pitching to Journalists and Investors Is Like Playing a Game of Cards. Here's How to Know Which Ones Will Help You Win.
Which cards must you collect to achieve your goals?
5 Key Things You Need Before Launching a PR Campaign
These elements will help your company successfully secure media coverage.
How to Respond When You're the Target of Bad Press
You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.
The Ageless Screen: Why Television Still Holds Sway In A Digitized World
"Perhaps by sharing this perspective, I can stave off those who prematurely believe the era for TV is over."
Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.
Most entrepreneurs are driven to sell their product or service in all conversations, but don't try doing that when speaking with reporters.
How to Get Your Brand Featured in Any Publication
Rather than adopting a hit-and-run approach to media coverage, focus on building lasting relationships with journalists, bloggers and editors.
5 Media Strategies Every Entrepreneur Needs to Know
Share your brand's message more effectively by preparing with these strategies ahead of time.
5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company
Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.