Media Interview

Marketing

5 Ways to Get on the Media's Good Side (and Stay There)

When you're trying to make a name and a mark for yourself and your business, it's really important to get on the media's good side — and stay there.

Leadership

3 Questions You Need To Ask Yourself Before Writing a Media Message

Getting media exposure is one thing. Here's how to get your message across while being the type of guest journalists love.

Marketing

Rudy Giuliani's Master Course in How Not to do Marketing

The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.

Marketing

Learn to Stop Saying 'Um' and 'Ah' Before the Media Comes Calling

It's natural, we all do it -- insert little placeholder words to buy time to finish forming a sentence -- but media time is precious for increasing your company's visibility. Train yourself to become a good interview.

Branding

10 Credible Ways to Show the Media You're an Expert Worth Interviewing

You don't have to know more than anybody else in the world, just more than the reporter and the audience.

Thought Leaders

How to Be the Entrepreneur Reporters Call First

You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.

Entrepreneurs

Putt intended!

We discuss the love of golfing and more with Dhruv Shringi, Co-founder and CEO, Yatra.com

Leadership

10 Reasons Why You Probably Don't Want to Speak to the News Media

It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part.

Marketing

Steer Clear of These Tricks Journalists Use to Loosen Your Lips

Be savvy in your interactions with reporters. Your reputation is at state.