Companies that help employees with small daily challenges and support their personal development attract better talent and earn staff loyalty.
SnapChat is wildly popular with the young demographic many companies are trying to recruit. That's your first hint for catching their interest.
The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
Motivation and Retention
The same traits entrepreneurs seek in young talent are also the traits that make it most difficult to retain them.
Reports of Facebook's demise among teens have been greatly exaggerated. Here, some marketing lessons from the kids and the unique ways they use their favorite undead platform.
Hold the phone. We're more patient than you think, especially if marketers pull these tricks.
Younger workers, unsurprisingly, are less likely to demand health insurance than older workers but don't overlook their birthdays.
A more flexible work environment can help maximize productivity and alleviate burnout.
Martha Stewart may be 73, but with drones, 3-D printing and a Kardashian connection, she's staying sharp in 2015.
Company culture is more important than ever, as it's quickly proving to be a 'must-have' rather than a 'nice-to-have.'
The millennial-leaning range, entitled Nudestix, consists exclusively of easy-to-apply makeup crayons.
A British security firm claims that emoji passwords are easier to remember and more secure than traditional PIN numbers.
Some valuable secrets to building wealth as a young entrepreneur.
Digital natives are the most desirable and most challenging market for developers.
millennials refers to the generation born between the early 1980s and early 2000s. Whether marketing to millennials or hiring them, it can help to understand this generation’s typically-accepted characteristics: They are digital natives, they have a desire for social impact and they face a higher level of student debt and unemployment than other recent generations.
Today's Most Read
Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.
© 2015 Entrepreneur Media, Inc.