Millennials

4 Marketing Tactics for Appealing to Generation Z
Generation Z

4 Marketing Tactics for Appealing to Generation Z

The generation just now graduating high school is similar to but distinct from their millennial older siblings.
Christie Garton
7 Mental Shifts That Allowed Me to Become a Millionaire at 22
Young Millionaires

7 Mental Shifts That Allowed Me to Become a Millionaire at 22

The secret to success in the business world is a combination of grit and creative thinking.
Tucker Hughes
8 Shopping Habits of Millennials All Retailers Need to Know About
Retail

8 Shopping Habits of Millennials All Retailers Need to Know About

A new study about the path to purchase habits of younger shoppers offers merchants an opportunity to be more competitive this holiday season.
Peter Gasca
How Major Brands Are Using Livestreaming to Market to Millennials
Marketing

How Major Brands Are Using Livestreaming to Market to Millennials

It's a lot of trial and error for big-name companies that want to reach younger consumers through video-streaming services like Periscope.
Apple May Launch a Venmo Competitor
Mobile Payments

Apple May Launch a Venmo Competitor

Square, Facebook and Google have also entered the peer-to-peer payments space.
Laura Entis
5 Scientific Suggestions Curbing an Employee's Sense of Entitlement
difficult employees

5 Scientific Suggestions Curbing an Employee's Sense of Entitlement

It's unfair to stereotype millennials as self absorbed in unsubstantiated feelings of being special. Researchers are finding that's an all age thing.
Tasha Eurich
Attract More Millennials Using These 4 Workplace Tweaks
Millennials

Attract More Millennials Using These 4 Workplace Tweaks

They're not earthshaking changes, but they'll get the attention of 18 to 34 year olds.
Mariah DeLeon
5 Ways to Future Proof Your Company
The Future of Work

5 Ways to Future Proof Your Company

Look ahead to how business is shifting so your company is poised for success.
Entrepreneur Staff
How to Revamp Your Employee Benefits in 3 Steps
Employee Benefits

How to Revamp Your Employee Benefits in 3 Steps

In the do-it-yourself, tech-heavy age of the millennials, it's time to re-think your approach to benefits.
Veer Gidwaney
Millennials: Death to the Cubicle!
Office Space

Millennials: Death to the Cubicle!

A human-centered design and flexibility in the workplace is all the younger generation is asking for.
Christopher Kelly
7 Things Every Twentysomething Entrepreneur Must Know
Startup Mistakes

7 Things Every Twentysomething Entrepreneur Must Know

What would you guess is the biggest mistake young entrepreneurs make?
Cameron Benson
How to Motivate Millennials in the Workplace
Millennials

How to Motivate Millennials in the Workplace

While millennials are highly educated and technology capable, they are unfortunately the most frequent job hoppers. Here are a few ways to make them loyal.
The Secret to Creating Content for Millennials? Skip the Short Form, and Go Deep.
Millennials

The Secret to Creating Content for Millennials? Skip the Short Form, and Go Deep.

Surprise! Turns out that millennials are voracious readers of news, even if they rarely pick up a newspaper.
Joe Hyrkin
Millennials Don't Want Ads. They Want Stories.
Millennials

Millennials Don't Want Ads. They Want Stories.

Avoid the sales-y pitch. Quality content marketing is at the heart of winning over the younger generation.
Michael Brenner
The term millennials refers to the generation born between the early 1980s and early 2000s. Whether marketing to millennials or hiring them, it can help to understand this generation’s typically-accepted characteristics: They are digital natives, they have a desire for social impact and they face a higher level of student debt and unemployment than other recent generations.
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