Millennials

5 Affordable Benefits Employees Appreciate But Few Companies Offer
Benefits

5 Affordable Benefits Employees Appreciate But Few Companies Offer

Companies that help employees with small daily challenges and support their personal development attract better talent and earn staff loyalty.
Matt Straz
5 Insights for Attracting Millennial Talent Inspired by the App They Can't Resist
Millennials

5 Insights for Attracting Millennial Talent Inspired by the App They Can't Resist

SnapChat is wildly popular with the young demographic many companies are trying to recruit. That's your first hint for catching their interest.
Heather R. Huhman
How Growing Up With the Internet Made Millennials Different
Millennials

How Growing Up With the Internet Made Millennials Different

The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
Jeff Urban
Young Talent Demands These 6 Things for Their Loyalty
Motivation and Retention

Young Talent Demands These 6 Things for Their Loyalty

The same traits entrepreneurs seek in young talent are also the traits that make it most difficult to retain them.
Peter Gasca
The Truth About Facebook and Millennials
Marketing

The Truth About Facebook and Millennials

Reports of Facebook's demise among teens have been greatly exaggerated. Here, some marketing lessons from the kids and the unique ways they use their favorite undead platform.
Ann Handley
Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold
Marketing

Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold

Hold the phone. We're more patient than you think, especially if marketers pull these tricks.
Kim Lachance Shandrow
5 Inexpensive Benefits Millennials Value More Than Health Insurance
Millennials

5 Inexpensive Benefits Millennials Value More Than Health Insurance

Younger workers, unsurprisingly, are less likely to demand health insurance than older workers but don't overlook their birthdays.
Heather R. Huhman
5 Ways to Make Your Employees Happier and More Productive
Managing Employees

5 Ways to Make Your Employees Happier and More Productive

A more flexible work environment can help maximize productivity and alleviate burnout.
Dan Schawbel
6 Ways Martha Stewart Is Staying Relevant
Martha Stewart

6 Ways Martha Stewart Is Staying Relevant

Martha Stewart may be 73, but with drones, 3-D printing and a Kardashian connection, she's staying sharp in 2015.
Kate Taylor
Why Company Culture Is More Important Than Ever
Company Culture

Why Company Culture Is More Important Than Ever

Company culture is more important than ever, as it's quickly proving to be a 'must-have' rather than a 'nice-to-have.'
Greg Besner
How This Mompreneur Built a Burgeoning Makeup Brand With Her Teenage Daughters
Family Businesses

How This Mompreneur Built a Burgeoning Makeup Brand With Her Teenage Daughters

The millennial-leaning range, entitled Nudestix, consists exclusively of easy-to-apply makeup crayons.
Geoff Weiss
Picture This: Emoji Passwords
Emoji

Picture This: Emoji Passwords

A British security firm claims that emoji passwords are easier to remember and more secure than traditional PIN numbers.
Laura Entis
10 Life Hacks From a Millennial Millionaire
You've Arrived

10 Life Hacks From a Millennial Millionaire

Some valuable secrets to building wealth as a young entrepreneur.
Lewis Howes
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5 Things to Know When Developing an App for Millennials
Millennials

5 Things to Know When Developing an App for Millennials

Digital natives are the most desirable and most challenging market for developers.
Chris Klunt
The term millennials refers to the generation born between the early 1980s and early 2000s. Whether marketing to millennials or hiring them, it can help to understand this generation’s typically-accepted characteristics: They are digital natives, they have a desire for social impact and they face a higher level of student debt and unemployment than other recent generations.
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