News and Articles About Mobile Marketing
'Why don't AT&T and Verizon offer unlimited data plans?' asked T-Mobile CEO John Legere at the company's latest Uncarrier event. 'They're greedy bastards.'
These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
Streamline your mobile marketing strategy with these easy-to-use tools.
In the crowded mobile-app market, getting noticed is becoming harder by the day. Here are four growth hacks to Increase to help increase downloads for your mobile app.
Expert tips on how to rock your business's web presence on smartphones and tablets.
Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?
Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
A new survey shows that if a customer downloads your brands app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Bite-size advice from snack-food company marketing veteran Bonin Bough.
Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.
What you should consider when developing marketing content for customers on tablets and smartphones.
Don't break the bank developing your app. Here are four tips to help you build a quality new app without wasting time or money.
First-timers in app development ask the same questions over and over. Here are the answers.
From start to finish, the shopping process offers multiple opportunities to use mobile-messaging strategies. Here are five approaches that can help boost your sales.
Keep these four concepts in mind to avoid legal issues with your mobile marketing campaign.
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
As consumers increasingly tune in to videos on their mobile devices, young entrepreneurs should consider how best to reach them.
Tool aims to help business owners estimate revenue driven over smartphones and tablets.
New version of the popular tool will give advertisers more options.
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
How to engage mobile shoppers who are in a hurry and looking for deals.
Vungle, a mobile advertising startup, makes trailers for apps and had investors fighting get in on the action.
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