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News and Articles About Mobile Marketing
The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
11 Helpful Tools for Every Step of Building a Mobile App
Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
Why You Must Message Customers as Thoughtfully as You Do Friends
The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
5 Strategies to Get Your Users to Market Your Mobile App for You
If you're looking for new customers, look no further than the people already using your product.
12 Simple Strategies for Building Your Mobile-Marketing List
The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
The 7 Deadly Digital Sins
Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.
Sales on Mobile Are Booming, So It's Time to Think Small Screen First
By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing
A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs
A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.
Responsive Website or Mobile App: Do You Need Both?
Surely, both platforms offer benefits, but should one be prioritized over the other?
The 5 Things You Must Know to Leverage the Future of Digital Marketing
Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.
The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
Kim Lachance Shandrow
7 Strategies to Boost Mobile Conversion Rates
Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
3 Push Notification Strategies to Increase App Engagement
When your users are teetering, subtle push them to come back with targeted messages.
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