News and Articles About Mobile Marketing

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Google AdWords

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Brett Relander
11 Helpful Tools for Every Step of Building a Mobile App
Mobile Apps

11 Helpful Tools for Every Step of Building a Mobile App

Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
Rahul Varshneya
Why You Must Message Customers as Thoughtfully as You Do Friends
Mobile Marketing

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
Alex Campbell
5 Strategies to Get Your Users to Market Your Mobile App for You
Apps

5 Strategies to Get Your Users to Market Your Mobile App for You

If you're looking for new customers, look no further than the people already using your product.
Rahul Varshneya
12 Simple Strategies for Building Your Mobile-Marketing List
Mobile Marketing

12 Simple Strategies for Building Your Mobile-Marketing List

The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
Brett Relander
The 7 Deadly Digital Sins
Online Marketing

The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.
Simon Lande
Sales on Mobile Are Booming, So It's Time to Think Small Screen First
Mobile Marketing

Sales on Mobile Are Booming, So It's Time to Think Small Screen First

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
Seamas Egan
8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing
Mobile Marketing

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
Brett Relander
Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs
Mobile Marketing

Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.
Brett Relander
Responsive Website or Mobile App: Do You Need Both?
Mobile

Responsive Website or Mobile App: Do You Need Both?

Surely, both platforms offer benefits, but should one be prioritized over the other?
Rahul Varshneya
The 5 Things You Must Know to Leverage the Future of Digital Marketing
Mobile Marketing

The 5 Things You Must Know to Leverage the Future of Digital Marketing

Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
Brett Relander
One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.
Technology

One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
Kim Lachance Shandrow
7 Strategies to Boost Mobile Conversion Rates
Mobile Marketing

7 Strategies to Boost Mobile Conversion Rates

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
Brett Relander
3 Push Notification Strategies to Increase App Engagement
Mobile Marketing

3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.
Rahul Varshneya