News and Articles About Mobile Marketing
New version of the popular tool will give advertisers more options.
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
How to engage mobile shoppers who are in a hurry and looking for deals.
Vungle, a mobile advertising startup, makes trailers for apps and had investors fighting get in on the action.
Opting out isn't as easy as you might think. Here's a look.
A new survey from the tech giant says having a website that's optimized for mobile viewing is a must for businesses.
Marketers offer insights on gauging the best ways to engage with your customers on the go.
No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Some real-world examples of how companies have successfully used these tactics and how you can too.
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
Entrepreneurs share their best strategies for turning existing clients into the most loyal ones.
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
Slimmer wallets and lighter keychains: Mobile marketing startup Stampt is helping make customer loyalty cards as simple as pulling out your phone.
Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
Many business owners are still trying to work out the kinks in their mobile marketing plan. Here are some common pitfalls to avoid.
Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?
Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
Consider these ways to stay in front of mobile customers in a two-way dialogue.
Now that just about everyone is carrying a cell phone, it's time to consider how to make mobile part of your marketing.