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Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Pinterest is no longer just a shopping list. It's a shopping site. Move over, Amazon.
While there is no better time than the present for entrepreneurs to break into the world of mobile, there are some misconceptions that need to be addressed.
Whether you're a mobile startup or a well-established brand, accurately defining your goals is a significant step on your way to mobile success.
Email seems so old school, but when you get the essentials right it sizzles.
You probably didn't even notice.
Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
Marketers need a plan for engaging customers who install apps and forget about them.
While many brands understand the importance of a strong mobile presence, they do not necessarily know how to get there.
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
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