Mobile Marketing

News and Articles About Mobile Marketing

How to Build a Stellar Mobile App On a Budget

How to Build a Stellar Mobile App On a Budget

Don't break the bank developing your app. Here are four tips to help you build a quality new app without wasting time or money.
A Beginner's Guide to Starting and Marketing an App

A Beginner's Guide to Starting and Marketing an App

First-timers in app development ask the same questions over and over. Here are the answers.
5 Ways Mobile Messaging Can Boost Retail Sales

5 Ways Mobile Messaging Can Boost Retail Sales

From start to finish, the shopping process offers multiple opportunities to use mobile-messaging strategies. Here are five approaches that can help boost your sales.
How Not to Get Sued When You Start Mobile Marketing

How Not to Get Sued When You Start Mobile Marketing

Keep these four concepts in mind to avoid legal issues with your mobile marketing campaign.
SoLoMo and How It Can Help Your Marketing

SoLoMo and How It Can Help Your Marketing

The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
6 Tips for Taking Your Video Ad Content Mobile

6 Tips for Taking Your Video Ad Content Mobile

As consumers increasingly tune in to videos on their mobile devices, young entrepreneurs should consider how best to reach them.
New Google Calculator Tracks Value of Mobile Marketing Efforts

New Google Calculator Tracks Value of Mobile Marketing Efforts

Tool aims to help business owners estimate revenue driven over smartphones and tablets.
Google Updates AdWords to Simplify Advertising Across Multiple Devices

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.
3 Things You Need to Know Before Getting Started in Local Mobile Advertising

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
Google's Tips for Using Mobile to Market to Holiday Shoppers

Google's Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.
How to Get Funding? Act Like You Don't Need It

How to Get Funding? Act Like You Don't Need It

Vungle, a mobile advertising startup, makes trailers for apps and had investors fighting get in on the action.
Apple Has Quietly Started Tracking iPhone Users Again

Apple Has Quietly Started Tracking iPhone Users Again

Opting out isn't as easy as you might think. Here's a look.
Google's 3 Essentials for Mobile-Friendly Websites

Google's 3 Essentials for Mobile-Friendly Websites

A new survey from the tech giant says having a website that's optimized for mobile viewing is a must for businesses.
Making Mobile Marketing Work for Your Business

Making Mobile Marketing Work for Your Business

Marketers offer insights on gauging the best ways to engage with your customers on the go.
5 Mobile Marketing Questions Every Business Owner Needs Answered

5 Mobile Marketing Questions Every Business Owner Needs Answered

No-nonsense advice on how you can be more mobile friendly without all the guesswork.
How Location-Based Marketing Can Help You Connect with Customers

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.
Five Tips for Better Text-Message Marketing

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
How to Tap Into Mom-Centric Mobile Marketing

How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
An Argument for Caution as Facebook Readies Mobile Ads

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
How to Crack the QR Code for Mobile Marketing

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
Three Ways to Keep Your Customers Coming Back

Three Ways to Keep Your Customers Coming Back

Entrepreneurs share their best strategies for turning existing clients into the most loyal ones.
10 Trends for Online Marketers in 2012

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
How to Use Mobile to Reach Holiday Bargain Hunters

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
How Stampt Is Updating Customer Loyalty Cards

How Stampt Is Updating Customer Loyalty Cards

Slimmer wallets and lighter keychains: Mobile marketing startup Stampt is helping make customer loyalty cards as simple as pulling out your phone.
Three Tips for Getting Started on Foursquare

Three Tips for Getting Started on Foursquare

Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.

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