Mobile Marketing

News and Articles About Mobile Marketing

T-Mobile Announces Data-Free Music Streaming, iPhone Test-Drive Program

'Why don't AT&T and Verizon offer unlimited data plans?' asked T-Mobile CEO John Legere at the company's latest Uncarrier event. 'They're greedy bastards.'

Grow Your Business by Using Push Notifications Effectively

These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.

7 Stats Show Mobile Marketing is Crucial for Your Business

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.

13 Business Productivity Apps for the Real-World Entrepreneur

Streamline your mobile marketing strategy with these easy-to-use tools.

The 4 Gutsy Trade Secrets to Increase App Downloads

In the crowded mobile-app market, getting noticed is becoming harder by the day. Here are four growth hacks to Increase to help increase downloads for your mobile app.

10 Questions to Ask When Optimizing Your Website for Mobile Users

Expert tips on how to rock your business's web presence on smartphones and tablets.

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.

Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brandÂ’s app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.

Keeping an Eye Out for Social and Mobile Innovations

Bite-size advice from snack-food company marketing veteran Bonin Bough.

Foursquare Opens Up Ad Platform to All Small Businesses

Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

What you should consider when developing marketing content for customers on tablets and smartphones.

How to Build a Stellar Mobile App On a Budget

Don't break the bank developing your app. Here are four tips to help you build a quality new app without wasting time or money.

A Beginner's Guide to Starting and Marketing an App

First-timers in app development ask the same questions over and over. Here are the answers.

5 Ways Mobile Messaging Can Boost Retail Sales

From start to finish, the shopping process offers multiple opportunities to use mobile-messaging strategies. Here are five approaches that can help boost your sales.

How Not to Get Sued When You Start Mobile Marketing

Keep these four concepts in mind to avoid legal issues with your mobile marketing campaign.

SoLoMo and How It Can Help Your Marketing

The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.

6 Tips for Taking Your Video Ad Content Mobile

As consumers increasingly tune in to videos on their mobile devices, young entrepreneurs should consider how best to reach them.

New Google Calculator Tracks Value of Mobile Marketing Efforts

Tool aims to help business owners estimate revenue driven over smartphones and tablets.

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.

Google's Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.

How to Get Funding? Act Like You Don't Need It

Vungle, a mobile advertising startup, makes trailers for apps and had investors fighting get in on the action.

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