News and Articles About Mobile Marketing
Don't break the bank developing your app. Here are four tips to help you build a quality new app without wasting time or money.
First-timers in app development ask the same questions over and over. Here are the answers.
From start to finish, the shopping process offers multiple opportunities to use mobile-messaging strategies. Here are five approaches that can help boost your sales.
Keep these four concepts in mind to avoid legal issues with your mobile marketing campaign.
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
As consumers increasingly tune in to videos on their mobile devices, young entrepreneurs should consider how best to reach them.
Tool aims to help business owners estimate revenue driven over smartphones and tablets.
New version of the popular tool will give advertisers more options.
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
How to engage mobile shoppers who are in a hurry and looking for deals.
Vungle, a mobile advertising startup, makes trailers for apps and had investors fighting get in on the action.
Opting out isn't as easy as you might think. Here's a look.
A new survey from the tech giant says having a website that's optimized for mobile viewing is a must for businesses.
Marketers offer insights on gauging the best ways to engage with your customers on the go.
No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Some real-world examples of how companies have successfully used these tactics and how you can too.
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
Entrepreneurs share their best strategies for turning existing clients into the most loyal ones.
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
Slimmer wallets and lighter keychains: Mobile marketing startup Stampt is helping make customer loyalty cards as simple as pulling out your phone.
Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.