Mobile Marketing

Boost Your App's Chances of Being Featured by Apple With These 7 Tips
Data-Driven Marketing

Boost Your App's Chances of Being Featured by Apple With These 7 Tips

The Holy Grail of iOS app development is getting featured on Apple's App Store. The problem is, nobody in Cupertino will tell you what the magic formula is to make that happen.
Steve Young
'Tis the Season: It's Time to Get Mobile Ready for Christmas
Data-Driven Marketing

'Tis the Season: It's Time to Get Mobile Ready for Christmas

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
Gilad Bechar
Amending Your Marketing Strategy to More Effectively Reach a Changing America
Data-Driven Marketing

Amending Your Marketing Strategy to More Effectively Reach a Changing America

Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
James Briggs
8 Ways to Wring Revenue From Your Mobile App
Data-Driven Marketing

8 Ways to Wring Revenue From Your Mobile App

Many entrepreneurs find creating an amazing app is less challenging than making money from it.
Murray Newlands
3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers
Data-Driven Marketing

3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
Ari Brandt
In With the Old: Mobile Marketing for Seniors
Data-Driven Marketing

In With the Old: Mobile Marketing for Seniors

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
Gilad Bechar
How to Shake a Negative Brand Image Using Mobile Marketing
Data-Driven Marketing

How to Shake a Negative Brand Image Using Mobile Marketing

Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
Gilad Bechar
How to Survive in the War on Mobile Ad Blocking
Data-Driven Marketing

How to Survive in the War on Mobile Ad Blocking

This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.
Brian Wong
4 Mobile Marketing Lessons That Big Brands Can Learn From Startups
Ready To Launch

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups

Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.
Gilad Bechar
The 7 Secrets to the Most Effective Social-Media Campaigns
Social Media Marketing

The 7 Secrets to the Most Effective Social-Media Campaigns

Here is a list of simple, actionable tips that drive successful social-media ads.
Kevan Lee
Innovative Trends for Upping Mobile-Customer Engagement
Data-Driven Marketing

Innovative Trends for Upping Mobile-Customer Engagement

Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Brett Relander
3 Ways to Use Mobile Marketing to Keep Customers Coming Back
Data-Driven Marketing

3 Ways to Use Mobile Marketing to Keep Customers Coming Back

Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
Gilad Bechar
Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers
Online Video

Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers

Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Geoff Weiss