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News and Articles About Mobile Marketing
How Retailers Can Compete With Amazon This Holiday Season, and Beyond
While many purchases are still made online, consumers still appreciate their local shops and the ability to discover items.
5 Tricks to Creating Compelling Mobile Ads
To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Lisa Hoover McGreevy
The Content Marketer's Guide To Black Friday
With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
4 Strategies to Stop Shopping Cart Abandonment on Mobile
So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
Variety Is the Spice of Social-Media Life, Too
Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
5 Tips to Make Your In-Store Mobile Marketing More Engaging
When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
Your Content-Delivery Strategy Can't Start and End at Mobile
Focusing on only one experience can quickly lead to your marketing becoming outdated.
5 Development Mistakes That Can Destroy Your Mobile App
Use these helpful tips to navigate the treacherous waters of app development.
How to Get Users Hooked on Your Mobile App
Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
It's Time to Wire Your Business for Indoor Location-Based Search
Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
10 Innovative Ways to Analyze Google Analytics Data to Increase Sales
You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.
7 Steps to a New Image for Your Small Business Without Spending Much
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
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