Mobile Marketing

News and Articles About Mobile Marketing

Google Updates AdWords to Simplify Advertising Across Multiple Devices

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.
3 Things You Need to Know Before Getting Started in Local Mobile Advertising

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
Google's Tips for Using Mobile to Market to Holiday Shoppers

Google's Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.
How to Get Funding? Act Like You Don't Need It

How to Get Funding? Act Like You Don't Need It

Vungle, a mobile advertising startup, makes trailers for apps and had investors fighting get in on the action.
Apple Has Quietly Started Tracking iPhone Users Again

Apple Has Quietly Started Tracking iPhone Users Again

Opting out isn't as easy as you might think. Here's a look.
Google's 3 Essentials for Mobile-Friendly Websites

Google's 3 Essentials for Mobile-Friendly Websites

A new survey from the tech giant says having a website that's optimized for mobile viewing is a must for businesses.
Making Mobile Marketing Work for Your Business

Making Mobile Marketing Work for Your Business

Marketers offer insights on gauging the best ways to engage with your customers on the go.
5 Mobile Marketing Questions Every Business Owner Needs Answered

5 Mobile Marketing Questions Every Business Owner Needs Answered

No-nonsense advice on how you can be more mobile friendly without all the guesswork.
How Location-Based Marketing Can Help You Connect with Customers

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.
Five Tips for Better Text-Message Marketing

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
How to Tap Into Mom-Centric Mobile Marketing

How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
An Argument for Caution as Facebook Readies Mobile Ads

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
How to Crack the QR Code for Mobile Marketing

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
Three Ways to Keep Your Customers Coming Back

Three Ways to Keep Your Customers Coming Back

Entrepreneurs share their best strategies for turning existing clients into the most loyal ones.
10 Trends for Online Marketers in 2012

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
How to Use Mobile to Reach Holiday Bargain Hunters

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
How Stampt Is Updating Customer Loyalty Cards

How Stampt Is Updating Customer Loyalty Cards

Slimmer wallets and lighter keychains: Mobile marketing startup Stampt is helping make customer loyalty cards as simple as pulling out your phone.
Three Tips for Getting Started on Foursquare

Three Tips for Getting Started on Foursquare

Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
The Top Five Mobile Marketing Mistakes

The Top Five Mobile Marketing Mistakes

Many business owners are still trying to work out the kinks in their mobile marketing plan. Here are some common pitfalls to avoid.
Create Card-Free Rewards Programs with Apps

Create Card-Free Rewards Programs with Apps

Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
How to 'Mobilize' Your Social Media Marketing

How to 'Mobilize' Your Social Media Marketing

Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
How One Small Company Is Using QR Codes

How One Small Company Is Using QR Codes

Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?
Five Tips for Mobile Marketing Beyond Text-Message Ads

Five Tips for Mobile Marketing Beyond Text-Message Ads

Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
Six Tips for Mobile Marketing to Engage Customers

Six Tips for Mobile Marketing to Engage Customers

Consider these ways to stay in front of mobile customers in a two-way dialogue.
Five Ways to Win a Sale Using Your Customer's Mobile

Five Ways to Win a Sale Using Your Customer's Mobile

Now that just about everyone is carrying a cell phone, it's time to consider how to make mobile part of your marketing.

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore