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News and Articles About Mobile Marketing
Variety Is the Spice of Social-Media Life, Too
Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
5 Tips to Make Your In-Store Mobile Marketing More Engaging
When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
Your Content-Delivery Strategy Can't Start and End at Mobile
Focusing on only one experience can quickly lead to your marketing becoming outdated.
5 Development Mistakes That Can Destroy Your Mobile App
Use these helpful tips to navigate the treacherous waters of app development.
How to Get Users Hooked on Your Mobile App
Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
It's Time to Wire Your Business for Indoor Location-Based Search
Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
10 Innovative Ways to Analyze Google Analytics Data to Increase Sales
You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.
7 Steps to a New Image for Your Small Business Without Spending Much
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
When Marketing Personalization Fails
In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior
The millennial generation is driving the biggest changes in how companies develop and market products and services.
4 Fundamental Strategies for Launching a Successful Ecommerce Startup
Success is never guaranteed but when we get the basics right, it is much more likely.
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